PROMOTIONAL PAGE PROCESS

Rochelle Fergus- Dormer, Sonia Ahmed

Chloe Myles & Kelsea Young

FLATPLAN ;

PROMOTIONAL

LEAFLET

We generated the flat plan from ideas we wished to include in our video. We drew the image of four of us standing

as this emphasised the notion to looking in our video, highlighting all

body parts. However a variety of shots were taken in plenty of poses enabling

us to compare each pose and shot.

As a group we organised what we were going to wear and included this in the flat plan as all of our garments were

different contributing to the portrayal of a clubbing scene.

EXAMPLES AND

INSPIRATION

Above are some pictures that we used to analyse poses, which we could mirror and

develop for our poster. We only looked at group images to examinethe ways that each position works around and compliments each other.

The shots above show two of the images that we eliminated although the poses were good and helped to

highlight our attire. The image above was not a long shot which we had

hoped for, especially because of the notion to looking and the one to the left shows one member of the group

not prepared for the shot.

The two to the left were additionally good shots but the first

image again shows one of us unprepared for the photograph,

nevertheless the poses in both are good. The photo on the bottom exhibits a good pose and was a

possible picture that could be used but preferably we wanted all members standing, drawing

attention to our legs as well as other body parts that are known as

feminine assets. It soon became apparent that the only way to get

the image we wanted was to construct it ourselves, which we done by cutting individuals out of

pictures where they presented poses that reflected our flat plans

and out them together.

To find fonts similar to those used on the flat plan we searched through font

websites such as ‘dafont.com’ and ‘font 101’

ABODE was found for the

name if the group and has curved letters reinforcing femininity as well as it’s

reflection of dance music itself as it is about letting go and

feeling the rhythm.

CAC PINAFORE was utilised

for the title of the single being advertised: Your love. As a group we

thought this was the best as we thought it resembled flirtatious

writing from a diary or letter and so stresses the element of love and

thoughts.

As you can see there is a sketch of lips present on the flat plan

attached to the name of the group, which we wanted to keep.

Once more we used font websites to find

this and found a range on

‘dafont.com’ under the name of ‘KR

Lippy’. We wanted to keep this as a logo

as it emphasises the feminine asset. We

opted for the 9th kiss across the line at the

top as it looked more realistic.

As you can see the green screen that we had used was reflected and attached to plenty of shots when we attempted to cut them out and so took extra precautions to erase and mend these to

present our magazine promotion professionally.

We continued to do this zooming in on every image to ensure the best quality of each photo regardless of what image we eventually decided to use.

Here you can see the clone

tool being applied to the

females dress in the middle,

which involves placing or

adding something from one part of an image to the

other, covering any of the back drop that was reflected upon clothing and

replacing anything that

was accidentally cut out.

Here are is a sample of the images that are a lot smoother and professionally cut out due to processes used on Photoshop such as cloning, magic wand and magnetic lasso. As you can see we cut out many pictures individually but also as a group so we ended up with a wide

range of images to choose from.

Below is the gradual assembly of one group image using individual shots. On the photo shoot we varied the lights and angles that leaves us with the contrast of lighting on a few of the pictures,

so knew that we may be faced with editing certain images and overcome this problem with adjustments of brightness, contrast, saturation and hue in order to make the images that we put

together blend in.

Below are two of the final three pictures that we were contemplating on using. The lighting on each individual in the same image appears the same due to our

adjustments, however we opted to use another that approximated our flat plan.

The picture present is the image we decided to use on our poster as it

definitely reflects the image displayed on our flat plan, plus emphasises

femininity as the assets of the legs are exhibited, as well as the female

figure with all members of the group in a unique pose. This symbolises the notion to looking present in the video, enticing reader/audience to view or buy the single, which is the primary

aim for the poster. All four are making intense eye contact with the

audience/reader that we thought was necessary considering the posters intention is to sell the single to the audience. This makes them take interest and acts as an attraction.

When inserting and constructing the poster on In design using the same

image it came to our attention that the quality of the picture did not appear to its highest standard. Although we were willing to use this image and work with what we had, we continued to research

ways to improve this and settled on using the effect called ‘Poster Edges’.

The reasons for this effect is because it makes the image seem as if it is artistically artificial and has been

created, portraying ourselves in the way others of the opposites sex look upon females and as if the image has

been created according to their pleasures and stereotypes. This effect

also sharpens certain parts of the image and places a border around

each individual bringing the figure to light.

We were unsure of a background to apply to the poster and so

each created one with its own aspect. The

circular background to the right represents the narrative of the video and the fact that she keeps on

going round in circles as when she thinks

she is over her previous relationship and has moved on, she manages to end

up in the same predicament that she started in. The heart designed background (far left) illustrates the

aspect of love and passion within the

song and the video.

Another proposed background involved the names of the group placed as a background diagonally across the page in a few different colours. This inevitably informs the reader of the name of the group and gives the correct impression that the video and narrative

is mainly from her point of view and the situation involved is around all the time.

The fourth designed background consisted of the image being outlined by plenty of colours from only two colours (bottom left) to a lot (on the right) and eventually to a full

page. This particular background filler additionally outlined the figure and makes the poster eye-catching.

This background was created by highlighting the outline of the

females, then , edit; stroke. This causes the stroke

box to appear allowing

alterations of the colour, width and position of the

stroke. We placed the stroke on the outside of

the figure and continuously changed the

colour of each stroke, then repeated the order of the

colours several times while

keeping the width the same as you can see to the

left.

The backgrounds created, all have

certain colours and so, we filled a lot of

the text with different colours, ensuring that we had a wide range to choose from for

them to stand out on the poster and attract readers, fulfilling its

purpose.

Below is the development of two of the four backgrounds that we chose to continue constructing. We eliminated the others as although they are although they were colourful and especially eye-catching as the poster should be, they lacked a particular vibe that the ones below occupy and

additionally portray a club scene, reflecting the genre and narrative of the video.

To build upon the backgrounds further we utilised effects to contribute to the professionalism of the poster. Below is the progression of one of the backgrounds by placing the same effects upon each

diagonal name on the page, to make them stand out further. The drop shadow, outer glow and bevel and emboss effects were usefully applied, and produced the effect we wanted to generate after adjusting the

mode and opacity ensuring that the effects compliment one another.

We decided to use this poster for thefollowing reasons:

The text behind the main image applied as a background not only to inform the audience of the name of the artist but

adds a colourful background, creating an energetic atmosphere similar to that of a club where this type of music is played.

The poster also fulfils its purpose of attracting its audience by its colours, additional effects on the text and eye

contact of the four females.

The ‘clubbing scene’ is also portrayed through the attire worn by the females

showing that they are going out.

The notion of looking is reinforced within the poster by the logo of the lips

and the girls legs that have nothing covering them so attention can easily be

caught.