premium lister optimization guide - loopnet - #1 in...

Premium ListerOptimization Guide

Take full advantage of your account to promoteyour listings and connect with prospects

Once you’ve added your Premium Listing(s) to LoopNet, take these simple steps to utilize your membership and connect with potential buyers.

c Add your Premium Listing to LoopNet

c Verify your Listing is Complete

c Complete your LoopNet Profile

c Contact your ProspectList

c Create a Property Website

c Send Customized Property Flyers and Reports to Interested Prospects

c Send Email Blasts to your Contacts

c Measure your Marketing Efforts with a Listing Activity Report

c Share your Listings on Social Networks

Premium ListerOptimization Guide

Maximize Your Marketing Efforts

View a complete summary of Premium Lister Features on the back page

Updated: 7.24.14

Each TakesLess Than 5 Minutes

ww

w.L

oopN

et.c

om

Need help? Email [email protected] or call 888.567.7442 (Mon-Fri 5:30am - 5pm PT)

The more details you can add to your listings, the better. Complete and accurate information attracts serious prospects and helps close deals quickly.

Accurate and Detailed Descriptions Property highlights, financial information and a thorough description will help your listing convert searchers into serious prospects. Plus, with more details, your listing will perform better on search engines like Google, Yahoo! and Bing.

Use Multiple Photos LoopNet listings with photos receive 5X more views than listings without photos. Make sure your photos show off your property’s benefits and different features to entice searchers.

Attach Relevant Documents Potential buyers and tenants are interested in as much detail about your property as possible. Add informative documents to your listing, such as:• Floorplans• Financial Statements

How to Do it

Tips

Log in to www.LoopNet.com. Hover over your name, and select “My Listings” from the drop down menu.

Select “Edit” under your listing and click “Edit Listing Details & Status”.

From the Edit Listing page you can:• Change the status of your listing (Active, In Contract, Off Market)• Edit property information• Add/edit main photo• Add/edit other attachments• View additional exposure options

BenefitsMore Traffic Detailed listings with photos receive 5X the traffic

More Efficiency Let your listing work for you. More details equals more informed callers

=Ensure greater exposure by entering multiple property types if appropriate.=Add relevant terms in your description that might be used in a keyword search i.e., 1031, gas station, LEED.=Flag your listing as an auction or distressed property if appropriate.

Verify Your Listing is Complete

1

3

2

BenefitsMaximize Your ExposureYour content, including your listings, is available for the LoopNet community, popular search engines and your network

Zero MaintenanceListing updates are instant and automatic

Direct Clients to Your ListingsYour listings are easily accessible through your LoopNet Profile

What It IsYour LoopNet Profile is a personal website featuring all of your listings on LoopNet as well as your professional accomplishments, accreditations, peer recommendations and industry insights. Links to your LoopNet Profile appear on your listings and in our broker directory (for brokers only).

How To Do It

LoopNet Profile

Log in to www.LoopNet.com. Hover over your name, and select “My Profile” from the drop down menu.

Edit your profile by clicking “Update Your Profile”. Make sure to add your photo and logo as these will appear on your Pro Tools property flyers, property websites and email campaigns.

“Share your profile with this link”—copy the link and paste it into your desired location.

Tips =Increase your exposure by placing a link to your profile on your email signature, business card and any other printed media.

=A completed profile creates a powerful and professional brand, and presents clients and colleagues with an engaging narrative.

1

3

2

ww

w.L

oopN

et.c

om


Tips =For maximum exposure, send your listings to both principals and brokers. These groups are split into two tabs within your ProspectList.=If you have a price reduction, contact your ProspectList again.=Create a Saved Search to be alerted of competing listings in your market.

What It IsProspectList delivers custom-matched leads for your Premium Listings. The list is comprised of LoopNet members who have searched for listings similar to yours, saved their search and have indicated they would like to be contacted for further information.

Call your prospects, or with just 2 clicks, send them an email highlighting your listing.

How To Do It

ProspectList


Locate the listing you want to view a list of prospects for, and select “Promote”.

Click “View ProspectList”. (ProspectList example pictured below.)

Click “Email Prospects”. An email like the one featured to the right is what your prospects will see.

BenefitsFresh UpdatesYour ProspectList is updated daily with new contacts

Warm LeadsProspects have indicated they want to be contacted about properties like yours

1

3

4

2

What It IsIn just a few clicks, you can create a professional, maintenance-free website dedicated to your listing, and featuring your brand. Any changes you make to your listing details are automatically updated on your listing website.

Property Website


Locate the listing you want to create a website for, and select “Promote”. Click “Create Website”.

Select the template you want to use, and click “Use This Template”.

Under “Display Options”, choose content you want to feature, and set registration requirements. Click “Update”.

Choose template color options. Click “Update”. Click “Save”.

Click “Get Link to Site” to copy and share the URL.

Tips =Add the URL to your newsletter, email signature or property signage. To find the URL, go to “My Listings”, select “Promote”, click “View All Marketing Options” and copy the link at the top of the next page.

BenefitsQuick and Easy Automatically populates from your listing

Your Brand Features your logo – not LoopNet’s

Open Access Anyone can view your website

1

3

4

5

6

2

How To Do It

ww

w.L

oopN

et.c

om


Listing Comparison Report Offering Memorandum Postcards1 or 3 Photo Professional Flyer

What It IsEasily produce professional quality flyers/reports for your own list-ings and for other properties that interest you. Simply choose the report template that meets your needs. Customize it, and send it off to your prospective clients or print for your own use.

How To Do It

Sample Templates: Over 12 Templates Available

Custom Property Flyers & Reports


Click the checkbox to the left of each listing you want to include in the flyer or report.

Select “Create Report” or “Create Flyer” from the navigation bar on the top of the listings.


Customize your report or flyer with your preferred content. NOTE: You can edit text directly on the template.

Click “Print”, “Download as PDF” or “Get Link to Report/Flyer” to share.

BenefitsEasily Share Listings Email or print reports for clients and colleagues

Save Time and Money User-friendly templates allow you to instantly produce quality reports

Tips =Use reports to send listings of interest to clients and colleagues who are not members.=Use “Customize Options” to add photos, maps, demographics and more.=Click to edit text and type notes directly in the report.

1

3

4

5

6

2

1 Photo Listing Announcement

What It IsLoopNet’s email marketing tools help you connect with your customers. With a few clicks, you can create and send your own branded emails to your contacts and track the results! All of your listing details automatically populate in a professional template. Customize colors, add links, manage your contacts and schedule your email sends.

Identify the most engaged prospects by tracking who opened your emails, clicked on links and more with email campaign reports.

How To Do It

Email Blasts & Analytics


Locate the listing you want to create an email campaign for, and select “Promote”. Click “Create Email Campaign”.


Enter your campaign details, and click “Continue”.

Click “Display Options” to select colors, and add links. Click “Continue”.

Select your email recipients, or “Add Contacts” and click “Continue”.

Schedule your email send, or click “Send Now”.

Multi-Listing

Email Tracking

Tips =View click-throughs on your analytics to identify the most engaged clients.

=Upload a great looking photo to capture attention.

=Organize your contacts in folders by geography, property type or other ways that make managing your email sends easy.

BenefitsQuick and Easy Automatically populates from your LoopNet listing

Your Brand Features your logo – not LoopNet’s

Track Results Reports opens, click-throughs, unsubscribes and more

1

3

4

5

6

7

2

ww

w.L

oopN

et.c

om


What It IsListing Activity Reports give you an in-depth look at how your marketing efforts are impacting your Premium Listing’s exposure to prospective buyers and tenants. This dynamic listing analysis tool allows you to easily view, print and share a variety of powerful exposure reports with your clients and associates.

With these reports you can: • See your Premium Listing’s exposure results over the last 30, 90 or 180 days • Compare your Featured Listings exposure to similar listings on LoopNet• Analyze the profiles of prospects that viewed your listing• Measure activity from all LoopNet marketing efforts – from ProspectList to Email Campaigns and more

How To Do It

Listing Activity Report

Log in to www.LoopNet.com. Hover over your name and select “My Listings” from the drop down menu.

Select “Track” under the listing you want to view activity on. Click “View Listing Activity Report”.

BenefitsQuantify and Communicate Marketing Exposure Produce professional and customizable reports for clients and colleagues in minutes

Evaluate Your Marketing Efforts Test different marketing strategies to determine effectiveness

Tips =Share your report with clients and associates. Simply click “Share Report.” Copy the link and paste it into your email.

1

2

What It IsReach colleagues, friends and professional groups with this feature, and build credibility online. Increasingly, social networks can serve as the best front line for your marketing efforts.

How To Do It

Social Networks

Log into www.LoopNet.com. Hover over your name and select “My Listings” from the drop down menu.

Select “Promote” under the listing you would like to share. Click “View All Marketing Tools”.

Select the option you are interested in and follow the steps provided.

Tips =Customize your post with unique titles and descriptions.=Utilize local market data to add value to your posts.=Keep content appropriate for the user base. Post regulary but not excessively.

BenefitsReach a Larger Audience Utilize social networks to share available listings

Get Referrals & Enhance Existing Relationships Establish yourself as the expert for your market

1

3

2

ww

w.L

oopN

et.c

om


Checklist

c Add your Premium Listing to LoopNet

c Verify your Listing is Complete

c Complete your LoopNet Profile

c Contact your ProspectList

c Create a Property Website

c Send Customized Property Flyers and Reports to Interested Prospects

c Send Email Blasts to your Contacts

c Measure your Marketing Efforts with a Listing Activity Report

c Share your Listings on Social Networks

Last Updated

Listing Worksheet

Property ID: Date Posted:

Important Notes:

Updated: 7.24.14

*Requires Premium Listing

Viewable by all LoopNet Searchers*

Priority Placement in Search Results*Featured Listings appear before Standard Listings in search results

Exposure on Google, Yahoo! and Bing*Your Featured Listing with direct contact information made available to popular search engines

ProspectList*Contact a targeted list of prospects who have indicated interest in listings like yours

Property FlyersInstantly turn your listing into customizable flyers branded with your logo including offering memorandums and postcards

Property WebsitesIn one click, create a customizable property website branded with your logo, on a unique URL with all LoopNet branding removed.

Email CampaignsTurn your listing into email campaigns you can easily customize and send to your contacts.

Listing Activity Report*Track your Featured Listing’s exposure on LoopNet

Custom Reporting for Your Listings Produce and customize full-color professional reports for your listings with easy-to-use templates

Convenient Access to ALL Leads*View ALL leads through My LoopNet and receive email notifications

Private Listings & Controlled Access MarketingAdd your listing to your account, but keep it off market. Instantly turn your listing into marketing materials you can send privately. Password protect your property website

Property Change History Controls*Option to hide the “Property Change History” displayed on your listing profile page

Link to Your ListingUnique URL linking directly to a webpage featuring your active LoopNet listings

Embed Your ListingAccess code to add your listing to your website

Unlimited Standard ListingsAdd unlimited Standard Listings for exposure to all of LoopNet’s paid subscribers

Lite Searching Access Access to all Premium listings on LoopNet

Email Alerts for New Listings Receive weekly email alerts for new listings that meet your specific search criteria

Watch PropertiesGet notified of key changes to specific properties with convenient email alerts

Polygon Map SearchNarrow your focus to a specific neighborhood or streets by drawing a polygon on the map on your search results page

Reporting from Search Results Select properties from search results and create customized pdf reports using professional templates

Reporting from Watch List Folders Create full-color pdf reports containing all (or select) properties in a folder and share them with colleagues or clients

Asking Price & Asking Rent TrendsView key metrics in your market with coverage in office, retail, industrial and multifamily properties

Share ListingsBroadcast listings on LinkedIn, Facebook, Craigslist, and Twitter

Listing Features for Premium Listers Includes Basic Member Searching Features

Additional LoopNet Benefits

LoopNet ProfileProfessional website to display listings, career accomplishments, peer recommendations and industry insights

Product DiscountsPremium Listers receive 10% off additional LoopNet subscription-based products

Premium Lister Tools