presentation on sales letter, agency letter,

8/4/2019 Presentation on Sales Letter, Agency Letter,

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Presented by :- Ramandeep kaur

Mba I(B)


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Introductiony Sales Letter are those letters are

those letters which are used for selling goods andservices. Sales letter are part of publicity andadvertisement compaign. The purpose of everysales letter as of every advertiement is to convert

the reader into a customer.


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General function of Sales Lettery Increasing Sales

y Bringing people into your place of business

y Selling by mail


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Foundation of a

succ

essfulSales Letter

y

The Product orS

ervicesy The Prospects

y Price


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The most effective formula for

organizing sales letters: AIDA

A = Attention

I = Interest

D = Desire

A = Action


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Planning of Sales Letter

y The First Section: Attention Letter

y

The Middle Section: Interest and Desire build upy The Closing Section: Motivating Action


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TheFirst section: Attention

y It must bring importance into the product or

service or idea that the letter is promoting.

y It must bring the reader into the picture.


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The Middle Section: interest and

Desire Build up

y Identifying appeals that attract prospects

y Highlighting Benefitsy Talking about the Price

y Supporting your Claims


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The Closing Section: Motivating Action

y Tell the reader specifically what to do

y

Tell how to do ity Make it easy the word just is often used effectively

y Make the price sound right perhaps use the wordonly


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NUCHEM WEIR LIMITED20/3, Mathura road, Faridabad-12100

October 18, 201o

Mr.S

.P.S

harma,67, Model Town,

Hoshiarpur

Subject:

Dear Sir,

Yours sincerely,

V.K.Mehta

FORNUCHEM WEIR LTD.

MANAGER-SALES


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To expand the marketing of manufacturedproducts to distant areas, business can either establish

branches or appoint agents on commission basics. Inagency letters there is correspondence between agentand principle.


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K

inds

of age

ncy Le

tte

ry Offer of agency by the principal

y Agents reply to the offer of agency

y

Application for the agencyy Manufacturers reply to the application of agency

y Circular of obtaining agency

y Termination of agency


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Meaning ofCredit Letter

y Credit is a facility through which goods

can be bought and sold without cash payment.Letter written for credit request and creditacceptance is called credit letters.


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Meaning of Status EnquiryLetter

y Credit sales involves the risk of bad debtsand delayed payments. Thus the businessmenwrite letter to other businessmen, dealing withhim, to enquiry about buyers character, capitaland reputation, etc. These are called status enquiryletters.


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ThankYou

presentation on sales letter, agency letter,

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