chitaliya dipak - nirma

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1NIRMA LIMITED

BETTER PRODUCT, BETTER VALUE, BATTER LIVING.

2NIRMA LIMITED

A PROJECT SUBMMITED TO THE BHAVNAGER UNIVERSITY OF BAHVNAGER IN PARTIAL FULFILLMENT FOR THE DEGREE OF BACHERAL OF BUSINESS ADMINISTRATION PREPARED BY CHITALIYA DIPAK N. ROLL NO. = 87 S.Y. B.B.A. (B) GUIDED BY VANANI LABHUBHAI

SWAMI SAHAJANAND COLLEGE OF COMMERCE AND MAMANAGEMENT BATCH :- 2007-10 SIGNATURE OF AUTHORITY

BETTER PRODUCT, BETTER VALUE, BATTER LIVING.

3NIRMA LIMITED

PREFACEI am student of S.Y.B.B.A. studding in swami Sahajanand College of commerce and management at Bhavnagar. This cource carries 3 year period. This cource interrelated with business administration to the Bhavnagar university. We have to visit an industry during a year and through the visit. We have prepared the industrial report. During the visit I have to know the interior structure of the company like its organization, production, prices, marketing structure, financial management, personal department, commercial management etc. In this year-2009, I have visited NIRMA a Kalatalav (Bhavnagar). Through the visit I have obtain maximum information about it. I am glad to have a practical training at NIRMA KALATALAV CHEMICAL COMPLEX.

BETTER PRODUCT, BETTER VALUE, BATTER LIVING.

4NIRMA LIMITED

ACKNOWLEDGEMENTI feel great pleasure in submitting this report as a part of the practical studies. This report is prepared on the training taken at NIRMA LTD. I was constantly guided by the office as well as working staff of company I pay my sincere gratitude to shree K.R. Adhhia (G.M. process), Mr. R.M. Jadeja (Managae), Mr. Bhavin Acharya and Mr. Chirag Oza for giving us an opportunity to gain practical knowledge from the working of the industry. I am highly thankful to all the senior executive managers and other staff members for being cordial and co-operatives in providing suitable information and knowledge in preparing this report. I once again thank to all the supporting people.

Your faithfully ( Chitaliya Deepak N.)

BETTER PRODUCT, BETTER VALUE, BATTER LIVING.

5NIRMA LIMITED

BRIEF CONTENTS

NO.

NAMEGENERAL INFORMATION PRODUTION DEPARTMENT HUMAN RESOURCE MANAGEMENT MARKETING MANAGEMENT FINANCIAL MANAGEMENT

PAGENO.

1 2 3 4 5

6 21 46 65 78

1

BETTER PRODUCT, BETTER VALUE, BATTER LIVING.

6NIRMA LIMITED

BETTER PRODUCT, BETTER VALUE, BATTER LIVING.

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GENERAL INFORMATION INDEXNO. 1 2 3 4 5 6 7 8 9 10 11 12 NAME PAGE

NO. INTRODUCTION 9 HISTORY AND DEVELOPMENT 10 BOARD OF DIRECTOR 11 ORGANISATION STRUCTURE 12 CHARACTERISTCS 13 ACHIEVEMENT OF KALATALAV 14 COMLEX SIZE AND FORM OF THE UNIT TIME KEEPING SYSTEMS QUALITY POLICY CONTRIBUTION OF THE UNIT TO THE INDUSTRY PRODUCTION FACILITIES 15 16 17 18

AT 19

VARIOUS UNIT SAFETY AND HEALTHY POLICY

20

FOCUS ON COMPANY

COST EFFECTIVENESSBETTER PRODUCT, BETTER VALUE, BATTER LIVING.

8NIRMA LIMITED

QUALITY CONSCIOUSNESS INEGRATION TECHNOLOGY UNIQUE MARKETING STRETEIES TEAM WORK OF LATEST

INTRODUCTION

Nirma means BETTER PRODUCT, BETTER VALUE, BETTER LIVING. Nirma is a researce organization, who manufacturing chemicals.BETTER PRODUCT, BETTER VALUE, BATTER LIVING.

9NIRMA LIMITED

Nirma has been growing with lips and bounds in last few year with objective to serve the country with the own resource. India is a one the largest consumer economics, with burgeoning middle class. In 1969, Dr. Karshanbhai K. Patel, a chemist at Gujarat government department of mining and geology. Manufactured phosphate free synthetic detergent powder and started selling it locally. At that time Dr. Karshanbhai Patel was only 25 year old. Nirma Ltd. Company is situated a bhavnagar, Kalatalav. This plant is spread in 2300 he. Nirma Chemical Complex Kalatalav in Bhavnagar district came in production from 11 March 2000. this plant is situated at North-east of village. Nirma Company is one of the biggest companies in the India. It enjoyed positioning as one of Indias TOP TEN brand in the country.

HISTORY AND DEVELOPMENTNothing is impossible, we can do anything, If we want to do it. With handwork and ambitions we can touch the stars of the sky. We have such a good example of the successful entrepreneur, and that is Mr. Karshanbhai Patel. He is the good example of Indian entrepreneurship.BETTER PRODUCT, BETTER VALUE, BATTER LIVING.

10NIRMA LIMITED

In 1947, Karshanbhai Patel, a chemist at Gujarat government department of mining and geology manufactured phosphate free synthetic detergent powder, and started selling it locally. The new yellow was a huge demand for Nirma in kishanpur, Mr. Patels house. He had named the powder as Nirma after his daughter Nirupama. He was able to sell about 15-200pockets a day on his way to the office on bicycle, some 15k.m., away. This began the great journey. By 1985, Nirma washing powder had become one the most popular detergent brands in many part of the country. Nirma is introduced toilet in the year 1990, and today is second largest manufacturing in the country. Mr. Karshanbhai has proved the slogan RAG TO RICHES. Nirma operates with mission to provide Better product, Better value, Better living. After establishing itself in industry, Nirma explanded to market abroad in 1999. its first foray was in to Bangladesh through joint venture commerce overseas limited? The company also planned to enter other legions like the Middle East, China, Russia and other Asian countries. Nirma detergent had been launched at and customizing rate of Rs.3 per kg. This was one of the reasons for its wide acceptability and grand successes. Today it has, turned into a large scale investment group with total investment of Rs. 25000 cores, from a put, Ltd Company; it has turned into a public limited company. In a short span, he captured the domestic market, with a quality product. He swiftly cuffed low to medium consumer segment for detergent category.

BOARD OF DIRECTORS Dr. Karshanbhai K. Patel Shri Shrenikbhai K. LalbhaiBETTER PRODUCT, BETTER VALUE, BATTER LIVING.

11NIRMA LIMITED

Shree Manubhai R srooff Shri Rajendra D Shah Shri Atulyuprashad Sarwani Shri Rakesh K Patel (vice chairman) Shri Hiren K Patel (managing director) Shri Chinubhai R Shah Shri Kaushikbhai N Patel Shri Kalpesh A Patel (executive director)

Brances of NirmaLocation Mandali Moraiya Alindra Kalatalav Phanak place Mehsana ahmedabad Baroda Bhavnagar rajkot

ORGANISATION CHART

BETTER PRODUCT, BETTER VALUE, BATTER LIVING.

12NIRMA LIMITED

SR. MANAGER ENGINEER OFFICER SR. TECHNICIAN TECHNICIAN JR. TECHNICIAN

SR. OFFICER SR. ASSISTANT ASSISSTANT JR. ASSISTANT

CHARACTERISTIC High capital raising power.BETTER PRODUCT, BETTER VALUE, BATTER LIVING.

13NIRMA LIMITED

High managerial skill. Limited liability. Unlimited member. Complicated formation. Distribution of profit or loss. No business secrecy. Transfer of share. Public confidence. Artificial person. Common seal.

ACHIEVEMENT OF KALATALAV COMPLEX Developing of green Beth with more then 18000 trees in salty land. Developing rainwater harvesting facility for collecting precious water running to sea.BETTER PRODUCT, BETTER VALUE, BATTER LIVING.

14NIRMA LIMITED

Awarded by ICMA for Excellence in water resource management for the year 2002 and 2003. Awarded by saurashtra chamber of commerce and industry. Bhavnagar for chamber excel excellence award for excellence in organization management for year -2003-04. Although plant site is located at a region of acute water shortage and marshy impervious soil, has consistently built production level. Awarded by Gujarat safety council for Gujarat safety awarded for the year 2002 and 2003. Certified an ISO 9001 2000 company in much 2005 by TUY-RHEINLAND.

SIZE AND FORM OF THE UNITAccording to the government policy now industrial policy 1991, Here are certain standards regarding the scale of operation.BETTER PRODUCT, BETTER VALUE, BATTER LIVING.

15NIRMA LIMITED

Small scale unit Medium scale unit Large scale unit In unit the capital investment is 2406.32 crores which

imply that is a large scale industry. The unit whose investment in plant and machinery is exceeding 100 lacks is known as large scale unit. So as per these policies we can say that Nirma is a large scale organization because its investment implies in crores.

FORM OF THE ORGANISATIONNirma is a public limited company up to 8 NOV 1993. it has been in corporate under companys act 1995 and follows the rules and regulation of that act.

TIME KEEPING SYSTEM

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Time keeping system is very important function and large organization is very essential of personnel department. Time keeping is nothing keeping the record of time entrance or exists of their employee. Nirma limited is large organization so far Nirma, time keeping system is very essential. They work 24hr. a day. They have working shifts. They are leaving card system and employee details are there on that card. They have 4 working shifts which are as under. G: SHIFT: 8:30 A.M. to 5:00 P.M. A: SHIFT : 7:00 A.M. to 3:00 P.M. B: SHIFT : 3:00 A.M. to 11:00 P.M. C: SHIFT : 11:00 A.M. to 07.00 A.M.

CANTEEN A:SHIFT :12:00 P.M. TO 12:00 P.M. G:SHIFT :12:00 P.M. TO 01:00 A.M.

QUALITY POLICYBETTER PRODUCT, BETTER VALUE, BATTER LIVING.

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Contribution exploring and developing new products and process.

Laying emphasis on cost effectiveness. Maintaining effective quality management system. Complying with safety environment and social obligation. Imparting training to all involved