HOW TO WRITE A GOOD SALES LETTER

By Steve Ramirez

USE A POWERFUL HEADLINE

• Headlines grab your readers attention and your readers attention by explaining the main benefits of your product or services.

CREÄTE ANTICIPATION WITHIN YOUR SUB-HEADLINE

• Sub-headlines are an extension of your headlines and need to be designed to pull in your readers into your content.

OUTLINE THE BENEFITS OF YOUR PRODUCT OR SERVICES

• Give your readers at least 3 good reasons they should buy your product or services.

EXPLAIN YOUR UNIQUENESS

• Explain to your readers what differentiates you from your competition.

PROVE YOUR CREDIBILITY

• Provide at least 3 reasons that your readers should trust your claims.

EXPLAIN THE FEATURES AND BENEFITS OF YOUR PRODUCT OR

SERVICE

• Explain how your product or service will improve or solve your readers problem.

INCLUDE CUSTOMER TESTIMONIALS

• In order to establish credibility, make sure to include testimonials of your previously satisfied customers.

EXPLAIN WHY YOUR PRODUCT IS SUPERIOR THAN YOUR COMPETITION

• Mention why your product or service is superior to the other options in the marketplace.

REINFORCE THE VALUE

• Explain why your product or service is irresistible great and why they should not pass on it.

SUMMARIZE WHAT YOUR READER WILL RECEIVE IF THEY BUY NOW

• Make sure that your reader understand what they will receive when they buy your product or services.

MENTION THE DISCOUNTED PRICE OF YOUR PRODUCT OR SERVICE

• If your readers are interested in what you are offering they will want to know the price so make sure to mention the price of your product or service.

LIST YOUR BONUS FOR PURCHASING ASAP

• The purpose of a bonus is to add value to your product or services. You can also create a sense of urgency with any bonus your offering by making them available for a limited time only.

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OFFER A STRONG GUARANTEE

• A strong guarantee will make your offer even stronger as it removes the element of risk to your readers.

CLOSE THE SALE BY OUTLINING HOW THEY CAN BUY NOW

• Don’t take this part of the sales letter for granted. Close the sale by outlining what they should do to buy now.

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SIGN THE SALES LETTER

• You took the time to write the sales letter so make sure you sign it. This will allow your customer to know that there is a real person or company behind the brand.

CLOSE WITH A P.S.

• Use this section to emphasize the most relevant/important points in the sales letter.