Magazine advertisement research

For Digipaks

Everything Everything – Man AliveThe title of the band and the album title compliment each other, they are in the same font and are both bright against the dark background. The bands name is clear, it is a big size, capital letters and is at the top, making it clear to the reader who the band is.

The album name, ‘Man Alive’ is very clear to the reader as it is blue compared to the other writing on the page which Is all in white. It is also in capital letters making it bold and vivid.

The words advertising the album, letting people know it is available to buy is also in white however it is against a pink background which also helps it to stand out, grabbing the readers attention. Beneath is also the bands website, letting readers know where to find out more information about the band.

Part of the advert includes reviews from other magazines and awards won for the album. The stars given for the album are in white alongside the white writing but are bold and stand out to the reader.

This is the record company's logo that the band are signed with. The logo is singled off onto the left; from the rest of the advert, making it stand out against the rest of the writing. The logo is small as not to distract any attention away from the albums advertisement.

The advertisement picture is the same as the album cover and the font for the bands name and album cover is also the same.

The Horrors - Skying

The advert for this album shows the album artwork at the top and includes a banner across the bottom with reviews, the bands name and when the album is released.

The title of the album is in the middle of the page, in bold capital letters. This instantly tells the reader what they are looking at. The font is also different to the font used on the banner below, increasing the visual impact.

The bands name is in bold white writing, standing out from the turquoise colour behind. The lettering is in capital letters making the name stand out even more as it is clearer to read.

The banner beneath includes reviews from newspapers and magazines. The stars that have been given for the album are bold and again in the the contrasting white. They are also in the same font as the bands name. Complimenting each other it increases the aesthetic appeal of the overall advert.

The album artwork shows a photograph of the sea with a dramatic sky above. The name of the album, Skying, also compliments the image that’s shown of the sky.

The photograph has been heavily edited to give an almost vintage feel. The colours of the album are contrasting in colour making the poster more striking and memorable to a reader.

Ben Howard – Every KingdomThe name of the artist is in bold capital letters next the album’s title which is also in capital letters, but not in bold. Both are in a white font which shows up against the darker blues of the background but also compliment the album artwork. The font is easy to read and stands out, it is also the same as the albums font and size. The names are also in the same size which creates almost a banner going across the top of the advert, which helps to balance to other text out underneath.

The advert shows the release date for the album letting the reader know when they can purchase the product.

The text shows the singles that have been released from the album already, which can also grab the readers attention if they have already heard of the songs or are fans of them. It uses the words featuring suggesting that they are songs that people would know, so it is making an immediate connection with the reader.

There is a quote from the Sunday Times Culture on the advert saying that the album is ‘Uniquely Brilliant’. This advertises to the reader that a trusted source has said and reviewed the album and has given more than a good review. It is also short and to the point therefore not ‘clogging’ up the page and is simple to read.

There is another review of the album from another trusted source, The Guardian, which also gives the album a good review. This helps to promote Ben Howard as a well known artist that ‘everyone’ is talking about, including big magazines and newspapers.

Joss Stone – LP1The advert for this album is split into two parts, the left giving the reader in the information about the new album, who it was produced by, the singles included, her website address, the name of the album, the artist and awards she’s won. This split enables the reader to easily see the information about the album but also enables them to see a larger version of the albums image. The advert on the left side has a dark plum colour as the background which stands out against the black and white photograph of the albums cover and also helps to read the writing clearer. There is also branding of the record label that Joss stone is signed to and other stores that sell the album on the bottom of the whole advert.

The advert also advertises the Grammy that has been previously won by Joss Stone.

The name of the artist is bold capital lettering making it clear to the reader what is being advertised when the page is first opened. Although smaller the album title is also in bold capital letters helping to differentiate between text and the importance of the album title.

The album itself has the album name and artist name on the front, which is in the plum colour of the background which makes it aesthetically pleasing to the reader as they compliment each other and don’t make the advert appear too ‘busy’ with too many colours.

Similarities between the adverts

• They all use the albums original artwork as the main focal point/background of the advert.

• The album and band name are all in capital letters, bold and in a contrasting colour to the background, making them stand out to the reader.

• All of the written parts of the advert are in white.• They all advertise ratings of the album or ratings of the

artist.• The adverts all have the release date of the album on

the cover.