ppc budgets: pass go into 2018 and collect optimal roi

Download PPC Budgets: Pass Go into 2018 and Collect Optimal ROI

Post on 22-Jan-2018




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  1. 1. 1 www.dublindesign.com PPC Budgets: Pass Go into 2018 and Collect Optimal ROI HOSTED BY:
  2. 2. Presenters Jon Davis CEO of Shape @jdavis23 www.linkedin.com/in/jondavis23 Jeff Baum Director of Services at Hanapin Marketing PPC Hero Blogger @jeffbaum71
  3. 3. Run the worlds most popular PPC blog and conference. We manage and optimize global paid search, paid social, and display programs. Within 12 months, brands can expect a 250% increase in their growth trajectory. Who is Hanapin?
  4. 4. Our Clients
  5. 5. PPC budget management software designed to help digital marketers automate manual budgeting workflows Our Mission: Provide agencies with powerful tools to control PPC spend so marketers have more time to focus on high-impact optimizations. Integrated with Google AdWords, Bing AdCenter, Facebook Ads, and LinkedIn Ads Manage one client free Find us at Shape.ioHeadquartered in Bend, Oregon since 2015 Who is Shape?
  6. 6. Join the Conversation Include the hashtag #thinkppc in your Twitter tweets. Or use the webinar question box to send us questions.
  7. 7. Live Poll Question #1 How long have you been in PPC? #thinkppc A. Less than 3 years B. 3-5 years C. 5-10 years D. 10-15 years E. 15+
  8. 8. Budgeting & Strategy. A Perfect Fit.
  9. 9. Budgeting: The Big Concept
  10. 10. Budgets: Establishing Program Goals
  11. 11. Budgets: Establishing Priorities
  12. 12. Budgeting: Account Strategy
  13. 13. Budgets: Making Strategy Operational Assess Situation Create Policy Action Plan Funding
  14. 14. Budgetings Place Within Overall Strategy
  15. 15. Building Budgets
  16. 16. The Budget Building Process Performance Competitive Advantage Seasonality Attribution Allocation: PPC & Cross Channel
  17. 17. My Budget Allocation Philosophy
  18. 18. Budget Strategy & Projections
  19. 19. Budget Strategy & Projections
  20. 20. Budgets in Action: Predict & Adjust
  21. 21. Budgeting Tactics
  22. 22. Budgeting Tactics: Ad Scheduling
  23. 23. Budgeting Tactics: Micro Geo Targeting
  24. 24. Budgeting Tactics: Product Prioritization
  25. 25. Budgeting Tactics: Pulse vs. Evergreen Evergreen Campaigns: Always On. Tried & True campaigns & channels. Pulse Campaigns: Run for specific purposes such as seasonal campaigns, special promos, etc.
  26. 26. Offers! A. Id like Shapes offer to manage a client for free B. Id like to stay up-to-date on Hanapins all-PPC conference, Hero Conf. C. Id like both! D. No, thanks.
  27. 27. Live Q&A Time!
  28. 28. Thank you for attending our webinar! #thinkppc Contact Hanapin Directly: marketing@hanapinmarketing.com Contact Shape Directly: jon@shape.io Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero and Hero Conf