presentation
TRANSCRIPT
1
Different Phases in Emergence of “Standards”
time
adoption
Inno
vatio
n
Con
solid
atio
n &
S
tand
ardi
zatio
n
Diff
eren
tiatio
n th
roug
h Lo
ckin
s
5yrs 10yrs 15yrs
Fear of lockin
2
Different Phases in Emergence of “Standards”: SQL
time
adoption
Inno
vatio
n
Con
solid
atio
n &
S
tand
ardi
zatio
n
Diff
eren
tiatio
n th
roug
h Lo
ckin
s
System R
Ingres
Quel
SEQUEL
Oracle
IBM
Microsoft
Sybase
Informix
SQL
Oracle PL/SQL
IBM Static SQL
…
3
And similar plays for many others
Web Services Various XML Unix-es Rich Internet Apps? …
4
Where is “cloud” today?
time
adoption
Inno
vatio
n
Con
solid
atio
n &
S
tand
ardi
zatio
n
Diff
eren
tiatio
n th
roug
h Lo
ckin
s
5yrs
10yrs 15yrs
Fear of lockin
Infrastructure
Storage
Databases
App Platform
Apps
Clients
Virtualization Standards
Proprietary Platforms - Force,
GAE, S3, ..
Standard 3-tier models
5
Open Virtual Format (OVF)
6
In the middle tiers (database, application…), many folks are creating proprietary stacks trying to spur innovation
Infrastructure
Storage
Databases
App Platform
Apps
Clients
Bigtable
GoogleAppEngine
Python
S3, SQS, …
Google(analytics) Amazon (ecommerce) Salesforce (xactions)
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db.GqlQuery(“SELECT * FROM Message “
“WHERE who = ‘Mano’”
“ORDER BY when DESC”).fetch(100)
Trying to carry the traditional world along (e.g. GQL)
But the rest of the characteristics do not go through (xaction model especially)
Resulting in traditional players moving their community to the cloud
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IBM participates in Cloud Computing in 4 key areas
1. Delivers Cloud Services to reach customers.
Examples : • Information Protection
Services• Lotus “Bluehouse”• Lotus Sametime Unyte• Rational AppScan
2. Helps ISVs to design, build, deliver and market Cloud Services.
• 200+ ISVs in SaaS Specialty• Examples: nGenera, WeSupply and Global
Groupware.
3. Helps customer integrate Cloud Services into their business.
• Global Business Services practices for Salesforce.com and SuccessFactors.
• Rational tools for optimizing SaaS investments.
4. Helps businesses to build their own cloud environments.
• ‘Blue Cloud’ is a set of enabling technologies to create the Cloud Computing experience, including IBM offerings such as:
• IM• Lotus• Rational• Tivoli
.
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Discussion
What stage maturity exists? How present and clear danger is lockin? How are traditional vendors responding?