PRODUCT RESEARCH – WEBSITE, MAGAZINE ADVERT AND DIGIPAK

Geeta Gohil

Geeta Gohil

WEBSITEThese 2 websites are both different and appeal to 2 different target audiences.Both websites have consistency throughout the website when the user is navigating themselves through the website. Ed Sheeran's website has a colour scheme of green and black, following the colour scheme of the album digipak which means that website is following a similar consistency to make sure that when promoting the album on the website it doesn’t look odd and random.

Ed Sheeran’s website has a introduction for the audience to purchase the album, furthermore the website promotes other versions of the album in which the user has more for a choice. At the bottom, there are social media logos, which instantly represents that the artist has social media to interact with fans. Users can use these links to follow the artist. Furthermore on the top of the page there is a link to the iTunes page in where purchases can be made. Furthermore, statistic from social network sites have been viewed to appeal to the target audience.

Iggy Azalea’s website is more like a collage type website where all recent news/posts are appeared on the home page. The home page easily interacts with the user once they visit the webpage, ensuring that the user isn’t bored or doesn’t get putt off in navigating themselves. On the top there are links to other pages – ‘news, ‘store’, ‘video’, ‘live’ and ‘music and lyrics’. There is a colour scheme of pink, black and white – immediately proves who the target audience are.The social media icons/links are placed on the right hand corner at the top which is easily spotted amongst the full home page. The Artists album is advertised on the left hand side, in order for users to purchase the album.On the home page there are many different posts, from tweets to images being posted, recent music videos to song charts, it’s an easy way to keep the users up to date.

Link to Tour dates in which target audience can access to purchase tickets.

The artists name (the logo of the website) is featured on the top so that the target audience can recognise who’s page they have visited. Underneath there a row of social media logos which have been linked to the artists account, furthermore it also makes the webpage more professional looking, rather than having a long list of which social media account Ed Sheeran has.

Since the internet revolution, people from across the globe have the opportunity to communicate with other people around the world. These flags on he website shows that Ed Sheeran is world wide famous star in which many countries have got a website which they can access.

The webpage is spaced out with a white background, In contrast on the right hand side, an image of the album in contrasting the white background, in order for it to stand out to the user. The posts are spread and evenly spaced out, with posts having subheading so that the users can understand where the posts have come from.

The different pages of the website is listed out on the left and has a similar font to the title of the website ‘Ed Sheeran’. This gives the webpage a more of a consistency rather than having everything in different fonts and colours which would not look as professional as having a colour scheme and 1 main font.

The black box ensures the webpage interacts with the users so they don’t get bored or unwelcomed. A competition to win the artists merchandising or a gadget is another way to promote the artist as well as getting more target audiences to join. With social media boosting up, people are able to connect to these webpages and receive information via Facebook and twitter.

The home page has got a recent video of Ed Sheeran’s new single, and in order for the user to know what the artists is currently doing, videos, recent images, tweets, Facebook posts etc. is posted to the home page of their website in order for users to see the current action taking place.

The ‘store’ box at the side has got a quick link for users to access to in order for them to purchase merchandise, albums, singles from the store. In order for them to notice these things, it’s featured on the home page. This is another promotion box used in order for the users to be navigated to the store page.

Geeta Gohil

MAGAZINE ADVERT

This advert of Marina and the Diamonds’ album is a full page magazine ad. This ad is very effective as it’s simple and not to ‘over the top’ which appeals to the eye. The image of Marina has got her looking into the camera (Direct Address) as it appeal and gets the attention of the reader. The text ‘The Family Jewels, Marina and the Diamonds’ is positioned above the image, in a different font and is bold. There is a theme of ‘vintage’ in the advert, which may give away the genre of the music and the artist. The image of the album is at the bottom of the page and visible, with text next to it supporting the image. ‘featuring the single…’ makes sure that the reader is familiar to this artist and their songs.

Geeta Gohil

DIGIPAK The CD front cover has a close up image of Rihanna. The whole image shows her calm and relaxed while she is looking down. The boldness of her red lips and hair gives her more attention. There is some sort of passion in which the audience gets due to the her facial language and the pinkish filter in the image which is very calming.

The CD has got an image of a rose, which signifies passion and love which indicates the album features Rihanna expressing her love and her beauty showing. Feminine colours have been used to appeal to female audience with the different shades of pink.

The typography used inside the digipak and on the front cover is very simple. The artist name ‘Rihanna’ features on the top with the letters spread-out and taking up the whole width of the cover, and the album name ‘Loud’ is positioned at the bottom in bigger letters and spread out, once again taking up the width of the front cover.

The large image of Rihanna inside the digipak indicated the emotions and feelings Rihanna has, furthermore the use of roses and nature gives the image a more busy and a beautiful image appealing to the audience.

The outfit worn by Rihanna is all feminine and lustrous compared to her other side of rebellious clothing with dark make up. This shows that Rihanna is maybe trying to indicate the ‘girly’ side of her to her fans and expressing her emotions in this album through being more of a ‘good girl’