retailing final ppt

7/27/2019 Retailing Final Ppt

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GROUP MEM ERS :REENA DAVE 83

KOMAL JAISWAL 89ASMIT JOSHI 94

PRIYANKA PATIL 108AMIT RATHORE 123


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DEFINITION OF RETAIL : Sale of goods orcommodities in small quantities directly to

consumers

DEFINITION OF RETAILING : The set ofbusiness activities that adds value to theproducts and services sold to consumers for

their personal or family use.


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FUNTIONS PERFORMED BY RETAILERS :

Selling goods in small quantities

Link between consumer and manufacturer

Giving credits and installmentsAfter sales services

Display of goods

Selling goods at door step/flexible

Giving discounts and offers

Less capital requirement


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FACTORS AFFECTING GROWTH OF RETAIL

SECTOR IN INDIA :

1)Demographical changes2)High standard of living

3)Change in consumption pattern

4)Improvements in infrastructure

5)Entry to various sources of financing

6)Increase in per capita income

7)Availability of low-cost consumer credit


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CHARACTERISTICS OF RETAILER :


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TYPES OF RETAILERS :

1)STORE RETAILERS 2)NON STORE RETAILERS

a. Ownership

b. Merchandise store

c. Level of customer service


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1sttype of retailer STORE RETAILERS:

1) OwnershipIt include independent store, retail chain,

franchising, leased department, co- operative store.

a) RETAIL CHAIN :

Chain stores are retail outlets that share a brand and

central management, and usually have standardized

business methods and practices.

1stchain store was British owned W.H.Smith, sells

books, stationary, magazines, newspaper,entertainment products, etc.

Largest retain chain store Wal Mart.


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b) INDEPENDENT RETAILER :

An independent retailer is one who builds his/her

business from the ground up. From the business

planning stage to opening day, the independent retail

owner does it all.

He/she may hire consultants, staff and others to

assist in the business endeavor. The opportunities areendless. E.g. pan, bidi shop.


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c) Franchising :Franchisingis the practice of using another firm's successful

business model.

The franchisor is a supplier who allows an operator, or a franchisee,

to use the supplier's trademark and distribute the supplier's goods.

In return, the operator pays the supplier a fee.

India is one of the biggest franchising markets because of its large

middle-class of 300 million who are not reticent about spending and

because the population is entrepreneurial in character.


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d) CO-OPERATIVE STORES

owned and controlled by members of co-operatives

it is famous concept and found all over the world, some of these

stores are successful

basically to provide good and high wages, low cost and benefit the

members

collective decisions are taken, given equal status to all


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2) LEVEL OF CUSTOMER SERVICE :

a) Self serviceThere are many products where customers servethemselves as per their own requirements. E. g : ATM (automated

teller machine )

b) Limited serviceretailers put more varieties of products under one

roof, and their aim is customer satisfaction and customer contentment.

c) Full service - Firm with a large range of goods offered at retail prices,

and which provides advice and detailed information on goods sold

through its trained sales force.


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3) MERCHANDISE STORE :

a. food oriented b. general store

. Super market . Departmental store

. Convenience store . Discount store

. Specialty store

. Drug store


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a) Food oriented :

super market

- A large store that sells a variety of food and household

items to customers.- low cost, low margin, high volume, self service operation

which serves total needs for food, laundry, household

product, etc. E.g. - hypercity (malad)

Convenience store

- small stores located near residential area, open for long

hours, operates seven days a week, carry limited line ofhigh turnover and has slightly higher prices.

E.g.Apollo pharmacy , Bharat petroleum


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1. Departmental store The concept of a departmental store first originated in France.

These are large retail store, offer wide variety of products under one

roof separated by different departments.

It has several departments, which are classified and organized

accordingly. Departments are made as per different types of goods tobe sold. E.g. Big Bazaar, Benzer, Globus

2. Discount store These store offers its items at a lower price than many other

retail stores.

Discount stores are often able to drop their prices due to efficient

distribution methods.


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A drug store that sells health care products and medicine.Customers can buy both over- the- counter and prescription

medication at a drug store.

It is not uncommon for drug stores to carry other frequently

used household products and merchandise.

3) SPECIALITY STORE

A specialty store is a store, usually retail, that offers specific and

specialized types of items.These stores focus on selling a particular brand, or a particular type

of item.

E.G- If you buy something from the Gap, it will have a Gap label.


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2ndtypenon- store based

a) electronic retailing E-tailing is the selling of retail goods on the Internet.The word E-tail has its roots in the word retail Here the letter E standsfor electronic since the shopping process happens through theelectronic media internet).With the use of a web-space a virtual shop is created and the productsare displayed through images in this space with the features and pricetags.The payment to this product can be done in various modes as mentionedby the shopping site.


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b) T.V HOME SHOPPING

home shopping is buying things from home

without actual interaction with the shops.

Shopping takes place by watching product ontelevision, understanding its features, quality, price

and then placing order.

c) DIRECT MAIL RETAILINGIn 1872, Aaron Montgomery Ward produced the

first mail-order catalogue

Direct marketingis a channel-agnostic form ofadvertising that allows businesses and nonprofits

organizations to communicate straight to the customer,

that include Cell Phone Text messaging, email, online

display ads, catalog distribution, promotional letters.


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d) VENDING MACHINEElectronic machine used to disperse a product to a consumer after

a certain amount of money has been put into the machine.

commonly used to disperse beverages and snack items, but in

recent years companies have introduced vending machines that

disperse other items, electronic items such as digital cameras or

iPods.


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THANK YOU

retailing final ppt

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