Cause and Effect DiagramTo Show

Low Brand Perception of Colleges

CONTENTS

• Introduction to Cause & Effect Diagram• C & E diagram for Low Brand Perception of

Colleges• Route Causes (Why-Why Analysis)• Recommendations• Learnings

Introduction to Cause & Effect Diagram

Cause and Effect diagram, AKA, Ishikawa diagram , are causal diagrams created by Kaoru Ishikawa (1968) that show the causes of a specific event. Common uses of the Ishikawa diagram are product design and quality defect prevention, to identify potential factors causing an overall effect. Each cause or reason for imperfection is a source of variation. Causes are usually grouped into major categories to identify these sources of variation. The categories typically include• People: Anyone involved with the process• Methods: How the process is performed and the specific requirements for doing it,

such as policies, procedures, rules, regulations and laws• Machines: Any equipment, computers, tools, etc. required to accomplish the job• Materials: Raw materials, parts, pens, paper, etc. used to produce the final product• Measurements: Data generated from the process that are used to evaluate its

quality• Environment: The conditions, such as location, time, temperature, and culture in

which the process operates

Low Brand perception of

colleges

Man Machine & infra

MaterialMoney

Students

Faculties

Equipments

Books

Handouts

Fees

(Projectors, computer labs etc)

Placements

Infrastructure

(exterior, classrooms, sports grounds etc.)

Alumni

Cause and effect diagram for Low Brand Perception of Collages

Faculties

Week grasp over critical topics and communication skills.

Faculties badmouthing the institute.

Loop holes in recruitment and selection processes.

Dissatisfaction in terms of salary and work

environment.

limited staff , faculties forced to teach subjects

out of their specialization

Quality of students entering into the institute.

Why could faculties be a reason for Low Brand perception of colleges?

Why did this problem arise?

Why did this problem arise?

Root Cause Identification& Justification by Why-Why Analysis

Students

Disgraceful behavior of students outside campus.

Poor performance of students in inter college competitions.

Loop holes in selection processes.

Poor preparation for inter college events.

Lack of orientation of the student to the institute’s

culture.

Faculties not motivating students for such events..

Why could students be a reason for Low Brand perception of colleges?

Why did this problem arise?

Why did this problem arise?

Root Cause Identification by Why-Why Analysis

Placements

Less number of companies and lower packages.

Companies with boring and disinteresting job profiles.

Career development cells not working properly.

CDC is targeting quantity rather than quality.

Students not being trained for final placements due to which

companies loose interest eventually.

College alumni found unfit for the good job profiles.

Why could placements be a reason for Low Brand perception of colleges?

Why did this problem arise?

Why did this problem arise?

Root Cause Identification by Why-Why Analysis

1. Loop holes in recruitment and selection processes of faculties resulting into lower teaching standards.

2. Loop holes in selection processes of students due to which non-deserving students get the seats.

3. The new students are not well oriented about the culture and image of college, in the outside world, which they are supposed to maintain.

4. College alumni found unfit for the good job profiles which results into disinteresting job profiles for new students.

5. Students not being trained for final placements due to which companies loose interest eventually and lesser companies visit campus over the years.

Root Causes

• Just the qualification of faculties (Phd., Pg etc) must not be enough. Faculties must be tested through real sample lecture (where students and experience faculties both rate the candidates).

• Students and teachers, both are the representatives of institutes and must be made aware that there actions reflect the quality of institute they belong to. New students must be oriented properly so that they have a sense of belonging towards the institute and would set up a better brand image.

• The college must understand the “Garbage in-Garbage out” phrase and must allot the seats only to the deserving students, who would, after the completion of course, would earn good name for the college. A thorough check of each applicant must be done through personal interviews, GDs etc.

Recommendations

• The final year students must be informed that their actions in the professional world will have direct impact on their junior’s placement season. This recognition will drive them to perform well and earn the institute a good name.

• Throughout the session of the course, the students must be regularly trained for the placements through mock GDs and personal interviews. The career development cell must maintain a proper communication with the alumnus and the students so that the alumnus can share their valuable experience which will help the upcoming batch.

Recommendations

We learned an organized way to identify the various causes of a problem through the Cause and Effect Diagram.

We also learnt that the easily identified reasons for the problem, might not be the actual cause and hence a through analysis (using why-why and other tools) must be done to find the root causes.

The identification of root causes results into more focused actions which in turn provides better results.

The above learning helped us to identify the root causes or the low brand perception of the colleges and we also recognized that, we as students, can also work for the betterment of our institute’s brand image.

Leanings

Thank You.