RFID Event Marketing Solution2016

Why Do Our Customers Use ?

Why

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?• Brand Amplification

Extend the reach of your event and brand by enabling attendees to personally share their activity, with a simple tap of their smart band. Branded credentials, social posts, registration forms and emails help build brand equity and lasting customer relationships.

• Increased Engagement

• Attendee Check-ins and Tracking

UpD8r is proven to increase attendee to exhibitor engagement, by connecting the physical world to the digital online world. Attendees can request marketing materials, share social stories, and engage in photo marketing activities with exhibitors, all through their smart band.

UpD8r reduces queue times and ticket fraud. Guests can easily check-in and get access to your event with a simple tap of their RFID. You can subsequently segment your event in zones, and grant access only to specific attendee profiles.

• Data at your Finger TipsWant to measure the success of your event? UpD8r gives you access to a plethora of attendee data and event analytics that are accessible in real-time via the cloud or downloadable via CSV which can integrate into your CRM programs.

• “One on One” Brand Experience

• Content DeliveryDo you have great content that you’d love to share with event attendees and all their online friends? UpD8r creates a seamless content delivery system that will ensure your audience is exposed to the right content, at the right time.

Do you want to give each attendee the most unique experience possible? UpD8r enables you to create highly personalised experiences, from personally greeting guests, to personalised content and the possibility to create bespoke personalised experiences through our open APIW

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How Does the RFID System Work?

Each attendee receives a Smartband or badge which is linked to the UpD8r Platform. This band identifies a user within your space, giving them the option to add a social media profile to their smart badge.

We can produce RFID’s in many shapes and sizes, from wristbands to badges to bespoke items, so you can choose one that best suits your target market and event. RFID’s are fully branded and customisable.How

Does

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RFID

Sys

tem

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k? 1. Smart Badges and Wristbands

Attendees can use their Smartband to tap onto various Tap points around your event venue.

Tap points can be static or mobile, depending on your needs and can be fully branded as needed.

- Onsite Registration- Event Check-in- Capture and Share Photo’s- Access Control

2.1 Tap point ApplicationHo

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2.2 Tap points.Attendees can use their smart band to tap onto various Tap points around your venue to:• Collect content such as exhibitor sales

materials, event photos & speaker content via e-mail or sms.

• Check into the event and individual sessions

• Personally share social media updates, social links and stories

• Enter competitions• Redeem in-event gifts• Access different zones• Capture and share photosHow

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3. The PlatformHo

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Every Interaction is tracked and time stamped inside our platform, giving you a wide range of reporting and insights, available in the cloud in real-time, and also available to download and import into your chosen CRM and Marketing platforms.

Insights include:

- Who attended what sessions or accessed which zones

- Details on who engaged with specific exhibitors and activities

- Which activities were most popular- How many emails were sent, detailed analytics on

delivery, open and click through rates- Social reach, connections and actual impression

analytics- Post event marketing intelligence of demographic

data and behavioral data on each individual

All personalised content being delivered is managed through the platform and updatable in real-time.

The Process Is a Simple One…Ho

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UpD8r connects your favourite event badges, lanyards and wristbands to the digital world, enabling you to amplify your brand, streamline access control, create highly personalised experiences, deliver important content and gather valuable data and insights!

See below for user journey

1.2. Users can alternatively register their RFID’s onsite and add their social media profiles

1. Users can pre-register their RFIDs and add their social media profile prior to the actual event via a branded registration page

2. User collects RFID wristband or badge at event which identifies them inside your space

3.User interacts with various Tap points and creates personalised digital content

4.User taps their RFID wristband to personally share content across social media and email

5. All interactions are tracked and recorded giving you real-time reporting on engagements and social media analytics

Functionality Overview

Social Check-ins

Gamification, scores and leaderboards

Access Control and Redemption

Lead capture and conversion trackingSocial reach,

insights and analytics

Personalisation & Bespoke

Experiences

Email Personalised information and

content

Share social links and

stories

Capture and share photos and Videos

What doesUpD8r do?

Real-time Notifications

Sounds Good! Lets Talk Packages…

Wha

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What our Package includes

HardwareWe will work with our premium supplier ID&C to provide branded RFID smart bands. Additionally we can supply Tap point hardware and work with your venue organiser to ensure sufficient network support is in order.

SoftwareWe set you up with an UpD8r Account, where you can view the dashboard and access all data related to your event. We provide you with branded registration apps that include customizable data entry fields.

Online SupportWe will provide timely, online support from 9am – 6pm. Monday – Friday.

What our Package includes

Setting up ContentWe will setup all the necessary content you wish to deliver and share for each specific Tap points within UpD8r.

Training We will train your staff to ensure they are familiar with the technology to maximise uptake and the effectiveness of the solution at your event.

Wha

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Inclu

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Award-WinningOur Technology is Award-Winning, we’ve won

two Event Technology awards.

We are one of the UK’s leading RFID event solutions provider’s with huge experience

within the event industry. We’ve been implementing RFID solutions for over 5 years.

You can count on us!

Proven Track Record

Trusted SuppliersWe have premium partner relationships

with trusted hardware suppliers that ensure the technology will work as

intended.

Timely SupportWe offer onsite support as well as

online support for our international clients, that’s delivered in a efficient, effective manner.

Why work with us?

Some of the Brands That Have Used

@Exceleratedapps

info@Exceleratedapps.com15 NCR BusinessCentre Great Central WayLondon NW10 0ABUnited Kingdom

Interested in Implementing RFID at your next event?

+ 44 (0) 333 444 1310