content markeing workshop
TRANSCRIPT
Building your presence on
@gregfrysocial
#contentthatflies
How to Create Content that Flies
Who is this Guy?
An Interna)onal Social Media trainer delivering regular LinkedIn, Facebook, Twi;er, YouTube, Google+ and Social Business Strategy training and workshops for ins)tu)ons such as the Digital Marke)ng Ins)tute, Sure Skills and the Digital Skills Academy. Alongside training Greg works as a Social Business and Content Consultant. He believes that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy, great content and make sure that everything you do is measurable. Greg has also won awards for his blogging whilst contribu)ng to the tweakyourbiz.com community. In 2014 Greg worked with top mul)na)onals including: Ulster Bank, MicrosoR, UPC and Coca Cola Hellenic.
Content Marketing Stats
• Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
(HubSpot State of Inbound, 2014) • Articles with images get 94% more views
than those without. (NewsCred) • B2B companies that blog generate 67%
more leads than those without blogs. (Social Fresh)
• Blogging increases web traffic by 55% for brands. (Rocket Post)
• 62% of marketers use video in their content marketing. (NewsCred)
• 73% of consumers get frustrated by irrelevant web content. (Source: HubSpot)
What is Content Marketing?
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action” - Content Marking Institute
Examples of Content Marketing?
• Infographics • Short Videos • Podcast • Case studies • E-Books • Link Round Ups • Visual content • Guides/ How to posts • Product reviews • Interviews
5 Future Trends Happening Now……. • Video continues to evolve
• Unique “Rich” content becomes vital
• Social Advertising becomes more powerful
• “Private” Social Networks thrive
• The Age of Advocacy arrives
“The nobodies are the new somebodies”
Guy Kawasaki -
Founding partner at Garage Technology Ventures. Former Chief Evangelist of Apple
Pick your Team
5 Questions in 5 Minutes
• What are your business objectives?
• Who is your audience? • Where are they hanging out?
• What content would they find valuable?
• What budget can you allocate for content creation and distribution?
The Workshop
• How can I find out about my target audiences interests?
• How can I get my audience involved in my Content Creation?
• Create a campaign concept for your chosen brand. What content will fly on online?
• How will I use visuals and video? What tools will I use?
• Create a 5 blog post titles for your brand.
The 5 Minute
HUDDLE
Write Great Titles
h;p://coschedule.com/headline-‐analyzer
Use Great Looking Visuals
www.canva.com
3 Tools • Canva • PicMonkey • Pablo by Buffer
Get Great Content Ideas
Feedly.com
Get Great Content Ideas
Buzzsumo.com
Content Ideas
• Top 10 type posts • Link round ups • Reviews • Interviews • Crowd Sourcing posts • How to posts • Case Studies • Hot News Topics • Round ups of your posts
Why Research Keywords Keyword research allows you to confirm or find out about what people are searching for. When deciding which keywords will work best, consider those that offer you: 1. Relevance 2. Lots of searches 3. Less competition
So if we were building Apps what are pros and cons for using the above keywords?
Keyword Search Tools
http://bit.ly/keywordplannergoogle
Formatting Your Posts
Title - On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest First paragraph - Does it hold the reader’s attention? Does it explain what the content is about? Does it communicate the “what it’s in it for me” for the reader? Images – Break up the text and entice the reader in. Also important when sharing on Social Media platforms. Sub-headings – make it easy for a reader to scan your content. Paragraph length and numbering – Shorter paragraphs and bullet points and numbering work well in blogs.
Some Writing Tips • Create a Headline that grabs your readers
attention. • Write a great first paragraph. It should hold the
reader’s attention, explain what the post is about and describe the what value the post offers the reader.
• Use bullet points & numbering to make your posts easy to follow.
• Use images to make your post stand out. • Research your posts carefully and proof read
carefully. • Invite comments and encourage readers to get
involved. • Use your blog to demonstrate your expertise and
listen to your readers and clients needs. If a customer emails you with an interesting question or even leaves a question on your blog. Ask yourself would this make a valuable blog post for my readers.
Cindy King Round Up Posts
Allign yourself with the experts
Mercedes and Periscope
AIB – Customer Service
ESB ecar – Ambassadors
My Starbucks Idea
mystarbucksidea.com
#icebucketchallenge – A Facebook game changer?
SlideShare.Net
mystarbucksidea.com
Be Real in your videos
http://youtu.be/vZcDjcaSHvc?t=1m4s
Topshop – London Fashion Week
http://youtu.be/EWD9GQ-iufM
Instagram Coupon?
http://bit.ly/instagramcoupons
10 Takeaways 1. Add Share Buttons at the top and bottom of
your posts. 2. Post Blogs to 3rd Party Sites. Consider Book
Marking sites. 3. Consider writing guest blogs and contributing
to Business/Community blogs. Comment on other people’s blogs. (be strategic)
4. Use visuals and video in your blog posts. 5. Include a link to your Blog on your email
signature 6. Tag your posts. 7. Add Links (inbound and outbound). 8. Encourage users to subscribe to your blog 9. Be Consistent 10. Write Good Titles and think SEO when writing
your posts.
Questions & Answers
Free Blog Audit
h;p://contentplan.co/free-‐blog-‐audit/
Contact Me
+353 87 2039855
t twitter.com/gregfrysocial
ie.linkedin.com/in/gregfry
Download the slides - http://bit.ly/gregatsmartbusinessshow