presentation on levis by g.m.arif

8/7/2019 Presentation on Levis by G.M.Arif

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IN THEIN THE GLOBAL MARKETING PROSPECTSGLOBAL MARKETING PROSPECTS

PresentedPresented bybyG.M.ARIF


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Agenda

Levis Jeans and International Market ( GM)

Levis In India. ( GM )

Levis in France. ( Nikos )

Levis in Brazil. ( Claude ) Corporate Performance analysis.

( Elvin )

Global Market access strategy. ( GM )

Summary ( Claude ) References


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Levis Jeans and International Market

By 2014 the global jeans wear market is forecast to rise by

US$4.6bn according to research undertaken by industry

website just-style. COM

Globally fashion market is getting more relative &

competitive.

Levis is a affordable designers fashion brand.

Global competitive world and Levis


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JEANS MARKET IN INDIA

A passion for the young IndiansA passion for the young Indians


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Macro marketing environment factors

1. Political and Legal factorsType of Government, Sovereignty, political stability, Taxes and government,

Political risk rating.

2. Economical factorsEconomic systems, Income per capita, Balance of Payments structure,

income and purchasing power, Exchanging fluctuation rate, Global tradeagreement and International trade block etc.

3. Socio-cultural factors

Education, Literacy level, social structure, language and communication,

population etc.

4. Technological factors

Technological knowledge, Telecommunication and Logistics system etc

5. Geographical factors


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Micro Environmental analysis

1. Current and potential customers

2. Competitors

3. Intermediaries


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JEANS MARKET IN FRANCE

A part of French fashion


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ECONOMICAL

FIFTH LARGEST ECONOMY BY NOMINAL GDP DEPENDING ONSOURCE

FRANCE IS PART OF THE EUROPIAN UNION

FIFTH LARGEST EXPORTER AND FOURTH LARGEST IMPORTER OF

INVESTMENT AMONG OECD

WORLDWIDE IN ECONOMIC FREEDOM

GDP (PURCHASING POWER PARITY) $2.067 TRILION

GDP (OFFICIAL EXCHANGE RATE) $2.515 TRILLION

GDP PER CAPITA (PPP) $33.800

CURRENT ACCOUNT BALANCE: $-35.94 BILLION

PART OF: G7, OECD, WTO, GATT


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Political, Socio-cultural and Technological

Political , Socio-culture

Government type: Republic, Strong democracy and Autocratic

etc

civil law system with indigenous concepts; review of

administrative but not legislative acts

Main Culture: Different forms of Values, customes, education

and social structure


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JEANS MARKET IN BRAZIL

The first choice of Brazilian fashion


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Pest: Social Indicators

Literacy rate reaching 97.6% among people aged 15-24

Reduction in poverty and inequality rates:

: Between 1990 and 2005, the percentage of Brazilians living in

extreme poverty declined from 8.8% to 4.2% of the population.

:The Gini coefficient of income concentration went from 0.585 in

2003 to 0.566 in 2005 reaching its lowest point for three decades.


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Pest: Political

High Political risk.

Flawed judiciary system and excessive regulations

Foreign trade and import made difficult but new market-setexchanges should reduce if not remove these barriers of entry.

Judicial systems and others areas of the public sector are subject

to corruption- bribery is a courant practice

The Personal tax rate and the Corporate tax rate areburdensome.


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Pest: Technological

Communication system is good.

-extensive use of phone

-cell phone

-fax

-television-radio

Reasonable transportation systems

-excellent navigation system

-efficient air system

-improved railway system-inadequate and dangerous roads system


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Corporate Performance analysis

StrengthsFavourable and strong image brand with high quality distribution system to

meet the demand of customer.

Weakness

Comparably low frequented fragmented market.

OpportunitiesImplementation of information and communication technology .

Using cheap labours and large market.

ThreatsCompetition from emerging markets and from mature markets.

The fluctuation of currency exchange rate.


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Global Market Entry Strategy

Source: Industrial and Business Management By Marland T. Telsang

Overall cost

leadership Differentiation

Cost FocusDifferentiation

Focus

Competitive advantage

Low cost Higher cost

Porters generic strategies

Source: Industrial and Business Management By Marland T. Telsang


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Global corporate marketing strategyCorporate Mission

Environmental Trends

Stakeholders Expectation

Corporate Objectives

Corporate Strategies

e.g. Involve in utilising corporate resource Objectives

Strategies

Corporate Image Programmes.

Product

Product and Market

Operation

Physical facilities

Finance

Funding

Personal

Labour force

Product

Internet

Advertising Price

Sales promotion

Place

Product, Market share Promotion

Outlet, Budgets etc

Functional Audits

Marketing

OperationsFinance

Personal

1.ExternalMarketing Audit .

2. InternalMarketing Audit.

Customer andMarket

Segmentation

Productanalysis andmodification

SWOTAnalysis

Marketing objectives andMarketing Strategies


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Comperation Frame work

Country India Brazil France

Economic System

GDP (PPP)

The economy in

54.2% free

The economy is

55.9% free

The economy is

65.4%

$ 3.8 trillion $ 1.57 trillion $ 1.8 trillion

Foreign Exchange rate against

USD $$ 1 USD = 40.55832

Indian Rupee$1 USD = 1.7441

Brazilian real

$1= 0.632711

Euro

Balance of Payments

Inflation rates of currency

Income per capita

$123.1 billion $ 38.2 billion $22.3 billion

4.2 % 6.9 % 1.9 %

$1,089 $ 8,402 $30,385


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Summary

Levi's jeans are an American icon; people of all ages, all

lifestyle and various income level wear Levi's, buying them

new or used. They are valued for both their enduring quality

and wide array of designs. The jeans of Levi Strauss & Co. will

never go out of style and have achieved an iconic Stature in the

U.S and around the world.

The goal of Levis is to be near its market and for thus it must

globalize and establish a physical presence all over the globe.

Now is the time for Levis to come to its customers...


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References

Books:

1. Global Marketing by Svend Hollensen( 4th Edition)

2. Marketing Plans by Malcolm McDonald (6th Edition)

3. International Marketing by Cateora and Ghauri ( European Edition)

Electronic sources and journals:

1. The consumer market research report from Mintel Reports (Athens)

2. Marketing strategies (www.marketresearchworld.net)

3. Country performance analysis from 2008 index of economic freedom4. World Economic Forum, Davos, Switzerland from (http://www.weforum.org/)

5. World economic report from www.worldbank.org

6. Economic data and research from eco.worldbank.org


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Thank You

presentation on levis by g.m.arif

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