personal trainers good business sales and marketing

12
Personal Training Success A business focused approach

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Post on 19-Jan-2015

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Personal Trainers Sales and Marketing Guide. Designed to give a visual aid, or check list for Personal Trainers who want to make sure they are doing the right thing for their business. Personal Trainers often find marketing and selling difficult. These small visual guides on how Personal Trainers can work on marketing and selling could be just what is needed. www.fasterglobal.com is where this will appear.

TRANSCRIPT

Page 1: Personal Trainers Good Business Sales and Marketing

Personal Training SuccessA business focused approach

Page 2: Personal Trainers Good Business Sales and Marketing

A Business Focused Personal Trainer

Great product

Great service

Great sales skills

Great marketing

Great story told often

Page 3: Personal Trainers Good Business Sales and Marketing

A Great Product

Great Product

Page 4: Personal Trainers Good Business Sales and Marketing

Great Service

Defines Unspoken Expectations

Beyond ExpectedService

Defines - Personal TrainingA session of exercise

Pre plannedSafe

Unspoken - ServiceKnowledgeable TrainerAppropriate Workout

Professional

Beyond ExpectationsE-book

Home workoutsAchievers T-shirt

Page 5: Personal Trainers Good Business Sales and Marketing

Great Sales Skills - Connecting the dots!

Building Rapport

Delivering your price

Asking for the money

Nudging the client to buy

Knowing when not to

sell

Active Listening

Voice Control Posture

Controlling your primal

urge

Keeping your client interested

Proving Knowledge

Selling yourself(Trust)

Proving you care

Appealing to logic

Appealing to Emotions

Page 6: Personal Trainers Good Business Sales and Marketing

Marketing

Seminars

Charity Gifts

Business Networking

Always busy brand

Page 7: Personal Trainers Good Business Sales and Marketing

A Great Story Told Often

Page 8: Personal Trainers Good Business Sales and Marketing

Fasters 4 Levels of Support

Basic Level - Do it Yourself with ebook and video

Intermediate - We do it for you, then you look after it

Elite Level - We do it all and you sit back!

Studio/ Health Club Level - Have a co-branded e-learning site

Page 9: Personal Trainers Good Business Sales and Marketing

Basic Level - DIYOnline help lectures (30+ on Wordpress and more delivered within 5 days of your request)

200 page e-book with info on building your product, service, sales and marketing

Chapters on setting up and getting business from Facebook, Google+, Twitter, Linked In, Youtube, Pinterest and SEO

Page 10: Personal Trainers Good Business Sales and Marketing

Intermediate Level - Leave it To Us!We set up your website, social media profiles (youtube, Facebook, Twitter and Linked In) and then we set up a month worth of blogs

Online help lectures (30+ on Wordpress and more delivered within 5 days of your request)

200 page e-book with info on building your product, service, sales and marketing

Chapters on setting up and getting business from Facebook, Google+, Twitter, Linked In, Youtube, Pinterest and SEO

Page 11: Personal Trainers Good Business Sales and Marketing

Elite Level - We run it for you!We set up your website, social media profiles (youtube, Facebook, Twitter, Instagram, Pinterest, Digg It and Linked In) then we link each of these to automatically post your blogs, which we write 3 times a week for you.

We set up your AustraliaWOW profile and build adverts for the service, working with you to get the right niche so you have an online product (*it is your responsibility to run this and pay for the facebook ads, we got your membership fees though)

Online help lectures (30+ on Wordpress and more delivered within 5 days of your request)

200 page e-book with info on building your product, service, sales and marketing

Chapters on setting up and getting business from Facebook, Google+, Twitter, Linked In, Youtube, Pinterest and SEO

Page 12: Personal Trainers Good Business Sales and Marketing

Club/ Studio Level - E-learning This system will get your trainers the best training in the industry at an incredibly affordable rate. It will also allow you to get external trainers trained up which will help you find new trainers, raise the status of your business in the area and also bring in an extra source of income.

Based on 5 trainers in your club, an increase of $50 a month in rent (or £30) will make the system break even year one and give you a $2000 profit (or £1400) year two and onwards!

We set up an e-learning site, co-branded, featuring all of our courses

You pay a yearly license and get as many of our coach level course spaces as you want throughout the year

If you have an FTE (FASTER Training Expert) or Course Director near you, or you want to qualify one up in your club then you can deliver all the live versions of the courses too.

Each course will be registered as an online course with continuing education credits with the companies of your choice **

If you want to deliver live training we will help you register your live training independantly

This service is application only, so if you are interested then contact [email protected] for more information.

** the awarding body you choose may not accept our courses. We will register with most companies in the UK and US anyway, however if your registeresd awarding body is not covered we may have to charge extra to get recognised. We are applying for Reps UK, NASM, NSCA, ACE currently for each course.