design sprints _ launch better products (2)
TRANSCRIPT
Launch Better Products in 5 Days with a Design Sprint
Most companies face 3 big problems with their technology projects.
They horde the conversation
about solutions, instead of
including their customers.
They assemble an in-house team
or contract vendors who spend
months building those solutions.
They launch those solutions only
to find out it’s not meeting their
customer’s needs.
Will you risk starting over months later?
1. 2. 3.
What if you could research, prototype and validate in 5 days?
Here’s how we’ll do it.
We’ll guide you through the days leading up to your sprint…
1. Pick the big challenge you’re trying to solve.
2. Assemble the sprint team.
3. Aggregate and share any previous research, metrics, product demos.
Day Zero.
DESIGN SPRINT: PREP
We’ll create a map that summarizes the journey each of your customers
will follow as they experience the challenge you’re solving for.
Day One.
DESIGN SPRINT: 5 DAYS
Individually (but together), we’ll sketch out 2-3 solutions
to that problem in the form of a storyboard.
Day Two.
DESIGN SPRINT: 5 DAYS
We’ll vote on the best solution and then add additional
details so that it’s a complete storyboard, start to finish.
Day Three.
DESIGN SPRINT: 5 DAYS
New Haircut will design your Goldilocks prototype - not too simple, not too complex… just right.
Day Four.
DESIGN SPRINT: 5 DAYS
We’ll test the prototype with customers and capture
reactions & feedback.
Day Five.
DESIGN SPRINT: 5 DAYS
DESIGN SPRINT: FINAL DELIVERABLES
A summary of features + corresponding budgets and timelines – accurate only within
the scope of understanding accomplished during the sprint.
Product Roadmap (when applicable)
For those companies that are fundraising, we can help package up the outputs of the
design sprint and marry it with your existing story, in a compelling investor pitch deck.
Pitch Deck (add-on)
This may be a mocked up website or mobile app. It may be a presentation. It depends
what we’re trying to test for and the reactions we’re after from your customers.
Prototype
A report that recaps the sprint, summarizes customer reactions and includes
recommended next steps; e.g. build / rebuild features, run another sprint, pivot.
Design Sprint Replay
Series: How to Launch Better Products
ADDITIONAL RESOURCES
ARTICLE ONE: Design sprints - why and what?
ARTICLE TWO: Go behind the scenes on a design sprint.
ARTICLE THREE: Learn how to organize your sprint team.
ARTICLE FOUR: Design sprint FAQs.
+1 (732) 228-8262 | [email protected]
Want to schedule your 30-min design sprint tour?
Get in touch
www.newhaircut.com
619 Lake Ave, 3rd Fl Asbury Park, NJ 07712