Internship at Levi’s

ANURAGM.DES 3RD SEMROLL NO. 5

1857: Levis Strauss and Nevada Tailor Jacob Davis receive a US Patent to make men’s denim “waist overalls” with copper rivets. These pants later became known as blue jeans.

1908: The Two Horse label is Registered in many countries worldwide in the early 20th century, including Japan.

1918 : LS&CO. created its first product of women called “Freedom Alls”2005 : Levis opens the first Levis Girls Store in the world in Hong Kong.2007 : Levis Curve ID is launched- new custom fitted jeans for women in all premiere stores2011 : Levis launched its Water < less denim in the market.

HISTORY OF LEVI’S

The products of Levis Strauss & Co are sold under three brands:

LEVIS STRAUSS

LEVIS DOCKERS

LEVIS SIGNATURE

WATER < LESS

LEVIS CURVE ID

THE FOUR TOUCH POINTS

TASK 1 Location: levi's store, South Ex

Levis south ex store South Extn.

SECOND FLOOR

FIRST FLOOR

GRUND FLOOR

Red Format - Dlf Select City Walk, Saket

Levis Black Format store

Levis store dwarka Levis store Rajouri garden

Jhinri Format (Ambience mall, Gurgaon)

VISUAL MERCHANDISING

Mannequins

Lights

Nesting Table GRILLL

T-STAND

D BAR

Communication Board / Size Tags

Panels/Shelves

Merchandise display on wall

TASK 2

arrangement of merchandise

Fold properly and then Piled, Colour blocking

Size tags

Communication boards and headers

Ratio of merchandise

Front arm

BEFORE AFTER

TASK 3

Old black format

Renovation of store – changing to Gols format

Mannequin set up window display

Focal Point and Nesting table

History wall/Levi’s Heritage