preparing for the process of raising capital - anthony millin

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PREPARING FOR THE PROCESS OF RAISING CAPITAL Anthony Millin Partner, Pedley & Millin, PLLC June 2015 Tel: (240) 235-1101 [email protected] www.pedleymillin.com

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Page 1: Preparing For The Process of Raising Capital - Anthony Millin

PREPARING  FOR    THE  PROCESS  OF  RAISING  CAPITAL  

 

Anthony Millin

Partner, Pedley & Millin, PLLC June 2015

Tel: (240) 235-1101 [email protected] www.pedleymillin.com

Page 2: Preparing For The Process of Raising Capital - Anthony Millin

© 2015 Pedley & Millin PLLC

Anthony  Millin  -­‐  Bio  

Anthony   currently   serves  as   a  Partner   in  Pedley  &  Millin,   a   law  firm  with  offices   in  Washington  DC  Metro,  Denver  and   Los  Angeles;  a  Venture  Partner  in  Urban.US  ,  a  seed  and  early  stage  venture  capital  firm  invesHng  in  companies  that  make  ciHes  beJer;  a  Partner  in  Poalim  Asia  Direct,  a  China-­‐based  investment  bank  bringing  direct  foreign  investment  from  Chinese  VC  and  PE  firms  and  strategic  investors  to  US  companies;  a  Co-­‐Founder  and  ExecuHve  Chairman  of  BioDatomics,  LLC,  the  first  Hadoop-­‐based  big-­‐data  analyHcs  company  in  the  life  sciences  verHcal;  a  current  Board  Member  and  former  Board  Chair  of  Bethesda  Green,  a  green  technology  incubator  located  in  Bethesda,  MD;  a  Member  of  the  Board  of  Directors  of  the  Montgomery  County  Chamber  Community  FoundaHon.    Anthony  co-­‐founded  CorHva  InsHtute  (Acquired  by  Steiner  Leisure),  a  for-­‐profit  Title  IV  funded  educaHon  company  which  grew  from  a  concept  to  10  schools,  and  13  campuses   in  7  states.  Anthony  oversaw  the   integraHon  of   the  campuses   into  a  single  system,   and   as   President   and   General   Counsel   ran   day-­‐to-­‐day   operaHons.   Anthony   also   co-­‐founded   China   Horizon,   an  investment  and  business  development  company  focused  on  the  retail/distribuHon,  and  clean  energy  sectors  in  China.  Anthony  built  and  ran  the  clean  energy/cleantech  side  of  the  Company  and  served  as  General  Counsel  for  China  Horizon.    

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Anthony   Millin   has   a   corporate   and   securiHes   law   pracHce,   focusing   on   start-­‐up   and   emerging   growth  companies.   Anthony   is   also   a   successful   serial   entrepreneur   who   has   co-­‐founded   several   insHtuHonally-­‐  funded  companies.  His  experience  in  raising  capital,  and  building  and  running  companies,  provides  Anthony  with   valuable   insights   into   the   legal   and  business  needs  of  his   clients.   It   enables  Anthony   to  understand  a  business,   its   goals   and   its   challenges   from   the   perspecHve   of   the   entrepreneur.   Anthony’s   legal   pracHce  includes   formaHons,   general   corporate   counseling,   employment  maJers,   preparaHon   of   investor   packages  including  teasers,  PowerPoint  presentaHons  and  financial  models,  equity  and  debt  financings,  security  filings,  joint  ventures,  corporate  governance  and  mergers  and  acquisiHons.

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© 2015 Pedley & Millin PLLC

Agenda  

•  The  Investor  and  Stages  of  Company    •  Investor  Packages  &  PresentaHons  •  Term  Sheet    •  Due  Diligence  •  Form  of  SecuriHes  •  DefiniHve  DocumentaHon  •  Regulatory  Compliance  

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© 2015 Pedley & Millin PLLC

Due  Diligence  on  Investor  

•  Early   investors   become   an   important   partner   in   the  success  of  a  start-­‐up  and  emerging  growth  company  

•  Most   start-­‐up   companies,   even   ones   that   go   on   to  become   very   successful   go   through   periods   of   growing  pain  where  money   runs  out,  or   a  pivot   is   required,   and  during  these  periods  early  investor  support  is  criHcal  

•  Company  should  conduct  due  diligence  on  each  investor  –  Understand  investor’s  experHse,  track  record  and  value  beyond  money  being  provided  

–  Speak   to   other   CEOs   funded   by   investor   to   learn   how   the  investor   was   to   work   with   (in   good   Hmes   and   even   more  importantly  in  bad  Hmes)  

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© 2015 Pedley & Millin PLLC

Stage  /  Market  Segment  

•  What  stage  of  investment  and  market  segment/verHcal  does  the  investor  focus  on  

•  Investment  strategies  are  o`en  oriented  around  the  stage  of  a  company  and  parHcular  market  verHcals  –  You  may  hear  that  “we”  invest  in  companies  from  pre-­‐revenue  all  the  way  through  later  stage  rounds  –  but  usually  there  is  a  “SWEET  SPOT”  regarding  the  stage  

–  Investors  o`en  have  a  focus  on  parHcular  industry  segments  where  they  have  domain  knowledge  and  track  records  of  success  

•  If  you  are  not  matched  to  the  “sweet  spot”  of  an  investor  the  investor  meeHng  will  be  much  more  challenging  

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© 2015 Pedley & Millin PLLC

Stages  of  Company  

•  Seed  Stage  •  Early  Stage  •  Growth  /  Expansion  Stage  

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© 2015 Pedley & Millin PLLC

Stages  of  Company  -­‐  Seed  

STAGE    

SEED  

Investor    

•  Self  •  Friends  &  Family  •  Angels  /  InsHtuHonal  Angels  

ObjecHves  Include    

•  FormaHon  and  planning  acHviHes  •  R&D  related  to  building  or  tesHng  product  /  service  offering    •  ValidaHon  -­‐  assessment  of  early  customer  interest  •  Develop  a  markeHng  and  sales  plan  

Structure   •  Common  Stock  /  Membership  Units  •  ConverHble  Note  •  Series  AA  Preferred  Stock  /  Membership  Units  

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© 2015 Pedley & Millin PLLC

Stages  of  Company  -­‐  Early  

STAGE    

EARLY  

Investor    

•  Angels  •  InsHtuHonal  Angels  •  Venture  Capital  •  Strategic  Investor  

ObjecHves  Include    

•  Launch  product  and/or  services  •  ConHnued  product  development  •  First  Commercial  Sales  /  Revenue  •  Build  Management  Team;  Board,  Advisors  

Structure   •  Series  A  Preferred  Stock  /  Membership  Units  •  ConverHble  Note      

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© 2015 Pedley & Millin PLLC

Stages  of  Company  -­‐  Growth  

STAGE    

GROWTH  /  EXPANSION  STAGE    

Investor   •  Venture  Capital  •  Other  InsHtuHonal  Investors  

ObjecHves    

•  Scale  MarkeHng,  Sales  and  DistribuHon  •  Scale  OperaHons  •  Expand  Product  Lines    •  Expand  Geographically  

Structure   •  Series  B  Preferred  Stock    •  Series  C  Preferred  Stock  •  Series  D  Preferred  Stock  

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© 2015 Pedley & Millin PLLC

   

Investor  Packages  and  PresentaHons  

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© 2015 Pedley & Millin PLLC

Investor  Package  

•  “Teaser”    •  Non-­‐Disclosure  Agreement  (NDA)  •  Financial  Model    •  ExecuHve  Summary    •  Investor  PresentaHon  (PowerPoint)  •  Business  Plan  (Internal  Document)/  ImplementaHon  Plan  

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© 2015 Pedley & Millin PLLC

Investor  Packages  

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INFORMATION  TO  CONVEY  •  Vision  /  Why  Statement  -­‐  Why  did  you  start  the  Company.  •  Business  Summary  –  Short  Summary  of  what  the  Company  does.      •  Target  Market  /  Target  Customer    –  Who  pays,  benefits,  uses  product  

or  service,  what  is  size,  growth  rate  of  market.  •  Problem  /  Challenge  -­‐  What  is  the  main  problem(s)  that  you  are  

solving  /  addressing.  •  Your  SoluIon  –  How  do  your  Products  and/or  Services  address  

problem  and  create  value.  •  CompeIIon  –  Who  is  the  CompeHHon  and  what  is  your  compeHHve  

advantage.  

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© 2015 Pedley & Millin PLLC

Investor  Packages  

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INFORMATION  TO  CONVEY  •  Go  To  Market  Strategy  –  How  will  you  take  your  products  and/or  

services  to  market  –  Plan  for  MarkeHng/Sales  /DistribuHon  •  Business  Model  –  How  will  you  generate  revenue  •  TracIon  -­‐  Current  milestones  achieved  –  pilots,  customers  •  Demo  –  Demo  of  product  if  requested  or  relevant  •  Management  Team  –  Also  include  notable  advisors  and  investors  •  Financial  Summary  –  Summary  chart  from  full  financial  model  •  The  Ask  -­‐    Amount  of  funds  you  are  seeking  and  the  uses  of  the  funds  

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© 2015 Pedley & Millin PLLC

Investor  Packages    

•  InformaHon  for  Investor  Packages  are  threaded  through  the  different  investor  package  documents:  

•  “Teaser”    •  ExecuIve  Summary    •  Investor  PresentaIon  (PowerPoint)  

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© 2015 Pedley & Millin PLLC

Teaser  

•  1-­‐2  pages    •  Goal  of  a  “teaser”  is  to  get  to  a  meeHng  or  call  •  Tool  for  you  and  your  advisors  to  easily  share  with  prospects  

•  Quick  to  read,  compelling  •  Prior  to  an  NDA  -­‐  Share  only  informaHon  comfortable  sharing  more  broadly  

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© 2015 Pedley & Millin PLLC

 Non-­‐Disclosure  Agreement    

•  Most  VCs  and  many  angel  groups  will  not  sign  an  NDA  

•  Individual  angels  might    •  How  should  you  proceed  ?  

–  Judgment  call  specific  to  each  potenHal  investor  – Risk  Level  and  Risk  Aversion    – Should  label  all  your  documents  “ConfidenHal”  

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© 2015 Pedley & Millin PLLC

ExecuHve  Summary  

•  5-­‐10  Pages  •  Expands  on  the  “teaser”    •  Distribute  to  potenHal  investors  a`er  iniHal  meeHng  or  call  

 

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© 2015 Pedley & Millin PLLC

Financial  Model  

•  It  is  important  to  build  a  financial  model  •  Forces  you  to  understand  your  underlying  business  model    

•  Actual  numbers  will  usually  vary  from  your  projecHons  •  The  key  is  your  understanding  of  the  assumpHons  that  drive  the  Revenue,  COGS  and  SG&A  in  your  business  

•  Summary  Income  Statement  and  Cash  Flow  projecHons  for  3-­‐5  years    

•  Very  detailed  Cash  Flow  projecHons  for  next  12  months  

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© 2015 Pedley & Millin PLLC

Financial  Model  

•  Perform  SensiHvity  Analysis    – What  if  your  assumpHons  are  off  by  10%,  25%,  50%    

– What  if    first  sale  takes  6  months  longer  – What  if  price  needs  to  be  cut  by  30%  

•  Understand  the  impact  on  Cash  Flow    – Helps  you  model  out  how  much  capital  you  need  to  raise  under  the  more  conservaHve  assumpHons  

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© 2015 Pedley & Millin PLLC

Financial  Model  

•  What  items  from  the  financial  model  should  you  include  in  the  investor  package  –  Teaser  

•  Revenue  and  EBITDA  line  for  3-­‐5  years  –  ExecuHve  Summary  and  Investor  PresentaHon  

•  Summary  chart  of  Income  Statement  and  Cash  Flow  Statement  for  3-­‐5  years  

–  The  more  detailed  financial  model  will  be  shared  with  potenHal  inventors  with  whom  you  are  engaged  in  serious  discussion  and  /or  due  diligence  

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PowerPoint  PresentaHon  

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1.  Vision  /  Why  Statement    2.  Business  Summary  –  What  You  Do  3.  Target  Market  /  Target  Customer      4.  Problem  /  Challenge    5.  Your  SoluHon  -­‐  (Demo)  –  If  Time  6.  CompeHHon    7.  Go-­‐To-­‐Market  Strategy    8.  Business  Model    9.  TracHon    10. Management  Team    11.  Financial  Summary    12.  The  Ask  

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© 2015 Pedley & Millin PLLC

PowerPoint  PresentaHon  

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•  Use  bullet  points,  and  discuss  and  elaborate  -­‐  Do  not  stand  up  and  read  verbaHm.      

•  Include  Graphics  •  Include  brief  demo  if  Hme,  or  screen  shots  of  product/service  

•  PracIce,  PracIce,  PracIce  !!!  

 

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© 2015 Pedley & Millin PLLC

PowerPoint  PresentaHon  

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•  ITERATE,  ITERATE,  ITERATE  –  a`er  every  presentaHon  evaluate  what  did  not  work  based  on  feedback,  quesHons,  and  rejecHons,  and  iterate  the  presentaHon  and  pitch.  

•  O`en  a`er  5  or  6  presentaHons,  the  investor  pitch  /  PowerPoint  presentaHon  is  substanHally  different  from  the  first  one  in  terms  of  story,  posiHoning,  and  what  is  highlighted.  

 

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© 2015 Pedley & Millin PLLC

PreparaHon  of  Team  

•  Make  sure  all  key  members  of  the  team  who  will  interact  with  Investors  are  prepared  for  the  process  

•  If  Investors  plan  to  contact  a  few  key  customers  and/or  partners  – Let  the  customers  and/or  partners  know  that  they  may  be  contacted  by  investors  

–  If  there  have  been  issues  with  a  customer,  explain  the  situaHon  to  the  investor  ahead  of  Hme  

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PowerPoint  PresentaHon  

•  Ask  investor  to  start  off  telling  you  about  their  investment  firm,  strategy,  “sweet  spot”  for  investments  

•  May  need  to  modify  or  adapt  planned  presentaHon  in  response  to  what  you  hear  -­‐    to  make  sure  you  address  what  is  most  important  to  them  

•  Passion  !!!    If  you  do  not  have  it,  the  audience  will  not  either.    •  Know  that  amount  of  Hme  you  have,  and  adjust  presentaHon  

Hme  ad  detail  accordingly  assuring  Hme  for  Q&A  

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© 2015 Pedley & Millin PLLC

PowerPoint  PresentaHon  

•  Know  the  amount  of  Hme  you  have,  and  adjust  presentaHon  Hme  and  detail  accordingly  assuring  Hme  for  Q&A  

•  It  is  OK  not  to  know  everything.    SomeHmes  you  will  need  to  say  “That  is  a  great  quesHon,  I  appreciate  its  importance,  but  I  do  not  have  answer  yet,”  or  “I  will  get  back  to  you  on  that  quesHon”  

•  Invite  QuesHons  and  make  the  presentaHon  interacHve  •  The  more  the  potenHal  investors  are  engaged,  asking  

quesHons,  sharing  their  own  anecdotes  or  experiences,  the  beJer    

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© 2015 Pedley & Millin PLLC

PowerPoint  PresentaHon  

•  O`en  investor  will  request  addiHonal  informaHon  or  documents  from  you  

•  Promptly  send  both  a  thank-­‐you  note  and  any  documents  that  were  requested.    The  more  Hmely  the  beJer  

•  Follow  up  if  you  do  not  hear  back  to  stay  on  their  radar  •  If  you  get  rejected  ask  for  any  feedback  that  may    

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© 2015 Pedley & Millin PLLC

   

TERM  SHEET  

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© 2015 Pedley & Millin PLLC

Term  Sheet  

•  Term  sheets  can  take  several  different  forms,  depending  on  the  preferences  of  the  parIes  involved  –  A  brief  list  of  terms    –  A  leJer  agreement  –  A  short  agreement  

•  Reasons  for  Using  Term  Sheets  –  Highlights  key  terms  of  the  transacHon    –  Enables  earlier  discovery  of  deal  breakers  –  Facilitates  the  dra`ing  and  negoHaHon  of  the  definiHve  transacHon  

documents    –  While  it  requires  addiHonal  Hme  and  cost  upfront,  ulHmately  reduces  the  

amount  of  Hme  and  expense  incurred  –  Makes  it  harder  for  parHes  to  change  their  posiHons  later  

•  Term  sheets  are  generally  non-­‐binding,  but  may  include  a  few  binding  provisions  

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© 2015 Pedley & Millin PLLC

Three  Key  NegoHaHon  Areas  

•  VALUE  OF  THE  COMPANY  –  Drives  the  percent  of  the  Company  you  are  selling  in  the  financing  

•  INVESTOR  RIGHTS  &  PREFERENCES  –  Drives  the  investors’  preferences  with  respect  to  distribuHons  of  profit  or  

distribuHons  upon  a  liquidity  event  –  Drives  the  investors’  rights  to  parHcipate  in  new  issuances  of  securiHes  and  

transfers  of  issued  securiHes    

•  INVESTOR  PROTECTIONS  (CONTROL)  –  Drives  the  level  of  control  the  investor,  usually  holding  only  a  minority  

interest,  exerts  on  major  acHons  of  the  Company  

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© 2015 Pedley & Millin PLLC

Value  of  The  Company  

•  Key  ValuaHon  Concepts  – Pre-­‐Money  vs.  Post-­‐Money  ValuaHon  – Fully-­‐Diluted  Basis  

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© 2015 Pedley & Millin PLLC

Pre-­‐Money/Post-­‐Money  

•  The  Pre-­‐Money  ValuaHon  is  the  valuaHon  of  the  Company  not  including  the  new  cash  to  be  raised  

•  The  Post-­‐Money  ValuaHon  is  the  valuaHon  of  the  Company  including  the  new  cash  to  be  raised  

 

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© 2015 Pedley & Millin PLLC

Pre-­‐Money/Post-­‐Money  

Example  -­‐  Entrepreneur  is  raising  $500,000  and  the  investor  and  entrepreneur  agree  on  a  valuaIon    of  $2  million        •  Is  the  $2  million  pre-­‐money  or  post-­‐money?  

–  If  it  is  pre-­‐money,  the  business  is  worth  $2.5  million  upon  closing  and  the  investor  will  receive  20%  ($500,000/$2.5  million)  of  the  company  upon  closing  

–  If  it  is  post-­‐money,  the  business  is  worth  $2.0  million  upon  closing  ($1.5  million  before  closing)  and  the  investor  will  receive  25%  ($500,000/$2.0  million)  of  the  company  upon  closing  

 

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Fully-­‐Diluted  Basis  

•  To  calculate  the  share  price  or  membership  unit  price    –  Divide  the  value  of  the  company  by  the  number  of  shares/units  issued  and  

outstanding  

•  How  do  you  account  for  stock  opHons,  warrants,  or  converHble  notes  that  could  become  issued  and  outstanding  units  upon  exercise  or  conversion  ?      –  Investors  almost  always  want  to  avoid  having  their  shares  diluted  in  the  future  

when  these  instruments  are  exercised  or  converted,  o`en  at  a  price  lower  than  the  price  paid  by  the  investor  

•  The  investor  will  want  the  share  price  calculated  on  a    “FULLY  DILUTED  BASIS”    

–  Includes  the  number  of  shares/units  subject  to  opHons,  warrants,  and  converHble  notes  in  the  denominator  

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Fully-­‐Diluted  Basis  -­‐  Example  

•  Shares  issued  and  outstanding:  $2  million  •  Stock  OpHon  Plan:    200,000  (Includes  opHons  not  yet  granted,  and  granted  but  not  

yet  vested  or  exercised)  •  Investment  Amount:  $  500,000  at  a  pre-­‐money  valuaHon  of  $  2  million  

Based  on  Shares  Currently  Outstanding  Divide  the  pre-­‐money  valuaHon  by  the  sum  of  the  shares  issued  and  outstanding          $2,000,000/  2,000,000  =    $1    per  share    Number  of  shares  issued  in  financing    =  $500,000/  $1.00  =  500,000        

Fully-­‐Diluted  Basis  Divide  the  pre-­‐money  valuaHon  by  the  sum  of  the  shares  issued  and  outstanding  plus  the  opHons  in  the  stock  opHon  plan        $2,000,000/  2,200,000  =    $0.91    per  share    Number  of  shares  issued  in  financing  =  $500,000/  $0.91  =  550,000      

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Rights  and  Preferences  

•  LiquidaHon  Preference    •  ParHcipaHng  vs.  Non-­‐ParHcipaHng  •  Dividend  Rights  /  Preferred  Return  •  AnH-­‐DiluHon  •  PreempHve  Rights  •  Right  of  First  Refusal  &  Co-­‐Sale  Rights  •  Drag  Along  Rights  •  RedempHon  Rights  •  RegistraHon  Rights  •  InformaHon  Rights    

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The  LiquidaHon  Preference  

•  A  mechanism  by  which  the  investor  seeks  to  recoup  its  original  investment  or  a  mulHple  thereof,  plus  any  declared  and  unpaid  dividends,  before  there  are  any  distribuHons  to  the  common  stockholders/unit  holders    

•  Usually  is  defined  to  occur  upon  a  liquidaHon,  dissoluHon  or  winding  up  of  the  company,  a  merger,  or  a  sale  of  the  company  or  its  assets  

•  Example  -­‐  $1  million  dollar  investment:  

 1X  LiquidaIon  Preference  =  $1  million  to  investor  before  common  shareholders  get  1st  dollar    

2X  LiquidaIon  Preference  =  $2.0  million  to  investor  before  common  shareholders  get  1st  dollar    

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ParHcipaHng  vs.  Non-­‐ParHcipaHng  

Non-­‐Par(cipa(ng  Preferred    

     Limits  the  investor  to  either  LiquidaHon  Preference  or  conversion  to  common  stock/units  prior  to  exercising  LiquidaHon  Preference      

Par(cipa(ng  Preferred  –  With  No  Cap  

     Investor  receives  LiquidaHon  Preference  and  then  shares  in  remainder  of  distribuHons  on  a  pro  rata  basis  with  the  common  stockholders/unit  holders    

Par(cipa(ng  Preferred  –  With  A  Cap  

   Investor  receives  LiquidaHon  Preference  and  then  shares  in  further  distribuHons  on  a  pro  rata  basis  with  the  common  stockholders/unit  holders  up  to  a  Cap    

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CumulaHve  vs.  Non-­‐CumulaHve  

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No  Preferred  Return   8%  Non-­‐CumulaIve  Preferred  Return    

8%  CumulaIve  Preferred  Return    

The  preferred  stockholders/  unit  holders  and  common  stockholders/unit  holders  parHcipate  in  dividend  distribuHons    on  a  pro  rata  basis  

1st  –    Company  must  pay  8%  dividend  to  the  preferred  stockholders/unit  holders  for  the  current  year  before  making  a  distribuHon  on  any  junior  securiHes    2nd  –  Preferred  stockholders/  unit  holders  and  common  stockholders/unit  holders  then  share  in  dividend  distribuHons  on  a  pro  rata  basis      

1st  –    Company  must  pay  8%  dividend  to  the  preferred  stockholders/unit  holders  for  the  current  year,  and  for  all  prior  years  for  which  Preferred  Return  was  accrued  but  not  paid    2nd  –  Preferred  stockholders/unit  holders  and  common  stockholders/unit  holders  then  share  in  dividend  distribuHons  on    a  pro  rata  basis  

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AnH-­‐DiluHon  ProtecHon  

•  ProtecHon  to  investor  in  the  event  the  Company  issues  new  shares/units  at  a  price  lower  than  the  price  paid  by  the  investor  

•  Adjusts  the  investor’s  conversion  raHo  for  the  conversion  of  Preferred  Stock  to  Common  Stock  (from  a  1:1  raHo)  to  increase  the  number  of  shares  of  Common  Stock  the  investor  receives  on  conversion  

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AnH-­‐DiluHon  ProtecHon  

•  Three  Forms  of  AnH-­‐DiluHon  ProtecHon  –  Full  Ratchet  

•  Least  favorable  to  Entrepreneur  •  Only  accounts  for  the  share/unit  price  of  the  new  issuance.    A  single  new  share  at  a  lower  price  could  result  in  a  major  adjustment  

–  Narrow  Based  Weighted  Average    •  Less  Favorable  to  Entrepreneur  •  Also  accounts  for  the  size  of  the  new  issuance  relaHve  to  the  number  of  units  issued  and  outstanding  

–  Broad  Based  Weighted  Average    •  Most  Favorable  to  Entrepreneur  •  Also  accounts  for  the  size  of  the  new  issuance  relaHve  to  the  number  of  units  outstanding  on  a  fully  diluted  basis  

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PreempHve  Rights  

•  The  investor’s  pro  rata  right,  based  on  percentage  equity  ownership,  to  parHcipate  in  subsequent  issuances  (usually  only  financings)      

•  If  the  investor  owns  20%  of  Company  before  the  subsequent  financing,  it  has  the  right  to  take  20%  of  the  subsequent  financing  

•  Need  to  understand  impact  on  future  rounds  if  new  investor  wants  to  take  it  all  or  most  of  round  

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Right  Of  First  Refusal  

•  In  the  event  a  shareholder/unit  holder  has  a  bona  fide  offer  to  buy  its  stock/units,  the  Company  and/or  the  remaining  shareholders/unit  holders  have  a  pro  rata  right  to  acquire  those  shares/units  on  the  same  terms  

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Co-­‐Sale  Rights  

•  In  the  event  one  or  more  shareholders/unit  holders  desire  to  sell  any  shares/units,  the  remaining  shareholders/unit  holders  have  a  right  sell  their  shares/units,  pro  rate  on  an  as-­‐converted  basis,  as  part  of  such  sale  of  such  shares/units  

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Drag  Along  Rights  

•  The  right  of  a  pre-­‐requisite  number  (e.g.  a  majority)  of  the  selling  shareholders/unit  holders  who  all  agree  to  sell,  to  drag  along  the  remaining  shareholders  in  the  sale  of  the  Company  

•  Avoids  situaHon  similar  to  last  homeowners  refusing  to  sell  house  to  developer  who  needs  all  houses  to  sell  or  will  not  purchase  any  of  the  homes  he  has  agreed  to  purchase  

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RedempHon  Rights  

•  The  Company’s  right  or  obligaHon  based  on  agreed  upon  terms  and  condiHons  to  redeem  (purchase)  the  shares/units  of  a  shareholder/  unit  holder,  or  the  Investors  right  to  force  a  redempHon  by  the  Company  

•  Terms  will  include  triggering  event,  share/unit  price  and    payment  terms  

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RegistraHon  Rights  

•  Grants  the  investor  the  right  to  either:  –   force  the  Company,  a`er  a  period  of  Hme,  to  register  the  investor’s  shares    and  offer  them  publicly,  or    

–  register  and  sell  the  investor’s  shares  as  part  of  a  registraHon  and  public  offering,  including  a  registered  offering  iniHated  by  the  Company  or  another  stockholder  

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InformaHon  Rights  

•  Right  to  financial  informaHon  such  as  income  statements,  balance  sheets,  and  cash  flow  statements  

•  Right  to  other  informaHon  such  as  budgets,  key  financial  metrics,  and  Board  observaHon  rights  

•  Could  be  on  an  annual,  quarterly  or  monthly  basis.    Need  to  weigh  benefits  to  investor  vs.  burden  on  management  to  produce  

•  Could  be  unaudited  or  audited  financials  •  May  want  to  limit  to  investors  who  have  invested  a  material  amount  

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ProtecHve  Provisions  

•  Board  RepresentaHon  /  VoHng  Agreements  •  Provides  investors,  who  are  minority  shareholders  (i.e.  control  less  than  50%),  significant  control  over  designated  acHons  of  the  Company  

•  Requires  the  approval  of  a  majority,  or  supermajority,  of  preferred  shareholders/unit  holders  voHng  as  a  separate  class  

•  May  also  require  the  approval  of  a  majority  of  the  Directors  designated  by  the  preferred  shareholders  /unit  holders  

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ProtecHve  Provisions  •  Investors  and  entrepreneurs  will  negoHate  over  which  

protecHve  provisions  to  include.  Examples  are:  –  Amending  the  CerHficate  of  IncorporaHon  and  Bylaws  /  OperaHng  

Agreement  –  A  repurchase  or  redempHon  of  equity  –  A  material  change  in  the  nature  of  the  Company’s    business  –  A  change  in  the  size  of  the  Board  –  The  issuance  of  new  equity  or  securiHes  converHble  into  equity  (pari-­‐

pasu,  Superior  or  Junior)  –  Incurring  debt  above  a  designated  amount  –  The  sale  of  all  or  substanHally  all  of  the  assets  of  the  Company  or  

merger  into  another  company  resulHng  in  a  change  of  control  –  The  liquidaHon,  dissoluHon,  and  winding  up  of  the  Company  

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Due  Diligence  

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Due  Diligence  

•  A  comprehensive  review  of  a  company's  business  •  Components  of  Due  Diligence  

–  Legal  Due  Diligence  –  Business  Due  Diligence  –  Financial  Due  Diligence  

•  Time  to  complete  due  diligence    –  Can  range  from  a  couple  of  weeks  to  a  few  months,  depending  on  the  size  of  the  investment,  the  group  making  the  investment,  the  stage  of  the  company,  and  the  level  of  preparaHon  by  the  Company  

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PreparaHon  Of  Documents  

•  Includes:  –  OrganizaHonal  Documents  -­‐  COI/Bylaws/OperaHng  Agreement/Stockholder  Agreement/Foreign  QualificaHons/Stock  or  Unit  CerHficates)  

–  CapitalizaHon  Table  (Ownership)  –  Names  of  Directors  and  Officers  and  Minutes  from  Board  and  Shareholder/Unit  Holder  meeHngs  

–  Finance  and  AccounHng  (up  to  3  years  if  available)  -­‐  Tax  Returns;  Financial  Statements  (Income  Statement/Cash  Flow  Statement/Balance  Sheet  

–  Customers/Suppliers/Strategic  Partnerships  -­‐  Names;  Copies  of  agreements;  Contact  informaHon  for  reference  checks  

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PreparaHon  Of  Documents  (cont.)  

•  List  of  all  Intellectual  Property  (Patents/Trademarks/  Copyrights)  

•  Insurance  policies  •  OrganizaHon  chart  and  bios  of  key  managers  •  Copies  of  all  prior  financing  agreements  •  Copies  of  all  other  material  agreements  •  MarkeHng  collateral  and  markeHng  and  sales  strategies  

•  Detailed  product  or  service  descripHons  and  informaHon  

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Form  of  SecuriHes  

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Form  of  SecuriHes  

•  CorporaHon  – Common  Stock  (VoHng  /  Non-­‐VoHng)  – Preferred  Stock-­‐  Series  Seed,  Series  A,  B,  C  

•  Limited  Liability  Company  – Common  Units  (VoHng  /  Non-­‐VoHng)  – Preferred  Units  

•  CorporaHon  and  Limited  Liability  Company  – ConverHble  Notes    

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Form  of  SecuriHes  

•  Common  Stock/Units  – Founders,  Friends  and  Family  

•  ConverHble  Note      –     Friends  and  Family,  Angel,  InsHtuHonal  Angel,  Venture  Capital  

•  Preferred  Stock/Units  – Usually  Angel,  InsHtuHonal  Angel,  Venture  Capital  

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Common  Stock    

•  A  security  that  represents  an  equity  ownership  interest  •  First  form  of  stock  issued  upon  creaHng  a  new  

corporaHon  •  Conveys  some  basic  rights  –  vote,  right  to  dividends,  and  

proceeds  of  sale  •  Usually  comes  with  restricHons  –  e.g.,  restricHons  on  

transfer  •  Right  to  the  assets  of  the  company  upon  liquidaHon,  

a`er  distribuHons  to  the  holders  of  debt  and  preferred  equity  

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ConverIble  Note  •  Debt  instrument,  with  interest  that  usually  accrues  •  Bypasses  the  need  for  upfront  agreement  on  valuaHon,  price  during  Series  A/AA  •  Can  be  secured  or  unsecured;  subordinated  •  ConverHble  into  a  Company’s  stock/units  •  Terms  of  the  conversion  are  negoHated  by  the  ParHes  

–  AutomaHcally,  at  the  Hme  the  Company  closes  on  its  next  qualified  round  of  equity  financing  

–  If  no  such  round  occurs,  at  pre-­‐agreed  upon  terms  –  Any  Hme  prior  to  maturity,  upon  a  vote  of  a  majority  of  the  converHble  note  

holders  •  If  no  conversion  prior  to  maturity:  

–  Repayable  along  with  accrued  interest,  upon  its  maturity  OR  –  OpHonal  or  forced  conversion  that  provides  investor  with  a  discount  to  the  next  round/warrants  

Lower  transacHon  cost  than  Preferred  Round  

•  Priority  status  over  common  and  preferred  shareholders/unit  holders  

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ConverIble  Note  With  A  “CAP”  

•  A  ConverHble  Note  is  o`en  the  first  non-­‐Friends  and  Family  investment  

•  Comes  into  the  Company  during  a  period  of  very  high  risk  (market  risk,  execuHon  risk,  technology/product  risk  and  financing  risk)  

•  To  compensate  for  all  of  the  risk,  many  investors  now  negoHate  a  “CAP”  on  the  conversion  price  (NegoHaHng  maximum  value  upfront)  

•  Protects  investor  in  event  of  rapid  value  growth  prior  to  conversion  

•  Investor  will  usually  have  the  opHon  to  convert  at  the  lower  of:  -­‐  A  negoHated  discount  (e.g.,  20%)  to  the  next  equity  round    -­‐   The  agreed-­‐upon  valuaHon  cap      

•  Company,  with  leverage,  would  require  forced  conversion  at  maturity  but  at  a  further  discount  

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“CAP”  -­‐  EXAMPLE  •  A  Company  with  1  million  shares  of  common  stock/units    

outstanding  •  Issued  a  $500,000  converHble  note,  with  a  conversion  

discount  of  20%  and  a  conversion  cap  of  $5  million      •  The  start-­‐up  is  able  to  raise  $5  million  at  a  pre-­‐money  

valuaHon  of  $10  million  in  its  next  round  of  financing    

*   $  5  million  Cap  

20%  Discount  

No  Cap  or  Discount  

ValuaHon   $5  million   $8  million   $10  million  

Per  Share  Price   $5.00   $8.00   $10.00  

Shares  Upon  Conversion   100,000   62,500   50,000  

* For illustration purposes, this analysis does not take into account interest on the convertible note or calculate share price on a fully diluted basis that includes shares from the conversion of the note.

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Preferred  Stock    

•  Security  that  represents  an  equity  ownership  interest  

•  Rights  and  preferences  (prioriHes)    – Over  the  common  stock  related  to  the  assets  and  profits  of  a  company  

– Rights  in  the  event  of  issuance  of  new  equity  or  shareholders  sale  of  equity  

•  ProtecHve  provisions  that  limit  acHons  that  can  be  taken  by  the  Company  without  preferred  stockholder  approval  

 

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DefiniHve  DocumentaHon  

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Common  Stock  /  Units  

•  Common  Stock  – Stock  Purchase  Agreement  or  SubscripHon  Agreement  

– Stockholders  Agreement  

•  Common  Membership  Units  – Membership  Unit  Purchase  Agreement  or  SubscripHon  Agreement  

– Amended  and  Restated  OperaHng  Agreement  

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Preferred  Stock  /  Units    

•  Series  AA  (Limited  Rights  and  ProtecHons)  –  Stock  Purchase  Agreement  –  Amended  and  Restated  Stockholder  Agreement    –  Amended  and  Restated  CerHficate  of  IncorporaHon      

•  Preferred  Membership  Units  –  Membership  Unit  Purchase  Agreement  or  SubscripHon  Agreement  –  Amended  and  Restated  OperaHng  Agreement    

•  Series  A  Preferred,  Series  B  Preferred,  Series  C  Preferred  –  Stock  Purchase  Agreement  –  Investor  Rights  Agreement  –  Right  of  First  Refusal  and  Co-­‐Sale  Agreement  –  VoHng  Agreement  –  Amended  and  Restated  CerHficate  of  IncorporaHon    –  Management  Rights  LeJer    –  Legal  Opinion  

 

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ConverHble  Note  

•  ConverHble  Promissory  Note  Purchase  Agreement    

•  ConverHble  Promissory  Note(s)  •  Warrant  Agreement  (If  deal  includes  warrant  coverage)  

•  Pledge  &  Security  Agreement  (If  Secured)  

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Regulatory  Compliance  

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Regulatory  Compliance  

•  Ability  to  raise  money  from  individual  investors  regulated  by  the  SecuriHes  Act  of  1933  (the  “SecuriHes  Act”)  and  certain  state  securiHes  laws  (“Blue  Sky  Laws”)      

•  Security  Filings  will  be  required  with  the  SecuriHes  and  Exchange  Commission,  unless  4(2)  exempHon  exists  

•  Security  Filings  will  be  required  with  States  in  which  investors  reside,  unless  the  financing  falls  under  a  self-­‐execuHng  state  exempHon,  with  state  security  agencies  

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Contact  InformaHon  

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 Anthony  Millin  Pedley  &  Millin,  PLLC  4520  East  West  Highway,  Suite  700  Bethesda,  Maryland  20814  

Tel:        (240)  235-­‐1101  Cell:      (301)  908-­‐0005  Fax:        (240)  235-­‐1097  Email:    [email protected]  Web:    www.pedleymillin.com