From Event Apps - to Engagement Apps

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<p>PowerPoint Presentation</p> <p>Robert HancockVP of SalesMobileSmith</p> <p>July 22, 2013</p> <p>From Event Apps to Engagement Apps</p> <p>Creating a Portfolio of Event Apps that Drive ROI Year-Round</p> <p>Need to create unique, powerful apps for multiple events, but at low cost?</p> <p>Want to decentralize app creation in your organization, but keep consistent branding?</p> <p>Want your apps to outlast the single event and drive engagement year-round?</p> <p>Think Outside the Booth!</p> <p>2</p> <p>With MobileSmith, You Can:</p> <p>Create exciting, customized mobile apps designed to maximize engagement and ROI</p> <p>Rapidly prototype and deploy for iPhone, Android, and iPad no coding!</p> <p>Send apps over-the-air or submit directly to Apple and Android app stores</p> <p>Unlimited potential for app reuse and reinvention at low flat cost</p> <p>Your event app becomes an anchor on users mobile devices for year-round engagement</p> <p>3</p> <p>4</p> <p>An enterprise-class cloud platform for rapid development and deployment of custom native apps deliverable across iPhone, Android, and iPad</p> <p>What is MobileSmith:</p> <p>A secure cloud-based application management back-office supporting real-time messaging and content updates</p> <p>5</p> <p>MobileSmith Event Apps</p> <p>Agenda by room Interactive room/venue mapAgenda by dayPersonalize your agenda</p> <p>Photo profiles of speakers, contest winners, etc.Tap to email; tap to callProfile/contact exchange</p> <p>Interactive Event Agenda</p> <p>Participant Profiles</p> <p>6</p> <p>User-Driven Content</p> <p>Interactive Photo Galleries:</p> <p>Take photos, upload to gallery</p> <p>Upload and submit for approval</p> <p>Approve and publish from MobileSmith CMS in real time</p> <p>Add geo tags and time stamps</p> <p>Comment, share, exchange</p> <p>7</p> <p>Customized Engagement Strategies</p> <p>Communicate in Real Time</p> <p>Push messagesSchedule notificationsInstantly update content from the MobileSmith CMS</p> <p>Drive Engagement</p> <p>Hook to Twitter, FaceBook, YouTube, RSSCreate hash tag campaignsFavorites &amp; bookmarksRewards pointsGamification without limits!</p> <p>Publish articles, lists, galleries, maps, videoEnable search &amp; filteringCarousel viewIn-app video playback</p> <p>Publish Rich Content</p> <p>Worldwide Convention 2013</p> <p>Rapid Prototyping &amp; Review</p> <p>8</p> <p>Build for testing on MobileSmith for iPhone, Android, or iPadSend the prototype over-the-air to yourself or your colleaguesReview; change design or layout; rebuild; test again!Refine the UI/UX at minimum costWant to reinvent your app completely? No problem!</p> <p>Review prototypes on your device:</p> <p>8</p> <p>9</p> <p>From Events to Multifaceted Engagement</p> <p>One-time use caseLimited functionalityDeleted after eventNo changes are possibleNo further engagement</p> <p>Event Apps:</p> <p>Engagement Apps:</p> <p>Long-term useNo limits on functionalityBecomes an anchor on your users devicesUnlimited reinventionYear-round engagement</p> <p>Case Study: DigitalNow-2013</p> <p>11</p> <p>Tradeshow event app</p> <p>Developed custom in 2 weeks</p> <p>Dynamically managed throughoutthe event via MobileSmith CMS</p> <p>400+ downloads and 2500+ sessions in 2 days</p> <p>Client can keep using the app to push content and drive engagement</p> <p>10</p> <p>12</p> <p>MobileSmith Platform Functionality</p> <p>Design Customized Apps</p> <p>Develop Natively for iPad</p> <p>Build, Distribute, Version</p> <p>Powerful CMS on the Cloud</p> <p>11</p> <p>Your App Forge on the Cloud:</p> <p>13</p> <p>Built-in design best practices for each OS: save up to 70% of time at mockup and prototypeNeed to reinvent your app fast? No problem and no additional cost!Streamlined Enterprise App VersioningTraining and Support center in the platform</p> <p>Enterprise-class security and scalable infrastructureRole-based platform access permissionsSecure integration with your data sources</p> <p>Create dozens of CUSTOM, native apps at the cost of one</p> <p>12</p> <p>: Where We Fit</p> <p>14</p> <p>Pure Custom App DevelopmentThe most expensive optionRequires development teamHigh long-term costsLong development cycleLimited creative input from stakeholders</p> <p>Template Based AppPre-set functionality and brandingLimited flexibility within templateNo continued creativityLowest common denominator</p> <p>MobileSmithYou own the entire process from start to finishRapid prototyping &amp; developmentRobust app versioning and CMSCreativity without limits!Minimal long-term cost</p> <p>13</p>