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Adobe Insight Product Overview

Adobe Insight soware enables organizations to quickly analyze large volumes of 

rapidly evolving data in real time. Te powerful visualizations provided by Adobe

Insight allow users to immediately infer meaning to make quick business decisions that

improve overall business performance. Adobe Insight accepts data from any source,

including data warehouses and business intelligence tools. Adobe Insight is part of the

Adobe Online Marketing Suite of business optimization applications, built with

industry-leading Omniture technology.

Business challengesCall centers, AMs, point-of-sale systems, kiosks, radio frequency identification (RFID) tags, and

reservation systems have two main things in common. First, they generate massive amounts of rapidly

changing data. Second, most available tools used to analyze very large volumes of data trade off the

breadth and depth of the analysis with the time it takes to arrive at meaningful business insights. As a

result, organizations have struggled to make timely, intelligent business decisions.

SolutionAdobe Insight helps organizations analyze very large volumes of data and use that information to make

well informed strategic business decisions.

• Make informed decisions based on rapid data discovery on billions of records

• Work intuitively with a visual interface to dene free-form queries

• Use powerful visualization techniques to uncover underlying trends

• Navigate from high-level trends down to granular contributing data

• Add new data sources exibly in a maer of minutes , not days and weeks

• Extend the data model, or the dimensionality of the analysis, without rebuilding data cubes

Benefits• Load structured data—Load and analyze any structured data; no preaggregation required for analysis

• Analyze by dimension—N-dimensional analysis of data—with the ability to add new dimensions on the y

• Segment data—Unlimited segmentation and ltering capability to discover meaningful business insights

• Visualize complex data—Powerful visualization to make complex data and trends easy to understand

• Perform free-form queries—Rapid analysis of f ree-form queries to get information to decision

makers quickly

Adobe®  Insight, powered by Omniture ® 

Rapid business decisions

“In my view, Adobe Insight 

has always been the most 

 powerful and versatile

tool for analytics on

the market. Tis latest 

version addresses user 

 friendliness and makes

using Adobe Insight much

more intuitive—especially 

 for new users.” 

Systems Engineer,

LendingTree, LLC

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Adobe Systems Incorporated345 Park AvenueSan Jose, CA 95110-2704USAwww.omniture.com

Adobe, the Adobe logo, Adobe Genesis, Adobe Online Marketing Suite, and Omniture are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

© 2010 Adobe Systems Incorporated. All rights reserved. Printed in the USA.

91026587 7/10

For more information

www.omniture.com/en/products/ 

multichannel_analytics/insight 

Key features of Adobe Insight

Data collection

• Use exible data collection options from one or multiple sources including delimited, XML, and

ODBC formats

• Easily load integration metadata about customers, products, or campaigns

• Collect data in realtime or batch mode

Extract, transform, and load (ETL)

• Easily extend the data schema for analysis

• Visibility into processing steps for data validation and auditing

• Automated system checkpoints for faster data reprocessing and recovery

• Extensive data transformation options include parse, append, merge, and categorizing of data for

processing and extraction

Rapid performance

• Parallel processing for greater performance and scalability

• “Whole data set” processing on billions of records at a time

• Randomized statistical technique that provides approximate results for trends analysis immediately,

queries rened incrementally until query completion

Visualization

• View visualizations for line and bar charts, tables, scaer plots, 2D and 3D process maps, pathbrowsers, and worksheets

• Automatically add color-coded legends for beer visualization

• Set up visual markers before or aer any event to track activities and trends over time

• Visualize spatial data such as customer, store, AM, or competitor locations on interactive global maps

Dimensions and metrics

• Multiple predened dimensions types including simple, many-to-many, numeric, and time based

• Unlimited cardinality dimensions eliminate data truncation or roll-o 

• Ability to dene user-specied dimensions and calculated metrics

• Extensive built-in metrics and dimensions logic

• Searchable dimensions to quickly nd specic elements

Advanced segmentation and filtering

• Unlimited number of real-time segments can be created based on any data in the data set

• Filter Editor provides comprehensive logic to create segments and subsets of an entire data set

• Segment Export groups customers and exports on a one-time or continuous basis to external systems

Analytics

• N-dimensional analysis capabilities to automatically correlate and cross-tab all data

• Share dimensions, metrics, and analysis workspaces to collaborate with colleagues

• Annotation callouts for data clarication and explanation

• Excel-like worksheets to build scenarios and key per formance indicator (KPI) dashboards

• Navigate from high-level trends to contributing data at its most granular level

• Data correlations and condence metrics guide user analysis and validate conclusions

Reporting

• Automated report distribution via email or reporting portal

• Automated output to Microso Excel templates eliminates the need for data manipulation and formaing

• High-quality reports can be printed or exported to other Microso Oce products

• Ability to export both preprocessed and postprocessed data to other systems such as a data warehouse