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7/30/2019 Retail Markeing

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RETAIL MARKEING

Footwear IndustryPresentation

Presented By

Gulshan jain


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INTRODUCTION

India is the second largest producer of footwear in the worldafter China.

Estimated size of the footwear market in India stands at Rs16,000 cr..

India produces 2065 million pairs of footwear each year.

Unorganized players account for almost 65% of the market.

India accounts for 15% of the global footwear industry.


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The Size of the Sector

India is the second largest footwear manufacturer in the world,

next only to China.

Mens footwear continues to have the lions share of the

organized market, accounting for about 52%.

Thechildrens

segment holds almost 29% of the market.

The balance 13% is accounted for by the womens segment


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ABOUT VARIOUS BRAND

1-Bata: -

Bata India is largest company for the Bata Shoe Organization

in terms of sales and the second largest in terms of revenues.

Bata has With 1250 stores across the country.


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CONTI..2- Lakhani India Limited (LIL): -

It manufacturers and sells leather, canvas footwear and sport

shoes and Liberty Footwear, which is the only Indian companythat is among the top 5 manufacturers of leather footwear of the

world, with a turnover in excess of US$ 100 million, producing

more than 50,000 pairs of footwear a day.

Marketed across the globe through 150 distributors, 350

exclusive showrooms and over 6000 multi brand outlets, it is

sold in thousands every day in more than 25 countries


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CONTI

International players like Adidas and Reebok also have a

presence in the Indian market.

Adidas India Marketing Private Limited ranks second

after Reebok in the Indian sports goods segment.

The brand is now available at a close to 2000 retail pointsincluding multi brand outlets. Though the company has 30

per cent market share in India.


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KEY PLAYERS

This section provides business overview and financial status of

key players in the Indian footwear market. The key players

discussed in the report are Bata India Ltd., Liberty Shoe Ltd.,

Khadim India Ltd., Adidas AG, NIKE Inc. and Puma AG.


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THE COMPOSITION OF THE SECTORThe footwear market would primarily comprise of footwear

for men, women and children.

Footwear is classified according to four basic types: shoes,

boots, slippers and rubbers and overshoes.

It is further classified into active sports, spectator sports anddress wear. Within each type there would be further variety,

shapes, styles


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KEY FINDING

The Indian footwear retail market is expected to grow at aCAGR of over 20% for the period spanning from 2008 to 2011.

Footwear is expected to comprise about 60% of the totalleather exports by 2011 from over 38% in 2006-07.

Presently, the Indian footwear market is dominated by Mensfootwear market that accounts for nearly 58% of the total

Indian footwear retail market.

By products, the Indian footwear market is dominated bycasual footwear market that makes up for nearly two-third ofthe total footwear retail market.


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