Q1 In what ways does your media products use, develop, or challenge

forms and conventions of real media products?

Kevin Darkwah

Throughout this process we chose ‘Adulthood’ as a real media text to focus on and emulate. We picked this film due

to us choosing the social realism genre to base our teaser on. ‘Adulthood’ is a

popular and well known example of this genre. As a group we came across

different conventions we developing our poster, magazine and teaser.

Poster

We based our poster on the official poster of ‘Adulthood:

Ratings and comments from Ratings and comments from critics, creates a positive critics, creates a positive

buzz around the filmbuzz around the film

Main cast in the center Main cast in the center of the poster with titles of the poster with titles

above their headsabove their heads

Release date & names of Release date & names of

producers, directors etc.producers, directors etc.

Dark urban setting Dark urban setting

Main character in Main character in the front with the the front with the

supporting supporting characters in back characters in back

Tagline Tagline

Title of film in bold Title of film in bold font font

Magazine cover As a group we decided to base our magazine cover on Empire magazine. We found an

issue of Empire that featured ‘trainspotting’ on the front which was a good real media text to use since trainspotting is a social realism film

Name of magazine in Name of magazine in bold red letters to bold red letters to catch the reader’s catch the reader’s

attention attention Main character in the Main character in the dead center covering dead center covering some of the letters of some of the letters of

‘EMPIRE’‘EMPIRE’

Related content & info to Related content & info to persuade audience into persuade audience into

picking up mag picking up mag

Name of film in bold Name of film in bold white letters white letters

Info that sells to the Info that sells to the reader reader

‘‘Latest reviews’ Latest reviews’ to draw in the to draw in the

reader reader

Barcode

TrailerWe studied the conventions of the official ‘Adulthood’ trailer and tried to

emulate them in our teaser as much as we could. We noticed key things especially in the way things were ordered: 1. Distribution label comes first 2. Titles are introduced 3. Quick cuts and shots showing off the blurs, fades and transitions4. Diegetic and non-diegetic sounds play as a series of shots are introduced

teasing the plot 5. Trailer ends with title of film in a black background and quick shots of the

names are shown also ‘coming soon’.

One main thing we noticed and worked on were the titles. The titles were kept consistent throughout the trailer – same font, same size, same colour: