projectart's 2013-14 annual report

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AWARENESS SOLUTIONS THE CRISIS SUPPORT GOVERNANCE WHO WE ARE DONORS PARTNERS FINANCES PRESS LOCATIONS 2014 Annual Report ProjectArt

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Page 1: ProjectArt's 2013-14 Annual Report

AWARENESS

SOLUTIONS

THE CRISIS

SUPPORT

GOVERNANCE

WHO WE ARE

DONORSPARTNERS

FINANCES

PRESS

LOCATIONS

2014 Annual Report

ProjectArt

Page 2: ProjectArt's 2013-14 Annual Report

It is easier to build strong children than to repair broken men.

Frederick Douglass{ {

Page 3: ProjectArt's 2013-14 Annual Report

04

26

THE CRISIS

THE SOLUTION

SUPPORT

GOVERNANCE

WHAT

WHERE

WHAT

WHERE

PARTNERS

FUNDRAISING

ADVOCATES

SPONSORS

PRESS

Table of Contents

09

0507

2223

1011

31

25

272829

FINANCES

WHO WE ARE

3233

AWARENESS

Page 4: ProjectArt's 2013-14 Annual Report

Letter from the Founder

Adarsh Alphons

03

If there is one word to describe the past year, it’s MOMENTUM. The 2014 fiscal year saw the mobiliza-tion of ideas, solutions and strategies that we carefully planned in the past two years, when we began our work to confront the arts education crisis. Starting with free art classes in one public library last summer, we expanded to 11 public library locations, spanning three boroughs in NYC and touching the lives of hundreds of children who, otherwise, would not have any access to arts education. All of this in just 365 days, but this is just a drop in the bucket.

Even the most conservative findings show there are millions of children in the US for whom access to the arts education is still very much a distant dream today. When one connects the dots, it’s not hard to comprehend how lack of arts education can destroy morale in students and lead to issues that keep communities in poverty, rather than help raise them out of it. If there is one fact you can walk away with on reading this report, let this be the one: at-risk youth are five times more likely to drop-out from high school if they do not have arts education. Let’s break the cycle and give youth a chance to express themselves, a reason to stay in school and the empowerment they need to reach their potential.

By creating a scalable solution, we have put a stake in the ground to solve the arts education crisis in a sustainable way. In the following pages, I invite you to the read about communities we impact, solutions we have developed, meet the arts advocates who have surprised us with their generosity and visit one of our classrooms to witness first-hand, how we are empowering our city’s youngest inhabitants.

Page 5: ProjectArt's 2013-14 Annual Report

Every child is an artist. The problem is how to remain an artist once we grow up.

Pablo Picasso{ {

The Crisis

Page 6: ProjectArt's 2013-14 Annual Report

HIGH ACCESS TO ARTS EDUCATIONLOW ACCESS TO ARTS EDUCATION

2.94MEAN HIGH SCHOOL GPA

2.56MEAN HIGH SCHOOL GPA

5XMORE LIKELYTO DROPOUT

OF HIGH SCHOOL

If you were born into a family of low socio-economic status, these are two possible pathways on how access to arts education can affect your life. These are based on findings from research institutions.

Two Pathways

3XMORE LIKELY TOBE ELECTED TOCLASS OFFICE

3XMORE LIKELY TO

WIN AN AWARD FORSCHOOL ATTENDANCE

96MORE POINTSON THE SATON AVERAGE

SOURCES1. Improved Academic Performance for Students with High Levels of Arts Involvement, Americans for the Arts (2013)2. The Arts and Achievement in At-Risk Youth, National Endowment for the Arts (2012)3. College-Bound Seniors: Total Group Profile Report, The College Board (2005)4. Survey of Business Owners, Census Bureau (2007)5. Arts and Crafts: Critical to Economic Innovation, Economic Development Quarterly, Michigan State University (2013)6. Research Talking Points on Dropout Statistics, National Education Association (2006)7. The Silent Epidemic: Perspectives of High School Dropouts, Civic Enterprises in association with Peter D. Hart Research Associates for the Bill & Melinda Gates Foundation (2006)

2 2

11

2

3

6

05

Page 7: ProjectArt's 2013-14 Annual Report

3XMORE LIKELY TO EARNA BACHELOR’S DEGREE

8XMORE LIKELY TO BE IN

PRISON THAN AHIGH SCHOOL GRADUATE

2XMORE LIKELY TO SLIP INTO

POVERTY FROM 1 YR TO THE NEXTTHAN A HIGH SCHOOL GRADUATE

72%MORE LIKELY TO BE

UNEMPLOYED THAN AHIGH SCHOOL GRADUATE

96MORE POINTSON THE SATON AVERAGE

4XMORE LIKELY TO OWNA BUSINESS THAN A

HIGH SCHOOL DROPOUT

LIFELONG PARTICIPATION INAND EXPOSURE TO THE ARTS AND

CRAFTS YIELDS THE MOSTSIGNIFICANT IMPACT FOR

INNOVATORS AND ENTREPRENEURS

2

3

4

5

6

7

7

06

Page 8: ProjectArt's 2013-14 Annual Report

This is a map of New York City. It shows all the public schools that lack full time art teachers. Looking at this map, it is clear that access to arts education for youth has fallen disproportionately in the city’s lower income neighborhoods, especially the South Bronx and Central Brooklyn. Despite the widely-acknowledged benefits of the arts, especially on youth from lower socio-economic status, arts education has become both inequitable and underfunded. This is where ProjectArt comes in.

Since 2011, ProjectArt has grown from just one branch in Harlem to a network of 11 libraries throughout New York City, all of which will provide arts education directly to hundreds of children. Each box indicates the location of a public library branch where ProjectArt currently works. Our easily scalable arts access model makes it possible for us to directly serve communities in need, with little overhead cost. We have impact in communities while being collab-orative at our core, spurring excitement and achievement at one of our nation's oldest and most significant institutions, its libraries.

Research confirms what we have known all along: the lack of arts education is a city-wide crisis.

FLATBUSH

PROSPECT HEIGHTS

BUSHWICK

LONG ISLAND CITY

PAGE

21

PAGE

17

PAGE

12

PAGE

11

PAGE

1307

Page 9: ProjectArt's 2013-14 Annual Report

KEY Public school that lacks a full-time arts educator

Library where ProjectArt gives free arts classes

HARLEM

BROWNSVILLE

BUSHWICK

LONG ISLAND CITY

SARATOGA

ARLINGTON

ASTORIA

CORONA

FOREST HILLS

PAGE

18PAGE

20

PAGE

19

PAGE

16

PAGE

14

PAGE

15

08

Page 10: ProjectArt's 2013-14 Annual Report

The Solution

Having the arts in young

people’s lives is

we know that intuitively.

essential;

{

{

Rocco LandesmanFormer Chairman, National Endowment for the Arts

Page 11: ProjectArt's 2013-14 Annual Report

10STUDENTS / CLASS

10SESSIONS / SEMESTER

1-3CLASSES / BRANCH

3SEMESTERS / YEAR

AGE GROUPS4-7 years

8-12 years13-17 years

Classes

Project Exhibition 8Fall 2014

New Century ArtistsJanuary 31, 2014

Exhibitions

Project Exhibition 9Spring 2014

Fred Torres GalleryJune 17, 2014

Project Exhibition 7Summer 2014

Asya Geisberg GalleryAugust 29, 2013

We believe that sharing children’s art with society is an integral part of the child’s growth as creative achievers. Further, we believe these artists deserve recognition for their work and the opportunity to develop insights about the artistic community. With the help of galleries, businesses, interior designers and developers, our students’ art is showcased each semester in high-visibility spaces that celebrate their work and contribute to the aesthetic value of the piece. When a child creates something beautiful, we believe it is imperative to celebrate it.

The cornerstone of ProjectArt is our unique model of arts education. We allow students to express themselves constructively, set and attain goals that address their technical and critical thinking skills, and showcase their completed projects at the end of each semester. It’s a unique process of learning that is student-driven and result-oriented while nurturing personal growth. Since 2008, public libraries in New York City have faced a cumulative budget cut of $68 million, which has directly affected the programming available to its communities. Enter ProjectArt, providing free, quality arts education to these community hubs. Teaching in public libraries is a powerful way to have a long-term impact on youth while significant-ly cutting the costs.At the moment, we provide a multi-disciplinary course roster that includes drawing, painting, sculpture, collage and mixed media. As ProjectArt grows, this list will grow with it to include addition-al arts disciplines.

10

IN EACHBRANCH

Page 12: ProjectArt's 2013-14 Annual Report

Brooklyn Central BranchOur first branch across the East River and certainly one of the grandest libraries in NYC, the Central Library at Grand Army Plaza serves as the focal point for the Brooklyn Public Library system. The building opened in 1941 and was designed to appear like an open book. Through this branch, we serve multiple communities that cross economic and cultural lines and its central location makes it convenient for students to join us.

69,353Total number of youth

under 181

20,382Total number of single

parent homes1

NEIGHBORHOODS IMPACTED WITH THIS BRANCH:

Prospect Heights, Crown Heights, Clinton Hill, Fort Greene and Bedford

Brooklyn Central Public Library10 Grand Army PlazaBrooklyn, NY 11238

9

STUDENTS

12FALL 2013

13-17 year oldsSPRING 2014

8-12 year oldsFY 2015

60PROJECTED

8-12 year olds

SOURCES1. American Community Survey, U.S. Census Bureau (2010)

11

13-17 year olds

Page 13: ProjectArt's 2013-14 Annual Report

Bushwick Branch

NEIGHBORHOODS IMPACTED WITH THIS BRANCH:

North and South

Bushwick

STUDENTS

36 48FALL 2013

4-7 year olds8-12 year olds

107PROJECTED

SPRING 20144-7 year olds

8-12 year olds

FY 20154-7 year olds

8-12 year olds

Unemployment Rate1

17.5%Percentage of Students Performing at

Grade Level1

Reading Math16.1 15.5

Bushwick Library

340 Bushwick Ave. at Seigel St.

Brooklyn, NY 11206

SOURCES1. NYU Furman Center for Real Estate and Urban Development

12

Bushwick is one of the fastest changing communities in NYC. The arts are an integral part of the Bushwick experience as the neighbor-hood opens more and more galleries every year. While it becomes a cultural hub and gentrification ensues, there is a clear need for arts access, particularly to the youngest Bushwick-ers. In this branch, we hold a unique mix of programs: offering school-hour and after-school classes. Our library partner idenitified the need for a local school’s (PS 147) art program and we filled the gap. Currently, twice a week, pre-K and second grade classes make their way to the library for an hour of arts instruction - a highlight of their week.

Page 14: ProjectArt's 2013-14 Annual Report

Comprised of the largest population of Haitian immigrants in NYC, the Flatbush public library is home to the Caribbean Literary Center. The Center aims to preserve and present the histories and cultures of the Caribbean, while also helping immigrants to find a community and acclimate to life in New York City.

STUDENTS

10SPRING 2014

8-12 year olds

$16 MAnnual Incarceration Costs in

this Zip Code1

24.1%Percentage of households with

incomes below $18,700 in 20112

FY 20158-12 year olds

31PROJECTED

Flatbush Library

22 Linden Blvd. at Flatbush Ave.

Brooklyn, NY 11226

SOURCES1. Justice Mapping Center2. NYU Furman Center for Real Estate and Urban Development

Flatbush Branch

13

NEIGHBORHOOD IMPACTED WITH THIS BRANCH:

Flatbush

Page 15: ProjectArt's 2013-14 Annual Report

Historically, one of the most disadvantaged neighborhoods in the city, Brownsville is a ProjectArt priority. A recent NPR feature highlighted the massive investment of city and state dollars spent incarcerating single city blocks in Brownsville (over one million in certain individual blocks). Located in central Brooklyn, the community is amongst those that have the fewest art teachers in its public schools (see our NYC Map, page 7). We began our classes here in February 2014.

STUDENTS

7SPRING 2014

8-12 year olds

Brownsville:10,000Los Angeles: 6,800

Percentage of households with children under 18 years old1

FY 20158-12 year olds

50PROJECTED

Brownsville Branch

47.5%Units of Public Housing in:2

Brownsville Library

61 Glenmore Ave. at Watkins St.

Brooklyn, NY 11212

SOURCES1. NYU Furman Center for Real Estate and Urban Development2. Rosanne Haggerty, Community Solutions (2014)

14

13-17 year olds

NEIGHBORHOOD IMPACTED WITH THIS BRANCH:

Brownsville

Page 16: ProjectArt's 2013-14 Annual Report

Saratoga BranchThe eastern-most subdivision of the Bedford-Stuyvesant neighborhood, Ocean Hill is one of our nation’s most storied Carribean-American communities. Newest to the ProjectArt roster, Ocean Hill faces the lowest median household income, but highest crime rate in the city.

STUDENTS

FY 20158-12 year olds

50PROJECTED

13-17 year olds

NEIGHBORHOODS IMPACTED WITH THIS BRANCH:

Ocean Hill

Unemployment Rate1

15.6%Poverty Rate1

31.6%

The arts humanize the curriculum while affirming the interconnectedness of all forms of knowing. They are a powerful means to improve general education.

Charles Fowler, Institute of British Architects

Saratoga Library8 Thomas S. Boyland St. at Macon St.

Brooklyn, NY 11233

{

{SOURCES1. NYU Furman Center for Real Estate and Urban Development

NEW BRANCHSummer 2014

15

Page 17: ProjectArt's 2013-14 Annual Report

Arlington BranchA gift of steel magnate Andrew Carnegie, when the Arlington Branch opened its doors on November 7, 1906, it was hailed by the New York World, a newspaper of the day, as the largest and finest of its kind. With classical proportions and a unique split-level layout, the spectacular 7,000 square foot interior is almost entirely intact and remains one of the best preserved Carnegie Libraries in New York City. Unfortunately, today, this branch is surrounded by crime-ridden East New York to the south and Brownsville to the southwest, both with poor high-school graduation rates and very few after-school programs for youth.

NEIGHBORHOODS IMPACTED WITH THIS BRANCH:

Cypress Hills - City Line

STUDENTS

FY 20158-12 year olds

50PROJECTED

13-17 year olds

Arlington Library203 Arlington Ave. at Warwick St.

Brooklyn, NY 11207 SOURCES1. New York Times (2012)

High School Students’ SAT Averages in 20111

Franklin K. Lane High School

(near this branch)

Reading Math Writing

353379

341

City-Wide439

462

434

NEW BRANCHSummer 2014

16

Page 18: ProjectArt's 2013-14 Annual Report

Home to PS1 Contemporary Art Center and a plethora of artist studios, this neighborhood is at the confluence of the high-end develop-ments and those that live in poverty on the northside of the Ed Koch Queensboro bridge. The income disparity here is among the starkest in New York City. We began our programs in the public library in the northside in Spring 2014, where we work with 8-12 year olds.

Percentage of homes with single female householders1

Long Island City Branch

47.5%

SOURCES1. American Community Survey, U.S. Census Bureau (2010)

2. Justice Mapping Center

NEIGHBORHOODS IMPACTED WITH THIS BRANCH:

Queensbridge, Ravenswood$3.5M Total amount estimated to be spent on the prison terms of residents arrested in 20082

Long Island City Brandon

37-44 21st St

Queens, NY 11101

STUDENTS

SPRING 20148-12 year olds

FY 20158-12 year olds

50PROJECTED

10

17

Page 19: ProjectArt's 2013-14 Annual Report

Astoria BranchHome to the renowned Steinway Piano Company and named after America’s first multi-millionaire, John Jacob Astor, who never actually set foot in the area, nor made it a target of his philanthropic efforts. The neighborhood, which is gradually evolving from industrial land into waterside residential buildings, is also home to many of NYC’s Greek immigrants and business owners.

16.3%Percentage of the population living in

poverty2

In 2012 Queens was the most racially diverse borough in New York City.1

STUDENTS

FY 20158-12 year olds

50PROJECTED

Astoria Library

40-20 Broadway

Queens, NY 11103

SOURCES1. Racial Diversity Index

2. NYU Furman Center for Real Estate and Urban Development

NEW BRANCHSummer 2014

18

NEIGHBORHOOD IMPACTED WITH THIS BRANCH:

Astoria

Page 20: ProjectArt's 2013-14 Annual Report

Forest Hills BranchHome to none other than Peter Parker (Spider Man), Forest Hills is another culturally rich and vibrant NYC neighborhood. Boasting one of the most frequented public libraries in NYC, its program attendance is up by nearly 300 percent and its circulation by 74 percent since 2002. This change has been largely attributed to library officials strong relationship with community groups and partnerships that drive communities into the spaces.

26.1%Increase in Asian residents

from 2000 to 20102

44%Largest concentration of Filipino

immigrants in all of NYC1

In my own philanthropy and business endeavors, I have seen the critical role that the arts play in stimulating creativity and in developing vital communities...the arts have a crucial impact on our economy and are an important catalyst for learning, discovery, and achievement in our country.

Paul G. Allen, Co-Founder, Microsoft

Forest Hills Library108-19 71st Ave

New York, NY 11375

STUDENTS

FY 20154-7 year olds

8-12 year olds

50PROJECTED

{ {

SOURCES1. New York Times (2011)2. American Community Surveys, U.S. Census Bureau (2000 and 2010)

NEW BRANCHSummer 2014

19

NEIGHBORHOOD IMPACTED WITH THIS BRANCH:

Forest Hills

Page 21: ProjectArt's 2013-14 Annual Report

The ethnographic landscape of Corona has undergone major shifts in the past few decades as a largely African-American population has been replaced by an influx of Mexican residents. The neighborhood is no stranger to artistic legends: Louis Armstrong and his wife Lucille moved to Corona in 1943 in part because other jazz artists, such as Ella Fitzgerald and Lena Horne also called it their home.

24.3%Percentage of the population

under 182

63%Percentage of the population

that is Hispanic2

In 2012, Queens had the second highest share of severely rent-burdened households, who pay more than 50 percent of their income in rent and utilities.

Corona Library

38-23 104 Street

Queens, NY 11368

STUDENTS

27SPRING 2014

8-12 year oldsFY 2015

4-7 year olds8-12 year olds

13-17 year olds

120PROJECTED

SOURCES1. NYU Furman Center for Real Estate and Urban Development

2. American Community Survey, U.S. Census Bureau (2010)

Corona Branch

20

NEIGHBORHOOD IMPACTED WITH THIS BRANCH:

Corona

Page 22: ProjectArt's 2013-14 Annual Report

In a breakdown of New York City neighborhoods, the biggest income gap is in Upper Manhattan. The median household income for the area is $207,053 for those in the highest one-fifth of the population compared with $6,073 for those in the lowest one-fifth.1

Hamilton Grange BranchThis is where our work began three years ago and we’re going strong! A vibrant, ever-changing community with deep cultural history, Harlem harbored some of the most talented artists in American history; at one point home to artists such as jazz legend Duke Ellington and painter Norman Rockwell. Washington Heights is currently home to the world’s biggest Dominican community outside of the Dominican Republic. Today, unfortunately, upper Manhattan, which includes Harlem and Washington Heights, is also the community with the highest income dispairity in New York City.

NEIGHBORHOODS IMPACTED WITH THIS BRANCH:

Hamilton Heights, Manhattanville, Washington Heights, Marble Hill - Inwood, Central Harlem North - Polo Grounds

Rented Households2

90.8%STUDENTS

FY 20154-7 year olds

30PROJECTED

88SPRING 20144-7 year olds

FALL 20134-7 year olds

SUMMER 20134-7 year olds

8-12 year olds13-17 year olds

25

Hamilton Grange Branch503 West 145th StreetNew York, NY 10031

SOURCES1. New York Times (2011)2. American Community Survey, U.S. Census Bureau (2010)

21

Page 23: ProjectArt's 2013-14 Annual Report

Art is fundamental, unique to each of us…even in difficult economic times - especially in difficult economic times - the arts are essential.

{{

Frederick Douglass

Maria Shriver Award-Winning Journalist and Author

BuildingSupport

Page 24: ProjectArt's 2013-14 Annual Report

Gracie Square Art Show Workshop

October 6, 2013Kids engaged: 100+

People reached: 200 +

Jefferson Market GardenChildren’s Harvest Festival

Workshop October 19, 2013 Kids engaged: 150+

People reached: 250+

Awareness

"We were thrilled to provide a platform for ProjectArt at PULSE New York and expose our thousands of visitors to this incredible and very necessary organization. The design of their booth was fantastic as it conveyed their mission in a creative and thoughtful way. We look forward to supporting ProjectArt's initiatives in the

future."-Helen Toomer

Director of PULSE

Harlem Harvest Festival Workshop

October 12, 2013Kids engaged: 200+

People reached: 500+

Dumbo Arts Festival WorkshopSeptember 29, 2013 Kids engaged: 300+

People reached: 1,000 +

23

Brooklyn Bridge Park Harvest Festival Workshop

October 19, 2013 Kids engaged: 250+

People reached: 1,000+

Page 25: ProjectArt's 2013-14 Annual Report

ProjectArt participated in PULSE by hosting a unique installation with the goal of pioneer-ing dialogue about the arts education crisis in New York City. Much of the impetus for the installation came from the recently released report from New York City Comptroller Scott Stringer about the significant disparities in arts education. The installation showcased the early childhood work of PULSE artists juxtaposed with works by ProjectArt student contemporaries. Through this work, a very visual representation was put forth of the link between successful artists of today with the creatives of tomorrow.

“@projectartnyc points out the alarming decline of #arts #education in #nyc. Thank you @PULSEArtFair for sharing!” - @InstallationMag

“Shocking to see lack of art teachers in NYC public schools

(via @projectartnyc at #pulse2014) #arted”

-@ArtMuseumLife

Public Awareness is crucial to gaining support for arts education crisis. Our awarness efforts this year spanned the spectrum on and

offline, through neighborhoods in NYC and eclectic programs.

We engaged over 1,000 kids with art workshops and even participated in a pop up art show in a bodega where our students showed work

alongside local artists.

24

Page 26: ProjectArt's 2013-14 Annual Report

Partners

One Hour Pencils gives NYC-based retail boutiques and their consumers an opportunity to directly support arts education and build customer loyalty and advocacy. Partnering businesses (below) sell handcrafted bundles of wooden colored pencils for $20 each, which completely funds one hour of art class for a child. Currently, the below mentioned six stores are selling our One Hour Pencils and promoting conscious consumption, while we promote their businesses through our website, publications, and social media.

In Summer 2014, ProjectArt participated in Christie’s Arts Assembly event, where more than 40 arts-focused non-profit organizations shared their work with Christie’s employees and encouraged them to volunteer. ProjectArt had such success with the Christie’s volunteers that we were recognized for crafting effective volunteer projects and replicable relationship-building initiatives and asked to be on a discussion panel at the Arts Assembly Workshop in December 2013. That same month Christie’s dedicated its staff holiday raffle to ProjectArt, raising enough funds to support an entire class of students.

Jacques Torres collaborated with ProjectArt to create special gift boxes for the holidays and Valentine’s day available at the Jacques Torres retail outposts around New York City. ProjectArt celebrated International Day of Giving, on December 3 with an official launch party at Jacques Torres Soho to promote the gift boxes, the sale of which each funded one hour of art class for a child in need.

SPRING/BREAK Art Show is NYC’s curator-driven art fair. Showcasing 40 curators and 120 artists in March 2014. A limited selection of artworks from the fair were sold at the Paddle8 auction, from which a portion of proceeds was donated to ProjectArt.

A retailer interested in items that capture life’s eccentricities, BAZAZAS thrives on intersections between creative problem solving, material improvisation and conceptual thinking in the studio and in the home. A portion of every BAZAZAS sale made both online and at pop-up events in all of 2014 is donated to ProjectArt.

25

Page 27: ProjectArt's 2013-14 Annual Report

Fundraising

ProjectArt held its 3rd Annual Gala in February 2014. Holding this event, and especially one as large as an annual gala, at the Dolce Vita showroom had special meaning for us. Working with contemporary artist Kiki Valdes, our students had re-imagined the entrance to the Dolce Vita offices. Bringing the gala to a space where our students have been able to leave their mark celebrated the excellent work our programming has achieved over the past three years. The event, hosted by celebrated CNN anchor Rosa Flores, featured a live auction manned by C.K. Swett, complemented by an online auction facilitated by Gavel Grand. Between caricature painting by students, interactive art installations, a wine tasting by City Winery, food and dessert by Landhaus and Butter & Scotch – the list goes on – our 3rd Annual Gala delivered huge success and a great evening for each of our 300 guests.

1 Board members Pam Sommers and Grimanesa Amoros 2 Auctioneer C.K. Swett starts the bidding on the live auction.3 Two young ProjectArt artists take a break from drawing4 Caricatures of guests done by our students

5 Students created a live collaborative masterpiece at the Gala 6 Gala’s Host, CNN Anchor Rosa Flores in action. 7 Board Member Kyle DeWoody with artwork by Kiki Valdes

1

2

34

5

6

26

7

Page 28: ProjectArt's 2013-14 Annual Report

Name: Emme

Age: 5Branch: Bushwick

Aspiration: Artist

& Gallery Owner

Advocates ProgramOur Advocates Program is more than a sponsorship program, it’s a community of individuals and businesses committed to making arts accessible to all. We are dedicated to tracking every donation and sharing how every dollar is spent. A donation of $20 pays for one class for a child, so it’s easy to do the math!

Advocates decide whether they would like to advocate

for one child or a class of ten and for one semester

or three semesters.

Advocates are invited to attend the Project Exhibition where they

can meet the students, experience their artwork, and actually see the

impact they have made.

year

child class

$200 $2000

$6000$600

semester

{

{

ProjectArt matches each Advocate with a specific childor class, and each Advocate receives an Impact Report,

which includes a student or class profile, an invitation toattend a class and bring a friend, and a letter from the

founder detailing the impact of the contribution.

1

2 3

"Our world is founded on innovation but how do you teach that?

We believe through the arts, the youth are provided an

opportunity to enrich and a creative outlet to enhance not only

their lives and our lives, but the lives of the future."

Marcus Svensson & Jennifer KisslingAdvocates

27

Page 29: ProjectArt's 2013-14 Annual Report

Advocates & Donors

In-kind Donors

Olga AlexakosDina AlperGrimanesa AmorosAntoine ArlaudChristopher AstleyJonathan AtkinsHerina AyotMae BagaiLeon BenrimonLauren BenrimonTheodore BergerMelissa BernsteinMohammad BillahMarie BlanchardMarcy BlumScarlett BoultingWickham BoyleValerie BrownDiana BuckleyMegan CanterValdemar CantuJoanne CassulloChris CheesmanLinda CiriglianoNicki ClendeningAngharad CoatesCynthia ConigliaroKipton Cronkite

Mary DavisHelena De PeredaThomas DearthBeth deWoodyKyle deWoodyPaula DiamondEllen DonahueBrian DumaualAnita DurstPenelope DwyerJessica L EisIvanhoe FfriendDavid FreedmanCasey FremontAnna GarciaAlexander GardnerMary GarisAsya GeisbergOrly GengerMark GetachewDavid GoldringFrances GreenbergerMark GriffithJack Cohen GrimbergRyan HandtPamela HarrisSteven HimmelHuong Hoang

Susan HochbaumJasmin HomapourHeidi HovlandLeif HuckmanFlorie HuppertCurtiss JacobsPhoebe JensenJamie JohnsonAditya JulkaRhea KaramAnisa KeithAmbre KellyJennifer KisslingAllegra KochmanSusie KoltunAmy KyawBruce LangerRoger Lanoue Jr.Whitney LarkinJay LehmanColleen Ritzau LethMarkus LotzEric LouisErwin LuthiKaitie LynchMorel MadeleineScott ManningBarbara Matarazzo

Julie Mathew EsqRuth MauldinDavid MaupinKelly McGuireDonald McInerneyAnna MeachamAshish MehtaAlexa MendezAdam MerrittRaul MesiasCharles MiersZachary MinorMadeleine MorelArindam MukherjeeTheresa MullenMarvin NardoKristen NelsonRandi NorfleetKatelyn NorrisNana Olivas-McEwenLoren OlsenAlex PapachristidisAgostina PechiChelsea PeckAnthony PetrilloseAlfredo PorrettiJuliette PremmereurShane Quinn

Special ThanksAmrita SinghApothic WineBloomingdalesBrooklyn BreweryButter & ScotchCayrumChelsea PiersChristian DiorCity WineryDauphines of New YorkDonna'sFlowers by IvonaGrand HotelsGuSHerraduraJacques Torres ChocolateJazz at Lincoln CenterLandhausLangers

AttendiumDolce VitaElegance PrintingFleishmanHillardGavel & Grand

Institutional FundersTHE SHELLEY AND DONALD RUBIN FOUNDATIONTHE MARY DUKE BIDDLE FOUNDATIONTHE REED FOUNDATIONDURST ORGANIZATIONTHE CONCORDIA FOUNDATIONTHE MAY AND SAMUEL RUDIN FOUNDATION

Liz RadkeAngel RamirezMichael ReidbordEvelyn RomanCharles RuasMariela SandovalMagdalena Llohis SerraJuliet Silva YeeCarolyn SollisCarlota Sosa BorgesDavid & Sylvia SteinerClaudia StoneMarcus SvenssonCK SwettDavid TaylorMaisha TeacherD'Angelo ThompsonHelen ToomerKiki ValdesNatalia ValentiniRichard ValenzuelaXiomara WallaceRachel WeingeistLynn Anne YoriTracy ZeebEmanuel ZuckermanSeth Zuckerman

Murray’sNew York MetsNew York RedbullsNew York YankeesRizzoliRoundabout TheaterSarabeth'sScratch AcademySnap YourselfSofitelStila CosmeticsThe Explorers ClubThe Greenwich HotelThe Institute of Culinary EducationThe McKittrick HotelTulsiVerameat JewelryWXYZ Jewelry

Joel Simpson PhotographyKreyol GraphixPrint SpaceUber

28

Page 30: ProjectArt's 2013-14 Annual Report

VANITY FAIRTHE NEW YORK TIMESTHE ATLANTICNEW YORK DAILY NEWSCBS EVENING NEWSNEWS 12QUEENS LEDGER AMERICANS FOR THE ARTS

Press

{

Thanks to programs like ProjectArt, more kids can turn to the canvas for more support.

NEWS 12

THIS FISCAL YEAR, WE WERE FEATURED IN:

Born of an urgency to keep youth art programs alive even when public money dried up.

NEW YORK DAILY NEWS

The program brings art to an area where budget cuts have forced many public schools t pack up their easels.

CBS EVENING NEWS

ProjectArt was presented as a case study by the U.S Department of State to cultural leaders from 26 countries on how to successfully promote social change through the arts. {

29

On December 3 2013, ProjectArt held a Thunderclap campaign aimed at building awareness of the arts

education crisis and reached 105,524 people in one day.

Page 31: ProjectArt's 2013-14 Annual Report

Social Media30

Selec

ted T

weet

s

Page 32: ProjectArt's 2013-14 Annual Report

Governance

I believe creativity will be the currency of the 21st century.

Gerald Gordon, Ph.D., President, Fairfax County Economic Development Authority{

{

Page 33: ProjectArt's 2013-14 Annual Report

Printing & Postage $2,200 Program Management $7,500 Website, e-News, Internet $2,960 Toll Free phone $750 Meetings $954 Internship program $3,000 Rent $4,800 Special Events $30,107 Insurance $3,395 Misc $840 SALARIES $46,300

PROGRAM OPERATIONS Instruction $29,075 Rent $7,000 Supplies $13,755 Exhibition $3,540 Teacher Background Checks $2,125 Teacher Training $2,500 Transportation $3,035

PROFESSIONAL SERVICES NYFA Fiscal Sponsorship $13,185 Media $15,000 TOTAL EXPENSES $153,657

ADMINISTRATIVE EXPENSES Printing & Postage $2,200 Program Management $7,500 Website, e-News, Internet $2,960 Toll Free phone $750 Meetings $954 Internship program $3,000 Rent $4,800 Special Events $30,107 Insurance $3,395 Misc $840

SALARIES $46,300

Finances

FOUNDATIONS IN-KINDCONTRIBUTIONS

INDIVIDUALSCORP

ORAT

E

39% 27%26%

8%

IN-KIND: MEDIA,

EVENTS, TRANSPORATION

OFFI

CE EX

PENS

ES

PROFESSIONAL SERVICES

PROGRAM STAFF

PROGRAM OPERATIONS

33%29%

12%

19%

9%

EARNED

1%

INCOME

EXPENSES

32

Page 34: ProjectArt's 2013-14 Annual Report

Board & Advisory Board

Teachers Staff & Interns

Volunteers

GRIMANESA AMOROS Contemporary Artist

TED BERGER CUE Art Foundation

ERIC DEMBY Brooklyn Flea

KYLE DEWOODY Grey Area

ANITA DURST Durst Organization

SCOTT HARRISON charity: water

HEIDI HOVLAND FleishmanHillard

ADITYA JULKA Paddle 8

AMBER KELLY & ANDREW GORI SPRING/BREAK Art Show

KATELYN NORRIS Christie’s

ZEAD RAMADAN UMEZ

DONALD RUBIN The Rubin Museum of Art

PAM SOMMERS Rizzoli

GORDON TAPPER UN

ROOPA UNNIKRISHNAN Center 10 Consulting

DARIUS WALKER CNN

Chelsea BarrettBridget BurnsPaul DeoNoah FurmanEric LeiserDiana LlorensIviva OlenickMelissa RoblesBegonia Santa CeciliaChelsea SimpsonMolly Weiss

Adarsh Alphons, Founder & Executive DirectorGinger BoydLindsay HerzChristian JoseAlexis Kondilis, Program DirectorMudgha MahalanabishCaitlin McInerneyGeorgina Pang Brandon PonzoLudi SunClare Yaghjian, Engagement AssociateSelina Yasin

Olga AlexakosKeriann ArmusewiczKai BaileyMorgan BettingerAlyssa BondyDiana BuckleyAlexandra CasanoFranchesca CifuentesMili CuckicAnnabel EstrellaRosa FloresSantiago Gomez

Each chance I had to volunteer, I took it. At the end of each day, I walked away knowing that a child was in a happier place. Volunteering with ProjectArt has become one of my proudest moments. No one ever forgets their first art teacher, and ProjectArt is making sure there are art teachers to remember.

Alexa MendezVolunteer, Christie’s

{ {Heather GreenBrittany HamblinAlice HyunIrena JurekJennifer KrantzMichelle LachmanAna LoukopoulosMichelle von MandelMonique MarieoneAlexandra MartinRosalia Martinez CastrillonRadhika Mehra

Julia MeislerAlexa MendezCandace MoellerKristin NelsonDiana NikolovskiStefani NikolovskiHelena de PeredaLesi QuGina RamcharanEvelyn RomanLily SalembierShivanjali Bashkar

Juliet Silva YeeSylvia SorreintoJodieann StephensonNils SvenssonOlivia ThaiKiki ValdesXiomara WallaceSarah WeltzBridget WilsonPatricia Wright

33

Page 35: ProjectArt's 2013-14 Annual Report

“The arts are the best insurance policy a city can take on itself.”{ {

Woody Dumas, former Mayor of Baton Rouge

Become an Advocate!

For just $50 a montha child can have free art

classes year round.

See page 27visit projectart.org orcall: 1-800-270-2403

Give a childthe opportunity to create

34

Page 36: ProjectArt's 2013-14 Annual Report

PROJECTART601 West 26th Street, Suite 325

New York, NY 100011(800) 270-2403

[email protected]

@projectartnyc