Levi Strauss-Quality never goes out of life

O Levi Strauss was a German-born American businessman who founded the first company to manufacture blue jeans.

O His firm, Levi Strauss & Co., began in San Francisco, California

Levi Strauss

BORN : February 26, 1829Buttenheim, Bavaria, German

Confederation.

Died: September 26, 1902 (aged 73)San Francisco, California, U.S.

Known for: Founded the first

company to manufacture blue jeans,

known as Levi Strauss & Co.

Origins

O Levi Strauss was born in Buttenheim, in the Franconian region of Bavaria, Germany, to an Ashkenazi Jewish family.

O He was the son of Hirsch Strauss and his wife Rebecca (Haass) Strauss

O At the age of 18, Strauss, his mother and two sisters sailed for the United States to join his brothers Jonas and Louis, who had begun a wholesale dry goods business in New York City called J. Strauss Brother & Co.

Business CareerO The family decided to open a West Coast branch of the

family dry goods business in San Francisco.

O Levi was chosen to represent the family, and after becoming an American citizen.

O He then caught another steamship for San Francisco, arriving in early March 1853.

O Strauss opened his dry goods wholesale business as Levi Strauss & Co.

O He imported fine dry goods like :

1) clothing,

2) bedding,

3) combs,

4) purses,

5) handkerchiefs

O He sold the goods to the small general stores and men's mercantiles of California and the West.

O Levi's sister Franny, her husband David Stern and their infant son Jacob moved from New York to San Francisco to join the business.

Levi's jeans

O Jacob Davis, a Reno, Nevada tailor, started making men's work pants with metal points of strain for greater strength.

O He wanted to patent the process but needed a business helper, so he turned to Levi Strauss, from whom he purchased some of his fabric.

Jcob Davis

O Strauss and Davis received United States patent for using copper rivets to strengthen the pockets of denim work pants.

O Levi Strauss & Co. began manufacturing the famous Levi's brand of jeans, using fabric from the Amoskeag Manufacturing Company in Manchester, New Hampshire.

O The "Arcuate", the double arch stitching on the back pocket, is a Levi's trademark, which the company has repeatedly defended in court.

MILESTONES

Fashion ImageO Fashion Image is a pictorial representation of how the

brand is looked upon in the market.

O The Fashion Image mainly focuses on comparison of this products with its competitor and hence the term 4p’s comes into picture.

O A fashion image and its graphical growth is directly proportional to the growth in 4p’s.

ProductO Red Tab jeans offers traditional cuts.

O Silver Tab Jeans define fashion looks with a background of quality.

O Levi’s jeans expanded its fashion designs not only in men and women apparels, but also in kids wear.

Market Position

SIGNATUREBy Levis

O The Signature by Levi Strauss & Co. brand, demonstrates that distinctive products, with premium fabrics and finishes, can be available to people from every walk of life.

O The brand offers high-quality, fashionable jeans at affordable prices to value-conscious consumers at stores like Wal-Mart, Kmart and Meijer.

O The Signature by Levi Strauss & Co. brand includes a collection of denim and non-denim pants, shirts, skirts and jackets for men, women and children.

O “Superior Fit, Comfort and Style” are the words emblazoned on the patch of every pair of our Signature jeans.

DeNiZeN-FIT FOR EVERYBODY

O A new global brand, denizen from Levi’s was created.

O Denizen is dressing the new generation with well-crafted and great fitting Jeanswear and other fashion essentials that are accessible to everyone.

O When they fit out a pair of denizen jeans, they look good, stand tall, and feel confident to embrace life.

DOCKERS

O The Dockers Brand has defined authentic khaki for 25 years.

O The Dockers brand has been perfecting khakis — and the essential goods to go with them — for men and women all over the world. No compromises in quality. Just versatile, essential style.

O Dockers has embarked on a journey to reinvigorate the khaki category

O With a new and improved Signature Khaki line and Soft Khakis collection in stores across the United States, as well as a global marketing campaign, “Wear the Pants.” More styles. New fits. Bold colors.

Levi’s Accessories

LEVI’S SHOES

LEVI’S BELTS

Levi’s CAPS

Levis purses

Levis BAGS

Etc…….

About Levis Strauss (INDIA)

O Established in 1994

O Bangalore in jun 1995

O Levi’s has become the largest and most iconic jeans wear brand in the country.

O 210 exclusive stores, 500 other points of sale, across more than 200 towns across India

O “Most Admired Jeanswear brand of the year: for six years in a row..

LEVI’S Changes the World of Indian Youth!

O Priyanka Chopra to feature in new Levi’s music video.

O Levis launches fellowships, music cards and a whole lot more. Customized chevy beats, iPhones, Mac Books and iPod shuffles up for grabs.

O A first of its kind collaboration in India, between two iconic American brands, the Levi’s + chevy Beat custom-cut vehicles.

O 2010 brand ambassador- Imran Khan.

What makes Levi’s a successful brand ?

O Wide Range of jeans and Accessories.

O Coming up with eco-friendly products.

O Quality of fabrics.

O Brand ambassadors .

Eco- Friendly.O Levi’s Brand launches 100% organic cotton

jeans.O Red tab and, the recently launched, Levis

capital E lines. The jeans will be identified as levis Eco.

PRINT ADS

THANK YOUBy:

AMARA

BHARAT

LUCKISH

PRANJAL

VENKATESH