Evaluation question 2 How effective is the combination of

your main product and ancillary texts?

Ancillary task

The brief

• Our main task was to create a 5 minute short film, which then followed onto our ancillary task whereby we had to create a poster and film review to advertise and promote our product. Through the use of my dramatic pictures and intriguing film review, I have made our product appealing to our target audience. As our target audience is the same age as myself I had a better understanding of what they want and find alluring .

My film review concentrates on giving our target audience a bigger insight into the life of our character. By understanding our protagonist’s feelings and emotions it would then make our audience able to relate and sympathise with her more. By saying ‘as YOU live a day in Sam’s shoes’ it makes our audience believe our film will truly have them engrossed, putting themselves in Sam’s position. The use of rhetorical questions such as ‘has Sam Cooper finally had enough?’ makes our audience want to watch our short film to find out what happens to her. I purposely didn’t explain exactly what happened in our film as I wanted to leave them wanting to no more about our film. The genre is also made clear throughout my film review as the story is dramatised and it is clearly stated that this film will take you on a ‘dramatic venture’ of Sam’s life. By awarding our film 4 stars it presents a positive image and expectation of our film.

How did my film review successfully promote my product?

Images used For both my film review and poster I only included pictures of our protagonist as she played the most important part in our short film, as the storyline focused on her only. My poster image consisted of a close up shot of her screaming to show how fed up she is with the constant torments, also expressing the pain she has felt throughout her school life. My review images gives the audience a clue as to what the film will be about straight away as it has a bully line poster and a distressed close up image of our protagonist’s face, however the images still leave the audience curious as to what sort of bullying may occur. I effectively ensured I didn’t reveal too much of the plot to our audience through our images, yet exposed enough of the short film to keep them wanting to know more. The dramatic expression on our protagonist’s face for my poster image also tried to connote that our genre is a drama.

Film review images

Poster image

Background• For my poster I used a school corridor as the background image,

this showed the audience where our short film will be located and also made our audience able relate to our short film more. This is due to the fact our target audience were either at the age of being at school or not long left school and could remember their school life more easily. I also made the background image have black and white effect to represent the tone and mood of the short film to be very depressing and gloomy; this also reflects the protagonists feelings and emotions towards her high school experience.

• In my film review I chose to have a black background to again expresses the melancholy tone and mood of the film and main character.

Colour scheme

• The main colours I used for both my film review and poster were black, red and grey. I used these colours because I felt that red connoted danger, which our main character was involved in, and I believe grey and black are quite dull, miserable colours so I used them to reflect the mood of the short film as a whole.

Fonts• I used this font below for both my film review and

poster as its very big and bold which will attract people to watch our short film, the font was red because I think it signifies danger. This mirrors the main theme in our short film as our film is based around the danger our protagonist is involved in. The red stood out on both my film review and poster as they both had dark backgrounds. I created a shadow behind this text to again signify the dark disconsolate mood in the short film.

The web addresses allows the audience to seek further information about our film via social networking sites and the main film site.

Both images here represent the distressing and dejected emotions our protagonist feels throughout her high school experience, which is effectively mirrored through our short film.

The red, black and grey colour scheme is clearly used in both ancillary tasks.

Conclusion

• In conclusion I think both my ancillary tasks were effectively created so that they both mirror the plot in the short film without telling the audience too much. The purpose was to keep the audience wanting to know more about the film. I ensured both my ancillary tasks linked together so that it was clear my film review and poster were both mine. Our main product’s tone is reflected onto both ancillary tasks.