A Project Report of Perception of Retailers and Sales Devlopment of Amuls Fresh Product Division

Need of Study:Managers are always curious about the position of their companys products in the market which largely depend upon the companys goodwill, and the position of their brand. In order to maximize the sale and profit, company must deliver outstanding satisfaction to the retailers, wholesaler & customers. So market survey of retailers, wholesalers & customers, chart out theposition of the company as compared to the competitors. It helps the organization to find out thebrand being sold most by the retailers along with their stocking and also consumer buyingpreferences.

StatementofTheProblem:PERCEPTION OF RETAILERS & SALES DEVELOPMENT OF AMUL MILK IN Borivli & Dahisar Area Of MumbaiIt helps to study all activities which can be used to influence large number of customers so as to increase the sales of the Amul milkeffectively.

RESEARCH METHODOLOGY:-

RESEARCH PROBLEM Seek the general perception of consumer towards Products which comes in Fresh Product Division of Amul. To know the consumer psyche and their behaviour towards Products which comes in Fresh Product Division of Amul.OBJECTIVE OF THE RESEARCHPrimary Objective To know awareness of products among people and to know retailers perception towards Amul Fresh Products ( Milk, Buttermilk, Dahi, Lassi ). To know the factors affecting the Sales of the Products To know complaints of Amul Fresh Products ( Milk, Buttermilk, Dahi, Lassi ) from retailers

Secondary Objective

To go through the retailer to know the interest of purchasing & using of Amul products coming under Fresh Product Division. in short knowing the demand for the products. To know preference of Products with comparision to other competitive brands.

Scope of Study

It gives information about the services given by distributers to the retailers. It gives information about compititors products its schemes etc. It helps to serve customer in better manner. It provides suggestion to the company from retailers, distributers, customers etc which will help to increase the companies sale. It helps to knoe the Market Share of the Products. It helps to knoe the Strength and Weeknesses of the company.

Drawbacks

Overpricing is the major drawback in many areas of Dahisar & Borivali where retailers where found overpricing the milk by 3 to 4 Rs per liter. Leakage Problem is faced by the Distributers and also by Retailers where ultimately the loss has to bear by them only of leaked milk pouches. MRP problem retailers wants minimum 5% of profit margin per liter from Amul so that they can cover up there electrical and other expenses. Spurious brands of Amul like Aditya which has similar packing as Amul has hence in slum areas cuatomers are easily being fooled by retailers

Industry Profile

Type - Co- operative

Industry Dairy

Founded 1946

Headquarters Anand

Key People - Kaira District Co operative Milk Producers Union Limited (KDCMPUL)

Website www.amul.com

Amul is Largest Food Brand in India and Worlds Largest Pouched Milk Brand