PRESENTATION ON

By: SURAJ GEHLOT

RaymondSHOP

THE

THE RAYMOND GROUP

The Raymond Group was incorporated in 1925 and within

a span of a few years, transformed from being an Indian

textile major to a global conglomerate.

After making a mark in textiles, Raymond forayed into

garmenting through highly successful ventures like Silver

Spark Apparel Ltd. EverBlue Apparel Ltd. (Jeans wear)

and Celebrations Apparel Ltd. (Shirts).

OUR GROUP COMPANIES

Celebrations Apparel Ltd. Raymond Ltd. Raymond Apparel Ltd. ColorPlus Fashions Ltd. Silver Spark Apparel Ltd. EverBlue Apparel Ltd. K. Files & Tools Ring Plus Aqua Ltd. J.K. Helene Curtis Ltd. J.K. Investor Trade (India) Ltd

“THE RAYMOND SHOP”

The Raymond Shop is a premium retail store offering

complete wardrobe solutions to the discerning man

through its range of fine fabrics for suits, jackets,

trousers, shirts & finely crafted garments from Raymond,

contemporary range of readymades from Park Avenue,

stylish casual wear for occasions beyond work from Parx,

smart casuals from ColorPlus and luxury formals from

Manzoni.

Our Reach

The Raymond Shop network started with a small corner

shop in Ballard Estate, Mumbai, around five decades ago.

It has grown multifold with a dedicated team making it the

largest retail store in the country having more than 500

stores in prime locations, in more than 200 cities in India

with a total built up area of more than 1 million sq ft.

Brand Portfolio At “THE RAYMOND SHOP”

Raymond Premium Apparel

Manzoni

Park Avenue

ColorPlus

Parx

Notting Hill

PRODUCT CATEGORY

Product Display Categorization

Brand names Park Avenue, Parx, Color Plus, etc

 

Product type Shirts, T-shirts, Trousers, Coats & Suits, Tie, socks, wallet, etc

Product editions Platinum, Celebration, Evening wear, E- washable, etc

 

Sizes Small-XXL (Shirts), 28”-48” (Trousers), etc

 

Shades Grey, light blue, monochrome, vibrant , etc

 

They bring us the widest and latest range of fabrics for

suiting, shirting and ready-to-wear garments, in an

ambience that is relaxed and unhurried.

In order to serve you even better, we are pleased to

introduce the 'Stitch-without-a-hitch' * custom tailoring

service.

Product Display Plan

Readymade garments on right hand side of the entrance and at centre

Dress Materials on the left hand side.

Upholstery at left back.

Coats & suits at the right back & back.

Fashion accessories at the centre

Socks, under wears, belts, handkerchief near the cash counter

Product Display Mechanism

Shirts displayed on Glass and Wooden racks along

the wall –

4x4x10x7

Shirts, T-shirts, Trousers arranged on glass tables

with layers –

4x6x3x10

Denim wear and new arrivals best suit on

Mannequins

Coats & Suits hanged by Hangers along the wall

Product Display Mechanism

Tie, Belt placed using small projections along the

pillars

Hanky, Underwear, Socks, kept in metal rack near

counter

Upholstery & dress material presented

Fashion accessories kept on small racks along pillar

or on glass tables

Small projections along the pillars

Glass and wooden racks along the wall

Glass tables with layers

Store layout

The following are the optimizing factors for the store

layout:

Increasing sales

Maximizing returns per square foot

Coordinating the merchandise with the store format

Allowing flexibility in store design

Recognizing the needs and safety of the customers

POINT OF PURCHASE – POP

A place where sales are

made. On a macro-level, a

point of purchase may be

a mall, market or city. On

a micro-level, retailers

consider a point of

purchase to be the area

surrounding the counter

where customers pay. Also

known as "point of sale".

THE STORE INTERIOR

At The Raymond Shop everything comes together in a

harmony of color, design and comfort from displays in

show windows to array of fabrics in shades within shades,

from welcoming ambience of tastefully appointed interiors

to gleaming racks displaying row after row trendy ready to

wear. Sound:- Continuous soft Trans-music playing on Touch:- Freedom to touch and choose the product Sight:- White lighting overall the store

Yellow lighting for focusing fashion accessories

Cutouts advertising new range of products

Posters showing all categories of products available

 

Some of the main objectives they have achieved with

lighting are following:

Highlighting the displayed product.

Capturing customer’s mood.

Masking the unattractive features or places of the store.

THE STORE EXTERIOR

Signing :- Name of store “The Raymond Store”

Selling ‘Brand names’

Logo-

Entrance :- Open front

A Gatekeeper to welcome

Windows:- 1 ‘no back’ windows changed to ‘close back’ using backdrop and Mannequins

Overall Appearance

Size:- 1000 sq. feet.

Permanence:-

Brand since 1925

Store over 15 years

Nature of Merchandise:- Men’s wear & accessories

Target Customers :- Middle class to Upper class Professionals

Store character :- Formal Business Class look

Building Store Loyalty

GIFT CHEQUE

The freedom to choose –anywhere in India

The gift cheque can be redeemed at nearly 500 stores

across more than 200 cities in India, and come in three

convenient denominations -Rs.100, Rs. 500 and Rs. 1000.

Giving your loved ones unparalleled choice and flexibility.

Thank You

“ Feels like Heaven,

Feels like Raymond ”