markeing plan of nokia ppt

8/13/2019 Markeing Plan of NOKIA Ppt

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Muhammad dnan Zafar

Presented by


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Presentation IncludeWhy Nokia ?

History

Mission statement

Brand personality

Market Segmentation

Target Market

Positioning

4Ps

BCG Matrix

SWOT analysis


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HISTORY OF NOKIA It also provides the services for network operators.

Company recorded revenues of 41,121 Million in 2007

about 20.3% increase from 2006.

Company offers its products in 150 countries. Its HQ is in

Espoo, Finland and employees about 68,500 people . Other

company of Nokia are in China , Hungry , Germany , Koreaand India


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WHY NOKIA?The largest market share ever gained by Nokia is in

Peshawar 88% more than allover Middle East andAfricaLargely available

Greater network coverageEasily repairedChangeable body casingUpdating software

Only dealing in mobiles

Nokia is world third richest company


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NOKIACompany logo.

Founded in Tamperein 1865, logo 1966.

A leading player in mobile communications all over the world,NOKIAfirst started operations in the early 1980s

Finnish Rubber WorksLtd, Helsinki:1898

The NOKIA"arrows"

logo before its

Connecting Peoplelogo.

"Connecting People"slogan, invented by

Ove Strandberg.

History
http://en.wikipedia.org/wiki/Image:Nokia_Connecting_People.svghttp://en.wikipedia.org/wiki/Image:Nokia_arrows_logo.svghttp://en.wikipedia.org/wiki/Image:Finnish_Rubber_Works_(Nokia)_logo_1965.svghttp://en.wikipedia.org/wiki/Image:Nokia_logo_(1865).svg


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HISTORY OF NOKIANokia is a Finland based company, incorporated in 1967.

Nokia started of as a pulp, rubber and cablemanufacturing

company to a major manufacturer of mobile devices.

Itsthe leading manufacturer of mobile devices.

Nokia offers a wide range of mobile devices with theexperience in music, video, imaging, gaming and a lot

more.


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NOKIA in Pakistan


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NOKIA in PakistanThe Nokia care centre has been established to

facilitate consumers and is a global initiative, whichis the first of its kind in Pakistan

Nokia care was launched in Lahore last month andis now being launched in Karachi, with many moreto come.

NOKIA cover approximately all over the Pakistan.


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Preparation Method


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MISSION STATEMENTEveryone has a need to communicate and share. Nokia

helps people to fulfill this need and we help people feel

close to what matters to them. We focus on providing

consumers with very human technology technology thatis intuitive, a joy to use, and beautiful.

We are living in an era where connectivity is becoming truly

ubiquitous. The communications industry continues tochange and the internet is at the center of this

transformation. Today, the internet is Nokia's quest.


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StrategyNokia is a consumer led company. There is a

progressive and continuous increase in consumer

involvement with technology and communicationsglobally. People are broadening their modes ofcommunication to include the web and, socialnetworks are becoming central to how people

communicate.


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BRAND PERSONALITYNokia focused on building customer, relationship

and trust.

Building friendship and trust is the heart Nokia

brand.

Logo shows their brand personality.


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About NOKIA ProductsVariety:

Nokia have variety in N-Series . Like N-70, N-73,

N-85, etc.. ..

Quality:

Nokia gain brand personality and market

shares because of its quality.


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PRODUCT Cont .. ..Design:

Nokia sets are of various design such as Flip

sets , Flat sets, Slide sets , Sets with rotating

camera etc.


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Products Cont .. ..Features:

Each set of Nokia has its own features . The

models of Nokia are based on features.


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Different Products Of NOKIA


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NOKIA N SeriesIt's the freedom to discover, enjoy, create and

share the things that matter, all in one device.

The latest mobile series called N-Series by NOKIAis a revolution in the cell phone industry.

The latest phone in this series is NOKIAN-96.It is aunique phone of its kind.


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NOKIA N 96


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Different Views OF NOKIA N_96


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Hardware platform of NOKAI N 96


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About NOKIA N 96N96 is the most expensive and powerful

model in the whole Nokia portfolio.

The phone utilizes a two-way sliderallowing access to media playbackbuttons or a keypad, but not bothsimultaneously.

It comes with an astonishing 16 Gb ofonboard and 8 Gb of replaceable flashstorage, and has a pronounced focus on

the video aspect


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ACCESSORIESThe accessories supplied with the phone are :

Data cable

Stereo hand free

Phone charger

TV out cable

512 MB Memory card

User guide


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Technical ProfileSystem:

WCDMA900/2100 (HSDPA), EGSM900,GSM850/1800/1900 MHz (EGPRS)

User Interface:

S60 3rd Edition, Feature Pack 2 Multimedia Menu


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Technical ProfileWeight:

125 g

Display:

2.8 inch QVGA (240 x 320 pixels) with up to 16million colors

Battery:

Nokia Battery BL-5F


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Main CameraTalk time: Up to 150 min (3G), 220 min (GSM)

Standby time: Up to 200 hrs (3G), 220 hrs (GSM)

Video playback: Up to 5 hours (offline mode)

Music playback: Up to 14 hours (offline mode)

TV playback: Up to 4 hours


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Connectivity and Data ServicesMicro-USB connector

3.5mm stereo headphone plug and TV-out support

(PAL/NTSC)

Bluetooth wireless technology 2.0 with A2DP stereo

audio, enhanced data rates (EDR)

GPS receiver with support for assisted GPS (A-GPS)


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Video and TVWatch high-quality video on the 2.8 inch display

Store up to 40 hrs of video on the 16 gigabytes of memory,

and expand storage further with the microSD card slot

Video playback at 30 fps, for a wide array of formats

Access internet video feeds through Nokia Video Center

Transfer videos from compatible PC, using Hi-Speed USB 2.0


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BatteryNokia N96 is equipped with a relatively old battery,

the same with the original Nokia N95. Itsa BL-5F unitsporting a 950 mah power output capacity.


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SoftwareNokia N96 bases off the S60 3rd Edition Feature

Pack 2 platform. A comprehensive review of the basefunctionality provided by the said platform is alreadyavailable in a separate article on our site, so theresnosense in duplicating the sentences in this one. Thepreinstalled service clients include an online musicstore, Share on OVI and so on nothing overlysurprising at all.


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AVALIBILITYN-96 will be available to the customers on 1st June

at NOKIA outlets. And will also be available in

market after 1 week of launch.


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Segmentation StrategyGeographic:

o Nokia immediate geographic target is rural India.o The total targeted population is estimated at 100 million.

Demographic:

o Male and female.o Ages 25-50, this is the segment that makes up 80% of the

Nokia mobile phone market according to the NOKIA Ltd.o Professionals and College students.


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Consumer SegmentLight Users

Medium Users

Heavy Users


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Heavy UsersOur target segment is heavy users

We chose this Category because heavy user haveability to buy our product.

In this category users like latest products with latest

features.

Heavy users want something new and stylish.


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Target MarketIn Pakistan a developing country nokia has mainly

targeted

Target market for the Nokia N96 mobile phone isbetween ages 20-40.

Who want to use Something Special

International Students

Teenager and Business class


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POSITIONING OF N 96N-96 has created a distinct position in

customer mind by

Nokia logo..>

Slogan> Knowour past. Create the future

Latest Ring Tone


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POSITIONING OF N 96 Cont .. ..New Messages Tunes

The specific message that is conveyed to the customersin every advertisement.


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POSITIONING OF N 96 Cont .. ..Brand name:

Brand name is written on N-96 .


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Product

NOKIA N 96


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ProductLatest technology.

Text messaging and games like Snake and

Memory.

Stylish and attractive

Accessories that consumers buy withthem (carry cases, hands free kits and in-car chargers).


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Packaging Of NOKIA N 96 Packaging is important because it protects products

as they make their way from factory to customers.

Attractive Packing

Good Packing

Secure Packing


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PRICEPrice of NOKIA sets are always reasonable for

Customers

Price Of Our new product is 42,700

NOKIA N-96 price is reasonable

NOKIA give Allowance on sale


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PROMOTIONAdvertising:

Though TV , Sign boards , Bill boards , Radio and

Newspaper

Broachers , Posters ,Dummies and display stands

Personal selling:

By product training to Distributer.


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PROMOTION Cont .. ..Sale promotion Gift like Yamaha bike , Philips TV , Mitsubishi

split AC, watches and digital diary

With N-96 mobile offer 2500Rs original Bluetooth free

With N-96 offer leather Wallet

With N-96 offer caps and shirts


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PLACEChannels:

Nokia > Distributer > Whole seller > Retailer >Customer

Coverage:

Nokia n-96 available all over Pakistan on 1stJune.


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PLACE Cont .. ..Distributer:

Nokia main distributer are I2,United mobiles,

Mobile zone and Advance telecom. Nokia mobiles

are mostly available through every mobile outlet in

Pakistan.


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Macro Enviroment of NOKIA N 96POLITICAL FACTOR:

ECONOMIC FACTOR:

SOCIAL FACTOR:Nokia has been a member of the United NationsGlobal Compact since 2001

Nokia reported spending $5.4 million on lobbying in theU.S. in 2007 and $2 million on lobbying in 2008.

Nokia had to change its functions from single marketto global market due to collapse of Russian Federation.


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TECHNOLOGICAL FACTOR:

LEGAL FACTOR:Patents and technology

ENVIRONMENTAL FACTOR:Environmental impact of suppliers NOKIA N-96 and processes.Environmentally ethical considerations amongst suppliers. Lifecycle impact of NOKIA N-96 throughout the supply chain

Changes in technology

Macro Enviroment of NOKIA N 96


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SWOTSWOT analysis is also another way of

deciding on a successful marketing scheme, wemust look at strength, weakness, opportunityand threat.


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StrengthsNOKIA is the One of the most popular

mobile communication. company in theindustry

NOKIA N-96 is high product quality.

Product Is warrantee worldwide.

Fashionable product ( serve new trend).

Global marketing (product).


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WEAKNESSESIts not easy to use

Low voice quality

Heavy set

Market skimming prices of this Set


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OPPORTUNITIESMobiles with computer window

New growth markets

Other hand held devices

Well designed and styled sets


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THREATSLooking mainly at the competition that are taking

away Nokiasmarket share.

Orange, Vodafone and O2 and many otheroperators are globally selling their own brands of

phone.

Higher import charges.

China Mobile made Copy Of NOKIA Sets.


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The Morph concept

Nokia N- Series

Nokia E- series

Nokia Symbian series


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Time

Growth

Maturity

Decline

Introduction

Sales curve

The Morph concept

Nokia E- series

Nokia Symbian& N- Series

Nokia 30 & 40 Series

Product life cycle of NOKIA


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Growth

Maturity

Decline

Introduction

NOKIA N-96

Sales curve


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StarsQuestion

Mark

CashCows

Dogs

BCG Matrix of NOKIAPremium SeriesN-Series

Entry Level N-Gage


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StarsQuestion

Mark

CashCows

Dogs

BCG Matrix of NOKIA N_96Nokia n 96


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Market share strategy

0

1020

30

40

50

60

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2005 2006 2007 2008

Nokia

Sony Ericsson

Samsung


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markeing plan of nokia ppt

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