PowerPoint Presentation

Digipaks and WebsitesG324: Advanced Portfolio in Media

DateTerm ?, Lesson ?2Guess the Artist

DateTerm ?, Lesson ?3Guess the Artist

DIGIPAKS?WHAT IS A DIGIPAK?

A digipak is a type of CD box, usually used for special editions or re-released albums

It is usually a folded piece of cardboard with a CD case in the middle

It might contain Postcards or a Booklet to accompany the CD

Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.

DISCOVER

DIGIPAKS?WHY MAKE A DIGIPAK?

Digipaks are made to promote the SALES of the Artist, just like the video!

Digipaks are still popular with Record Companies as they give fans a reason to buy a CD, not just download the content!DISCOVER

DIGIPAKS?Ancillary Task 1

You are required to produce a digipak that will contain a CD/DVD of the band whose song you have made a video for.

You can make a 4 panel or 6 panel digipak

All images and artwork should be your own

You only have to submit an electronic version of the digipak

You can get up to 10 marks for your digipak

DISCOVER

There are 10 marks each available for your digipak and website

10 marks is the equivalent of a grade

Producing a good digipak and advert could move you from a C grade to a B grade

Producing a poor digipak could mean that you cant achieve your target gradeResearch into similar products

Time management

Care in the presentation of the research and planning

Skill in the use of digital technology or ICT in the presentation.

Communication skillsDIGIPAKS?DISCOVER

7

You should present examples of existing products on your blog alongside your analysis of them

You can use the handouts to help organise your research

You need to begin to think about your possible designs!

DIGIPAKS?DEVELOP

8

First you need to research what a professional Digipak contains

Have a look at the example I have given you what has the student done well in their analysis?

Can you identify some common conventions in the digipaks I have given out?

You can use one of my digipaks today as it doesnt matter about the genre of music for this task!

DIGIPAKS?DEVELOPRESEARCH

9

Track List and DVD contentsAppropriate font for band namePhotograph has been altered in post-production to give right look for bandBand and album name on spine of digipakRecord label logoMise en sceneDIGIPAKS?DevelopRESEARCHRESEARCH

10

DIGIPAKS?Have a look online for some other A2 examples like these.

Post an evaluation on your blog of 2 or 3What have they have done well?Have they used Generic Conventions?What Improvements could be made?DISCOVER

RESEARCH

http://media.ksgs.cumbria.sch.uk/blog/jadeparsleya2/?cat=1711

Album ArtworkAs long as there have been records, there has been album artwork!

Album artwork is still an important aspect of selling Music as the right cover can be more appealing to an audience DISCOVER

Album ArtworkLook at the following covers

What do you like about them?

What dont you like about them?DISCOVER

Album ArtworkJust like the videos you have looked at, each genre of music has its own style of album artwork

Your research into your chosen genre should have given you a good understanding of the mise en scene and iconography of your genre

You should look at examples of album artwork from the band/artist whose song you are using and also examples from other bands/artists in the same genreDISCOVERRESEARCH

Album ArtworkYou need to plan how you are going to create your own album artwork

How many Panels are you going to use?Are you going to have Photographs or Images?Do you need an Artist logo?What Font are you going to use?What colour scheme are you going to use?How will these choices affect your website?

You may want to take photographs whilst shooting the video. If this is the case you can still plan, design and produce your digipak and then add the photographs in once you have taken them

DISCOVERPLANNING

Album ArtworkYou need to plan how you are going to create your own album artworkDISCOVERPLANNING

Digipak ContentsOnce you have an idea for a logo and a Front Cover you will need to plan your other features

Do you need to include any of the following?Track listingSong LyricsArtworkBand/Artist BiographyBehind the Scenes photosBooklet/Art Cards

DISCOVERPLANNING

DIGIPAK CONTENTSYour plans should include drafts and sketches of designs

Your plans should detail when, where and how you will capture your images

You should think carefully about how your digipak will work alongside your website and in support of your music videoDISCOVERPLANNING

What is a Digipak PostDigipak Analysis of Professional ProductLogo Ideas and FontsColour SchemesRough IdeasImage ScheduleProduction DiaryRough DigipakFinal DigipakDIGIPAKS Checklist

21

WebsitesRecord companies and artists use their websites as a way to connect to their audience

With the uptake of digital services such as online videos, streaming, downloads websites have changed rapidly over the past few years!DISCOVER

Creating a website that allows the audience to feel like they have access to the artist directly is important to todays socially connected fans

DISCOVER

Websites

Ancillary Task 2

You are required to produce a website that will promote the band or artist that you have made a video for

You must make a minimum of 4 pages

All images and artwork should be your own

You have to submit an electronic version of the website

You can get up to 10 marks for your website

DISCOVER

Websites

There are 10 marks each available for your digipak and website

10 marks is the equivalent of a grade

Producing a good digipak and website could move you from a C grade to a B grade

Producing a poor website could mean that you cant achieve your target gradeResearch into similar products

Time management

Care in the presentation of the research and planning

Skill in the use of digital technology or ICT in the presentation.

Communication skillsDISCOVERWebsites

25

First you need to research what a professional website contains

Find 2 examples of Band/Artists web sites and do a brief analysis of them

Can you identify some common conventions in the website you have searched for?

DEVELOPRESEARCHWebsites

26

Before you can analyse a website or 2 in detail there is some key terminology you need to know!DEVELOPRESEARCHHTML

Hyperlink

Web Page

Web Site

URL

BannerBrowser

Font

Colour Pallette

Meta Data

Image

Graphic

ButtonWebsites

27

Just like the videos you have looked at, each genre of music has its own style of websites

Your research into your chosen genre should have given you a good understanding of the mise en scene and iconography of your genre

You should look at examples of websites from the band/artist whose song you are using and also examples from other bands/artists in the same genreDISCOVERRESEARCH

Websites

You need to plan how you are going to create your own website

How many Pages are you going to use (4 minimum)?Are you going to have Photographs or Images or both?Do you need an Artist logo on a banner?What Font are you going to use?What colour scheme are you going to use?What other information do you need to have on your site?

You may want to take photographs whilst shooting the video. If this is the case you can still plan, design and produce your website and then add the photographs in once you have taken them

DISCOVERPLANNING

Websites

Once you have an idea for a logo and a Homepage you will need to plan your other features

Do you need to include any of the following?Tour ScheduleSong LyricsArtworkBand/Artist BiographyBehind the Scenes photosStreaming/DownloadsSocial Media Links

DISCOVERPLANNING

Websites

Website Analysis of Professional ProductRough IdeasImage ScheduleProduction DiaryRough WebsiteFinal WebsiteWebsites Checklist

31

DEADLINESDates for your Diary:

Filming Deadline 24th JanuaryEditing Deadline 7th FebruaryAncillary Task 1 & 2 Planning 31st JanuaryAncillary Task 1 & 2 Deadline 7th FebruaryEvaluation Deadline 15th February

Final Coursework Deadline 15th February!