Product & Client Research By: Irish Manuel

491513

Prairie Berries About the Company

Purpose: to offer the “SuperFruit” to customers around the world in a secure reliable manner

Goals: to be the industry leader through their reputation for quality and integrity of the Saskatoon berry products

Mission: to provide the best quality products to customers, by ensuring consistency in their grading standards, on Farm Food Safety programs, and processing protocols

Continued…Location: Prairie Berries Inc.

Keeler, SK, Canada S0H-2E0

Target Markets: all ages in the market, male or female Health conscious psychographics

Various Products: Sundae Style Fruit Toppings Fruits Syrups Fruit Spreads – “Just like jam only lots less sugar!” Sweeten Dried Saskatoon Berries Chocolate Coated Saskatoon Berries

Company Websitehttp://www.prairieberries.com/index.php

Product Information Product chosen is the Fruit Spreads (Used like Jam) -

250ml, 110ml, 45ml

The spectacular spreads burst with fruity flavors ,comes in 3 different sizes. The spread is targeted to all ages, male or female and health conscious psychographics .

Product Information Continued… Prairie Berries’ fruit spreads are made with 60% fruit, low in

sugar, with no preservatives or artificial flavors. These sumptuous spreads burst with fruity flavors, and give

breakfast an extravagance flair when served on buttery biscuits, rustic bread or puff pastry.

Nutritional Facts: Calories: 35 Fat: 0.1g (0% Daily Value) - Saturated: 0g + Trans: 0g (0% Daily

Value) Sodium: 1mg Carbohydrate: 9g (3% Daily Value) Fibre: 3g (4% Daily Value) Sugars: 8g Protein: 0.1g

Product Sales Advantages Feature:

High Antioxidants

Advantage: limit the effect of oxidation in the body induced by free

radicals, or to put it more succinctly, antioxidants shield you from free radical damage.

Specific Benefit: antioxidants guard us from several of the most serious

diseases, including heart disease, cancer, strokes, arthritis , and many others. It reduces our risk in obtaining these diseases .

Product Sales Advantages Feature:

High source of fibre. A ¾ cup serving of frozen Saskatoon berries contains 6 grams of fibre or 25% of the daily requirement

Advantage: helps reduce the risk of heart diseases, diverticular diseases

and possibility defence against diabetes

Specific Benefit: For those with diabetes; “ Soluble fibre may help control blood

sugar by delaying gastric emptying, retarding the entry of glucose into the bloodstream and lessening the post-meal rise in blood sugar.

Product Sales Advantages Feature:

Anti-Obesity Potential

Advantage Antioxidant pigment from Saskatoon berries, have a significant

potency against fat cells

Specific Benefit: Could be used for the prevention of weight gain,

Proof SourceThe table below the ORAC (oxygen radical absorbance capacity ) show Saskatoon berries are naturally high in antioxidants and rank highest in both fresh fruit and in fruit pulp to other fruits.

Prospect InformationBusiness Name: Safeway- Ingredients For Life

Calgary Corporate Head Office:1020 64th Ave NECalgary, AB

T2P 2J6(403) 730-3500

Meeting with a Senior Buyer

Sales Call Objective To place an order of 500 Fruit Spreads from

Prairie Berries to all Calgary Safeway locations by November 20, 2010.

Works Citedhttp://www.prairieberries.com/index.phphttp://www.jobpod.ca/office_directory.htmlhttp://

www.articlesnatch.com/Article/Advantages-Of-Antioxidants/293793