Preparing Your Artwork - Capital Media

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A short guide from Capital Media Group on how to prepare artwork and things to look out for when saving your design files.

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  • Important informationabout your printing orderAt Capital Media, we have built a reputation within the media industry for impeccable customer service backed up by an excellent finished product and extensive knowledge of the processes behind what we do.

    From time-to-time, things go wrong, but more than 99% of our print jobs are of excellent standard and arrive just how the customer wanted them. We have every confidence in the service we offer to you, which is why we need to make you aware of a few things before we begin printing your material so theres no horrible surprises when you receive your stunning new marketing material.

    Your print job will be handled at every stage by competent professionals who have worked in the industry for many years and know the processes inside out, and so you can rest assured well point anything out to you along the way if we feel it will add to the image or quality of your finished product.

    Check all spelling, grammar and meanings. If you dont understandwhat youve said, will the person who youre trying to attract?

    Check all typography, fonts, spacing and whether these fit in with your corporate image or brand guidelines.

    Check youve included everything you need as once its gone to print, its too late to add anything or take anything out.

    Check your corporate colours, logos, images and all other brand assets represent your brand well. Would the colours put people off?

    Things you should knowabout the printing process

    Well check over your artwork carefully to find anything we can that may alter the desired quality of your finished product. These checks can make absolutely sure things will come out just as you intended. We have two options, please see below.

    Standard Artwork Check FREE

    Superior Artwork Check 25+vat

    ARTWORK CHECKS...

    WE DONT CHECK: Spelling, grammar or if your document makes sense

    That it fits with your brand guidelines

    That the colour matches previously printed documents

    WE ARE UNABLE TO PROVIDE: Printed digital proofs (as these are not an accurate colour representation)

    Guarantee that the colours will match your previously printed documents

    Printing in Pantone colours

    PLEASE NOTE THAT: Colours will print slightly differently to how they appear on screen

    Artwork youve submitted or approved is ultimately your responsibility

    If you havent allowed bleed the finished print may have a white border on each edge

    This comprehensive series of final technical checks ensures that your file complies with production requirements. We thoroughly recommend you let us do this as we can look for most of the common pitfalls and amend. Well check sizes and resolution of your document, that all fonts are embedded, colours are in CMYK format as well as point out any other areas we feel to be detrimental.

    This will add one business day to your turnaround time.

    The above Artwork Checks are just that...checks. If you require us to amend your files instead of re-supplying them yourself this will incur additional charges.

    We give this basic check to all files that are supplied to us to print, regardless of how big or small the job is. We check your artwork is the correct size including bleed and in CMYK format ready for print.

    Before you approve the proof weve sent you, we need you to check carefully for the following errors that commonly occur as we cant be held responsible for them if they are noticed after youve had your order delivered:

    PLEASE ENSURE that the files you send us are setup to the correct specifications. You may have been designing for a while or be a complete novice but please read the following pages carefully and ensure our specifications are met as some may be different from other printers. Sticking to our specs ensures that your files will print as expected.

    Please be aware that colour variation is inherent in any print process.

    Do not expect a perfect match to your chosen colour or a perfect match to

    previously printed documents.

    The diagram below will gives you an idea of this variation.

    COLOUR TOLERANCE

    +

    LowerTolerance

    ChosenColour

    UpperTolerance

    _

    +_

  • BLEED EDGE supply your file at this size

    TRIM EDGE this is the finished size of the product

    Common SizesBLEED: 598x845mmTRIM: 594x841mm

    BLEED: 424x598mmTRIM: 420x594mm

    BLEED: 301x424mmTRIM: 297x420mm

    BLEED: 214x301mmTRIM: 210x297mm

    BLEED: 152x214mmTRIM: 148x210mm

    BLEED: 89x59mmTRIM: 85x55mm

    A2

    A3

    A4

    A5

    BLEED: 109x152mmTRIM: 105x148mm

    A6(POSTCARD SIZE)

    Business Card

    A1

    Setting upyour print files

    To ensure you have 4mm Quiet Area from the inside of the trim edge

    DONT FORGET...

    Setting Your Page Size - Bleed etc

    Its very important that you set your page size correctly. If you dont, parts of your design may be chopped off, look off-centre, or have areas of undesired white space. Heres what to do:

    1. Find the product size you require from the common page sizes opposite

    4. Make a note of the Trim Size. This is the size you should set your page in your In Design/Illustrator document.

    2. Youll see that the Bleed dimensions are 4mm larger than the trim. This difference is known as the bleed 2mm on all four sides thats approximately where our automated guillotines will make their cuts. The bleed allows for any small variations in this cutting. Please add 2mm bleed on each edge in the document setup.

    Fold or perforation line

    Bleed Edgefile to us at this size

    Quiet Area - 4mm clearance from the trim edge & any folds for all important elements

    Trim Edge - this is the

    7. Please leave a Quiet Area of 4mm (10mm for Booklets and Posters) from the trim edge and also any folds or creases. Setup some guidelines to help keep within this area. Avoid placing any important objects such as text or logos within this quiet area. This will make your job look more professional and ensure no nasty surpries during the trimming process.

    BLEED: 214x103mmTRIM: 210x99mm(OR DL SIZE)

    1/3 A4

    BLEED: 78x109mmTRIM: 74x105mm

    A7finished size of the product

    - supply your

    DONT FORGET...All images & colours must be converted to CMYKAll images should be high resolution (300dpi at 100%)

  • Setting upyour print filesCONVERT TO CMYKYour computer, scanner, digital camera and monitor use a combination of three colours: Red, Green and Blue (RGB). Printing presses use four different colours to produce the same Cyan, Magenta, Yellow and Black (or CMYK also known as Process Colour).

    IMAGES & COLOURS MUST BE CONVERTED TO CMYK.

    If you dont perform the conversion yourself, our process will apply an industry standard profile RGB to CMYK conversion meaning that colours may not print as you expected.

    We use Process CMYK Colour, so all Pantone Spot colours must be converted to CMYK and changed to process colour. If you dont convert spot colours to process, then objects may not appear on your printed job.

    IMAGES / PHOTOGRAPHSALL IMAGES SHOULD BE HIGH RESOLUTION at the size you are going to use them (300dpi at 100%). Please always consider the dpi in relation to final size your image will be used at. ALL IMAGES SHOULD BE CONVERTED TO CMYK.

    TINTSBe careful with watermarks/tints, if theyre too heavy it can make text or writing difficult to read. We recommend using a tint between 5%-7% for the best results. We cannot guarantee to print below 5%. Tints usually print much lighter than they appear on screen.

    BLACK INKSingle colour black: Made from 100% black ink (100k). This is ideal for small areas less than 2cm2 such as text or logos.

    On areas of over 2cm2 in size, single colour black can appear washed out and uneven. To avoid this issue on larger areas please use Rich Black.

    Rich black: Consists of 100% black (100k) and 40% cyan (40c). Rich black should be used on larger areas to ensure an even, dark coverage, as the second ink colour disguises any inconsistencies.

    Never use Rich Black on small text - a blurred effect could occur due to deviances in registration.

    SET OFFTo avoid set-off our recommended ink coverage limit is 230%. The colours should contain a total of 230% or less when you add together cyan, magenta, yellow and black.

    TRANSPARENCY EFFECTS / LAYER EFFECTSEnsure that your flattener/raster effect settings are correctly set at high resolution output.

    DESIGN AS SINGLE PAGESCreate a separate page in your artwork for each page of your Booklet. You can supply as a multi-page document or as one document per page. Please dont supply as printers pairs or spreads. Please supply to us as a single multi page high resolution pdf.

    ADD 2MM BLEED TO EACH SIDEBooklets need more bleed than other products. Look at the finished page size of the Booklet. Add 3mm to all sides of your page a total of 4mm across each axis. You even need to add bleed to the edge which forms the spine. Our process chops this off and merges the spine together.

    AVOID OBJECTS WHICH CROSS PAGESIts unlikely that objects which cross pages will line up exactly. Its best to avoid them, or accept that there will be some vertical movement throughout your Booklet.

    EXTEND YOUR MARGINSAs a result of creep, wed advise you to increase your Quiet Area margin to 10mm for booklets to avoid anything being chopped off.

    DesigningBooklets

    Commonpitfalls

    BORDERSAvoid using borders where possible (especially on small items such as business cards), since even a half millimetre movement when guillotined could make your border look uneven.

    ALIGNING ELEMENTS TO FOLDSAvoid trying to line up design elements with folds or creases. Theres a chance they may not land perfectly on the fold or crease which can look unprofessional.

    OVERPRINTBe careful with overprint settings. If you set objects to overprint, they will not knock-out the background, and will print very differently to what you see on screen. If unsure, please ask.

    HAIRLINESHairlines are device dependent. This means that they print at different thicknessess on different machines. Please use a 0.25pt stroke.

    EMBEDDING IMAGESSome of the graphics packages allow you to embed files. Its best practise to supply the images as linked files.

    TEXTURE FILLS & OLE OBJECTSThese print erratically (or not at all). Always convert any of these to a high resolution bitmap.

    POSTSCRIPT FILLSPlease avoid as they give a low resolution repeat effect that can print erratically.

    Some things can look great on screen, but not when printed. Please see some common pitfalls that we encounter below:

    Below are a few extra things to think about before starting to design your booklet.