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  • Your guide to the new brand identity, products, and launch timing.

    FOR IBO USE ONLY

  • 2

    Your home is the backdrop to your lifeIts your favorite breakfast spot, playground, and movie theater. Dreams happen here, laughter is the soundtrack, and love is valued most of all.

    Keeping such a special place clean and safe requires you to be uncompromising in the products you choose.

    LEGACY OF CLEAN products are made with naturally derived ingredients, but what truly sets them apart is how well they work.

    Theyre Better. Naturally.

    Better, because they clean and wash more effectively.

    Naturally, because of dermatologist-tested formulas that wont harm your home or the people you love.

    Live your legacy

  • 3

    A New LegacyIntroducing a fresh, new look and feel for your beloved LEGACY OF CLEAN brand.

    New PackagingThe packaging is now easier to use, and features a new logo and a distinctive, new design. Extensive market research with IBOs and consumers has shown that the new package design is strongly preferred over the previous packaging.

    New StoryHow were talking about our products is also changing. When researchers ask people what the LEGACY OF CLEAN brand stands for, they overwhelmingly say, better for the environment. And, while thats still true, an important part of the story is being overlooked: the outstanding performance and effectiveness of LEGACY OF CLEAN products! Many competitors green cleaning products simply dont work, while products that do work often contain harmful chemicals you wouldnt want to expose your family to. We believe that cleaning products should be both highly effective and safe for you and your loved ones.

    New AudienceThe LEGACY OF CLEAN brand is targeting a younger audience, because thats when many people develop their loyalty for specific cleaning brands. Of course, we all love LEGACY OF CLEAN products, and theyre used by people of all ages. But youll find that the improved brand and packaging is extremely appealing to younger audiences today.

    Enduring TraditionWhat hasnt changed about the LEGACY OF CLEAN brand and what will never change is the fact that our amazing cleaning formulas are still better for you, your environment, and the people you love.

    100% Customer Satisfaction Guarantee | Order through your Amway Independent Business Owner.

  • 4

    key differences to keep in mind when talking about the brand

    NEW!Introducing the Ultimate Clean.LEGACY OF CLEAN SA8 Supreme Laundry Detergent is a one-step, high-performance blend that combines the cleaning power of SA8 Laundry Detergent with color-safe bleach and a detergent booster. It removes tough stains, so laundry comes out whiter and brighter, yet its gentle enough for everyday use.

    Available in December.

    Fresh Scent 10-9851 3 kg/6.6 lbs./up to 58 loads $29.60 P846B2518Y2518

    Old New

    Target audience: Environmentally conscious families

    Generation Y women and young moms

    Priority: The earths environment

    Your home environment

    Its about: Amways legacy and heritage in cleaning products

    Your legacy in the hearts of the people you love

    Ingredients: Better for the environment

    Derived from nature

    POSITIVELY CLEAN SINCE 1959.

    Better. Naturally.

    IMPROVED!One box cleans it all.LEGACY OF CLEAN Intro Bundle

    A new mix of products in updated packaging will help you convert new IBOs and customers to the LEGACY OF CLEAN brand with this 11-piece intro bundle:

    SA8 Laundry Detergent 1 kg

    Fabric Softener, Floral 1.5 L

    Prewash Liquid 500 mL

    TRI-ZYME Detergent Booster 1 kg

    L.O.C. Multi-Purpose Cleaner 1 L

    L.O.C. Multi-Purpose Wipes 96 wipes

    Kitchen Cleaner Spray 946 mL

    Bathroom Cleaner Spray 946 mL

    DISH DROPS Dish Liquid 1 L

    SCRUB BUDS Scouring Pads 4 pads

    FREE Microfiber LEGACY OF CLEAN Cleaning Cloths 3-pack ($6.99 value)

    Available in March.

    (replaces 10-5519) 11-8176 $85.95 P2500B7307Y7307

  • 100% Customer Satisfaction Guarantee | Order through your Amway Independent Business Owner. 5

    IMPROVED!The ultimate stain remover. Weve improved Classic Prewash Spray and its now branded LEGACY OF CLEAN.The new formula actually performs better than our Classic Prewash Spray with no irritating fumes and a better scent. It still provides the ultimate solution for almost any stain, including lipstick, ink, motor oil, and many more.

    Available in December.

    11-0403 350 g/12.3 fl. oz. $9.85 P281B838Y838

    IMPROVED!One drop cleans a lot. LEGACY OF CLEAN DISH DROPS Dishwashing Liquid now comes in a great Citrus Scent as well as in the Original Scent!

    Available in February.

    Citrus Scent 11-8720 1 L/33.8 fl. oz $9.80 P274B834Y834

    Whats New and Whats Improved

    Weve also improved these LEGACY OF CLEAN products with minor formula upgrades: SA8 Delicate Laundry Detergent has a new, light scent

    Liquid Prewash now has an improved dispensing system with better fabric absorption

    Soft Cleanser has more cleaning agents.

    Automatic Dish Tablets has an improved biodegradable formula

    Share the brands new look with these great LEGACY OF CLEAN sales aids! NEW! DISH DROPS Dispenser Bottle (10-7890)

    NEW! L.O.C. Multi-Purpose Wipes sampler card (available in the New IBO Welcome Kit and can be purchased separately)

    NEW! Sampling Pouch coming soon

    Whats the Same?Other beloved LEGACY OF CLEAN product formulas remain unchanged!

  • 6

    LaundryWatch for Laundry products to start launching in December, with a full rollout in January.

  • 100% Customer Satisfaction Guarantee | Order through your Amway Independent Business Owner. 7

    Product Promise New SKU Old SKU

    SA8 Supreme Laundry Detergent Powder

    The ultimate clean. 10-9851 3 kg/6.6 lbs./up to 58 loads $29.60 P846B2518Y2518

    11-0956

    SA8 Laundry Detergent Powder Exploding crystals rinse clean. 10-7856 1 kg/2.2 lbs./up to 33 loads $12.10 P346B1031Y1031

    10-7856

    10-7858 4.5 kg/9.9 lbs./up to 150 loads $43.75 P1249B3718Y3718

    10-7858

    SA8 Laundry Detergent Liquid Naturally powers out tough stains.

    Floral Scent 11-0477 1.5 L/50.7 fl. oz./up to 50 loads $19.80 P554B1685Y1685

    10-7863 33.8 fl. oz./up to 33 loads

    11-0478 4 L/135 fl. oz./up to 133 loads $44.50 P1244B3783Y3783

    10-7864 101.4 fl. oz./up to 100 loads

    Light Scent 10-3278 4 L/135 fl. oz./up to 133 loads $44.50 P1244B3783Y3783

    10-7866 101.4 fl. oz./up to 100 loads

    SA8 Delicate Laundry Detergent Liquid

    Worry-free clean for fine fabrics. 11-0479 1 L/33.8 fl. oz./up to 66 loads $16.45 P469B1398Y1398

    10-7867

    Fabric Softener Softens naturally. Less static cling.

    Floral Scent 11-7778 1.5 L/50.7 fl. oz./up to 75 loads $13.50 P378B1148Y1148

    10-7869 33.8 fl. oz./up to 50 loads

    11-7780 4 L/135 fl. oz./up to 200 loads $30.20 P844B2567Y2567

    10-7870 101.4 fl. oz./up to 150 loads

    Original Scent 11-7781 4 L/135 fl. oz./up to 200 loads $30.20 P844B2567Y2567

    10-7872 101.4 fl. oz./up to 150 loads

    Prewash Liquid Removes natures stains, naturally.

    11-2958 500 mL/16.9 fl. oz. $5.55 P155B472Y472

    10-7875 32 fl. oz.

    Prewash Spray The ultimate stain remover. 11-0403 350 g/12.3 fl. oz. $9.85 P281B838Y838

    11-1281

    All Fabric Bleach Whiter whites. Safe on colors. 10-7873 1.2 kg/2.6 lbs./up to 40 loads $9.75 P279B829Y829

    10-7873

    11-7774 3.36 kg/7.41 lbs./up to 112 loads $23.20 P662B1972Y1972

    11-7774

    TRI-ZYME Detergent Booster Makes detergent clean better. 10-7874 1 kg/2.2 lbs./up to 40 loads $9.35 P267B795Y795

    10-7874

    11-7775 2.69 kg/5.93 lbs./up to 112 loads $23.20 P662B1972Y1972

    11-7775

    SKUs that dont change are in green.

  • 8

    surfaceWatch for Surface cleaning products to start rolling out in February.

  • 100% Customer Satisfaction Guarantee | Order through your Amway Independent Business Owner. 9

    Product Promise New SKU Old SKU

    L.O.C. Multi-Purpose Cleaner The worlds most versatile cleaner.

    Liquid E-0001 1 L/33.8 fl. oz. $7.05 P201B599Y599

    10-7876

    Wipes 11-0485 Four 24-count packs $11.40 P324B969Y969

    10-7877

    Soft Cleanser Scratch-free scouring. 11-0486 500 mL/16.9 fl. oz. $5.90 P169B503Y503

    10-7887

    Metal Cleaner Keeps cookware looking new. 11-2160 250 g/8.8 oz $5.10 P145B432Y432

    11-6390

    Kitchen Cleaner Cuts grease naturally.

    Spray 10-7878 946 mL/32 fl. oz. $5.10 P145B432Y432

    10-7878

    Liquid Refill 11-2536 1 L/33.8 fl. oz. $12.60 P359B1070Y1070

    10-7880

    Wipes 10-7888 Two 24-count packs $8.90 P253B756Y756

    10-7888

    Glass Cleaner Safe, ammonia-free shine.

    Spray 10-7881 946 mL/32 fl. oz. $5.10 P145B432Y432

    10-7881

    Liquid Refill 11-2537 1 L/33.8 fl. oz. $12.60 P359B1070Y1070

    10-7883

    Bathroom Cleaner Confidently clean without scrubbing.

    Spray 10-7884 946 mL/32 fl. oz. $5.10 P145B432Y432

    10-7884

    Liquid Refill 11-2546 1 L/33.8 fl. oz. $12.60 P359B1070Y1070

    10-7886

    SKUs that dont change are in green.

  • 10

    dishWatch for Dish products to launch in March.

  • 100% Customer Satisfaction Guarantee | Order through your Amway Independent Business Owner. 11

    Product Promise New SKU Old SKU

    DISH DROPS Dishwashing Liquid

    One drop cleans a lot.

    Original Scent 11-0488 1 L/33.8 fl. oz. $9.80 P280B834Y834

    10-7889

    Citrus Scent 11-8720 1 L/33.8 fl. oz. $9.80 P274B834Y834

    10-7891 16.9 fl. oz.

    SCRUB BUDS Pads Long lasting. Rust free. 11-0490 4 pads $7.00 P199B595Y595

    10-7887