pugpig: our new cloud-based products - pugpig launch day, may 2015
TRANSCRIPT
#pugpiglaunch
Happy new year!
#pugpiglaunch
So what have we been up to?
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Doubled the number of apps using Pugpig
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Helped a few of you win some nice awards
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Cyclist - Sport Magazine of the Year
Stylist - Launch of the year
Grazia - Digital brand of the year
Dennis - Digital publisher of the year
The Week - PPA Chairman’s Award
And supported some exciting multi-title rollouts(with a bunch more right around the corner)
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Heavily increased investment in our product
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Introduced new publishing models
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Done some shopping
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Started getting into corporate communications
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Grown our partner network
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Started to focus more heavily on the USA
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And even adobe have started to copy us(even if they’re three years behind us…)
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So why are we all here?
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Happy Birthday Pugpig v2.0...
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It’s Pugpig, but simpler, better and faster(and your readers won’t even notice)
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Officially available on June 9th(private beta from May 7th)
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Right, enough of that, let’s have a proper look…(over to you Jon)
#pugpiglaunch
On to the exciting stuff!
#pugpiglaunch
pugpig.com ~ @pugpig ~ [email protected]
Custom integration points
Don’t forget you can add your own storefront or table of contents design and functionality to our packaged products
Deep linking & push.
pugpig.com ~ @pugpig ~ [email protected]
others
- Tags & Segments- Analytics Events- Segmented Push
pugpig.com ~ @pugpig ~ [email protected]
Online and offline analytics.
- Custom Dimensions- Integration with other
providers- Update Pugpig
Analytics spec
Client side ad serving.
Flatplan
AD
AD
AD
- Server driven- Frequency based
display- DFP integration- Proposed rules
pugpig.com ~ @pugpig ~ [email protected]
Now let’s see it really working...
#pugpiglaunch
And finally, a few* words from our partners
Peer 1 - Toby Owen, VP of Product
Fastly - Jojo Fabian, from the London teamPuzzler Media - Tony Ablewhite, Digital Media ManagerSpecle - Tom Beckenham, CEO & founder Quantcast - Alasdair Cross, Head of Publisher DevelopmentUrban Airship - Steve Tan, Head of Strategic Alliances
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*2 minutes each - no more!
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The Future of Content Delivery
•Quality, fun and engaging interactive content
•Flexible digital end-to-end content solution
•Vanilla or bespoke service
•Ability to manage your requirements across:– Multiple brands – Digital services (including print)
•Automated content updates
•A solution that does not exclude third party content
•Ability to drive:– Acquisition – Engagement – Database building
•Puzzle module supporting Pugpig publishers
#pugpiglaunch
#pugpiglaunch
Digitalad portal
Operating classified delivery
for 3 years
Comprehensivead portal for
Porter magazine
Comprehensivead portal
Digitalad portal
Global combined print/digital portal
Specle - We make ad portals
Primary source of press and digital ad
specs in the UK
Used through every sector of the market
#pugpiglaunch
Quantcast Is Your Audience Measurement Dashboard
Measure all your digital content, on any platform or property
Segment your audience with unlimited flexibility
Easy-to-understand visual presentation
Quantcast is now integrated with the Pugpig Platform - and it’s free!
Cross-platform Traffic
Demographics
Interests
Engagement
#pugpiglaunch
If you want to know more just grab one of us...
#pugpiglaunch
That’s it!
#pugpiglaunch