presentation by cera at credai natcon 2015
TRANSCRIPT
ISVEABrought to India by
CERA
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Isvea has been founded by the Angeluccifamily in 1962, at a distance of almost 200 km to Rome, in near Eusanio Del Sangro.
It has been taken into operation as the 7th ceramic sanitaryware factory
of Italy.
In Italy, which is a leading country in the world in the field of ceramics, it has continued its activities as a typical Italian manufacturer.
As a brand that is especially widespread in Southern Italy, it has found a place among the top 10 producers in the market.
HISTORY OF ISVEA
At the beginning of 2013, the Italian brand ISVEA has been purchased by Ece Holding, along with its dealers network in Italy. This important purchase has been signed in the most outstanding and luxurious hotel of Rome, Waldorf Astoria, which has hosted numerous art collections.
THE PURCHASE OF ISVEA
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In the field of ceramic sanitaryware, Turkey is the largest manufacturer country of Europe and ranks 3rd in the
world.
WHY DID WE ACQUIRE ISVEA?
The interest of the Bathroom productsconsumers in Italian products
To provide better services to the customers in Italy and the other EU countries, with the Turkish production force
The positive image of the Italian brands in the world markets
To attain the design culture of Italy
Since 90% of the Isvea products will be produced in Turkey, and 10% in Italy, Isvea’s production
base has now become Turkey.
The annual production capacity of the Çorum Ceramic sanitaryware Production Base is 1,750,000 pieces; it is established on a 90,000m2 outdoor area
and 45,000 m2 indoor area.
Çorum Bathroom Cabinets Production Center is established over an outdoor area of 100,000 m2 and indoor area of 10,000 m2, and the annual bathroom production capacity is 100,000 modules.At the logistics center, which is equipped with modern systems, 500,000 pieces of products may be stored, and each one may be made ready for loading by the electronic
management system.
ISVEA PRODUCTION FORCE
BRAND VALUES
A BRAND WHICH AIM AT MAKING YOU EXPERIENCE A COMPLETELY
NEW BATHROOM EXPERIENCE
Emotional
Stylish
Modern
Innovative
Functional
OUR BRAND IDENTITY
LEAVE A MARKECONOMIC, TRANSFER
OF ENVIRONMENTAL AND
SOCIAL SUSTAINABILITY
TO THE NEXT
GENERATIONS
GOING BEYOND
EXPECTATIONS
WHY ISVEA?
A WIDE PRODUCT
RANGE
DESIGNLEAVE A MARK
The power of ISVEA brand comes from its design-oriented approach.
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Design concept of ISVEA is purely based on Italian style
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DESIGN/Designers-Awards
DESIGNERS
ISVEA is in a great harmony and discipline with its in-house designer team and famous designers workingwith ISVEA
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DESIGNERS
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DESIGNERS
With its known and awarded creations in the sector, ISVEA received 17 international
design awards so far.
20135 awardsA’design
DESIGN AWARDS
20149 awards
7 A’design1 Red Dot1 Canton Fair
DESIGN AWARDS
20153 awards
1 A’design1 Red Dot1 Elle Decoration
DESIGN AWARDS
DIVERSITY
WIDE PRODUCT RANGE
With the innovative approach that it brought to the Italian design comprehension, it is a brand which offers different solutions for different areas, adaptable to any bathroom and which caters for all tastes.
That is why it designs a lot and produces non-
stop.
12 CERAMIC SERIES
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FURNITURE
SERIES
PRODUCTS
PRODUCTS
Thanks to Sott’Aqua series, the ItalianISVEA, obtained the ‘International Red Dotproduct Design’ award which is consideredamong the most important and prestigiouscontests of the design world.
PRODUCTS
PRODUCTS
PRODUCTS
PRODUCTS
PRODUCTS
PRODUCTS
PRODUCTS
PRODUCTS
PRODUCTS
PRODUCTS
PRODUCTS
PRODUCTS
The Bplus series that I designed myself using the CleaRim technology.
PRODUCTS
PRODUCTS
PRODUCTS
PRODUCTS
PRODUCTS
PRODUCTS
PRODUCTS
RONDA
PRODUCTS
PRODUCTS
PRODUCTS
INNOVATIONBEYOND THE EXPECTATIONS
New ideas1
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İTALYAN
ATASÖZÜ
Isvea, is a fluent and flexible brand which givesvalue to dreams
Technology
WE OBTAIN THE BEST POSSIBLE BY WILLING
THE IMPOSSIBLEITALIAN PROVERB
Innovative activities
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
THANK YOU
ISVEABrought to India by
CERA