ppc budgets: pass go into 2018 and collect optimal roi
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PPC Budgets:
Pass Go into 2018 and
Collect Optimal ROI
HOSTED BY:
Presenters
• Jon Davis
– CEO of Shape
– @jdavis23
– www.linkedin.com/in/jondavis23
• Jeff Baum– Director of Services at Hanapin Marketing
– PPC Hero Blogger
– @jeffbaum71
– Run the world’s most popular PPC blog
and conference.
– We manage and optimize global paid
search, paid social, and display programs.
– Within 12 months, brands can expect a
250% increase in their growth trajectory.
Who is Hanapin?
Our Clients
● PPC budget management software
designed to help digital marketers automate
manual budgeting workflows
● Our Mission: Provide agencies with powerful
tools to control PPC spend so marketers have
more time to focus on high-impact
optimizations.
● Integrated with Google AdWords, Bing
AdCenter, Facebook Ads, and LinkedIn Ads
● Manage one client free
● Find us at Shape.ioHeadquartered in Bend, Oregon since 2015
Who is Shape?
Join the Conversation
Include the hashtag #thinkppc in your Twitter tweets.
Or use the webinar question box to send us questions.
Live Poll Question #1
How long have you been in PPC?
#thinkppc
A. Less than 3 years
B. 3-5 years
C. 5-10 years
D. 10-15 years
E. 15+
Budgeting &
Strategy. A
Perfect Fit.
Budgeting: The Big Concept
Budgets: Establishing Program Goals
Budgets: Establishing Priorities
Budgeting: Account Strategy
Budgets: Making Strategy Operational
● Assess Situation
● Create Policy
● Action Plan
● Funding
Budgetings Place Within Overall Strategy
Building Budgets
The Budget Building Process
● Performance
● Competitive Advantage
● Seasonality
● Attribution
● Allocation: PPC & Cross Channel
My Budget Allocation Philosophy
Budget Strategy & Projections
Budget Strategy & Projections
Budgets in Action: Predict & Adjust
Budgeting
Tactics
Budgeting Tactics: Ad Scheduling
Budgeting Tactics: Micro Geo Targeting
Budgeting Tactics: Product Prioritization
Budgeting Tactics: Pulse vs. Evergreen
● Evergreen Campaigns: “Always On”. Tried &
True campaigns & channels.
● Pulse Campaigns: Run for specific purposes
such as seasonal campaigns, special promos,
etc.
Offers!
A. I’d like Shape’s offer to manage a client for free
B. I’d like to stay up-to-date on Hanapin’s all-PPC
conference, Hero Conf.
C. I’d like both!
D. No, thanks.
Live Q&A Time!
Thank you for attending our webinar!
#thinkppc
Contact Hanapin Directly: [email protected]
Contact Shape Directly: [email protected] Marketing | The PPC Agency of Experts Behind PPC Hero and Hero Conf