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STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGNPORTFOLIORAMSHIHAMZASTUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGNPORTFOLIORAMSHIHAMZAINTRODUCTIONEducationNational Institute of Design, Ahmedabad | New Media DesignJune 2008 - 2010Karnataka Chitrakala Parishath, Bangalore | BFA, Applied Arts2002 - 2007AnsarEnglish School, risur, Kerala | 10 +2ExperienceUser Experience Lead | Feb 2011 - PresentMindTree, BangaloreProjects:Unilever OPSO - HD (Global Trade Promotion App)POCs for American-Express iPhone & iPad ApplicationsLakshmi Villas Bank - Internal ApplicationsUser Experience Design, Intern | Feb-Aug 2010 (NID Dip Project)InMobi, BangaloreDesigned a Smart phone interface for Neo (InMobis mobile advertising portal) called SmartNEO aer relevant user research. is will help the Advertisers and Publishers to perform the relevant tasks on the go. A High delity prototype of the iPhone App was made and tested.Jr. Interaction DesignerSymphony Services, BangaloreAugust 2007 June 2008 (11 months)Worked with the Design Team of Oracle | Hyperion. e team designed solutions for soware interactions on Oracle | Hyperion Products across disciplines of Business Intelligence and Enterprise Performance Management. Also, prototyped and orchestrated design eorts on future technology concepts for BI applicationsHelped me to study the interaction design process in detail.About MeI am a keen observer with innate leadership qualities , multitask-ing capabilities, excellent graphical, analytical and logical ability.Fast learner with desire to constantly update my current set of skills. I am not afraid to take risks or to make mistakes but i make sure not repeat them.I am 100% commied, aentive to detail and relentlessly tenacious towards any task undertakenArea of InterestsInteraction Design, Design Research, Branding &Identity, Film Making, FineArts, PhotographyTechnical Skills Design Tools Adobe Creative Suit CS5 | Photoshop, Illustrator, InDesign, Flash, Dreamweaver, Aereects, Premier, 3ds Max, Final Cut ProOperating Systems | Snow Leopard 10.6, WindowsProgramming Tools | C++, Basic Action Script Honors and AwardsFinalists (Top 6) at USID 2009 Conference (3rd international HCI Conference) in the category of Academic Showcase (Project: E-wall)STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGNPORTFOLIORAMSHIHAMZAPROJECT | SmartNEO- iPhone App for the InMobi Mobile Ad NetworkProject BriefDesign a Smart phone interface for Neo (InMobis mobile advertising portal) called SmartNEO aer relevant user research. is will help the users to get the relevant information about their Ads and Sites on their Smart Phones.e Project included the following modules1. Studying InMobi advertising domain and the existing InMobi web portal. Aer relevant user research nd out the need for the SmartNEO and what are dierent tasks that dierent stakeholders of SmartNEO might perform on a mobile interface on the go.2. Came up with smart phone interface(Prototype) for InMobi portal. 3. Also must researched about all the controls and paerns that are technically and visually feasible in the iPhone.Design Philosophy:Clean interfacesUser should never feel lost in any context Only the relevant information on the screensRight information to the right userDiploma Project Duration: 6 MonthsSponsor: InMobi, Bangalore Smart NeoSTUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGNPORTFOLIORAMSHIHAMZAPROJECT | SmartNEO- iPhone App for the InMobi Mobile Ad NetworkPranav (Publisher)Key PublisherOften go for business tripsFetches InMobis data from the network thorugh APIs given by the InMobi and uses in their own Applications to analysisVery TechyUses Laptop, iPad, iPhoneUsing 3G mobile internet connectionTasks done on the goMessages and alertsView Ad Requests, Ad impressions, Clicks, Net Earnings persona04Akash (Advertiser)Account manager in Ring Ring Media - Non-IndianHigh Spend AdvertiserRegular advertiser with InMobiUses separate tracking tool for checking his ad performance Often go for business tripsAssistance for the ad performanceMedia ConsumptionVery TechyUses Laptop, iPad, iPhoneUsing 3G mobile internet connectionTasks done on NEOTasks done on SmartNEOOther Proposed Taskspersona01AkashAdvertiserAccount manager in XYZAjay (Advertiser)Freelance consultant, DizziLow Spend Advertiser- New to InMobiOften Travel??Not frequent advertiser with InMobi Self reporterMedia ConsumptionVery TechyUses Desktop, NokiaTasks done on the goSmartNEO Messages and AlertsView Ad spend, CTR, Return on InvestmentScenariospersona02Pritham (Publisher)Freelance consultant Small Size PublisherOften Travel??Not frequent advertiser with InMobi Self reporterMedia ConsumptionVery TechyUses Desktop, NokiaTasks done on the goMessages and alertsView Ad Requests, Ad impressions, Clicks, Net Earnings persona05Ankit Sales ManagerInMobi, BengaluruOften Travel??Not frequent advertiser with InMobi Self reporterMedia ConsumptionVery TechyUses Desktop, NokiaTasks done on the gopersona08MurariAdmin, Publisher FrontInMobi, BengaluruTravel a lot, Trecking and PhtographyRegular advertiser with InMobiUses separate tracking tool for checking his ad performance Self reporterMedia ConsumptionVery TechyUses Laptop, iPad, iPhoneTasks done on the gopersona09Rajani Campaign Manager InMobi, Bengaluru Often go for business trips Regular advertiser with InMobi Uses separate tracking tool for checking his ad performance Assistance for the ad performance Media Consumption Very Techy Uses Laptop, iPad, iPhone Using 3G mobile internet connection Frequently Used Tasks Wap Ad, Advertiser Funds, Account managements , Market place settings, Advertsing Agency Commissionspersona07Pritham (Publisher) Travel a lot, Trecking and PhtographyRegular advertiser with InMobiUses separate tracking tool for checking his ad performance Self reporter Media ConsumptionVery Techy Uses Laptop, iPad, iPhoneTasks done on the goMessages and alertsView Ad Requests, Ad impressions, Clicks, Net Earnings persona06Anand(Advertiser & Publisher)High Spend AdvertiserTravel a lot, Trecking and PhotographyRegular advertiser with InMobiUses separate tracking tool for checking his ad performanceSelf reporterMedia ConsumptionVery Techy, Using Nikon D300Uses Laptop, iPad, iPhoneTasks done on the goHow much of money he is spending for his Adsand camparison of his spend with yesterday and week etcIf the campaigns are not performing well; then he would pause it.How much money he is earning from his sites Will Look in to both Advertiser and Publisher Reportsand will act upon it.persona03Understanding NEOUnderstanding the UsersUnderstanding Mobile Ad Network Selection of Tasks for SmartNEOInformation Architecture Personas CreationUnderstanding of iPhone Platform Design TranslationWire Framing Study of Similar AppsPrototyping + Concept TestingDesign ProcessSTUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGNPORTFOLIORAMSHIHAMZAPROJECT | SmartNEO- iPhone App for the InMobi Mobile Ad NetworkScreenshots of the Proposed iPhone Application-SmartNEO:THY[1(2 :THY[1(2Advertiser PubIisherSlide to Pubisher Landing page Slide to Pubisher Landing pageAccount Details | Login as a Dierent User Account Details | Login as a Dierent Userusername_sample username_sampleTerms | Copyright 2010, All Rights reservedNews Room Blog FeedBackAdvertiser AdvertiserAT&T 12:34 PMAdd Funds Add Funds USD 933.47 55Adgroups AdgroupsBEST BEST WORST WORSTMore Dashboard Campaigns Reports ReportsAll Campaigns Performances TodayAd Spend17%12762346Available BalanceAdvertiser AdvertiserAT&T 12:34 PMAdd Funds Add Funds USD 933.47 55Adgroups AdgroupsBEST BEST WORST WORSTMore Dashboard Campaigns Reports ReportsAll Campaigns Performances TodayAd Spend 13456346Impressions 13456346Clicks 6346CTR 6346eCPC 6346Available BalanceAd ImpressionsAd GroupName 0180 K70 K60 K50 K40 K30 K20 K10 K00 K01April 14 13 12 1110April09 08 07 06 05 04 03 02 31 30 29Ad Impressions2017807 Apr 2010, 01:00 PMAd ImpressionsAd Impressions80 K70 K60 K50 K40 K30 K20 K10 K00 K01April 14 13 12 1110April09 08 07 06 05 04 03 02 31 30 29Ad GroupName 0132657803 Apr 2010 - 10 Apr 2010A web enabled interactive wall placed in Historical sites where visitors can leave their messages forever and also retrieve them later. Every day, historical sites are visited by thou-sands. As they seek to experience their majestic splendor, most visitors want to take their memories back home. But some leave mes-sages on the monuments and destroy their beauty.E-wall reduces the scribbles done by the public on the monuments and brings energy to these dead spaces.Watch the concept video: http://vimeo.com/8244648PROJECTS | E-WallSTUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGNPORTFOLIORAMSHIHAMZAIterationsMental ModelsField ResearchFindings & AnalysisDomain ResearchUser Study - Participatory ApproachConcepts Technology ResearchTask AnalysisVisual DesignWorking PrototypeUser TestingFinal PrototypeField Research Findings & Analysis Domain Research User Study Concepts Design ProcessDomain UnderstandingIdentifyingProblemsTarget AudienceResearchCaseStudieswebsitesResearchPapersModera TempleAdalaj, GandhinagarDiu Fort, DiuRani Ki Vaav, PatanPeople leave messages as their memories Grati destroying historical beautyUser study in Adalaj,Gandhinagar with a participary approachInterviewsPhotos Video Footage NotesDigital WallDigital PillarPROJECTS | E-WallSTUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGNPORTFOLIORAMSHIHAMZAVisual Design ExplorationsVisual Design ExplorationsDesign Processworking prototypeSQL server as back endVC#.net as front endCaptureTouch ScreensTouch ScreensFace RecognitionData Flow DiagramUI IterationsTechnology Task Analysis Visual Design Working Prototype Final PrototypeWatch the concept video: http://vimeo.com/8244648PROJECTS | E-WallSTUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE O