safe food e learning

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NorgesGruppen has developed a comprehensive educational plan to train their employees in food safety. The correct use of IT has probably saved them about NOK 50million. NorgesGruppen probably thought their shops were no worse than their competitors, but they soon noted it would pay to be better. Together with Gazette, a communications agency, they started putting together a training programme for the employees in NorgesGruppens nearly 2,000 grocery shops nationwide. More than 25.000 employees in Spar, Meny, Kiwi and Joker shops passed the exam. The key element of the training programme is a CD with instructional videos and simple computer games. Food safety as a subject has not awoken the greatest enthusiasm among shop employees. Here the information is presented in such a way that it is easier for shop employees to relate it to the real situations of their everyday life, says Stein-Arne Nistad, Advisor at Gazette. We would never have been able to this without IT as an integrated part of the programme, even though the material is also available in book form for those of our employees who are not familiar with the use of computers, explains Elisabeth Mland Fosse, Quality and Safety Manager for Spar and Joker. Done the old-fashioned way, this type of training would have had to take place centrally in classrooms or by travelling teams. That would have meant travel expenses, time off, a lot of time on the road and a total cost perhaps as high as NOK 50 million. Besides, it would hardly have been possible to train the employees in six weeks, the tradionla way.


  • 1. From crises to safetyA Safe Food Education system that worksStein Arne Nistad, Director of international sales, Gazette as 2009

2. The partners in brief

  • NorgesGruppen
    • Largest retailer in Norway
      • 3.000 sales outlets
      • 25,000 employees
    • Brands: Meny, Ultra , Spar, Joker, Mix, Kiwi
  • Gazette
    • Communication Company
    • Partner in the safe food project

3. You can`t afford a major safe food crisis

  • Safe food crises are easily exposed in media with unpredictable and possible fatal effects for brands and chains.

4. You can`t afford a major safe food crisis

  • NorgesGruppen experienced a major SafeFood crises a few years ago.
  • The crises was headline news in national media for several weeks.
  • The immediate effect was direct loss of up to 20% revenue in exposed brands.

5. Safe food affects everything

  • Brand
  • Competition
  • Economics
  • Reputation
  • Customer satisfaction
  • Employee loyalty and satisfaction

6. The food safety crisis changed working methods

  • Systems and procedures
  • Follow-up monitoring store performance
  • Competency development

7. Objective

  • Educate employees and implement an active quality system
  • Shall characterise Norges Gruppen to such an extent that it will be noticed in the community.

8. Success criteria

  • All employees should have documented basic knowledge of food safety
  • Cost-efficienttraining
  • Measurable effects
  • Strengthened employee satisfaction and loyalty

9. Safe Food training - The challenge

  • High turnover of personnel
  • Dull subject matter
  • Stores are not good learning environments
  • Heterogeneous target group
  • Learning Infrastructure:
    • bandwidth and access to computers
    • Access to classrooms
  • Retailer structure

10. Food safety skills first day at work Safe food knowledgeand expertise Time employed Critical level of Safe food competence 11. What if

  • All employees had documented basic knowledge of food safety
  • Training was cost-efficientand easy to implement
  • Training gave measurable positive Safe Store effects
  • Training strengthened employee satisfaction and loyalty
  • Training strengthened brand and increased customer satisfaction

12. A standardised Safe Food training program

  • Standardised concept
  • In store or at home training
  • Covers all basic Safe food topics
  • Cost Effective
    • 3 6 hours, self study, in groups or in classroom
  • Exams and certification
  • Proven concept
    • More than 15.000 employees certified in NorgesGruppen

13. BASIC TRAINING with possible extensions BASIC COURSE IN FOOD SAFETY Internet CD In the store Online exam Textbook Registrationin theemployee database Meat Baked goods Fruit and vegetables Delicatessen Sea food Cheese 14. Educational principles

  • Attitudes and understanding are more important than expert knowledge
  • Activation not one-way communication
  • Facts, humour, seriousness not horror stories
  • Modern and distinctive design
  • Entertaining; video, game-sequences, Q&A, visualizations

15. Learning sequence Controller Normal employee Perfectionist employee indifferent employee Dramatisation Elective situation Knowledge & Facts Consequence 1 2 3 Test 16. Tools

  • Video
  • Game sequences
  • Design and visualisation
  • Interactive tests and visualisations
  • Test yourself on basic knowledge
  • Investigate subjects specialist knowledge
  • Sound, music
  • Text

17. Topics covered(book and interactive solution)

  • Introduction to Safe food - the challenge and consequences
  • Food, microorganisms and contamination
  • Cooling chain, handling and temperature control
  • Expiration dates, marking and labels.
  • Cleaning, hygiene, attitude and service
  • Fruit and vegetables (basic hygiene and marking)
  • Bakery goods (basic hygiene and marking)

18. The BOOK 19. 20. How to succeed withimplementation

  • Strategy and objectives
  • Focus and relevant to the organisation
  • Anchored/rooted in the organisation
  • Means for motivation
    • Competitions
    • PR
    • Intranet
    • Diploma
  • Benchmarking at different levels

21. Measurable effects:(based on more than 10.000 evaluation forms) Agree Neither Disagree I learnt a lot from the course 73.3 22.6 4.0 The course was well adapted to how I work in the store every day 70.7 23.7 5.6 After taking the course, I can contribute to providing customers with a safer shopping experience 82.1 14.3 3.6 I liked this method of learning 80.1 16.5 3.4 22. Results NorgesGruppen Norway

  • +25.000 employees educated
    • Traditional classroom training impossible due to cost and logistics
  • SPAR Norway
    • $3 - $10 million saved (direct cost)
    • Before 14% (of 720 stores) below target level Food Safety
    • After 0.3% below target. (At on point 0%)

23. COMMUNICATION & EDUCATION 24. Looking for a pilot project ...

  • Partnership
    • No entry cost
    • Adaptation cost
    • Pilot rollout cost

25. Training program - deliveries

  • E-learning program:
    • On CD
    • Internet based
    • Integrated in LMS
  • Safe Food book for employees
  • Tools
    • Guide for management and store managers
    • System for exams and certification
  • Marketing material:
    • Safe food certificate
    • Mouse pads
    • Posters
    • Cards etc.

26. A in-store Safe Food training program that works

  • For more information, please contact:
  • Stein Arne Nistad
  • Director of international sales,
  • Gazette AS
  • [email_address]
  • Mobile phone: +47 95709111