presentation
TRANSCRIPT
![Page 1: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/1.jpg)
Speed Workshop
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Summary
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Summary
External Analysis
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Summary
External Analysis
Porter 5 Forces
![Page 5: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/5.jpg)
Summary
External Analysis
Porter 5 Forces
Pestel
![Page 6: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/6.jpg)
Summary
External Analysis
Porter 5 Forces
Pestel
BCG Matrix
![Page 7: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/7.jpg)
Summary
Internal Analysis
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Summary
Internal AnalysisVision
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Summary
Internal AnalysisVision
Added Value
![Page 10: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/10.jpg)
Summary
Internal AnalysisVision
Added Value Actual Business Plan
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Summary
Internal AnalysisVision
Added Value
Vris
Actual Business Plan
![Page 12: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/12.jpg)
Summary
Alignment Diagnosis
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Summary
Alignment Diagnosis
Magic Spot
![Page 14: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/14.jpg)
Summary
Alignment Diagnosis
Magic Spot
Strategic Map
![Page 15: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/15.jpg)
Alignment Diagnosis
Magic Spot
Strategic Map
New Business Model
Summary
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Summary
Summary
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Summary
Summary
Swot
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Summary
Summary
RecommendationsSwot
![Page 19: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/19.jpg)
External diagnostic
![Page 20: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/20.jpg)
Political Economical Social Technological Environmental Legal
Pestel
Governments set binding quotas
![Page 21: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/21.jpg)
Political Economical Social Technological Environmental Legal
Pestel
Diversity in the higher spheres of a company is economically beneficial
Studies show that companies with a higher level of women are more efficient
![Page 22: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/22.jpg)
Political Economical Social Technological Environmental Legal
Pestel
Women earn 27% less than men
90% of the overwhelming companies had programs in place to encourage diversity in 2012
As you move higher up in an organization, women become increasingly underrepresented.
![Page 23: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/23.jpg)
Political Economical Social Technological Environmental Legal
Pestel
Increasing connection between members
![Page 24: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/24.jpg)
Political Economical Social Technological Environmental Legal
Pestel
Marseille, European culture capital in 2013
Important companies in PACA
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Political Economical Social Technological Environmental Legal
Pestel
Many laws protect citizens against discrimination
![Page 26: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/26.jpg)
Porter 5 Forces
Internal rivaltry of
market
Customer power
Supplier power
Treat of Substitutes
Treat of new
entrants
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Porter 5 Forces
Internal rivaltry of
market
Customer power
Supplier power
Treat of Substitutes
Treat of new
entrants
![Page 28: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/28.jpg)
Porter 5 Forces
Internal rivaltry of
market
Customer power
Supplier power
Treat of Substitutes
Treat of new
entrants
![Page 29: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/29.jpg)
Porter 5 Forces
Internal rivaltry of
market
Customer power
Supplier power
Treat of Substitutes
Treat of new
entrants
![Page 30: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/30.jpg)
Porter 5 Forces
Internal rivaltry of
market
Customer power
Supplier power
Treat of Substitutes
Treat of new
entrants
![Page 31: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/31.jpg)
Porter 5 Forces
Internal rivaltry of
market
Customer power
Supplier power
Treat of Substitutes
Treat of new
entrants
![Page 32: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/32.jpg)
BCG
Life cycle
Profit
Dilemma
Dog
Cash Cow
Star
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BCG
Life cycle
Profit
Dilemma
Dog
Cash Cow
Star
![Page 34: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/34.jpg)
BCG
Life cycle
Profit
Dilemma
Dog
Cash Cow
Star
![Page 35: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/35.jpg)
BCG
Life cycle
Profit
Dilemma
Dog
Cash Cow
Star
![Page 36: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/36.jpg)
Internal diagnostic
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Vision
![Page 38: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/38.jpg)
Added Value
![Page 39: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/39.jpg)
Actual Business Model
![Page 40: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/40.jpg)
Visibility
Social responsability
Development of the
women into the company
Mentoring
Actual Business Model
Expertise of the mentors
+Network of the other members
Mentoring+
European network
Local:- Alumni Aix
- MAAB
National:- Platinum:
Orange et IE- Gold: RBS, Schneider et
Praxair- Silver: Mercer
![Page 41: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/41.jpg)
Actual Business Model
Visibility
Social responsability
Development of the
women into the company
Mentoring
Expertise of the mentors
+Network of the other members
Mentoring+
European network
Local:- Alumni Aix
- MAAB
National:- Platinum:
Orange et IE- Gold: RBS, Schneider et
Praxair- Silver: Mercer
Mentoring
Adapted services
Events
Local representation
Develop their careers and
their competencies
1 year subscription fee (100€)
+Events
![Page 42: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/42.jpg)
Actual Business Model
Visibility
Social responsability
Development of the
women into the company
Mentoring
Expertise of the mentors
+Network of the other members
Mentoring+
European network
Local:- Alumni Aix
- MAAB
National:- Platinum:
Orange et IE- Gold: RBS, Schneider et
Praxair- Silver: Mercer
Mentoring
Adapted services
Events
Local representation
Develop their careers and
their competencies
1 year subscription fee (100€)
+Events
Word-of-mouth
Meetings (formal or informal)
Word of mouth
Website (more
national)
Twitter (national)
Companies who want to improve their
communication or policy
about women
![Page 43: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/43.jpg)
Magic Spot
TO BE RECOGNISED AS A
COMPANY COMMITTED IN
THE CONDITIONS OF WOMEN
IN BUSINESS
CONTRIBUTE TO THE EVOLUTION OF WOMEN IN A BUSINESS CONTEXT
AND IMPROVE THEIR COMPETENCES
![Page 44: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/44.jpg)
Magic Spot
TO BE RECOGNISED AS A
COMPANY COMMITTED IN
THE CONDITIONS OF WOMEN
IN BUSINESS
CONTRIBUTE TO THE EVOLUTION OF WOMEN IN A BUSINESS CONTEXT
AND IMPROVE THEIR COMPETENCES
![Page 45: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/45.jpg)
Magic Spot
TO BE RECOGNISED AS A
COMPANY COMMITTED IN
THE CONDITIONS OF WOMEN
IN BUSINESS
CONTRIBUTE TO THE EVOLUTION OF WOMEN IN A BUSINESS CONTEXT
AND IMPROVE THEIR COMPETENCES
![Page 46: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/46.jpg)
Magic Spot
TO BE RECOGNISED AS A
COMPANY COMMITTED IN
THE CONDITIONS OF WOMEN
IN BUSINESS
CONTRIBUTE TO THE EVOLUTION OF WOMEN IN A BUSINESS CONTEXT
AND IMPROVE THEIR COMPETENCES
![Page 47: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/47.jpg)
Magic Spot
TO BE RECOGNISED AS A
COMPANY COMMITTED IN
THE CONDITIONS OF WOMEN
IN BUSINESS
CONTRIBUTE TO THE EVOLUTION OF WOMEN IN A BUSINESS CONTEXT
AND IMPROVE THEIR COMPETENCES
![Page 48: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/48.jpg)
VRIS
Ressources/Capacities
Valuable Rareness ImitabilityNon-
Substituability
EPWN Image YES YES NO NO
Values YES NO NO NO
Networking YES YES NO YES
Mentoring/Training
YES YES NO YES
![Page 49: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/49.jpg)
SWOT
STRENGTHS OPPORTUNITIES
![Page 50: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/50.jpg)
SWOT
STRENGTHS OPPORTUNITIES
Mentoring
Powerfull federal companies assponsors
Mentors with a good regional reputation
![Page 51: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/51.jpg)
SWOT
STRENGTHS OPPORTUNITIES
Mentoring
Powerfull federal companies assponsors
Mentors with a good regional reputation
Dynamic and developping region
Important companies in PACA
Important government reforms
![Page 52: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/52.jpg)
SWOT
WEAKNESSES THREATS
![Page 53: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/53.jpg)
SWOT
WEAKNESSES THREATS
Not enought communication
Only few parnters in PACA
Not engought competitive advantages
![Page 54: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/54.jpg)
SWOT
WEAKNESSES THREATS
Not enought communication
Only few parnters in PACA
Not engought competitive advantages
Strong competition
No entry barriers
![Page 55: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/55.jpg)
Strategic Map
![Page 56: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/56.jpg)
Strategic Map
![Page 57: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/57.jpg)
Strategic Map
![Page 58: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/58.jpg)
Strategic Map
![Page 59: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/59.jpg)
Strategic Map
![Page 60: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/60.jpg)
Business ModelKey Partners
Local:
• Alumni Aix
• MAAB
National:
• Platinum: Orange et IE
• Gold: RBS, Schneider et Praxair
• Silver: Mercer
![Page 61: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/61.jpg)
Business ModelKey Partners
Local:
• Alumni Aix
• MAAB
National:
• Platinum: Orange et IE
• Gold: RBS, Schneider et Praxair
• Silver: Mercer
Key Activities
Networking
Mentoring
Customer oriented
![Page 62: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/62.jpg)
Key Partners
Local:
• Alumni Aix
• MAAB
National:
• Platinum: Orange et IE
• Gold: RBS, Schneider et Praxair
• Silver: Mercer
Key Activities
Networking
Mentoring
Customer oriented
Key Resources
Human:
• Mentors
• Influent women
Companies:
• Influence
• Network
Business Model
![Page 63: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/63.jpg)
Key Partners
Local:
• Alumni Aix
• MAAB
National:
• Platinum: Orange et IE
• Gold: RBS, Schneider et Praxair
• Silver: Mercer
Key Activities
Networking
Mentoring
Customer oriented
Key Resources
Human:
• Mentors
• Influent women
Companies:
• Influence
• Network
Value Proposition
Mentoring
Adapted services
Events
Local representation
Development of the women into the company
Business Model
![Page 64: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/64.jpg)
Key Partners
Local:
• Alumni Aix
• MAAB
National:
• Platinum: Orange et IE
• Gold: RBS, Schneider et Praxair
• Silver: Mercer
Key Activities
Networking
Mentoring
Customer oriented
Key Resources
Human:
• Mentors
• Influent women
Companies:
• Influence
• Network
Value Proposition
Mentoring
Adapted services
Events
Local representation
Development of the women into the company
Customer Relationship
Personal assistance
One to one
Business Model
![Page 65: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/65.jpg)
Key Partners
Local:
• Alumni Aix
• MAAB
National:
• Platinum: Orange et IE
• Gold: RBS, Schneider et Praxair
• Silver: Mercer
Key Activities
Networking
Mentoring
Customer oriented
Key Resources
Human:
• Mentors
• Influent women
Companies:
• Influence
• Network
Value Proposition
Mentoring
Adapted services
Events
Local representation
Development of the women into the company
Customer Relationship
Personal assistance
One to one
Channels
Local LinkedIn
Word-of-mouth
Local Website
Local Twitter
Business Model
![Page 66: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/66.jpg)
Key Partners
Local:
• Alumni Aix
• MAAB
National:
• Platinum: Orange et IE
• Gold: RBS, Schneider et Praxair
• Silver: Mercer
Key Activities
Networking
Mentoring
Customer oriented
Key Resources
Human:
• Mentors
• Influent women
Companies:
• Influence
• Network
Value Proposition
Mentoring
Adapted services
Events
Local representation
Development of the women into the company
Customer Relationship
Personal assistance
One to one
Channels
Local LinkedIn
Word-of-mouth
Local Website
Local Twitter
Customer segment
High values and trying to get an ethical image
International companies or local companies which want to develop their brand awareness in Europe
Evolution of Mentoring in the company
Diversification within the company
Business Model
![Page 67: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/67.jpg)
Key Partners
Local:
• Alumni Aix
• MAAB
National:
• Platinum: Orange et IE
• Gold: RBS, Schneider et Praxair
• Silver: Mercer
Key Activities
Networking
Mentoring
Customer oriented
Key Resources
Human:
• Mentors
• Influent women
Companies:
• Influence
• Network
Value Proposition
Mentoring
Adapted services
Events
Local representation
Development of the women into the company
Customer Relationship
Personal assistance
One to one
Channels
Local LinkedIn
Word-of-mouth
Local Website
Local Twitter
Customer segment
High values and trying to get an ethical image
International companies or local companies which want to develop their brand awareness in Europe
Evolution of Mentoring in the company
Diversification within the company
Cost Structure
Event
Communication
Business Model
![Page 68: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/68.jpg)
Key Partners
Local:
• Alumni Aix
• MAAB
National:
• Platinum: Orange et IE
• Gold: RBS, Schneider et Praxair
• Silver: Mercer
Key Activities
Networking
Mentoring
Customer oriented
Key Resources
Human:
• Mentors
• Influent women
Companies:
• Influence
• Network
Value Proposition
Mentoring
Adapted services
Events
Local representation
Development of the women into the company
Customer Relationship
Personal assistance
One to one
Channels
Local LinkedIn
Word-of-mouth
Local Website
Local Twitter
Customer segment
High values and trying to get an ethical image
International companies or local companies which want to develop their brand awareness in Europe
Evolution of Mentoring in the company
Diversification within the company
Revenue Stream
Subscription fees
Events
Partnerships/Sponsorship
Cost Structure
Event
Communication
Business Model
![Page 69: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/69.jpg)
Recommendations
![Page 70: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/70.jpg)
Not enough information for sponsorship
![Page 71: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/71.jpg)
Reinforce visibilityin the region
![Page 72: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/72.jpg)
General RecommendationsSomeone with a good network
![Page 73: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/73.jpg)
Develop sponsorshipin different industries
![Page 74: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/74.jpg)
Open membership to students
![Page 75: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/75.jpg)
Improve visibility on social networks
![Page 76: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/76.jpg)
Manage your e-reputation
![Page 77: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/77.jpg)
Conclusion
![Page 78: Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051017/55c29974bb61eb745c8b4586/html5/thumbnails/78.jpg)
Any questions?