green retailing final

8/2/2019 Green Retailing Final

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Green Retailing

Rejitha C R

Minu K J



Introduction

• Green retailing can be defined as promoting

the use of eco-friendly products, processes,

materials or services in order to prevent

environmental degradation and create a

sustainable environment for people to live.



• Green retailing is the process of developing

products and services and promoting them to

satisfy the customers who prefer products of

good quality, performance and convenience at

affordable cost and which do not have a

detrimental impact on the environment.



• It includes a broad range of activities like:

– modifications in the product,

– production process,

– advertising,

– packaging, etc.,

in order to reduce the detrimental impact of

products and their consumption and disposal

into the environment.



Green Consumers

• Green consumers are customers who buy and

consume green products.

• Understanding the demographics and nature

of green consumers becomes extremely

important as it can help entrepreneurs explore

the environmental market.



• Green consumers are genuine in their

intentions and believe in leading greenerlifestyles.

• They always judge their environmental

practices as being inadequate and want easyenvironmental practices that they can follow.

• Green consumers are generally unaware of

the environmental issues.



Why go green ?

• More eco conscious and socially responsible.

• They can reduce their

– energy consumption,

– minimize risks,

– meet competitive pressure,

– bolster their brand name and increase their

takings.



Why Organizations Should Adopt

Green Retailing ?

• To gain a competitive advantage

• Show social responsibility

•

Government pressure• Competitive pressure

• Employee and industry goodwill

• Consumer friendliness



Competitive advantage

• As more and more consumers are becoming

aware of the eco-friendly philosophy, green

retailers have diverse and fairly sizeable

segments to cater to.

• The Surf Excel detergent, which saves water,

(Save two buckets of water daily). Energy-

saving LG consumer durables and Orpatíspower saver bulbs are examples of green

retailing.



Social responsibility

• Many organizations have adopted the green philosophy as a

social responsibility. There is a belief among organizations

that it can achieve environmental as well as profit-making

objectives by adopting green retailing

• Infosys Technologies prepares all its reports such as financial

reports, annual reports and all other related reports using

paper made from recycled wastes.

• HSBC became the world’s first bank to go carbon neutral.

• Other examples include Coca-Cola, which has recently

invested in various recycling activities. Cell phone giants such

as Sony Ericsson, Toshiba and Nokia



Government pressure

• : The government too has realized the importance of the

green philosophy. The government is rising up to the

alarming need to make companies more eco-conscious by

imposing rules and regulations. The Indian government has

developed a framework of legislations to reduce theproduction of harmful goods and by-products.

• This reduces the industry’s production and consumers

consumption of harmful goods, including those products that

are damaging to the environment; for example, the ban ofplastic bags in Mumbai, prohibition of smoking in public

areas, etc.



Competitive pressure

• Many organizations comply with green retailing to maintain

their competitive edge.

•

The green retailing initiatives launched by niche companiessuch as Bod Shop and Green & Black have prompted many

mainline competitors to follow suit.

• companies such as Yahoo have started green campaigns.

Many other IT companies have started similar campaigns



Employee and industry goodwill

• : Most of the employees also feel proud and

responsible to be working for an

environmentally responsible company. The

company would also be able to enjoy goodwill

from the retail industry in the long run.



• Recycling

• Improving energy efficiency

• Collaborating with suppliers

• Influencing customers to adopt

environmental sustainability

• Reduce packaging



recycling

• Envtal sustainable practices can be begun

with recycling waste and used products

• In 2009 best buy began offering free recycling

of electronic devices in the US and they resell

• Further it aquired california based startup

deal tree which provides the retailer with

software by which it can manage logistics

auctions and return processing of used goods



Improving energy efficiency

• Retailers can reduce their greenhouse gases

emissinsions by improving their energy

efficiency.

• Family mart plans use enegy efficient

refrigeration refrigeration equipment to

reduce co2

• Egs:ebay started campaingns to reduce ghg

emissions

• Shop direct



Collaborating with suplliers

• Retailers can also work with suppliers to

affect changes in the supply chain that help to

reduce the climate impact

• tesco



Influence customers to adopt envtal

sustainability

• Retailers can take steps to encourage their

customers to act in an envtaly sustainable

manner

• Egs

• B&Q

• Tesco:buy 1 get 1 free later



package

• Retailers are working to reduce their own

packaging requirements.

• Sainsbury plans to reduce their own

packaging wieght by 5,00,000 kg per year by

using cartons instead of cans for packaging its

basic tinned tomatoes

• carrefour



Limitations of Green Retailing

• Resource crunch.

• Confusing imagery of products.

• Questionable credibility.



Challenges to Going Green

• Lack of awareness.

• Less motivation to contribute.

• High prices.

• Low availability.



Breaking Down Barriers to Green

Retailing

• Educate consumers.

•

Build better products.• Offer more.

• Bring products to the

people.



Examples……



Cub uses packaging made from only

100% renewable resources.



Special parking places reserved for

customers driving fuel efficient

vehicles.

Messages conveyed include how the store

uses reduced refrigerant.



LED refrigerator case lighting to conserve energy.

The overall store operates in a more

energy efficient fashion.

Use of natural light to reduce energy

consumption



An overall store

experience which is

designed to be morerespectful to nature

and healthy for all.



Sainsbury´s invests in logistics: the

trucks use fuel which is generated from

the recycled garbage of the stores

McDonalds goes green with Eco

Learning Lab in Chicago. This new

restaurant is seen as a “learning lab”,

testing all green technologies to adapt

to existing and new restaurants.



Ebay



WALMART

SUPERCENTER



Goodwill Industries, since

its beginning over 100

years ago, has had asingular focus on

“greentailing,” with its

business model of reuse.

When items is donated

to Goodwill stay out of

landfills and get re-purposed or recycled to

help put people back to

work.



TESCO



Investment in logistics and recycling: Tesco

invests 150.000 euro per store in recycling.



A Tesco "carbon footprint" informational shelf tag (in this case for orange

juice) in one of the retailer's United Kingdom supermarkets. Tesco is the only

food and grocery retailer in the world using the consumer informational

labels at the point-of-purchase.

green retailing final

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