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Global Citizen Leaders

S. P. Mandali'sPrin. L. N. Welingkar Institute of Management Development & Research

create

www.welingkar.org/pgdm

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ABOUT US

ACADEMICS

BEYOND ACADEMICS

WE EVENTS

INDUSTRY INTERFACE

GLOBAL OUTREACH

PLACEMENTS

ALUMNI

FEES

Prin. L. N. Welingkar Institute of Management Development and Research 03

From the Group Director's Desk 04

Bengaluru Dean’s Message 05

Welingkar Rankings 06

Mumbai Campus 07

Bengaluru Campus 08

PGDM - 2 Year Full-Time, Recognized by AICTE 10

PGDM - Rural Management (Emerging Economies) 14

PGDM Healthcare - 2 Year Full-Time, Recognized by AICTE 20

PGDM Retail Management - 2 Year Full-Time, Recognized by AICTE 26

PGDM Business Design - 2 Year Full-Time, Recognized by AICTE 31

PGDM - E - Business - 2 Year Full-Time, Recognized by AICTE 36

Global Citizen Leader (GCL) 42

Scholarships 43

Outbound Program 44

InnoWE - Mumbai & Bengaluru 45

Events at Welingkar 46

We Café - Bengaluru 50

Industry Round Tables 53

We Connect 57

Corporate Connect - Mumbai 58

Corporate Connect - Bengaluru 59

International Immersion 60

Student Exchange 61

International Partnerships 62

Career Management Centre & Students Profile 63

Corporate Testimonials 65

List of Recruiters 66

Alumni 68

Fees & Hostel Facilities 69

(WeSchool)

Table of Content Page No.

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Prin. L. N. Welingkar Institute of ManagementDevelopment and Research (WeSchool)

Established in 1977, Prin. L. N. Welingkar Institute of Management Development & Research, now known as WeSchool is a part of the

prestigious S. P. Mandali, Pune with two sprawling campuses in Mumbai and Bengaluru. WeSchool is amongst the multiple educational

Institutes governed and run by S. P. Mandali, prominent amongst them being Ruia College and Poddar College in Mumbai.

At WeSchool, we design transformative programs based on a guiding philosophy of AAA which offers the “Acquisition, Application and

Assimilation of knowledge” with a deep focus on Global Citizen Leadership program, which ultimately leads to holistic student

development.

Every year, WeSchool draws students from diverse cultural, personal and professional backgrounds and has pioneered in programs like

Media, Retail, Rural, Healthcare, legal to name a few, which are offered in Full-time, Part-time, Distance Learning and diploma formats.

WeSchool has state-of-the-art facilities like complete Wi-Fi, innovation & Leadership Labs which forms an indispensable part of teaching

methodology, along with other new-age learning tools. This makes WeSchool the B-School to be in, imparting education that lasts, and

evolves over a lifetime.

With cutting-edge pedagogy, multi-disciplinary, innovative programs, global exposure, robust industry interface and alumni networks

coupled with mentoring from outstanding Faculty and Industry Experts at WeSchool’s thriving campus, YOU are poised to transform into

competent future ready managers and Global Citizen Leaders with rewarding domestic and international placements.

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It's a VUCA world where the rules of the game have changed. We often hear about terms such as

globalization, triple bottom line, more for less for more, disruptive innovation, sustainability,

technological revolution, social responsibility, ethics, governance and the list goes on. To keep

abreast with the dynamism, there is a dire need for students to hone their leadership skills, have

greater awareness of self & context, develop a global mindset, empathy &ethical perspective.

At WeSchool, all our efforts are towards grooming our students with these qualities and skill sets.

Consequent to the mega shifts that have characterized the global and local business

environment over the last five years, WeSchool is gearing itself towards developing the future

ready managers and leaders, who are versatile, competent and value based. WeSchool's

guiding philosophy has been that of AAA which stands for “Acquisition, Application and Assimilation of knowledge”. Our emphasis is not

only on acquisition of knowledge; but also on the application of knowledge. We strongly believe that by engaging students in pursuing real-

life projects/simulations/case studies, wherein they are able to apply the concepts learnt, helps in permanent retention of knowledge which

leads to assimilation.

The genesis of Global Citizen Leader program (GCL) has been from our AAA philosophy. Last year, WeSchool students participated in the

GCL Program to learn the essentials of innovation and leadership. Student groups were engaged in a local social improvement project. For a

period of 6months student groups worked on issues related to Rural, Healthcare, Innovation, Social issues, Human Resources, Urban

issues, Infrastructure, Systems & IT and Energy, under the guidance of Centre for Creative Leadership (CCL), USA and WeSchool Faculty

members.

Innovation and design thinking has always been one of the strongest pillars of WeSchool's guiding philosophy. We are committed in our

journey towards inculcating innovative mindset in our students. In February 2014, we hosted INTER-DESIGN Mumbai; a global event

organized under the aegis of ICSID (International Council of Societies of Industrial Design). We School is the only B-School to host this

global congregation of the best designers in the world (all the previous editions have been held by Design Schools across the world). The

theme for this event was “Humanizing the Metropolis”. WeSchool's firm rooted belief that innovation and design thinking will recalibrate the

rules of corporate and social performance, led to "The MIT Media Lab: WeSchool Design innovation Workshop 2014" which was an

interesting milestone in WeSchool's inventive and transformative education journey.

Students' global & rural exposures and opportunity to engage in several projects and initiatives such as D-Magics, GRLI, SIFE, Udaan and

Munijan have sensitized them to their role as an individual to make a difference to the organization they would be working for. WeSchool's

association with several leading International Universities has ensured student & faculty exchange and internship programs.

I welcome you to be a part of an intensive developmental experience at our sprawling campuses in Mumbai and Bengaluru which will truly

enhance your intellectual and personal growth. We promise to equip you with inventive techniques and tools which will transform you into

Global Citizen Leaders in organizations of today and tomorrow.

Prof. Dr. Uday Salunkhe

Group Director, WeSchool I Eisenhower Fellow I Senate Member, University of Mumbai

From the Group Director's Desk

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I am delighted to announce that WeSchool, Bengaluru which had a humble start seven years ago,

has established its presence in the Silicon Valley of India. The institute has recently got accredited

with South Asian Quality System (SAQS). Being located in the Garden City, each corner of our

sprawling campus captures and emphasizes the green color of our brand identity, to provide an

ideal serene environment conducive for learning and absorbing new knowledge.

As an institute of excellence, WeSchool, Bengaluru aims to provide high-quality management

education as well as action-centric and value adding research. Our customized Management

Development Programmes for few top corporate like Infosys, Robert Bosch, E&Y, Titan and GE are

exclusively industry focused so as to equip the executives with latest management techniques in

the ever-dynamic context of business environment. Faculty members are actively involved in their

pursuit of creating and disseminating knowledge through teaching, research and training. Further

adding on, interactions with India Inc has given us the impetus and encouragement to develop live

case studies which have been published by Richard Ivey and Michigan University.

Our vision is to create and nurture future leaders who manage and create powerful organizations in

the emerging corporate landscape. This is executed through the Industry Round Tables, Seminars,

Conferences, WE-Café and several other student driven initiatives which help in bridging the gap

between Industry and Academia. WeSchool also has a student body which drives CSR initiatives

through the Rotaract Club of Welingkar and CII-YI. As knowledge partners with NHRDN, we have

successfully organized “NHRDN HR Showcase” in the Bangalore Chapter. Whereas “International

Social Media Marketing Conference” on Social Media Markets in Emerging Economies gave us a

perspective of global leaders as to how the Un-Metroes drive the markets.

The curricula of all our long term programs are industry oriented based on best global practices.

Academic rigour is reflected in the course design and delivery of programs like PGDM, PGDM E-

business and PGDM in Business Design and Innovation. Various pedagogic tools help our

students develop not only a holistic business perspective but an ability to seize opportunities in a

competitive business environment.

We hope to engage you actively in this journey. For as we take the fledgling steps to an exciting

future we have strong belief in one thing – we can achieve almost anything we set out to, with

focused vision, mission and team work.

Prof. Dr. Anil Rao,

Dean – WeSchool, Bengaluru

Bengaluru Dean's Message

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Source: CNBC-TV18's ‘The A-List of B-Schools’

Ranked 10th amongst Top Private B-Schools

in India & 8th in International linkages.

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WeSchool awarded the

Best Management Institute of the Year, 2015by Bombay Management Association (BMA)

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Mumbai Campus

The B-school to be in

The WeSchool Campus is a thriving hot bed of new thoughts, ideas and enterprise and a place where cutting-edge global conversations

begin. Unconventional forms an integral part of the WeSchool Campus DNA. No wonder, state-of-the-art facilities like Complete Wi-Fi,

Innovation & Leadership Labs form an indispensable part of teaching methodology, along with numerous other new-age learning tools.

Every year, WeSchool draws students from diverse cultural, personal and professional backgrounds. The School's rigorous and innovative

curriculum combines cutting-edge business research with active application-based course work and an emphasis on collaborative

learning. This makes WeSchool the B-school to be in, imparting education that lasts, and evolves over a lifetime.

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Bengaluru CampusSituated in Bengaluru, the Silicon Valley of India, WeSchool Bengaluru campus is designed to nurture Design Thinking and Innovation.

The present campus is a demonstration of this intent which nurtures business pioneers of tomorrow who will collaborate and innovate to

make their mark globally. It has the latest state- of –the-art facilities that facilitate the right environment for learning with the help of

academically reputed faculty.

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Prof. Dr. Uday Salunkhe addressing Welingkar students at the WeSchool Campus

At WeSchool, we design programs that ultimately lead to holistic student growth which enables our students to fit into any role in the

corporate world with ease. Our programs provide students with cutting-edge global exposure, multi-disciplinary / innovative programs,

robust industry interface and alumni network. WeSchool therefore offers students much more than simply Management education.

2 year full-time progams

• PGDM

• PGDM - Rural Management (Emerging Economies)

• PGDM - Healthcare Management

• PGDM - Retail Management

• PGDM - Business Design

• PGDM E-Business

PGDM Programs (Recognised by AICTE)

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academics

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Program Overview

Against the backdrop of 'India rising', growing number of organizations are shifting to newer approaches to reach consumers, accelerate

their business volume, mitigate risks and sustain their market leadership. This has led to an increase in demand for professionals who

understand diverse customer needs, market potential and can manage corporate affairs in a dynamic business environment from

economic, social and environmental perspectives.

WeSchool's PGDM flagship program's multidisciplinary learning offers a fine blend of general management and functional specializations

offered in Marketing, Finance, Human Resources and Operations. It aims to nurture you as a competent future manager with leadership

abilities and an innovative mindset with an exposure to real-life business scenarios.

Program Pedagogy

The transformative pedagogy includes lectures, on-field industrial projects, simulation games promoting cross-functional leadership which

is delivered by outstanding academicians and renowned Industry experts from leading companies such as Aditya Birla Group, Godrej

Consumer Products Ltd., Future Brands, Mahindra & Mahindra and many more.

Program USP

The major distinguishing features of this 2 years Program is the unique AAA learning approach which offers the “Acquisition, Application and

Assimilation of knowledge” with a deep focus on the Global Citizen Leadership (GCL) program. To further enhance the industry readiness of

students, Assessment Centre & Development Centre (ACDC) conducts assessment and provides holistic developmental feedback to

additionally improve communication and relevant soft skills.

Program Outcome

On successful completion of the PGDM program, you will be a confident Manager with an innovative mindset, able to think out-of-the-box

and identify resourceful solutions to the problems faced in the corporate world, rooted in a deep understanding of business and appreciation

of their impact on the triple bottom line (people, planet and profits).

PGDM - 2 Year Full-Time, Recognized by AICTE

Present intake - 180 seats in Mumbai & 60 seats in Bengaluru

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Curriculum Structure

Selling & Negotiation Skills

Human Resource Management

Production Management

Consumer Buyer Behavior

Trimester IV

Core Management Subjects

International Business

Integrative Manager – Theory & Cases

Summer Project

Marketing

Product & Brand Management

International Marketing

Integrated Marketing Communications

Electives

Services Marketing & Management

B2B marketing

Fundamentals of Banking

Brand Management I

IT- Vertical

Finance

Advanced Financial Management

Fundamentals Of Banking

Mergers & Acquisitions

Electives

Financial Risk Management

Wealth Management

Capital Markets Fundamentals

International Trade

IT- Vertical

Brand Management I

Human Resource

Industrial Relations & Labour Laws

Competency Management & PMS

Total Rewards (Compensation benefits)

Electives

Emotional Intelligence

Talent Management

Recruitment & Selection

Learning Training & Development

HRD including Employee Engagement *

Operations

Productivity Techniques

Production Planning & Control Systems

Business process Reengineering &

Improvements

Materials Management

Electives

Services Marketing & Management

International Trade

B2B Marketing

IT- Vertical

Brand Management I

Trimester V

Marketing

Integrative Manager

Distribution & Supply Chain

Management

Marketing Finance

Sales Management & Promotion

Direct Marketing & CRM

Trimester I

Perspective Management

Quantitative Techniques

Managerial Economics

Financial Accounting

Effective Business Communications

Individuals in Organizations

Essentials of Operations Management*

Marketing Principles

Trimester II

Design Insights

Global Citizen Leadership

Research Methodology & Market

Research

Macro Economics

Cost & Management Accounting

Business Language (foreign language)

Managing Groups for Performance

Operation Research

Marketing Applications & Strategy

Trimester III

Legal Aspects of Business

Business Design


Business Analytics

Business Environment

Business Taxation

Fundamentals of Financial Management

& Financial Markets

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Finance

Integrative Manager

Corporate Law

Strategic Cost Management

Corporate tax Planning

Security Analysis & Portfolio

Management

International Finance

HR

Integrative Manager

Human Resources Planning & Audit

Employer Branding

Global Strategic HRM

Organization Development & Change

Operations

Integrative Manager

Total Quality Management & World

Class Manufacturing

Logistics & Supply Chain

Management

Design & New Product Development

Trimester VI

For All Specializations

Ethics & Corporate Governance

Project Management

Total Quality Management

Capstone Course to address issues of

Cross Functional Management & How

to Create Effective Organizations

Functional Specialization Projects

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Hometown: Pune, Maharashtra

Undergraduate Education: Bachelors of Engineering (B.E.) in Electronics & Telecom,

Mumbai University

Previous Experience: Systems Engineer at Infosys, 2 years

WeSchool Activities: Placement Secretary at WeSchool

Case Study

Priyanka Hadawale

PGDM – Human Resources

“Across sectors in India, average voluntary attrition rate is double-digit and how can I make a difference in this equation?”

Since her childhood, Priyanka always aspired to be an Engineer but towards the end of her B.E. in Electronics, she realised that her strengths

are more inclined to working with people and their role in business, which is why she also opted for the PGDM-Human Resource

Management program at WeSchool.

Having worked in Infosys for around 2 years and apart from the cutting-edge pedagogy delivered in a transformative education approach,

one of the best things Priyanka experienced was the grooming she received at the Assessment Centre and Development Centre (ACDC) last

year, where she received rigorous coaching providing her a clear understanding of her strengths and weaknesses and how she could go

about developing them one year down the line. “I could link the learning from this experience to my career goals by reflecting on how I can

assist the employees of my organization to excel in terms of functional expertise and their holistic professional development”.

WeSchool nurtures the concept of innovation and thought leadership amongst its students and to apply these management concepts in

a corporate reality. The program has been developed based on a unique application and assimilation of knowledge on real-life HR issues,

in order to meet “...the most demanding and challenging parameters of professional and academic rigour, through latest modules like Total

Rewards (Compensation Benefits), Talent Management, Learning Training & Development and so on”.

After the successful completion of these 2 years of PGDM-Human Resource Management program, she has recently secured a placement

at GE Shipping with a CTC of 10.38 Lakhs. WeSchool has expanded her ambitions and Priyanka says, “I have realised that people are at the

heart of any organisation, so the ability to manage and develop employees, ensure their welfare and understand cultural diversity is essential

to business survival as it can enhance the financial bottom-line of the company while being sensitive to the diverse needs of employees and

stakeholders at large.”

This path-breaking course has truly motivated students like Priyanka to develop their identity as budding professionals who are also

Global Citizen Leaders and has galvanized their commitment to excel in today's thriving people centric economies.

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Program Overview

In consonance with India's 'rural rising', most MNCs are going rural for increasing their business volume and sustaining growth, thereby

leading to an increase in demand for professionals who understand rural consumer needs, market potential and can manage corporate

affairs in an underdeveloped environment.

WeSchool's PGDM- Rural Management (Emerging Economies) program's transformational cross-disciplinary learning aims to nurture you

into a competent future manager with leadership abilities, innovative mindset and a deep empathy to work effectively in the emerging rural

economies.

Program Pedagogy

The transformative pedagogy includes lectures, on-field rural projects and research experience through rural internships and provides

premium knowledge of rural management along with the skills of general management which is delivered by highly acclaimed

academicians and renowned Industry experts from top listed companies such as IBM, Aditya Birla Group, Tata Chemicals, Dabur,

Monsanto and ICICI Foundation.

Program USP

The major distinguishing feature of this 2 years Program is an embedded rural internship of 5 months and 10 days, which provides a

dedicated practical exposure to the needs and aspirations, lifestyle, culture and beliefs of the people residing in the smaller towns and

villages of India. The uniqueness of the program is its focus on wealth creation through development of sustainable business models in the

rural space.

Program Outcome

On successful completion of the PGDM- Rural Management (Emerging Economies) program, you will be a confident Manager with an

innovative mindset, able to think out-of-the-box and find ingenious solutions to the problems faced by the rural sector, based on deep

insights in rural emerging markets.

Creating corporate managers with rural insights

PGDM-Rural Management (Emerging Economies)

Present intake - 60 in Mumbaiseats

2 Year Full-Time, Recognized by AICTE

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Career opportunities for Rural Managers

Opportunities in this sunrise sector, which paves way for bright and accelerated career prospects, lie in sectors growing in the Rural Space

like Banking & Finance, Insurance, FMCG & consumer durables, IT & ITES, Telecom, Manufacturing, Agri-business, Healthcare,

Retail, Infrastructure and many others.

The PGDM-Rural Management (Emerging Economies) program has received a very encouraging response from the companies from

diverse Industry verticals. Some of the prominent recruiters are:

HDFC Bank

Axis Bank

Mahindra Home Finance

Standard Chartered Bank

HCL Infosystem

HDFC Ergo

Winjet Technology

Pidilite Industries Ltd.

Philips

SVA India

Mahindra Farm Equipment

Kalpataru

Companies who offer summer internships:

YES Bank

Tata Rallis

Godrej Agrovet Ltd.

GSK Ltd.

Su-Kam Power Systems Ltd.

Dabur India Ltd

Kansai Nerolac Paints Ltd.

Mahindra Finance Ltd.

Gowardhan

(Parag Milk Foods Pvt. Ltd.)

Carrier Air Conditioning

Gokul Milk Ltd.

ICICI Securities

Glenmark Pharmaceuticals

First Rand Bank

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Trimester I

Effective Business Communication

Managerial Economics


Principles of Marketing

Essentials of Operations

Thinking Tools for Innovators


Individual in Organization (OB I)

Rural Development in India

Rural Society & Polity

Trimester II

Global Citizen Leadership Program

(GCLP) Phase I

Macro Economics

Financial Mgmt & Financial Markets

Rural Marketing Strategy

Rural Consumer Behaviour

Operations Research

Research Methodology &

Market Research

Managing Groups for Organizational

Performance (OB II)

Exploring the Grassroots

Trimester III

GCLP Phase II


*Designing a Business Plan

Agricultural Economics


Micro Finance

Cost & Management Accounting

Selling & Negotiation Skills

Distribution & Supply Chain Mgmt

Sector Analysis

Business Analytics


Agri Input Management

Trimester IV


Legal aspects (Business + Rural)

Advance Financial Management

Fundamentals of Banking

Integrated Marketing Communications &

Rural Media

Agri Price Risk Management &

Commodity Markets

Collective Action & Cooperatives

Elective I (Rural)

CSR & Voluntary organizations

Agricultural extension

Elective II (General)

Product & brand management

Organisation Design Strategy

Trimester V

Project Management

Strategic Management

Sustainable Practices & Climate Change

Issues

Fundamentals of Wealth Mgmt, Mutual

Fund & Insurance

Taxation

Sales Management

Innovation Management

Technology for Rural Transformation

Electives

Elective I (Rural)

Managing cooperatives

Food processing Industries

Elective II (General)

Production & Operations

management

Advanced banking

Trimester VI


Business Simulation

Academic Research

Adv. Business Analytics

Note: (*) The courses in the program may be revised in the future to update with industry talent requirements


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The Rural Management program uses an innovative approach to learning and experiencing the grassroots through visits, international

exposure through faculty and site visits and extensive interaction with the industry.

• Extensive experiential learning through Exploring the Grassroots

Innovative approach towards learning

Exploring the Grassroots Program

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A rural immersion program that aims to make future managers and policy makers sensitized towards the rural milieu by understanding the

consumer needs and market potential.

• Research and innovation through GCL - Global Citizen Leadership programme

Under the GCL program which is integrated in the program curriculum, students are taken

through an intensive research process grounded in Leadership and Innovation to work on

projects that have impact on business and society. Most of the projects are based upon

'Challenge statements' sourced from the corporate. Some notable projects were –

- High end positioning of an agricultural product-Jaggery

- Developing a value chain for agriculture by-product-Vermispray

- Inculcating fiscal discipline among the customers of rural finance products

- Business opportunities in construction supplementary products in rural areas

- Developing a model for Rural Women entrepreneurship

®WeSchool has partnered with Leadership Beyond Boundaries (LBB), a global initiative by the Centre for Creative Leadership (CCL )

based in Greensboro, North Carolina, for the GCL projects.

• Corporate interface: Rural Roundtable Conference-AuRuM

Rural Roundtable Conference - AuRuM

'AuRuM' - A rural theme based Roundtable conference in partnership with the industry is

organized every year by the core team of Rural management at WeSchool. Top executives

representing different industry verticals of the corporate world who have immense experience,

in-depth knowledge and understanding about India's rural sector are invited to share their

wisdom on rural markets.

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Hometown: Cochin, Kerala

Undergraduate Education: Bachelor of Business Management (BBM), Amrita Vishwa

Vidyapeetham, Kerala

Previous Experience: Swedish energy company FOV Biogas

WeSchool Activities: Joint Head -Samvad (WeSchool magazine)

Exclusive College Coordinator- MBASkool (Nationwide Online portal for B-Schools)

Member- Management Council of Rural Management at WeSchool

•

•

Case Study

Akhil Anil Kumar

PGDM- Rural Management

“One out of seven people in the world is a rural Indian. Is this rural Indian empowered enough and can I make a difference in this equation?”

Since his childhood, Akhil has always aspired to be different and in pursuit for excellence to create a substantial difference benefiting SOS

(Self, Organization and Society), which is why he opted for the PGDM-Rural Management program at WeSchool, as he wanted to use his

management skills to serve the rural population at a later stage.

Apart from the cutting-edge pedagogy delivered in a transformative education approach, one of the best things Akhil experienced in these

two years, was a 10 day program called “Exploring the Grassroots” at Nasik and a summer internship project where he had to sell

a Corporate product to around 300 households in Alleppey, Kerala. This unique industry-related rural immersion internship brought him

a “...better understanding of the rural household, dynamics governing the rural economy and how to tackle the grassroot challenges along

with the opportunities present in this 'sunrise sector'”.

WeSchool nurtures the concept of innovation and thought leadership amongst its students and to apply these management concepts in

reality at a grassroot level, one needs to have premium knowledge of the bottom of the pyramid, the rural sector in India.

After the successful completion of these 2 years of PGDM-Rural Management program, he has recently secured a job at Axis Bank with

a CTC of 8.1 Lakhs. WeSchool has expanded his ambitions and Akhil says, “I have realised that a corporate strategy coupled with an

empathetic rural approach is the only way to touch the hearts of the stakeholders and make a substantial difference to the bottom-line.”

This path-breaking course has truly motivated students like Akhil to develop their identity as budding professionals who are also Global

Citizen Leaders and has galvanized their commitment to excel in the corporate world while being sensitive to the needs of the thriving rural

population in emerging economies.

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Program Overview

In consonance with India's fast paced 'healthcare rising', the country's per capita healthcare expenditure is expected to rise to $88.7 by

2015 and is mainly driven by rising incomes, easier access to high-quality healthcare facilities and greater awareness of personal health and

hygiene. This has led to an increase in demand for Healthcare Management professionals who possess domain expertise of the healthcare

industry combined with the administrative and management principles which will revolutionize the way care is delivered to bring about a

sustainable change.

WeSchool's PGDM- Healthcare Management program's transformational cross-disciplinary learning aims to nurture you into a competent

future manager with leadership abilities and an innovative mind-set based on a first-class professional education which provides up-to-

date strategic insights, critical management perspectives and integrative thinking rooted in virtues of culture, values & ethics, as well as

modernism for leading sustainable innovation and change in the healthcare sector.

Program Pedagogy

The transformative pedagogy includes lectures, workshops, on-field industrial projects, case studies, industry specialists and Alumni

interactions and research experience through industry internships and provides a premium knowledge of healthcare management along

with the skills of general management which is delivered by highly acclaimed academicians and renowned Industry experts from top listed

companies such as Novartis India Ltd., Johnson & Johnson (Singapore), Tata Memorial Centre, Wockhardt Hospitals Ltd., Hinduja Hospital,

AIIMS (Delhi) and Sanofi Aventis (Asia Pacific).

Program USP

The major distinguishing features of this 2 years Program is the unique T-Shaped learning approach which blends general management

and healthcare management subjects and the flexibility of choosing a specialization in Marketing, Operations, Finance or HR to learn about

the healthcare management pertinent to the chosen field of specialization, while sensitising students to understand-analyse-synthesize the

changing needs of the healthcare industry through over 1500 hours of simulated experiential learning.

Program Outcome

On successful completion of the PGDM- Retail Management program, you will be a confident Manager with an innovative mindset, able to

think out-of-the-box and identify resourceful solutions to the challenges faced in the healthcare sector, rooted in a deep understanding of

business concepts and an appreciation of the underlying principles of healthcare management.

PGDM Healthcare - 2 Year Full-Time, Recognized by AICTE


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Trimester – I Trimester – II Trimester – III

Cost & Financial Accounting


HRM I (Organisational Behavior +

Organisational Design)

Business Laws

Effective Business Communication

Fundamentals of Business Design

Public Health Administration

Health-Centric Economics

Health Insurance & Managed Care

Introduction to Healthcare

GCL Project

Management Accounting & Taxation

HRM II (Personnel Management)

Perspectives Management

Planning & Designing of Healthcare

Facilities

Business Research IT in Healthcare


GCL Project

Financial Management & Overview

of Mergers & Acquisition

Business Analytics

Consumer Behaviour

Medical Technology Management

Quality Management

Services Management


Hospital Operations

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Nursing Administration

Operational Excellence

Materials Supply & Equipment

Management

Support Services Management

Legal Framework & Ethics in

Healthcare

Quality Assurance & Accreditation of

Healthcare Oraganisations

Healthcare Informatics

Integrated Marketing

Communications

Marketing & Brand Management

Operations & Production Management

\R&D and Regulatory Affairs

Marketing Management

Sales and Distribution Management

Product and Brand Management

Overview of CR & PV

Integrated Marketing Communications

DDDM & CRM

Note: (*) Program details, structure, & content of modules subject to change for improvement of the program.

Trimester IV Trimester V Trimester VI

SECOND YEAR - CORE MODULES



Logistics & Supply Chain

Management

Integrative Manager

Internship Project Presentations


Fundamentals of Retail

Management

Basics of Project Management

Advanced HRM

Concurrent Project / Self Directed Project

SECOND YEAR - DOMAIN SPECIALIZATION (ANY ONE)

(A) Hospital Administration

(B) Pharmaceutical & Lifesciences Management

IT Solutions for Lifesciences

Industry Immersion Project – Master

Dissertation project

Entrepreneurship

Corporate Governance & CSR

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Industry ExperienceAcademic learning is strongly reinforced with industry learning through projects undertaken in the dedicated five months of experiential

learning.

Industry Interaction duration:

1. Summer Internships : Two month full time at end of first year.

2. Industry Immersion project: Three month full time in trimester VI during second year of academic curriculum.

The choice of project work is as per the student's area of interest across the sector to include hospitals, public health organizations, NGO,

insurance companies, IT, pharmaceutical organizations, etc.

Summer Internship Projects

Hospital, Consultancy & Insurance

Pharma, Healthcare Comm., Medical Devices

IT & Innovation; Retail (Healthcare)

Names of

Organizations

Hinduja Hospital

Hosmac India Pvt. Ltd.

Fortis Hospital

HDFC Ergo General Insurance Co.

Birla Sun Life Insurance Co. Ltd.

Max Life Insurance Co. Ltd.

Kokilaben Dhirubhai Ambani Hospital

Merck Soreno India, Abbott

Healthcare Pvt. Ltd, Piramal

Healthcare, Roche Products India

Pvt. Ltd., Astellas Pharma India

Pvt. Ltd., Wockhardt, Ranbaxy,

IPCA, Watermelon & Digitas

Health (Publicis Healthcare

Communications Group),

B. Braun Medical India Pvt. Ltd.

Medical Second Opinion

GTL (Global Group Enterprise)

Future Group

Project Themes New Services Design for Chronic Disease Management, Excellence model for IVF services, process improvement study.

International projects on Investor Roadmap and Facility Planning (UAE), feasibility study for new ophthalmology services.

Designing New product for bancassurance clientele, Insurance analytics & MIS, Business impact of IRDA guidelines, CRM HNI – Life Insurance.

TAT Analysis in OPD

Time Motion Study

HR –Recruitment, Induction Manual, Performance Management, Employee Engagement.

Brand positioning strategy for pharma product.

Brand Management – Advertising campaigns.

Market research studies for New Product Launch in antihypertensive, antidiabetics, urology segment.

Pricing strategy.

Consumer behavior for topical analgesics.

International business – IPR – European markets..

Indian Branded Market – market assessment for drugs in multiple sclerosis & neonatology segment.

Market Research - Potential for Newer service delivery models for hemodialysis services (PPP).

Innovative health service delivery model - eHealth& Cloud technology, Innovations in pharma marketing - role of digital media.

IT & Telecom – market strategy for new products and value add services.

Strategic marketing in modern retail and healthcare FMCG products.

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HEALTHCARE MANAGEMENT PROGRAMS - ADVISORY BOARD MEMBERS

Dr. Mrs. Snehalata Deshmukh Ex Vice Chancellor & Surgeon University of Mumbai1

Dr. Mrs. Nilima Kshirsagar National Chair Clinical Pharmacology,Dean

ICMR Government of IndiaESI-PGIMSR Government of IndiaMGM Hospital, Parel, Mumbai.

2

Mr. Ranjit Shahani Vice Chairman & MD Novartis India Limited 4

Mr. Amit Backliwal General Manager, South Asia IMS Health 3

Dr. Rajendra. A. Badwe Director Tata Memorial Centre6

Mr. Pramod Lele Management Consultant , Former CEO Hinduja Hospital, Mahim - Mumbai9

Prof. Dr. Sanjay Oak Vice Chancellor D Y Patil University 10

Mr. Anil Kamath Founder Chairman, Former MD Esemcee Advisors (Strategy & Advisory)Wockhardt Hospitals Ltd.

8

Dr. Shakti Gupta Head - Hospital Admin All India Institute of Medical Sciences(AIIMS), Delhi

11

Mr. A. Vaidheesh Vice President – Corporate Government Affairs & Policies, Asia Pacific

Johnson & Johnson, Singapore 5

Dr. Pradeep Rane Regional Med Director Sanofi Aventis, Asia Pacific12

Mr. Vishal Bali Asia Head TPG Growth Advisors7

Dr. Adheet Gogate Partner and Head, Healthcare Transformation Services

Philips Healthcare- India1

Dr. Dileep Mavalankar Dean Indian Institute of Public Health, Gandhinagar

2

Prof. Masood Ahmed Group Director Vidya Group of Institutes3

Dr. Hemchandra Tipnis Ex Dean Bombay College of Pharmacy4

Dr. Rajendra Patankar Chief Operating Officer Nanavati Super Speciality Hospital Mumbai

5

Mr. Joy Chakraborty Chief Operating Officer Hinduja Hospital, Mumbai.6

Dr. Vivek Desai Managing Director HOSMAC India Private Limited7

Mr. Sanjay Datta Chief Underwriting & Claims ICICI Lombard General Insurance Co. Ltd.

8

Dr. Urmila Thatte Professor & Head Clinical Pharmacology G S Medical College - KEM Hospital9

Mr. Vivek Padgaonkar Director Organisation of Pharmaceutical Producers of India

10

HEALTHCARE MANAGEMENT PROGRAMS - ACADEMIC BOARD MEMBERS

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Hometown: Patna, Bihar

Undergraduate Education: B.Tech (Biotechnology), Vellore Institute of Technology

Previous Experience: Cognizant Technology Solutions (Pune), 2 years

WeSchool Activities: Deputy Placement Secretary

Participant MIT Labs (Design for Sustainability) at WeSchool•

Case Study

Nainsi

PGDM- Healthcare Management

“The cost of key surgeries and medical procedures in many private hospitals is higher than the annual household income of between 60%

and 90% of India's population and through the integration of IT in Healthcare can I make a difference in this equation?”

Since her childhood, Nainsi always aspired to be a Healthcare professional and so after pursuing a B.Tech in Biotechnology and a work

experience of over 2 years at a leading IT firm, Nainsi decided to opt for the PGDM-Healthcare Management program at WeSchool.

Having worked in IT Industry for 2 years and apart from the cutting-edge pedagogy delivered in a transformative education approach, one of

the best things Nainsi experienced was her participation in MIT Media Labs. The overall learning in developing an Android based App for

users to understand how to reuse, recycle, donate or sell their waste products to explore healthcare requirements in urban slums, has truly

amplified her confidence to understand contemporary healthcare while being sensitive to the diverse stakeholders interests.

WeSchool nurtures the concept of innovation and thought leadership amongst its students and to apply these management concepts in the

healthcare sector, one needs to have premium knowledge of healthcare management along with skills of general management. India, as per

WHO 2014 data, has only one doctor per 1,700 citizens. Advanced medical technologies are now stepping in to bridge this gap and “...the

learning I have gained from Healthcare Information System (HIS) subject has enabled me to understand how to build and use software and

systems to manage, retrieve, and analyse data to drive improvements in patient care”.

After the successful completion of these 2 years of PGDM-Healthcare Management program, she has recently secured a placement at ICICI

Prudential with a CTC of 9 Lakhs. WeSchool has expanded her ambitions and Nainsi says, “I have realised to contribute not only to the

financial bottom-line of today's Healthcare organizations but also enhance the lives of millions of patients in remote rural corners with unique

IT based healthcare solutions which are faster, cheaper, smarter, and safer.”

This path-breaking course has truly motivated students like Nainsi to develop their identity as budding who are also Global Citizen Leaders

and has galvanized their commitment to excel in today's thriving digital based Healthcare economies.

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PGDM Retail Management - 2 Year Full-Time, Recognized by AICTE


Program Overview

In consonance with India's fast paced 'retail rising', driven by increasing disposable incomes, favourable demographics, changing lifestyles

of urban and rural consumers and coupled with a combination of demand, supply and regulatory factors; the Indian retail sector is poised to

grow rapidly with a gradual shift towards organised retail for delighting consumers, accelerating business volume and sustaining growth and

market leadership. This has led to an increase in demand for Retail Management professionals who understand the diverse customer needs,

market potential and can manage corporate affairs in a dynamic retail environment.

WeSchool's PGDM- Retail Management program's transformational cross-disciplinary learning aims to nurture you into a competent future

manager with leadership abilities and an innovative mindset to understand the contemporary retail environment and examine topical issues

related to retail management, such as service operations, consumer behaviour, e-commerce management and retail marketing strategies.

Program Pedagogy

The transformative pedagogy includes lectures, workshops, on-field industrial projects and mock shops and research experience through

industry internships and provides a premium knowledge of retail management along with the skills of general management which is

delivered by highly acclaimed academicians and renowned Industry experts from top listed companies such as Shoppers Stop Ltd., Infiniti

Retail Ltd., Future Group, Retailers Association of India and L Capital Asia.

Program USP

The major distinguishing feature of this 2 years Program is the unique blend of general management and retail management subjects and the

flexibility to choose a specialization in Marketing, Operations, Finance and HR to learn about the elements of retail pertinent to their chosen

field of specialization, while sensitising students to the changing needs of a dynamic retail market through live industry-led projects and

mock shops.

Program Outcome

On successful completion of the PGDM- Retail Management program, you will be a confident Manager with an innovative mindset, able to

think out-of-the-box and identify resourceful solutions to the problems faced in the retail space, rooted in a deep understanding of business

concepts and appreciation of the underlying principles of retail management.

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Student Diversity w.r.t. gender2014-16, Total Batch size = 52 students

Males, 48% i.e. 25 students

Females, 52% i.e. 27 students

Student Diversity w.r.t. age group2014-16, Total Batch size = 52 students

Student Diversity w.r.t. qualification2014-16, Total batch size = 49 students

21-22 years old: 60%

i.e. 31 Students


i.e. 15 Students


i.e. 6 Students

BE, 33% i.e. 17 students

BBA/BMS, 46% i.e. 24 students

Bcom, 10% i.e. 5 students

BSC, 7% i.e. 4 students

Females, 52% Males, 48%

25-26,

11%

21-22,

60%

23-24,

29%

BBA-BMS

46%

BE 33%

B.A. 2%

B. Sc.

33%BCom

10%

BMM 2%

Others: 4% i.e. 2 students (BA & BMM

Student Diversity w.r.t. work experience2014-16, Total batch size = 49 students

Freshers: 50% i.e. 26 students

Upto 12 months: 12% i.e. 6 students

Over 12 upto 24 months, 23%i.e.12 Students

Over 24 upto 36 months, 13% i.e.7 Students

Over 36 months, 2%i.e. 1 student

0-1 YR,

12%

2-3 YRS,

13% 1-2 YRS,

23%

MORE THAN

3 YRS, 2%

FRESHERS,

50%

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Trimester IEffective Business Communication

For Retail

Economics For The Retail Business - 1

Application Of Quantitative Techniques

For Retail



Individuals In Organizations

Essentials Of Operations

Principles Of Retail

Trimester IIEconomics For The Retail Business - 2

Research Methodology & Market

Research

Cost And Management Accounting

Marketing Strategy & Applications

Managing Groups For Performance

Design Insights

Retail Business Environment

Global Citizen Leader

Trimester III Perspective Management

Legal Aspects Of Business & Retail

Understanding Consumers In Retail

Human Resource Management In Retail

Fundamentals Of Financial Management

& Financial Markets

Business Taxation

Business Analytics

Retail Store Operations & Profitability

Retail Selling Skills

Global Citizen Leader

Trimester IV

Core


Summer Project

Integrative Manager

International Marketing

Major

Retail Buying & Merchandising

Store Design, Layout & Visual

Merchandising

Retail Technology & Ecommerce

CRM In Retail

Electives: Marketing (any 2 Credits)

Product & Brand Management

Integrated Marketing Communication

Brand Management

Consumer Buying Behaviour

Electives: Finance (any 2 Credits)

Fundamentals Of Banking

Mergers & Acquisitions

International Trade


Electives: Human Resources

(any 2 Credits)

Competency Management & PMS

Employee Engagement Ii

Advanced Learning Training &

Development Ii

Talent Management

Recruitment & Selection

Electives: Operations (any 2 Credits)


Production Planning & Control

Business Process Re Engineering


Trimester V

Core

Integrative Manager

Major

Retail Supply Chain, Distribution &

Logistics

Location Planning & Mall Management

Category Management

Franchise Management

International Retail & Strategy

Electives: Marketing (any 2 Credits)

Sales Management & Promotion

Marketing Finance

Rural Marketing

Brand Management Ii

Rural Agri Marketing Management

Electives: Finance (any 2 Credits)

Security Analysis & Portfolio

Management

International Finance

Advanced Banking


Corporate Law

Corporate Tax Planning

Electives: Human Resources

(any 2 Credits )

Human Resource Planning & Audit

HRM In Professional Service Consulting

Firms

Global & Strategic HRM

Organsiational Development & Change

Stress Management

Behavioural Dynamics

Electives: Operations (any 2 Credits)

Total Quality Management & World Class

Manufacturing

Quantitative Techniques In Operations

Design & New Product Development

Industrial Relations

Operations In Services

Trimester VI

Core


Business Simulation Game

Major

Retail Specialisation Project

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Advisory BoardThe PGDM Retail Management program is supported by an advisory board that comprises of stalwarts of the Retail Industry such as :

1. Mr. Bijou Kurien, Member of Strategy Board, L Capital Asia.

2. Mr. Govind Shrikhande, Vice Chairman & MD, Shoppers Stop Limited

3. Mr. Ajit Joshi, CEO, Infiniti Retail Limited

4. Mr. Kumar Rajagopalan, CEO, Retailers Association of India

5. Mr. Kishor Biyani, Group CEO, Future Group

At WeSchool our endeavor is to sensitize ourselves to the changing needs of a dynamic market. An on-going academia industry

interface, through our advisory and academic boards, provides key inputs to help us constantly improvise and shape the cutting edge

curriculum and projects for students.

Our academic board comprises of stellar achievers of the retail industry such as:

1. Mr. G. R. Venkatesh, Head-People Office, Future Group

2. Mr. Hari Menon, Co founder & CEO , BigBasket.com

3. Mr. Sanjay Nadkarni , Co founder & Director ,Babyoye.com

4. Mr. Narresh Mehtta, Chief Operating Officer, HIDESIGN

5. Prof. Dr. Piyush Kumar Sinha, Professor, Centre for Retailing, IIM Ahmedabad

6. Mr. Suresh Lakshminarayanan, Director-Finance & Accounts and IT, Hardcastle Restaurants Pvt. Ltd. (McDonald's India)

7. Ms. Deepshikha Surendran, Head –Marketing, Infiniti Retail Ltd.(CROMA)

8. Mr. Varkey Joseph, Head-Customer Experience, Raymond Retail

9. Mr. Rajagopalan Purushothaman, VP, Learning & Development, Reliance Retail Ltd.

10. Ms. Rachna Nath, Executive Director, Price Water House Coopers

11. Mr. Madhusudan Desai, Chief Operating Officer, Lakewood Malls Private Ltd.

12. Mr. Asim Dalal, Managing Director, The Bombay Store

Academic Board

Accenture

Axis Bank

L & T Finance

Bajaj Electricals

An indicative list of companies that have recruited our students

ICICI Bank

Standard Chartered

Capegemini

IMS Health

Tech Mahindra

Future Group

Infosys

TESCO

HCL

Home Centre

Vodafone

Zee Entertainment

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Hometown: Mumbai, Maharashtra

Undergraduate Education: Bachelors of Science (B.Sc) in Information Technology,

UPG College of Management, Mumbai University

Previous Experience: iGate, Ness Technologies and Ernst & Young, 3.5 years

WeSchool Activities: Deputy Placement Secretary

Co-Head of Weyapaar (Retail Club) at WeSchool

Case Study

Hiren Shah

PGDM- Retail Management

“Currently, organized retail constitutes around 8% of the total Indian retail market and is expected to grow significantly to 20% by 2020 and

with the immense potential in this burgeoning industry, how can I make a difference in this equation?”

Since his childhood, Hiren was always an inquisitive learner and a student who was result-oriented. His subsequent pursuit of B.Sc. IT

coupled with his interest for electronics retailing and a popular title of “tech guru” led him to pursue the PGDM Retail Management program

at WeSchool.

Having worked for around 3.5 years in the industry and apart from the cutting-edge pedagogy delivered in a transformative education

approach, one of the best things Hiren has experienced was Co-Heading the Retail Club - Weyapaar. The hands-on experience of

organizing this roundtable by leading a team of 4 to 5 members of the club, led him to understand that, “…it was not just the retail theory

concepts but the actual soft skills in handling people and the realization of mentoring our juniors to shoulder this responsibility after us, which

I think has been invaluable to my professional and personal development”.

WeSchool nurtures the concept of innovation and thought leadership amongst its students and to apply these management concepts in a

retail reality, one needs to have premium knowledge of retail management along with the skills of general management. “One of my favourite

subjects was “Retail Store Operations & Profitability” which assisted me in understanding the need for lean store operations while running a

store and ratios for analysing profitability through simulated experiential learning via case studies and live industry projects”.

After the successful completion of these 2 years of PGDM-Retail Management program, he has recently secured a placement at Croma with

a CTC of 7 Lakhs. WeSchool has expanded his ambitions and Hiren says, “I have realised that “retail is in detail” and I would like to be the

catalyst for leading the retail industry to not just trigger business profitability but also to empower consumers in the retail marketplace.”

This path-breaking course has truly motivated students like Hiren to develop their identity as budding professionals who are also Global

Citizen Leaders and has galvanized their commitment to excel in today's thriving commercial economies.

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Program Overview

In consonance with “Insight, Ideation and Implementation” rising number of organizations are shifting to newer approaches by maximising

innovation, assimilating stakeholder value creation insights and creating prototypes to reach consumers, accelerate business volume and

sustain market leadership. This has led to an increase in demand for professionals who have a holistic understanding of the economic,

social and technological context of business and possess a research and analytical orientation along with leadership skills.

WeSchool's PGDM-Business Design program's transformational cross-disciplinary learning aims to nurture you into a competent future

manager with entrepreneurial leadership abilities and an innovative mindset to leverage design thinking to improve the overall organisation

effectiveness.

Program Pedagogy

The transformative pedagogy includes lectures, workshops, on-field industrial projects, case studies and research experience through

industry internships and provides premium knowledge of business design thinking along with the skills of general management which is

delivered by highly acclaimed academicians and renowned Industry experts from top listed companies such as Future Group, HDFC

Standard Life Insurance, Whirlpool India, Intel and Stanford D-School.

Program USP

The major distinguishing features of this 2 years Program is the unique pioneering program curriculum which provides insights into creating

new products/services, customer experiences, managing business transformations as well as leading innovation initiatives through

hands-on experiential learning to practice concepts such as rapid prototyping, user-centred design and business model design from a

practical perspective.

Program Outcome

On successful completion of the PGDM- Business Design program, you will be a confident Manager with an innovative mindset, able to

think out-of-the-box and identify resourceful solutions to the problems faced in the corporate world, rooted in a deep understanding of

business concepts and an appreciation of design thinking and innovation.

PGDM Business Design - 2 Year Full-Time, Recognized by AICTE


Prof. Vijay Bapat from IIT-Bombay addressing a Friday Seminar

on 'Wonder Materials used in Modern Manufacturing'Prof. Ruttimann of Zurich University conducting a workshop on 'Innovation & Strategy'

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Advisory Board for Innovations

Name Designation Name Designation

RecruitersGoogle

Mahindra & Mahindra

Larsen & Toubro

ICICI Bank

Infosys Technologies

Vodafone

Whirlpool Ltd

Thomas Cook

Pidilite Industries

Jumbo Electronics (Dubai)

IDBI Bank

Star TV

Deutsche Bank

Idiom Design

Mott MacDonald's

Deloitte Consultancy

HUL

Colgate Palmolive

Cadbury India

Vodafone

LG Electronics

Godrej Nature's Basket

Fiat India

Mattel Inc. Malaysia

Amul

Dr Reddy's Ltd.

Saraf Group - Dubai

Bank of Baroda

Arvind Mills Ltd.

Axis Bank

Kirloskar Oil Engines

Nestle

Summer Internships

* Some of the job profiles offered by the above companies to the Business Design students are – New Product development Managers, Executive Asst. to CEO, Associate Consultants, Associate Manager

–Strategic Planning, Adwords, Branch Managers, Product Managers, Relationship Managers, Research Analysts etc.

InnoWe:Innowe - The Center for Innovation & Memetics is the Innovation Lab on campus that encourages students to work on their ideas and test them out practically.

To encourage prototyping of concepts we have a 3D printer in the lab and a dedicated MakerSpace where students can turn their concepts into real products

and services.

HDFC Bank

BASF

SKF

Future group

Citi Bank

Tata Consultancy Service

Yes Bank

Capgemini

CRISIL

Wipro Technologies

Castrol

Viacom India

Bosche India

Accenture

Deloitte Consultancy

BIDCO (Kenya)

Tata Motors

Samsung Electronics India Pvt. Ltd.

Godrej Industries

Marico Industries Ltd.

Maier Vidorno - Germany

Pidilite Industries

BIDCO (Kenya)

HDFC Standard Life Insurance

RCF Ltd.

Lokus Design

Edelwise

Exxon mobile - USA

Nicolas Piramal

Jhonson Controls

BPCL

ICICI Bank

Board Of StudiesMr. Damodar Mall Chief Customer Strategy Officer, Value

Retail at Reliance Retail

Mr. Anand Bajaj CIO - Yes Bank

Dr. Lakshmi Lingam

Mr. Josy Paul Chairman BBDO India

Prof. Kishore Munshi Professor IIT IDC, Mumbai

Ms. Aparna Piramal Executive Director, BP Ergo

Prof. TISS Hyderabad – Deputy Director

Dr. Roberto Verganti Professor, Design & Innovation, Politecnico de Milano, Italy

Mr. Dan Buchner Director - Innovations, Centre for Creative Leadership, Belgium

Dr. Sten Ekman Professor- Science & Innovation, Malardalen Univeristy, Sweden

Ms. Madhabi Puri Buch Head, Private Equity Firm, Singapore

Dr. R. A. Mashelkar President, Global Alliance Research

Mr. Harsh Mariwala Chairman & MD, Marico Limited

Dr. Rana Kapoor Founder, CEO & MD, Yes Bank Limited

Mr Kishore Biyani Chairman & MD, Future Group

It is our constant endeavor to inculcate the spirit of Innovation and encourage this behaviour across all our programs.

Mr. Subrmanyam Goparaju Senior VP, Head of Infosys Labs, Member, Executive Council

Mr. Jacob Mathew CEO at Industree Foundation, Impact Edge Initiative of IF, Industree Skill Transform Pvt Ltd & Co-founder at Idiom design & Consulting Ltd.

Mr. Vithal Madhyalkar Country Manager – Innovations IBM

Mr. Naveen Kulkarni Director Business Development – Philips

Mr. Pankaj Jhunja GM (Design) Tata Motors

Mr. Sanket Parekh Head Strategic Initiatives, Pidilite Industries

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Broadening Horizons

Exploring the grassroots Business developed with Design & Innovation Focus

Global Exposure

Creativity & Innovation Management Course – Mälardalen University, Sweden

Exploring the ecosystem at the grassroots and understanding the

consumer needs and market potential at the bottom-of-Pyramid

for verticals such as Banking & Finance, Retail, and Agribusiness,

IT, Healthcare and Innovation & Entrepreneurship.

Mälardalen University, Sweden, School of Innovation, Design and Engineering offers Creativity

and Innovation Management. The purpose of this course is to provide students with knowledge

and practical abilities in creative, innovative and entrepreneurial processes. This is achieved by

introducing our students to the theoretical or scientific understanding of practical methods or

tools that can be used to enhance their capacity in this field.

A scale model of a 'Lift for the Physically Challenged' prototyped

using the 3D Printer

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Trimester I

Need / Observe: The trimester initiates

an understanding of the business

environment through observation

Individuals in organization

Micro Economics

Qualitative Research methods


Understanding The Consumer

Thinking tools for Innovators

Aesthetics in Business

Trimester II

Design: The trimester focuses on

application of design thinking


Macro Economics

Green Issues

Business research

Business Communication

Management /cost Accounting


Triggers of Innovation &Business case

creation

Design Process

GCL

Trimester III

Prototyping: The trimester focuses on

testing the conceptual learning

Exploring the Grassroots


Summer internship

Business Analytics


Operations research

Financial Management & Introduction to

Financial Markets

Branding

Integrated Communication

Communication Design & presentation

Techniques

GCL

Trimester IV

Business model: Trimester focuses on

business models of the earlier

learning

Taxation - Direct & Indirect Taxes

Project Management (Financing)

Operations

Corporate Finance

International Businesses

Business Creation (d-magics)

Verticals

Trimester V

Strategy: Trimester focuses on

strategic approaches

Organization Design & Development


Sales Management

Total Quality Management

Managing the Supply Chain

Business Simulation


Verticals

Trimester VI

Academic Research Project

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Hometown: Mumbai, Maharashtra

Undergraduate Education: Bachelors of Engineering (B.E.) in Electrical Engineering,

Anna University, Chennai

Previous Experience: Senior Engineer at Titan Industries, 2 years

WeSchool Activities: Placement Secretary at WeSchool

Case Study

Harshvardhan Velamuri

PGDM- Business Design

“In this current financial year, Tata Group's cumulative innovations have translated to $1 billion worth of economic benefits and how can I

contribute to this equation?”

Since his childhood, Harshavardhan was always inquisitive to think creatively, which later led him to enrol in B.E. Electrical Engineering

instead of a career in computer science. During his work experience at Titan Industries he realised the importance of innovation and design

thinking as a business imperative and since hence he decided to pursue the PGDM Business Design program at WeSchool.

Having worked in Titan Industries for over 2 years and apart from the cutting-edge pedagogy delivered in a transformative education

approach, one of the best things Harshavardhan experienced in these two years was heading D-Magics. The hands-on experience of

organizing this event by leading a core team of 20 members, has truly assisted in “...developing my skills as an effective leader to roll out such

corporate events successfully and be able to assimilate the knowledge I have learnt through a creative solution-focused thinking that starts

with the goal, instead of a problem”.


complex corporate reality, one needs to have premium knowledge of business design thinking along with skills of general management.

“One of my favourite subjects was “Sector Analysis” which involved latent need identification, end-to-end value chain analysis, developing a

business model and competitor mapping and benchmarking to understand the process of translating an initial idea into a full-fledged

business model creation.”

After the successful completion of these 2 years of PGDM-Business Design program, he has recently secured a placement at Tata Motors

with a CTC of 7.4 Lakhs. WeSchool has expanded his ambitions and Harshavardhan says, “I have realised that a corporate strategy which

seamlessly integrates design, business and technology based on the confluence of intuitive creative designing and analytical thinking can

dramatically improve results we can get from a limited budget and can thus multiply the impact.”

This path-breaking course has truly motivated students like Harshavardhan to develop their identity as budding professionals who are also

Global Citizen Leaders and has galvanized their commitment to excel in today's innovation based economies.

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Program Overview

In consonance with India's 'e-commerce rising', growing number of conventional and techno-savvy organizations are shifting to newer

approaches for leveraging technology to reach consumers, accelerate their business volume and sustain their market leadership. This has

led to an increase in demand for professionals who understand e-commerce customer needs, market potential and can manage corporate

affairs in a dynamic virtual environment.

WeSchool's PGDM- E-Business program's techno commercial learning aims to nurture you into a competent future manager with

leadership abilities and an innovative mindset to leverage information technology in business and add value to traditional managerial roles

in IT rich environments.

Program Pedagogy

The transformative pedagogy includes lectures, on-field industrial projects and research experience through industry internships and

provides premium knowledge of e-business along with general management skills which is delivered by highly acclaimed academicians

and renowned Industry experts from top listed companies such as e-Bay, Bombay Chamber of Commerce & Industry, Internet & Mobile

Association, MasterCard, LoyaltyOne and COSTCO Wholesale (USA).

Program USP

The major distinguishing features of this 2 years Program is the unique pioneering program curriculum which provides insights into digital

convergence encompassing IT, Telecom, Mobile, Internet, VAS, Digital media and pure play e-commerce models, to transform business

into E-business and apply management concepts effectively to challenging digital spaces.

Program Outcome

On successful completion of the PGDM- E-Business program, you will be a confident Manager with an innovative mindset, able to think

out-of-the-box and identify resourceful solutions to the problems faced in the virtual space, rooted in a deep understanding of business

concepts and appreciation of the underlying technology.

PGDM E-Business - 2 Year Full-Time, Recognized by AICTE


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Industry Verticals

•

•

• IT/ITES/KPOs

• Telecom/VAS/MVAS/Digital Agencies

• Retail/FMCG

• Manufacturing

• Healthcare

• Consulting

• Entrepreneurship

Pure play Internet Companies & E-commerce

BFSI

The Advisory BoardAdvisor Designation Company

Prof. Dr. Uday Salunkhe Director

Mr. Deepak Ghaisas Chairman GENCOVAL Group

Mr Avinash Kadam Advisor (CEO) ISACA India

Mr. Vikas Gadre Executive Director Bombay Chamber of Commerce & Industry

Dr. Shubho Ray President Internet & Mobile Association

Mr. Paul Moulton Sr VP COSTCO Wholesale, USA

Mr. Murali Krishnan Country Head e-Bay

Mr. Ratish Nair CEO Interactive Avenues

Mr. Manohar Murali Director MasterCard

Mr. Rathin Lahiri VP LoyaltyOne

Mr. Shrikant Palkar Director, Enterprise Architecture COSTCO Wholesale, USA

Prof. Pradeep Pendse Dean IT/e-Business

WeSchool

Program Structure•

•

Operations, HR

• Focus on Industry verticals

Core MBA curriculum

Specialisations – Marketing, Finance,

Unique Technology courses

•

•· Enterprise Architecture

•· Technology platforms

•· Big Data and Analytics

•· Cloud and IT infrastructure

•· Security and IT compliance

•· Digital Business and Strategy

•· Digital marketing

· Business Analysis •

•· Integrative Manager

•· HCI and User Experience Design

•· Telecom /m-Commerce

•· Enterprise Applications

•· Project Management

•· Pre-Sales and Technology

B2B Marketing

· Integrated projects

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Global Linkages and Standards•

•

• IIBA (BABoK)

• Association of Architects, Seattle

• Open Group (TOGAF 2.0)

ISACA (Model Curriculum and COBIT 5)

PMI (PmBok)

Achievements

•

• CSI

• IAMAI

• Bombay Chamber of Commerce and Industry

NASSCOM

Mr. Paul Moulton Sr. VP COSTCO and Mr. Shrikant Palkar Director enterprise Architecture,

COSTCO reviewing the COSTCO projects done by PGDM e-Business Students

E-Business students along with faculty worked with Mr. Priten Bangdiwala – VP (Digital

Business), Aditya Birla Group to conduct a 1 day discovery workshop to help define the

'Top 10 Tenets of Digital Business' for the ABG group.

Mr. Kiran Sabnis – Head Design – Fiserv a global financial Software company conducted

a 1 day workshop on Software product innovation for the e-business class.

Prof. Dr. Pendse addressing CIOs at CIO Crown at Bangkok Nearly 200 CIOs attended his

session on Value of IT

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Key Recruiters E - Business

Retail Shopper's Stop, Pantaloons, Croma, Jambo, The Mobile Store

Healthcare Nicholas Piramal, IMS Health

Manufacturing Hindustan Pencils, Semco, Kores India, Albright & Wilson, Asian Paints, HUL, Tata Motors

Media Lowe (Lintas), O&M Interactive, Zee TV

Banking, Finance Insurance

Kotak Group, ICICI, HDFC Bank, SBI, Yes Bank, Citigroup, DCB, Crisil, J P Morgan Chase, Morgan Stanley,

Benchmark Funds, RBS, ING Vysya, Bank of India, Union Bank, SIDBI

Consulting AON Hewitt , KPMG, Mahindra SSG, E&Y, Deloitte, Cerebrus

Software/ITES TCS, Infosys, Cognizant, Datamatics, Mastek, HCL, Wipro, Iflex, Satyam, Mphasis, Kale Consultants, Hexaware,

Zycus, Bristlecone, IBM, L&T, ITL, Patni, HCL, Capgemini, HP, e-Serve

E-commerce Ventures, Telecom, VAS etc

Google, Mobile2 Win, Airtel, Siemens, BPL Mobile, VSNL, Vodafone, Bharati Telesoft, Virgin, Idea, Shadi.com, Naukri.com

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Trimester I


Business Economics

Business Communications




Individuals in Organizations

e-Business Technology

e-Business Foundation

Integrated Project

Trimester II


Intro to Design

Marketing Strategy

Cost and Management Accounting

Business Research

Operations Research


Intro to Telecom and Mobility

Enterprise Applications


Trimester III


Business Analytics

Financial Management

Taxation

Operations Management


IT Security

Business Analysis & HCI

Digital Marketing

Integrated Project

Trimester IV

Integrative Manager


Summer Project Evaluation

Digital Business and Strategy

Industry Vertical (Choice)

Product and Brand

B2B Technology Marketing


Mergers and Acquisitions

Technology in BFSI

Production, Planning & Control


Business Process Re-engineering

IT Quality

IR & Labour Law

Total Rewards

Talent Management

Trim V

Integrative Manager

Services Management

Supply Chain and Logistics

Managing IT Infrastructure

Managing IT Projects

IT Compliance

Industry Vertical (Choice)

Direct Marketing and CRM

Sales Management & Sales Promotion


Fiscal Policy and Tax Planning

Design, Innovation and New Product Development

HRP & Audit

Managerial Counselling

OD & Change

Trim VI

Research Project

Industry Vertical (Choice) - Capital Market, Telecom, Consulting , Media, Brand Management, Banking, Retail, Entrepreneurship.

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Hometown: Navi Mumbai, Maharashtra

Undergraduate Education: Bachelors of Engineering (B.E.) in Computer Engineering,

Mumbai University

Previous Experience: Senior Systems Engineer at Infosys, 3 years

WeSchool Activities: Editor -Samvad (Student driven WeSchool magazine)

Participant MIT Labs (Design for Creative Learning) at WeSchool•

Case Study

Anurag Chatterjee

PGDM- E-Business

“The Indian E-business is poised to be worth $20 million by 2015 and how can I make a difference in this equation?”

Since his childhood, Anurag always aspired to be a Computers Engineer to assist people in the virtual space with system solutions which are

faster, cheaper, smarter, and safer; which is why he also opted for the PGDM-E-Business program at WeSchool.

Having worked in Infosys for over 3 years and apart from the cutting-edge pedagogy delivered in a transformative education approach, one

of the best things Anurag experienced in these two years was a six month internship with Costco Retail (USA) for automating a part of the

Bakery system, which assisted him to learn holistic integration of business needs with technology. Additionally, Anurag took up the

responsibility of being the Editor of Samvad, where he led a team of 18 fellow PGDM batch mates and leveraged their skills into writing and

blogging, which in turn has assisted in enhancing his own skills as an effective leader.


virtual reality, one needs to have premium knowledge of information technology along with the skills of general management. The program

commences with imparting the fundamentals of e-business and gradually increases the depth of analysis and application of successful

e-business components, in order to meet “...the most demanding and challenging parameters of professional and academic rigour, through

latest modules like Big Data and Analytics, Cloud Computing, Digital marketing and so on”.

After the successful completion of these 2 years of PGDM-E-Business program, he has recently secured a placement at Infosys with a CTC

of 8.5 Lakhs. WeSchool has expanded his ambitions and Anurag says, “I have realised that a corporate strategy coupled with new-age

transformational technology can not only make a difference to the financial bottom-line of today's businesses but also improve and enhance

the lives of millions of users in the social space.”

This path-breaking course has truly motivated students like Anurag to develop their identity as budding professionals who are also Global

Citizen Leaders and has galvanized their commitment to excel today's thriving digital economies.

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Close to 200 WeSchool students from the fulltime PGDM programs namely, Business Design, Retail Management Healthcare

Management and Rural Management (Emerging Economies) underwent the Global Citizen Leadership program (GCL). This credit program

is conducted in collaboration with world renowned Centre for Creative Leadership (CCL).

This program is delivered through a combination of theoretical class room sessions, supported by practical immersion into creating some

product / service / or solution that addresses a real life issue, or need. Weekly interventions by faculty mentors guide them through the

journey of self awareness, bonding in teams and gathering insightful observations which are later combined to form themes that can be used

to develop solutions.

During the first three months the students create a project plan, find inspiration, search and define opportunity spaces. In the next three

months the students develop solutions, do prototyping and prepare funding pitches. The top projects were then showcased in front of an

esteemed panel of jury members.

This cutting-edge transformative program provides our students with leadership and innovation knowledge along with an opportunity to

learn and practice skills in a real-life context.

Our students worked towards developing sustainable solutions to issues were related to Rural, Healthcare, Innovation, Social issues,

Human Resources, Urban issues, Infrastructure, Process and Systems & IT and energy.

Some of the unique GCL projects of our students which have impacted not only areas of commerce but also larger social issues are :

1. Opportunities for improved access to financial services for underprivileged citizens in Mumbai

2. Opportunities for developing high end product positioning for any agricultural product

3. Opportunities for developing appropriate patient routing system in a public hospital environment.

4. Opportunities for creating improved rural health services.

5. How to inculcate fiscal discipline among customers of rural financial products

6. Identifying a scalable business model for incubating Women Entrepreneurship in Rural areas.

GCL has received a tremendous response from our senior students who have appreciated the immense value addition this program has

contributed to their overall skill development.

Global Citizen Leadership Program

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WeSchool awards the merit based Protsahan - Scholarships, designed to reward the crème de la crème of students applying to WeSchool's

2 year full-time PGDM programs from all over the country. These scholarships select the best minds ranked through WeSchool's

profile based selection process.

Scholarships

Rank Sponsorship*

st nd rd1 , 2 , 3 (3 students) 1 semester tuition fee waiver

th th4 to 8 (5 students) Sponsored foreign internship (expenses covered to the maximum

extent of ` 1,00,000)

th th9 to 20 (12 students) Sponsored laptop (upto maximum of ` 40,000)

*Conditions apply

Prof. Dr. Uday Salunkhe congratulating Protsahan Winners

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Outbound Program

Mumbai & Bengaluru

Students learn not only technical skills demanded by travel in the wilderness, but also develop long lasting attitudes that are

the hallmark of our program, such as adaptability, responsibility, confidence, integrity, persistence, the ability to work with others. The

activities bring out the importance of planning coupled with timely action. Knowledge is important but knowing how to apply it, is critical.

The outbound programs focus on -

< Self Knowledge

< Tenacity

< The ability to go beyond self imposed limitations

< Acceptance of responsibility

< Physical fitness

< Leadership

< Team dynamics

< Time management

< Stress management

< Creativity and problem solving

beyond academics

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innoWE - MumbaiMumbai's first innovation Lab and center for Memetics initiated by the Welingkar Institute of

Management is a hub of business ideas for the future. At “innoWE” students and faculty may

undertake various aspects of study viz. study on Social Innovation, Innovations in Finance,

Business model innovation, product design innovation among others. InnoWe addresses

different topics & issues which are not considered or otherwise neglected by local bodies or

public authority services so far in its pursuit to find interesting, workable and completely

different solutions. innoWE is beginning on the journey Welingkar has taken to imbibe

design principles into Business Thinking.

It is a space where thinking is stimulated, ideas germinate and are nurtured along to become

paradigm-defining businesses. It is a place where, students are encouraged to voice the weirdest of their ideas. innoWe is a hub of ideas for

business concepts ofthe future.

innoWE, BengaluruInnovate and Incubate; the base-line for management learning in Business Design. Business leaders of tomorrow need to be

innovative.

WeSchool inculcates learning in future business leaders to be innovative

business creators by integrating Design Thinking and the Innovation

process into mainstream management subjects, more particularly for

the Business Design & Innovation program.

The Business Design program follows a hands-on pedagogy to drive

theoretical learning through projects, within the class-room and beyond.

The InnoWe lab is a facility to encourage, enable, and explore ideas and

innovations.

InnoWe at WeSchool is an initiative for incubating innovative ideas

through activities such as expert talks with innovators, innovation

evangelists, venture managers, etc., as well as, co-creation workshops,

idea competitions, concept displays and so on to nurture the ecosystem

of innovation.

InnoWe Manthan talk series is an event where invited professionals, from the fields of design, innovation, and start-ups, share with the

students their journey from ideas to business. Manthan means to churn on to discover innovative insights, through observation, ideation,

and research.

Design Thinking and Innovation workshops for corporates is another activity that is part of the InnoWe agenda. Workshops were conducted

with companies like Infosys, Robert Bosch, and GE to explore new ideas for business as well as to ingrain an innovative corporate culture.

A Proto Lab is an extension facility to the InnoWe lab, where students can experiment with their ideas and concepts, by building, testing, and

validating them before they can be incubated for market-worthiness. Through this facility WeSchool encourages, facilitates & promotes

innovative entrepreneurship on campus. Through the InnoWe Lab and the Proto Lab, an ecosystem for next-gen business models is

generated, finally culminating into innovative businesses.

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MIT Media Lab - Design InnovationThe biggest 'Design Innovation Workshop' jointly presented by WeSchool and MIT Media Lab, USA successfully concluded in an 'Open

House' at WeSchool campus in Mumbai. The 'Open House' was an exhibition to showcase the outcome of a week long workshop where

380 innovators from across India, have been collaborating and sharing ideas across boundaries of disciplines, institutions and cultures to

design and implement prototypes with renowned MIT Media Lab experts and local mentors. The participants brainstormed with a large pool

of mentors to address simple but vital issues that we face in our day to day lives with a designer's holistic approach.

The week long innovation hub acted as a platform to an interesting mix of innovators that included dancers, painters, engineers and

entrepreneurs who came together from different parts of the country to exchange ideas and experiences for co - creating simple, novel and

practical solutions. The participants teamed up to ideate, innovate and prototype under the expert guidance of a team of researchers from

MIT and Faculty from WeSchool. Starting from a field visit to identify crucial pain points of the society to brainstorming on its plausible

solutions, the workshop focused on different tracks like Living Mobile, Banking, Sustainability, Grass root Engineering, Performance

Capture, Interaction Futures and Creative Learning.

The collaboration between MIT Media lab and WeSchool is an initiative to mentor a generation of Innovators (Gen I) , to be nurtured as global

citizen leaders who can inspire pioneering initiatives to address the changes in the VUCA (Volatile, Uncertain, Complex and Ambiguous )

world. WeSchool has been striving to create an ecosystem that encourages people to incorporate design thinking in action. The

convergence of design thinking, technology and empathy in the Design Innovation workshop has created an open platform for bringing

Indian participants from diverse educational streams to leverage their knowledge and strengths in order to create something meaningful for

the betterment of society. Such workshops are pivotal in encouraging the entrepreneurial landscape in India.

events

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International Council of Societies of Industrial Design (ICSID)The '2014 Interdesign Mumbai' workshop, a collaborative initiative of WeSchool and The International Council of Societies of

Industrial Design (ICSID) successfully concluded in an exhibition at the WeSchool campus in Mumbai, which showcased

around 25 prototypes created by the participants.

Under the overarching theme 'Humanising a Metropolis', 30 designers from India and 8 other countries with different design

competences came together to address some of the social and infrastructure challenges facing the growing city of Mumbai.

The participants worked on 6 sub themes formulated based on the pre - research spearheaded by the WeSchool faculty. They

visited various precincts to further understand the design bottlenecks faced by the city focusing on key issues like drainage

system, waste management, challenges of creating an educational township, socializing in a metro, improving the outdoor

experience for citizens, chaotic shopping experience, lifestyle related health problems etc., and ideated on the viable

solutions which can be practically implemented.

With subthemes like 'Visualising Matunga as a University Township', 'Living with Rain', 'Zero

Waste Household', 'Redefining the Outdoor Experience', 'Health on the Go' and 'The Great

Indian Bazaar (Unorganized and Organized retail)', the exhibition of the prototypes at the

open house showcased how many of these solutions could later be applied in other Indian

metropolises and emerging international economies.

The aim behind this workshop was to try and bring about transformative changes that will

improve the living conditions in Mumbai by tackling existing issues through a designer's

holistic and abstract approach. At WeSchool, it has been our constant endeavour to give a

fresh learning experience to our students and faculty members by contributing to society and

hence, our attempt to bring positive reflexes will not cease at the planning level. Apart from

creating globally responsible leaders, WeSchool understands the much-needed impact of

social responsibility and will continue doing activities differently to make a maximum impact.

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Innovative business models on renewable energy ready to hit the Indian market

The thought provoking Business Strategy Development Competition, the finale of India-Sweden Innovations Accelerator (ISIA) programme

successfully concluded on August 30, 2014 at WeSchool, Mumbai, where our students presented future-proof business models and

strategies on renewable/green energy that can be implemented especially in the energy starved rural India.

The business ideas designed by students teams were evaluated by an

external jury panel comprising of Ludvig Lindstorm, Country Director-

India, Swedish Energy Agency, Dr Anjali Parasnis, Associate Director-

Western Regional Centre, TERI, Srikant Illuri, Executive Director &

Country Head Investment, Business Sweden and Dr Christer Nygren,

Professor of Innovation at Malardalen University, Sweden. The

participants were evaluated through a rigorous process on parameters

like the originality of idea, clarity of thoughts on financial and marketing

aspects.

The winning team of Virendra Singh Shekhawat, Sagar Deshmukh,

Shashank Angadi and Omkar Ranade presented a business plan for

Exeger, a Swedish company that produces dye-sensitized solar cells.

These cells can be affixed to the massive glass frontages of skyscrapers

for garnering and storing solar energy which can be used by the building thereby not only creating solutions towards sustainability and

saving of costs but breaking new grounds, by moving closer to the goal of liberating devises from the grid, making them self-powered.

The winning team from WeSchool was rewarded with a fully sponsored 10 day internship giving them an overview of corporates in the green

energy sector in Sweden.

Prof Dr Uday Salunkhe, Group Director, WeSchool congratulated the participating teams and said, It is heartening to see such innovative

ideas coming from management students for a sector like renewable energy which is so crucial for the socio-economic prosperity of India. If

India has to provide energy for all by 2022, we have to work on all fronts; with newer and innovative technologies, research and international

cooperation to bring the alternate sources of energy into mainstream. With foreign investors eager to enter Indian markets, joint initiatives

like India-Sweden Innovations Accelerator play a crucial role in sensitizing the young talent to the constraints and challenges in the sector

and design solutions to circumvent them. I strongly believe that India Sweden Innovations Accelerator (ISIA) is a step in the right direction

wherein our students can work on challenges and opportunities to design a better future for India and the planet”.

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International Conference on Social Media Marketing in Emerging Markets, WeSchool, Bengaluru

With 4G and 5G services around the corner a new world is going to emerge…Social media is the next big frontier.

Discussions and debates on emergence of social media marketing were kick started at the 'International Conference on social media

marketing in emerging markets' organized by WeSchool in association with Academy of Indian Marketing (AIM). The conference was a two-

day summit of marketing professionals from industry, distinguished academics and researchers and political strategists to share their

experiences, debate on various facets of social media and study in depth its impact on the community. The conference seeked to enhance

th participants' understanding of social media and develop models and methods to enhance effectiveness of marketing in emerging

markets. The conference was inaugurated by Prof. Dr. Uday Salunkhe. The keynote address was given by Nishanth Rao, Country Head,

LinkedIn. Leading academic researchers from B-schools as well as those from corporate firms from across the country and marketing

experts presented sessions as well as papers discussing the best practices adapted by them.

This two day conference was designed to provide an understanding from industry experts on the fundamentals of how to strategize the

social media marketing initiatives and network with ease, develop contemporary ways of acquiring new customers and increasing the

impact that one makes on potential customers. The various discussion themes of the conference ranged from how social media can be

utilized in the B2B space, governance, policy-making and political campaigns.

With participation from countries like USA, Canada, Saudi Arabia, Abu Dhabi, Sweden, South Africa, Turkey. The conference had around

50 shortlisted research and conceptual papers being presented over 2 days by academicians, MBA students and corporate scholars from

Dell, Cognizant, IBM, Genpact, Infosys and many others.

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We Café - BengaluruWE-Café is an industry – student community meet, where expert guests from leading companies of different

verticals are invited for a rendezvous with the students and faculty of WeSchool.

This event originated on the lines of popular TV shows like 'Jeena Isika Naam Hai' and 'Koffee with Karan',

and has eminent corporate celebrities who share their thoughts and opinions on a set of questions asked by a

student host.

The show begins with a brief introduction of the guest and the student host then rolls out the agenda of the day. The guest then takes the

stage to speak on any management topic as per his/ her discretion. The guests are requested to keep the session as interactive as possible.

This session is then followed by a discussion with the student host. Video footage of a few colleagues of the guest (speaking on how the

guest actually goes about executing his daily work, his style of leadership etc.), is also presented.

There is also a fun filled one minute rapid-fire round, showcasing the lighter side of the guest. The event ends with the felicitation and

feedback time on the guest-book. Finally a video feedback of the guest and a small photo session ends the show formally. Constructive

feedback and suggestions from the audience are collected for improving the show with each episode.

Some of our distinguished guests were:

• Mr. Muralidharan - President, Volvo Construction Equipment

• Mr. Sameer Malhotra – MD, Deutsche Bank

• Mr. Rajeev Mehta - MD, Puma (South Asia)

• Mr. Gerd Hoefner – MD & CEO, Siemens Technology India

• Mr. Bhaskar Bhat – MD, Titan Industries

• Mr. Shivakumar – MD, Pepsico

• Mr. Vijay Ratnaparke – MD, Robert Bosch Engineering &

Business Solutions Ltd.

• Mr. Ferose – MD, SAP Labs

• Mr. Rajasabai A.D.C – Director (Quality), Microsoft (R &D), India

• Dr. Gopichand Katragadda - MD, GE India

• Mr. Mahalingam Mali – Executive Vice President and CPO,

Symphony Services Ltd.

• Mr. Peter Ernest – Chief Experience Orchestrator and Founder,

Values Journey

• Mr. Pallab Talukdar – CEO, Fujitsu Ltd.

• Dr. Jagdish Sheth – Charles H. Kellstad, Chair of Marketing in the

Goizueta Business School at Emory University

• Mr. Pashupati Kumar – Director and Chief Financial Officer,

Deloitte

• Ms. Apala Lahiri Chavan – CEO, Human Factors International

Mr. Sameer Malhotra, Managing Director, Deutsche Bank at WeCafe, Bengaluru

Mr. Muralidharan - President, Volvo Construction Equipment with the Faculty Members at WeCafe, Bengaluru

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Ms. Beroz Gazdar- Sr. Vice President,Mahindra & Mahindra

Mr. Raamdeo Agrawal - Co-Founder and Joint MD Motilal Oswal Financial Services

Mr. Rambhushan Kanamuri Director and Head of M&A at Barclays Bank

Mr. D. ShivakumarChairman and CEO, Pepsico

Dr. A. Velumani,Creator and CEO, Thyrocare

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industryinterface

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Mr. Sreekanth Arimanithaya- Chief Human Resources Officer & VP at Britannia Industries Limited

Mr. Sachin Wagle - MD Morgan Stanely India Pvt. Ltd.Dr. Santrupt Misra - CEO, Carbon Black Business and Director Group Human Resources, Aditya Birla Group

Mr. Kamal Nandi - Executive Vice President, Godrej and Boyce (Consumer Goods)

Mr. Nimish Shah, COO - Western RegionLifestyle International Private Limited

Mr. Harun Rashid KhanDeputy Governor of RBI

Mr. Ridham DesaiManaging Director at Morgan Stanley India

Mr. Vinay Nadkarni, MD & CEO at Globus Stores Private Limited

Mr. K. Ramkumar, Executive Director, ICICI Bank Limited

Mr. Kewal Handa MD, Pfizer Limited

Ms. Seema ModiMD, Heinz India Ltd

Mr. Vijay Gangal, VP - Capgemini Ms. Swati Mayekar - Vice Chairperson of FICCI Ladies Wing - Mumbai Chapter

Dr. S. S. Mantha, Chairman, AICTE

Mr. Hitesh GajariaPartner KPMG India

Dr. Raghunath Anant Mashelkar, President of Global Research Alliance

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Industry Round TablesAt WeSchool, our endeavor has always been to provide cutting

edge of business education. However, the word education always

has two sides to it – theory and practice. Strangely though, they

seem mutually exclusive. As someone has aptly said in good humor

– “Theory is when you know something but it doesn't work. Practice

is when something works and you don't know why”

This is often the classic disparity any MBA student faces after he

is just out of a B- School. We understand that today it is very

essential to create employable people and that is why we wish to

facilitate a dialogue with the corporate world to know better what

is expected from B-Schools and its graduates today.

Towards achieving this goal, has taken some decisive

strides to look beyond the obvious. One such initiative being

“Confluence: A Constructive Collision of the Greatest

Business Minds - a series of Industry roundtables”.

To engage in 'immersive techniques' and interact with 'people in

the thick of action' is integral to the learning methods at WeSchool

Last year WeSchool organised roundtables across 12 industry

verticals. Through these roundtables WeSchool brought together

over 600 industry professionals, who shared real-time challenges

and some of these are live projects that students are now working

on at WeSchool.

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Sector Theme Prominent Company ParticipationSr. No.

Banking

FMCG, Consumer Durables, Pharmaceuticals, Healthcare and Chemicals

IT & Telecom

Manufacturing

Media & Advertising

Non Banking Financial Services

Real Estate, Infrastructure, Cement

Retail

Media

Healthcare Management

Emerging Careers in the Financial Services Sector

Bottom of the Pyramid - How to Make the Best of the Opportunity

Empowering India - the IT & Telecom way

Shop floor in and beyond India

Activation

Strengthening the Indian Banking Sector – Future Needs

Challenges of Professional Management in an essentially entrepreneurial industry

Retail Bonsai - From metros to villages

Shuddh Desi Soch

Career Opportunities in Healthcare Industry

Deutsche Bank, Bank of India, HSBC, Kotak Mahindra Bank, Yes Bank Limited, Corporation Bank Ltd., Bank of Baroda, STCI, Export-Import Bank of India, Dhanlaxmi Bank, Standard Chartered,ING Vysya Bank Limited

Muller & Phipp, Eureka Forbes, VVF, GSK Pharma, Novartis, ABBOTT, Unilever, Godrej & Boyce, Raymonds, Camlin

CISCO, IBM India, Samsung Mobile, Tech Mahindra, SISL, WNS Global Services, Kale Consultants, Cognizant Technology Solutions, MTNL Mumbai, Mastek, Netmagic Solutions, Reliance ADA, L&T Infotech, Keane India Limited, Tata Communications

Bharat Petroleum, Bombay Dyeing And Manufacturing Company Limited, Cadbury India Limited, Camlin Ltd., Ispat Industries, Larsen & Toubro Ltd., Mahindra & Mahindra, RPG Enterprises, Zenith Engineering Corporation, Kirloskar Oil Engines Ltd.

BBDO India, UTV, Zee Network, Idea Cellular, Draft FCB Ulka, Turner International, Cequity Solutions, Bharti Airtel, Hungama,Business India, Brand Promotions, Showbiz, Encore Entertainment

Citibank, HDFC Ltd., SEBI, Edelweiss Capital, ICICI Securities, DSP Merill Lynch Limited, PPFAS, Bharti-AXA, Ambit Holdings Private Limited, ULJK Securities, ARCIL, Birla Sun Life

HDIL, Nirmal Lifestyles Ltd., Kalpataru Properties, Lodha Group of Companies, Marathon Realty, Knight Frank (I) Pvt. Ltd., Mumbai Railways Vikas Corporation Ltd. (MRVC), Ajmera Group, Everest Developers, Cushman Wakefield, Mahanagar Gas Ltd.

The Mobile Store, Pantaloon Retail India Ltd., Croma, Shoppers Stop, Spencers Retail Ltd., Future Knowledge Services Ltd., Hinduja Group India, Domino's Pizza India Ltd., AMP Retail Services Pvt. Ltd.

Parineeti Chopra, Sushant Singh Rajput, Wani

Bbraun Medical, Thermo Fisher Scientific India Ltd, J & J, DM Healthcare, Hinduja Hospital, Patni Healthcare, TATA Medical Center, Khubchandani, EkoHealth, Essemcee Advisors, HealthBridge Advisors, Hosmac, Hospacxx Consultancy, Technecon Consultants, IMS Health, IPSOS Healthcare, MacMillan Publishing, Sorento Medical Communications, Zuvius Life Sciences, Life Scienes Pharma, PUG (Private Equity)

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6

7

8

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10

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Sector Theme Prominent Company ParticipationSr. No.

This event provided an opportunity for our colleagues in the corporate world to interact with each other as well as our students. It provided

them a platform to brainstorm theories, discuss what's being practiced to bring out a result-oriented synthesis of the two which can benefit

all stakeholders.

Several offers were made to students from organizations, in the form of projects, internships and even employment. Organizational inputs

have also been accepted gladly by our academicians in the form of updating curriculum and teaching pedagogy to truly offer a

transformative educational experience at WeSchool.

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Arika Holidays, Blue Ocean Cruise, Connexions Travels, Cleartrip.com, Daffodil Hospitality Services Pvt Ltd, Ecomove Solutions, Fresenius Kabi Oncology Ltd, Grass Routes, IMC, Jet Airways, Kamat Group of Hotels, Kingfisher Airlines, Kuoni Travels, Kesari Travels, Prasad Travels, Trail Blazer India, Travel Agents Association of India, Thomas Cook (India) Ltd.

Godrej Industries Ltd, ACC Ltd., Aditya Jyot Hospital, American Counsel General, Axis Securities & Sales Ltd, Bharti-AXA, Big 92.7 FM, Bombay Dyeing, Calyx Chemicals & Pharmaceuticals Pvt Ltd, CFI Coaching Network, CHR Global (HR Services) Pvt. Ltd., CMI FPE Ltd., Daiwat Chemicals, Deloitte, Dhanlaxmi Bank, Everstone Capital, Global Innovsource, IEEMA, Ikya Human Capital Solutions Pvt. Ltd., IMS Learning Resources Pvt. Ltd., Jet Air Tours, Jet Airways Ltd., Omnitech InfoSolutions Ltd., PWC; Raychem RPG Pvt. Ltd., Raymond Apparel Ltd., Raymond Ltd, SAI Services, Shaw Macons, Thomas Cook (India) Ltd., Ugam Solutions Pvt. Ltd.

Abott, Aegid Technology, Aliagroup, Aveksa Trust, Baaya Design, Banner Global Consultant, BASF, BBDO, British Deputy High Commission, Cerebrus Consultant, Dhanlaxmi, Edge Business Solns. Pvt. Ltd., Ergo Design, FINO, Future Group, GTT Connect, IBM, ICICI Bank, IIT-Bombay, India First, Johnson Controls, L&T Infotech, Larsen & Toubro Ltd., Lemnis Lighting, Lokus Design, Luminere Design, Marico, NIIT Technology, Onio Design, Paramount Health Services (tpa) Pvt. Ltd., Patni Computers, Pidilite, SmartQ India, Stock Holding Corp of India Ltd., Sun Jewels, Tata Chemicals, Tata Interactive, TISS, Titan, United Phosphorus Ltd., Vinayaga Shippin, Vodafone, Whirlpool, YUJ Designs Partners in Design

RBI, Motilal Oswal Securities Ltd, Morgan Stanley, Barclay's Bank, Deutsche Bank, Provogue, FICCI,Goldman Sach, J.P.Morgan, CRISIL, J.M.Finance Mutual Funds, KPMG

Sanofi, Vodafone,Durian Furniture, Durian Furniture,Gold Gym India, Dominos, Mahindra SSG, Godrej & Boyce, Lintas Media Group, Ultratech Cement ,Tech Mahindra,Bank of America

Travel, Tourism, Hospitality, & Aviation Services

HR

Design

Finance

Marketing

Leveraging "low-end mass market" to budget services

HR - We do make a difference!

Empowering India - Evolving role of a Business Designer

Is the present equity bull run or sustainable

Gen Next Market -”OPPORTUNITIES & CHALLENGES" has been chosen this year.

Bengaluru

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Sector Prominent Company Participation SpeakersSr. No.

Mr N Ramesh, Mr Venkat Ram, Mr B.N Jagadeesh Prasad, Mr Trimbak Murthy, Mr Abhishek Mittal, Mr Krishna Raj, Mr Vivek Bekal, Mr Sriram Kothapalli, Mr Manjunatha B.V, Mr Manohar Duvvuri, Mr Senthil Kumar, Mr Sabya, Mr Abhinav Johri, Mr Rajalakshmi A R, Mr Ashish Kansal, Mr Ramadas R Nambi, Mr Prasanna S K L N, Mr Saravanan V, Mr G N Sridhar, Mr Abhijeet Saungikar, Mr Ashish Kansal, Mr Ashok G, Mr Balamurugan A, Mr K Prasanna Kumar, Mr Harichandran, Mr K V Sankaranarayanan, Ms Manjunatha B V, Mr Manohar Duvvuri, Mr N Ramesh, Mr Rajiv Tharavanat, Mr Ramadas Nambi, Mr Raman G V, Mr Srinivasan K S, Mr Sriram Kothapalli, Mr Subhas Khare, Mr Sugato Guha, Mr V Sridhar Kannan

Operation Round Table Conference "Innovation & Business Excellence In Manufacturing & Service Industry”

1 TaeguTec, Sansera India Pvt Ltd.

QCFI, Bluedart, Saint Gobain,

ITC Infotech, SAP Labs, Croma

Ernst & Young, BHEL, Bharat Electronics, Guhring India, 3M,

Bharat Electronics, Max Hypermarkets, Starrag Wendt India, BOSCH Ltd., Larsen Toubro, Senapathy, SAP Labs, Head Quality – TaeguTec, Flextronics, R. R. Consultancy, IFS Consortium, Akshay Patra, ITC Infotech, Wipro, Skill Sonics India Head Resil, Chemicals

Mr. Uday Dhoot, Mr. Prateek Kumar, Mr. Rajnarayan, Mr. E.S Chakravarthy, Mr. Kishore G.R, Mr.Manohar Duvvuri, Mr. Monarch Limaye, Mr. Mahesh Jain, Mr. Prince Anirudhan, Mr. G. Girinarayan, Mr. D Harish

HR Conference

“HR: 2013 and Beyond

2 International Money Matters (P) Ltd; CII: YI, Wipro Ltd, Titan Industries Ltd, Tata Consultancy Services, Mphasis, SAP Labs, Software AG, HCL Technologies Ltd, Mind Tree Ltd, People Unlimited

Mr Abhinav J, Mr Abhinav Goel, Mr B K Kulkarni, Mr Vikram Dhar, Mr Dattatri Salagame, Mr Sridhar Akshantula, Mr Rituparn Bakshi, Ms Subhalakshmi R, Mr Karthik Shankar Mr Venkatesh, Mr Shaju Nair, Mr Subir Dhar, Mr Shantanu Paknikar

IT Round Table Conference

“Managing It & It Business In A Volatile Environment:

Challenges & Opportunities"

3 L & T, Siemens, IBM, Wipro, HP

Bosch, IBM, IIM, Bangalore

Wipro, Infosys, Happiest Minds

Mr. Amarpreet Kalkat, Ms. Aparna Lakshmi G, Mr. Ashim K. Bose, Mr. Chandrasekhar Vishwaraju, Mr. Dinesh TS, Ms. Jessie Pau L, Mr. Kiran M B, Mr. Manosh Sengupta, Mr. Narayan Shankar, Mr. Rupam Dutta, Mr. Sreekanth K Arimanithaya, Mr. Shivanandan Pare, Mr. Suraj K. Nair

Marketing Round Table Conference

“Brand Customerization"

4 Frrole and Ciafo, Vertebrand

German Renewable Energy JV

Tata Elxsi Ltd., Huawei, PaulWriter, Ridgetop Dental International Pvt. Ltd., Brand-parent, Nurturer, HCL Technologies, Radha Regent Hotels, CSC(Computer Science Corporation), Madura Lifestyle & Fashion, Focal Concepts, Oracle

Dassault Systems

Ms. Pratima Narayan, Mr. Abhishek Sabu, Mr.Amit Jha, Mr. Chandrashekar H M, Mr. G. Mahadevan, Mr. G. N. Venkataraman, Mr. Jyothi Sahai, Mr. Pratap G. Subramanyam, Mr. S. Kannan, Mr. Sathyanarayana N, Mr. Shriram Subramanian, Mr. Suresh Balachandra, Mr. T. Sathyaprasad

Finance Round Table Conference

The Companies Act 2013

5 EY GSS, KPMG, Offshore Advisor India Ltd, Fox Mandal, GNV & Associates, Kavaii-Analytics Shop, VSL Capital Holdings, Cholamandalam Securities Ltd. InGovern Research Services,

Fox Mandal

Mr. N. Ramesh, Mr. Senthil, Mr. Rajashekar, Mr. M. Manjunath, Mr. T. Guruprasad, Mr. R. Ganesh, Mr. V. Selvaraj, Mr. Thej Kumar, Mr. B.G. Dwarkanath

Kaizen Workshop6 Taegu Tec Ltd., Triveni Turbing,

Weir Minerals, T G Kirloskar Automotive Pvt. Ltd., Titan Industries

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Management Education has changed over the years with emerging

unarticulated needs, realities, limited resources, globalization,

environment issues etc which needs a new approach both in terms of

thought as well as action.

WeSchool strongly believes in integrating the philosophy of

“Leadership” & “Innovation” with a design-thinking approach into

management education. To enhance the learning in the classroom,

a blend of case-studies, scenario planning, role-plays, audio-visual

material and experiential learning methods are used in addition to the

conventional classroom lecture method. Teaching through theatre,

literature, poems, films, and book reviews have been a popular medium

to connect with students to teach several management & leadership

principles which makes learning more experiential and fun as well. B-schools and companies have realized how theatre-kind of training can

develop various attributes among individuals and can determine group dynamics. At WeSchool we are going one step further by integrating

theatre and literature (particularly serious fiction) and helping our students to not just learn from the unique pedagogy but by selecting such

stories whose characters are often non-conventional leaders that teach many lessons on decision-making. While students engage in story-

telling, they also are guided to delve on the dilemmas in the stories that involve ethics, change management, adversity management etc.

The personalities from Bollywood shared their experiences with the students and faculty; be it Production, Direction, Script writing, Music,

Dance, Acting each of these aspects had tremendous learnings for Business Management Students to enhance their professional

approach.

Management Students Rendezvous with 'Bollywood' at WeSchool

Boman Irani, Bollywood Actor Saif Ali Khan- Bollywood Actor Sonam Kapoor - Bollywood actress

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“Speak for Smiles” - Dignitaries enlightening We students

Dr. Nitin Nohria, Dean,

Harvard Business School, USA

Dr. Subhir Gokarn, Deputy Governor,

Reserve Bank of India

Mr. K. Mangalam BirlaChairman Aditya Birla Group

Mrs. Indira NooyiCEO, PepsiCo.

Mr. Paul PolmanCEO, Unilever - Global

Mr. Harish ManwaniPresident, Unilever - APAC

Mr. K. V. KamathGroup Chairman, ICICI Bank

Dr. Ashok S. GangulyMember of Parliament,

Rajya Sabha & Chairman - ABP

"Speak for Smiles” is a series of ten events wherein eminent business leaders and personalities from different walks of life are invited as

guest speakers like Dr. Nitin Nohria, Dr. Subhir Gokarn, Mr. Kumar Mangalam Birla, Mrs. Indra Nooyi, Mr. K.V. Kamath, Mr. Paul Polman,

Mr. Harish Manwani and Dr. Ashok S. Ganguly to interact with students on various subjects pertinent to changing business times.

Students from various management institutes were also given an opportunity to attend these talk events. Towards the end of these events

WeSchool students had an opportunity to have an enriching interaction with the esteemed guest speakers.

This gives our students a great opportunity to learn, interact and upgrade their knowledge to meet the challenges of the corporate world.

“Speak for Smiles” Series is jointly presented by Toofles and ICICI Foundation in partnership with CNBC-TV18 wherein WeSchool is the

academic partner for this initiative and NHRDN Network, Mumbai Chapter is associated as the HR Partner. The series was also aired on

CNBC TV 18 and the proceeds generated from each of the events were given to the charity of the speaker's choice.

Corporate Connect, Mumbai

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Seminars with FICCI

Corporate Connect - Bengaluru

Productizing Innovation in India for Global Markets -

WeSchool, Bengaluru coducted a seminar on “Productizing

Innovation in India for Global markets”, sponsored by the

Federation of Indian Chamber of Commerce and Industry (FICCI).

The participants included senior product managers from MNCs in

India and the theme was aligned with a growing trend witnessing

a rising number of Indian firms developing products for the global

market. Additionally, in the last two decades, Indian products

have carved a niche for themselves in the global market.

Businesses from India are taking the global stage on the strength

of their success stories. There were 4 esteemed guests who

spoke on this theme and gave valuable insights which bridged the

talent gap in product management and marketing.

Mr. Sridhar Jayanti's (Senior VP of Engineering and Managing

Director McAfee) initiated the workshop, on the topic Product

Innovation in India for Global Markets. Mr. Sridhar's talk started

with a pertinent question exploring the key elements necessaryto

innovate in India. He further elaborated saying that products

created in India were primarily due to the physical and economic

conditions of the country . The second speaker was Mr. Vivek

Kumar of Paypal who spoke about design thinking for product

managers.

Prof. Dr. Githa Heggde, Mr. Sridhar Jayant, Dr. Anil Rao, Ms. Shipra Chaterjee

According to him, design thinking was combining creative and

analytical thinking and applying it towards solving a specific

problem. Mr. Venkat Venugopal (Head, Development RM, R&D,

Ericsson Chennai), brought in the R&D perspective to the

seminar. The final speaker of the day was Mr. Pinkesh Shah, Head

of Adaptive Marketing. He shared how 'productizing' was now

possible in India and the process that he charted out began with

market analysis to strategic planning to product planning, going

to market and finally sales enablement. He then went on to

highlight the role of an engineering leader (who owns the

complete process of creating value) and the role of a product

manager (CEO of a product). India is now the global product hub

as it has the second fastest growing GDP in the world.

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International Immersion

GermanyDaimler AGComtessaSiemens Medical Solutions AGPublicis Kommunikations AgenturCDP Bharat Forge GmbHBearing Point GMBHMaier Vidorno GroupEurex Frankfurt AG

USADNL GlobalTEOCOAmerican ExpressAT&TExxon Mobil

Learning by transcending boundaries

UAEEros ElectricalsJumbo Electroncis Co. Ltd.Apparel LLCAbu Dhabi Fertilizer Industries Co. WLLSharaf Group

SingaporeFreudenberg IT

SwedenEricssonABB RoboticsEskilstuna EnergiMiljö AB

JapanUchida Yoko

WeSchool Education provides large numerous opportunities for students to learn through international exposure, gained from

understanding internships and projects in countries such as USA, Japan, Ghana, Denmark, Germany, Kenya, Dubai, Malaysia, Tanzania,

Sweden, Singapore and Romania among others. The students also participate in the Study Tours conducted to leading organizations in

Japan and Sweden. A select list of companies where they have interned include:

ToyotaAsahi BreweriesAsahi Shimbun

Other CountriesMattel, MalaysiaSpin Knit Ltd.Kentainers, KenyaHSBC, QatarMalaysia Transformer Manufacturing (MTM), MalaysiaContor Zenner/BegaElectro Motor Corporation, RomaniaBIDCO Oil Refineries Ltd., KenyaElectricity Company of Ghana Ltd., GhanaGratis Foundation, Ghana

global outreach

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Apart from connecting with organizations, WeSchool also

encourages students to learn about working in international

groups through Universities it partners via student exchange

programs.

The Copenhagen Business School offered one such opportunity

where one of the WeSchool students with a Biotechnology

background selected a course in Marketing Communications

where he worked on a project with group members from Italy,

Turkey and Lithuania. This global exposure has also provided him

an opportunity to learn from social interactions with fellow

students from various continents such as Asia, America and

Europe. The perspectives they brought to the table has

broadened the student’s approach to learning and addressing

challenges in a dynamic corporate world.

Students Exchange Program

Benefits Undoubtedly, the internships offer a unique significant learning

opportunities for our students as it helps them garner global

experiences. The company too benefits in several ways; as an

outsider and being younger in age, students are able to bring in

fresh perspectives to any existing problem and give valuable

recommendations for the benefit of the company. The company

also assesses the holistic performance of the student, to whom

they could then potentially choose to make an employment offer

to, in the near future.

DurationStudent internships are generally defined for a period of 2 months

in May and June, is more convenient to carry out internships

during the student's summer break at the institute.

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WeSchool has partnered with the following International Universities to develop

academic growth through student and faculty exchange, internships and research

initiatives.

< Curtin Business School, Curtin University of Technology, Western Australia

< Unitec Institute of Technology, Auckland, New Zealand

< Otto Fredrich Universitat, Bamberg, Germany

< University of Hull, UK

< LUMS, Lancaster University, UK

< Audencia Nantes, France

< Jonkoping International Business School, Sweden

< Marladalen University, Sweden

< IESEG School of Management, Paris

< Grand MacEwan College, Canada

< Copenhagen Business School, Denmark

< Stuggart Media University, Germany

< Kedge Business School, France & China

International Partnerships

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PlacementsCareer Management Center (CMC)

The Career Management Center (CMC) plays an important role in shaping the careers of students from their induction & orientation, summer

internships, mid-term projects, right to their final placements and even beyond.

Management of Corporate interface is an important responsibility of this Centre and it is also involved in brand building activities for

WeSchool. The CMC conducts several sector-based Industry Roundtables to engage senior members from leading Corporate and invites

them for sectoral discussions at WeSchool, where our students can also present their learnings and projects. Besides its core function of

providing placements and internships for the students, the CMC is also engaged in a host of support functions, meant to bring about

continuous improvement in student activities.

CMC undertakes various academic and non-academic initiatives so that students are well equipped to meet varied industry requirements.

The center collaborates with leading industry bodies like the National HRD Network (NHRDN), Federation of Indian Chambers of Commerce

and Industry (FICCI), The Indus Entrepreneurs (TIE), The Advertising Club Mumbai, various Foreign Consulates and International Trade

Bodies throughout the year to create events and sessions where students participate and learn from Industry experts to ensure a smooth

transition to the corporate arena.

The CMC also networks with the Institute's alumni for creating more career opportunities for our students and also aims to support alumni by

creating more career opportunities and switches for them, through its vast network of industry contacts.

Students Profile 2013 - 2015 (Mumbai)Batch profile of PGDM, PGDM Business Design, PGDM E-business, PGDM Retail Management and MMS Students.

Education Background

Arts

Commerce

Engineering

Management

Others

Science

Business Specialisation

Operations

Business Design

Healthcare Management

Rural Management

0-1 yr

1-2 yrs

2-3 yrs

> 3 yrs

Work Experience

57%21%

16%

6%

Finance

Human Resource

Marketing

58%

15%

5%3%

31%

37%

6%

12%

7%

5%

5%5%

11%

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placements

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Students Profile 2013 - 2015 (Bengaluru)Batch profile of PGDM, PGDM Business Design, PGDM E-business, PGDM Retail Management and MMS Students.

Highest package / per annum

Average package / per annum

DOMESTIC

Over 177 companies on campus & 85 new companies

INTERNATIONAL

`

`

20 Lacs

7.8 Lacs

` 16.2

`

Lacs

14.28 Lacs

Placement Highlights - 2014

Genderwise breakup Educational Background

Work Experience

Males

Females

26%

74%

18% 7%2%

51%

22%Management

Science

Others

Engineering

Commerce

1-2 Years

2-3 Years

3-4 Years

> 4 Years

0-1 Years

62%

18%

11%8%

1%

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Corporate TestimonialsThe WeSchool student has been a keen observer within the organization. He has shown curiosity in knowing how various teams within

the organization function. He was quick to identify target segments as well as prospective bankable companies within the industry.

Ms .Vinitha Turakhia

Chief People Officer, Deloitte Consulting, Mumbai, India

The student worked diligently to understand the organization and its needs and then modeled the project accordingly. He did

a good comparison of prevailing financial models in other developing countries and also looked at the Indian context.

Mr. Anand B. Surange

Deputy Vice President, Tata Capital

WeSchool

The intern from took active interest in understanding the Organizational roles and responsibilities. He was open in his

learning, hardworking and a sincere candidate. He was also an excellent team member.

Mr. Nagarajan Kulkarni

Global Brand Manager - Oral Care, HUL

WeSchool

Mr. Josy Paul - Chairman, BBDO India at Welingkar Mr. Ajit Joshi - MD & CEO, CROMA, Infiniti Retail at Welingkar

The student is very innovative & keeps pouring in ideas as & when discussed. He takes initiatives from the front. He has

analysed the data and has come up with some great ideas & tracking mechanism for his project.

Mr. Ravi Sharma

Vodafone

WeSchool

The intern was very observant and took active participation in regular affairs of the department. He has an inquisitive mind and

was keen on understanding market dynamics. He assisted in various small projects which included data interpretation, trend analysis,

quantitative modelling and secondary research.

Mr. Lalit Oswal

Senior Vice President, Reliance Industries

WeSchool

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List of RecruitersAgri Business

Desta Global

SVA India

Banking & Financial services

Axis Bank

Deutsche Bank (Own)

HDFC Bank

ICICI Bank

Indusind Bank

RBS

Standard Chartered Bank

Alfort Capital Advisors

Asset Reconstruction Company (India) Ltd. (ARCIL)

Citicorp Services India Ltd

Darashaw & Co. Ltd

Dun & Bradstreet

Edelweiss Financial Services Ltd.

FactSet Ltd.

HDFC Ergo

HDFC Ltd.

HSBC Procure division

ICICI Lombard

ICICI Prudential (1 PPO)

Indiainfoline Ltd.

L&T Finance

Mahindra Home Finance

Marsh Insurance Brokesr India Pvt Ltd

Morgan Stanley

Siemens Financial Services Pvt. Ltd. (PPO)

Meghraj Capital Advisors

Chemicals

Choguko Marine Chemicals

Deepak Nitrite

Galaxy Surfuctants

Gulf Oil Corporation

Jayant Agro Organics

Sudarshan chemicals

Consulting & Research

Axis Risk Consulting

CBRE

Circular Angle

Delloite (Own)

Ernst & Young

Great Place To Work

IKYA

Naukri.com

Sewells Group

Talent Corner

Transperant Value

VFS Global

Kon Ferry

AC Nielsen

Aranca

GFK Mode

IPSOS( 1 Own)

TAM Media Research

Zyfin Research

Design

Concept PR

Lokus Design

Tata Elxsi

FMCG & FMCD

Bombay Dyeing

Future Group (Own)

General Mills India Ltd.

Godrej Agrovate

Kansai Nerolac

Lakme Liver

Madura Garments

McNroe Consumer Products

Pidilite (1 PPO)

Soap Opera (Marico) (PPO)

United Biscuits

Bajaj Electrials

Philips Ltd.

Whirpool

Healthcare & Pharma & Hospitality

Abbott

Akumentus

IMS Health

Linde India Ltd

My Dentist

Regrow

Sancheti Hospital

Vital Health

ACG Worldwide

Alembic Pharma

Glenmark Pharmaceuticals

Medley

ITC Hotels

Jet Airways

Moksha Spa

TAJ Hotels

IT/ITES

Accelya Kale Solutions

Accenture Services Pvt Ltd

Amazone

Aon Hewitt

Ashtech Infotech

AVANTI

Capgemini

CICC Automation Technology

CMS

Cognizant

CRM IT

Dell

eClerx (PPO)

Global Eprocure

HCL Infosystem

HCL Technologies

Infosys

Just Dail

Klouddata

MAQ Software

MphasiS

Newgen Technologies

NSE IT

Red Quanta

Smartcube

Syntel

Tata Interactive

TCS BPO

TCS Consultancy

Tech Mahindra Ltd.

Tikona Digital Networks Pvt. Ltd.

Winjit Technologies

Wipro Technologies

Logistics & Manufacturing

Alcam Exports

DTDC

FEI CARGO

GE Shipping

Kakinada Marine & Offshore Co. Ltd.

Mahendra Brothers Exports Pvt. Ltd.

Apar Industries

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Hindustan Colas

Johnson Tiles

Kapu Gems

Mahindra & Mahindra

Mahindra & Mahindra Auto & Farm

Services

Mahindra Farm Equipment

Pashmina Developers

Saint Gobain

Tata Motors Ltd

Thermax

Trident Group

Visa Steel

SunJewels

Media & Entertainment

Adfactor PR

Dish TV

Draft FCB Ulka

Fork Media

Marcusevans

Network 18

Premium Transmission

Primetime Media

Relaince Broadcast

Repro

Wedding Affair Magazine

Western Press

Zee Entertainment

Real Estate/Infrastructure

99acres.com (Info Edge IndiaLtd)

Chowgule Construction Products

Common Floor

HDFC Realty

Kalpakaru Projetcs

Kalpataru

Lodha Group

Obeori Realty

Quantum Reality

TATA Housing Development

Indiabulls

Retail & Services

Aditya Birla Retail

Croma

Eleganza Jewellery Pvt. Ltd

Globus Stores

Landmark (Baby Shop - UAE)

Landmark- Home Centre

Landmark KSA (Riyadh)

Samsonite India

Shopers Stop

Ttrain

Enrich Salon & Spa

Hammer & Mop

Others

Reliance Marketing 4G

Vodafone

Vardhaman Industries

Kanzen Institute Asia Pacific Pvt Ltd

Wiki Training

Kesari Tours

Advocacy India

And many many more...

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Alumni With the proliferation of social media platforms like Wattsapp, Facebook

and Twitter have collectively debunked the "six-degrees of separation"

theory, not only to connect with one another socially but also provides the

means for networking, marketing and advertising activities. But because of

this social media over-connectivity we have somewhere become

disillusioned to meet our peers personally. This trend was observed over

the past couple of years, when the attendance for the Alumni Day was falling

year on year.

Precisely to overcome this barrier and to share the happiness over

WeSchool’s unswerving growth and success as a bigger family over the

past few years, this year WeSchool had organized 2 alumni meets for its full time as well as its part time master's alumni. To revisit the

Nostalgia Lane, this year the theme for the alumni meets was “LETS MEET REAL TIME”

We welcomed over 850 Alumni dating back from first batch to the recently passed out alumni. This year we commenced the alumni meets

with a different format which different fun-filled engaging activities for our Alumni revisiting campus since their graduation. These diverse

activities ranged from a Cricket Match to a stand-up comedy act by one of India’s favourite cricket enthusiast Vikram Sathaye. It also

included a musically enchanting performance from the Koshish Rock Band to WeSchool’s own Band and Dance performance as well as a

special flash mob Dance by our Students and to top it all, an unforgettable and mesmarizing dance performance by our very own faculty

members led by our Group Director, Prof. (Dr.) Uday Salunkhe.

All in all both the meets were well attended and participated by our alumni. We at WeSchool also enjoyed the events and interacted with

many enthusiastic alumni which has encouraged us to host many such events in the future as well.

alumni

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PGDM

PGDM - E - Biz

PGDM Business Design

` 4,30,000 / p.a.* (Tuition fee only)

Fees

Hostel FacilitiesSeparate hostels are available in WeSchool campuses, Mumbai and Bengaluru for both boys and girls. The hostels are serviced and

maintained with all basic amenities including 24x7 internet connectivity.

For all students admitted to programs at the WeSchool Bengaluru campus, accommodation in hostel is mandatory. 2 separate buildings

are earmarked for boys and girls separately. All hostels rooms are allotted on twin sharing basis and are self contained having amenities like

attached toilets, laundry, swimming pool, gymnasium and attached restaurants (food charges not included) for use. The Hostel Fees at

Bengaluru for 2015-2017 will be in the range of ̀ 90,000/- to ̀ 1,00,000/- per annum (plus ̀ 5,000 deposit which is refundable after the

completion of the course).

The hostel fees in Mumbai Campus depends upon the types of room i.e. AC/NAC, Double/Triple occupancy. Presently the hostel fee

ranges from ` 90,000/- to ` 1,40,000/- per annum (plus ` 5,000 deposit which is refundable after the completion of the course)

Allocation of hostel will be on the basis of availability.

#Hostel Fees are subject to change.

*Fees are subject to change without prior intimation

No donation or capitation fees is charged for admission to any of our Programs. Nor is anyone else authorised to collect any donation or capitation fees on our behalf.

Purchase of application form does not guarantee shortlisting for GD & PI process or final admission to the program

69

PGDM Health Care Management

PGDM - Retail Management and

PGDM Rural Management (Emerging Economies)

EligibilityCandidates with minimum 50% in degree exams from a recognised university. Final year students awaiting results may also apply.

Mumbai Campus: L. Napoo Road, Matunga (C. Rly.), Mumbai - 400 019.

Ph.: 022 –

Bengaluru Campus: 102 / 103, Electronic City Phase 1, Next to BSNL Telephone Exchange, Hosur Rd., Bengaluru - 560 100.

Ph.: Bengaluru City Office: 080 – 41303781/82.

Delhi Office: House No 1, Ring Road, Lajpat Nagar-4,New Delhi -110027. Ph: 09810775668 / 09212171051.

Kolkatta Office: 09836356784

24198400, 24198700, 24198300. Extn: 8149 / 8150 / 8151.

080-42678300.

*Imp: The change to WeSchool is only change in the brand identity, to reflect the philosophy of change and represent the multiple campuses that Welingkar has. The legal entity of the institute remains unchanged as Prin. L. N. Welingkar Institute of Management Development & Research.

Prin. L. N. Welingkar Institute of Management Development & Research

Connect with us on

Email: [email protected]

www.welingkar.org/pgdm

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C KM Y

pg marketing 2014_01.cdr

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