Retail MattersDelivering Fresh Tips & Trends to PBH Retailers

QUARTER 2 • 2017

Welcome to Retail MattersIt’s not too late to start working towards earning Champion or Role Model status with PBH for 2017! Join other supermarkets in supporting PBH’s mission and the Fruits & Veggies—More Matters national health campaign and be recognized for your efforts!

Not sure how to get started or what to do? No worries – visit PBHFoundation.org and checkout the Become a Retail Role Model or Champion criteria on the Get Involved tab. While there, be sure to review the criteria for our Supermarket Dietitian of the Year and think of whom you can nominate! The Champion/Role Model completed form and the nomination for our Supermarket Dietitian of the Year are both due to development@pbhfoundation.org by January 5th.

In good health, The Retail Matters Team

Retailers Promote Fruits & Veggies—More Matters on Private Label Packaging!

The number of retailers placing the Fruits & Veggies—More Matters® logo on their private label packaging continues to grow! According to PBH, there are close to 1,000 SKUs of retailer private label fruit and vegetable products carrying the logo. While seeing the logo on fresh products such as bagged potatoes, apples, and carrots is not all that unusual, the number of SKUs of private label canned, frozen, dried and 100% juice items has broadened within the last two years; a trend that is expected to increase as more supermarket chains expand their private label offerings.

Placing the logo on private label packaging is an easy and effective way to increase sales, while helping to increase the breadth and depth of recognition for the Fruits & Veggies—More Matters brand. Based on PBH’s annual research, 50 percent of consumers not only recognize the logo but are more likely to purchase a product with the logo on pack. Ahold, Hy-Vee, Safeway, Schnuck Markets, ShopRite and Weis Markets are among the most prolific users,

Celebrate Fruits & Veggies—More Matters®

Month! (see back page)

PBH President’s ClubPBH extends its gratitude and appreciation to the following donors

for their longstanding support and is pleased to recognize them

as PBH President’s Club members:

with Giant Eagle and Meijer also placing the logo on select private label products outside the Produce Department.

The perfect, and easiest, time to incorporate the Fruits & Veggies—More Matters logo on pack is when retailers are in the process of re-designing their private label packaging. Another easy and effective method of adding the logo to pack is for retailers to work with their suppliers and request the addition of the Fruits & Veggies—More Matters logo. Many growers, shippers and processors are licensed to use the logo and are consistently submitting new products and labels to PBH for approval. While packaged fruit and vegetables must meet certain nutrition criteria to be approved to display the logo on pack, 100 percent juice and frozen and canned fruit and vegetables generally meet the criteria if sugar and sodium, in particular, are not added. Most dried fruits and vegetables have also historically met the nutrition criteria. For those few fruit and vegetable products not meeting the criteria, PBH offers an easy solution — Approved use of the ‘Proud Supporter of Fruits & Veggies—More Matters’ logo. Given it’s

the same logo, with the addition of simple copy, consumers rarely notice the difference thereby minimalizing or removing any potential, negative impact on sales.

PBH regularly receives requests from retailers about using the logo on packaging. Retailers especially like that the logo is offered in both horizontal and vertical orientations in either full-color, all black, all red, or all white color styles. The review process is simple — retailers send the nutrition panel for the fruit and vegetable item or product, along with an outline of where the Fruits & Veggies—More Matters logo will be placed on the pack, and the PBH team will review and respond typically same-day, but definitely within a 24-hour period. Retailers interested in becoming licensed to use the Fruits & Veggies—More Matters logo should contact Development@PBHFoundation.org.

Do you have photos of actual product packaging that carries the Fruits & Veggies—More Matters logo? Send us your image for publication in an upcoming issue of Retail Matters. For more information, contact Candice Gordon, cgordon@PBHFoundation.org.

Look Who’s Been Thinking Outside of the Bag

Schnucks In-Store Display

Weis In-Store Display

Go for color!Fill your plate with a colorful variety of produce at each meal.

Fresh, frozen, dried, canned and 100% juice all count towards your daily total of fruits and veggies.

All forms count!

Add one unfamiliar fruit or vegetable into your cart each month. Not sure how to select or prepare? Ask our produce team for tips and tricks!

Expand your palate!

EAT BETTER, SPEND LESS.

October 18-21, 2017 | New Orleans, LA

Supermarket Dietitians at PMA Fresh Summit

Education Retail promotion NetworkingFor the sixth consecutive year, PBH will host a group of supermarket dietitians at the largest produce trade show in the United States, PMA Fresh Summit!

Attendees will engage with their peers and industry leaders to increase retail promotions of all forms of fruits and vegetables with an emphasis on fresh produce.

Every supermarket dietitian and retailer will leave this event with promotional ideas and opportunities in fresh, frozen, canned, dried and 100% juice categories for implementation in retail and beyond!

� Showcase the variety of root vegetables to make easy and

delicious soups and stews during National soup month in

January.

� Chili anyone? Consider a chili contest, either in-store or

via one of you social media channels. This is a great way

to boost store sales while providing a satisfying dinner

idea to your shoppers.

� Highlight the versatility of frozen, canned and dried

fruits and veggies.

� December is National Pear month… produce display

anyone?

Winter is a great time to . . .

News You Can UseIn a nationally representative study of nearly 2,300 preschool children

between the ages of 2-5 year, researchers explored the relationship

between regular consumption of 100% fruit juice and the presence of

cavities. (Children in this particular study had 1.17 cavities on average).

All children were required to undergo a dental examination and their

child’s dietary intake in a 24-hour dietary recall, including questions

specifically about how much and how often 100% fruit juice was served

to their children.

This study found that children who were regularly given 100%

fruit juice did not have a higher number of cavities, and

demonstrated that the association between 100% fruit juice

consumption and cavities is insignificant in children. Parents can

feel confident in serving 100% fruit juice to their children as part

of a balanced, nutritious diet.

In a recent analysis of several studies, increased vegetable intake was

associated with a decreased risk of hepatocellular carcinoma (HCC), the

most common type of liver cancer.1 Researchers analyzed 19 studies that

included over one million participants to explore the impact of vegetable

intake on HCC. What they found is that with every half cup increase in

vegetables in the participant’s diets, their risk of HCC decreased by 8%.

If you’re interested in reducing your risk of HCC, add eating

vegetables to your to-do list. Researchers are constantly

discovering new ways that vegetables and fruits help protect the

body against diseases, and protecting your liver against HCC

is yet another reason to add more of these nutritionally dense,

vitamin- and antioxidant- filled foods to your diet.

Insider’s Viewpoint: Expert Supermarket Advice

Did you know that PBH regularly features articles written by supermarket

dietitians on our social media channels and on our consumer site,

FruitsAndVeggiesMoreMatters.org? A new article is featured each week and

is always focused on a different topic. The current and archived articles are

organized by season making it easy for consumers to search and find the most

relevant information. Previous summer articles focused on topics such as:

• All About Stone Fruit

• Fourth of July Picnic

• Summer Salad Start

• Wonderful Watermelon

If you are a supermarket dietitian, or are interested in your store dietitian

contributing an article, contact development@PBHFoundation.org for

more information.

Ever since R. C. “Buddy” McEntire’s humble beginnings of using a lonely old truck to bring folks the absolute freshest produce available, Buddy has longed to bring to market product o�erings that re�ect the �avors of the region.

Introducing “ChefBuddys®” a new line of fresh-cut produce with a decidedly southern accent.

ChefBuddys® Southern Sautés™ are unique sauté kits that include simple-to-follow recipes. As the package communicates, “Add a Little Southern Accent to your Meals”, these unique sauté kits meet the demand of appealing to kids and grownups alike, both in taste and texture of traditionally home prepared, southern side dishes.

Each �avorful mix is a good source of vitamins and minerals. Flavors include Green Cabbage, Green Cabbage & Carrots, Green Cabbage & Onions, and Caramelized Onion Kits. These meet consumer demand for fresh, healthy, �avorful products that appeal to southern palettes. ChefBuddys New Product additions are now available for summer and fall promotions. Southern Sautés® are currently available from McEntire Produce for distribution throughout the Southeastern states. To learn more, visit: www.ChefBuddys.com

- McEntire Produce is the largest, family-owned, fresh-cut produce company in the Southeast, providing fresh, safe and sustainable value-added produce items for market.

Celebrate

Fruits & Veggies—More Matters® and the Fruits & Veggies—More Matters® logo are trademarks of Produce for Better Health Foundation. ©2017 Produce for Better Health Foundation

Interested in becoming licensed to use the Fruits & Veggies—More Matters® brand? Contact Development@PBHFoundation.org.

®

MONTH IN SEPTEMBER!

This September, PBH is celebrating Fruits & Veggies—More Matters month with a Stretch Your Budget theme focused on quick, easy and affordable ways to include more fruits and veggies in daily meals and snacks. Look for additional information from PBH on this celebratory month in the weeks ahead via email and our social media channels. All marketing toolkits can be found on the PBHFoundation.org site on the Retail page under the Private Sector tab.

You can also celebrate Fruits & Veggies—More Matters month by:

•Linking to FruitsAndVeggiesMoreMatters.org from your website and join the 3,000+ sites that already benefit from our fruit and vegetable consumer information portal.

•Visiting the PBH Foundation website to sign-up to receive updates.

•Championing a fruit and vegetable challenge for your store associates to see who can eat the most during September.

• Informing your shoppers that September is Fruits & Veggies—More Matters month and encouraging them to eat just one more fruit or vegetable.

•Leverage PBH’s selection, storage, and preparation tips for more than 100 fruits and vegetables and help shoppers to try a new fruit or vegetable. This information and more can be found on PBH’s consumer website, FruitsAndVeggiesMoreMatters.org.

Make plans now to join in the celebration and don’t forget to tell us — your support counts towards your chain potentially being recognized as a Champion or Role Model for 2017!

Visit PBH at Booth #4337While still a few months out, we look

forward to seeing many of you in New

Orleans for the PMA Fresh Summit

convention, whether on the show floor

or at networking events. Make plans

now to stop by our booth #4337 to

say ‘hello’ while on the show floor.

Additionally, and for the 6th consecutive year, PBH will hold our annual

Supermarket RD program where we will bring 20-25 supermarket dietitians to

participate in a PBH-led educational program.

Thank you to the sponsors of our 2017 Supermarket RDs at Fresh Summit event:

Participants at PBH’s 2016 Supermarket RDs at PMA Fresh Summit event