perfect headlines 1

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NEAR-PERFECT HEADLINES

IN MINUTES!

HOW TO WRITE

SEAN DSOUZA


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2008 by Sean DSouza. All rights reserved. Published by Psychotactics Ltd. No part o this publication may be reproduced

or distributed in any orm or by any means, or stored in ad database or retrieval system without the prior written permis-

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PART ONE


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Near-Perfect Headlines | Psychotactics.com |1

We struggle with headlines.

And the struggle neednt be a struggle.

The struggle starts o with clarity. Or the lack o it.

A headline at the very core, is a series o words.

And those series o words have a clear structure.

We arent able to write a headline because we completely goo up on the structure.

And obviously, we dont goo up intentionally. We goo up, because we believe in alse-gods.

We believe that headline-writing is some kind o skill (when its not)

We believe every idiot-marketer who tells us, we shouldnt think up headlines, but just copy old headlines.

We believe that headline writing is rustrating, and it is. Until you discover the structure.

This report is meant to stop you rom believing in the hoopla youve heard beore.

Its a starting point. Not the whole enchilada.

Its meant to get you started on the journey towards construction. And deconstruction. So that you can

become an auditor, as well as a creator.

But why take all o this trouble?

Is the headline so very important? Lets put it this way. I a customer doesnt read the headline, they are

more than likely not to read any more inormation. So it doesnt matter what inormation you put in, i the

customer doesnt see a headline, thats all o that inormation wasted.

And most people dont learn about headlines because they think headlines are or copy writers. When we

want a headline, they think, well get a proessional to write one or us. And theres where youre wrong (yup,

wrong!), because a headline isnt about copy. Or advertising. Or marketing.

Its an attraction device

You need powerul headlines or email.

You need powerul headlines or a book.

You need powerul headlines or a speech.You need powerul headlines or a presentation.

You need powerul headlines or your articles.

You need powerul headlines on your website.

You need powerul headlines when youre in an interview.

You just need powerul headlines all the darned time. And what rustrates me, is that people give up. They

think headline-writing is or someone else.

Well, i youre still reading this, and I know you are, its time to give up that silly thought.

Because the very rst chapter is going to dramatically improve your thinking.

Not your headlines. Your thinking. In exactly ten minutes, youre going to literally be able to see how your

thought process was all wonky. Wonky thought process leads to wonky headlines. Wonky headlines leads to

wonky copy. Wonky copy leads to shonky results.

But enough talk. Its time to put some structure in place.

Turn o the radio. Turn o the TV. Barricade yoursel rom outside intererence. Youll need the quiet.

Lets go.

Warm regards rom Auckland,

Sean

The struggle with headlines


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2 Near-Perfect Headlines | Psychotactics.com

Headlines are tough, only because no one bothers to explain the details. Well that situation is about to

change. By the time you nish this report, youll be able to do the ollowing:

1) Recognise when a headline has too little detail, and put in the exact detail.

2) Recognise when a headline has way too much detailand what causes the conusion.

3) How to instantly make a headline curious.

4) How to use the power o symptoms to remove the wafe rom headlines.

5) How to avoid having to slave over dozens o headlinesand get your client to write the headline instead!

And thats just Part One in this headline series.

The advice in the pages to ollow has been rigorously distilled to be as easy as possible. And i you use the

advice well, and ask lots o questions in the Cave at 5000bc.com, youll soon nd yoursel writing absolutely

superb headlines. And the superb-actor is not measured by ancy words, but by the clarity o thought, and

the attraction actor o the headlines.

So yeah, lets get this show on the road! Its time to learn how to write pretttty-darned-purrrect headlines!

Were o into headline land!

Where are we o to?


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in a mucho superior article. Instead o the article being general and vague, its now specic.

Youre either going to be writing about article writing and active strategic alliances.

Or article writing and higher-paying clients.

Or article writing and getting paid in advance.

Youre most certainly not going to write about all three (not right today, at least!)

Because as you can plainly see, theyre three completely dierent articles, going in three completely di-

erent directions. But when you have a vague headline, its almost impossible to keep the content o the

article ocused. When you have a specic headline, its darned impossible to go o track.

Whats more is that your audience is more ocused too, because the rest o your article is delivering exactly

what the headline promised. The specicity o the headline is what drew the reader in, and its the speci-

city o the rest o the article that will keep the reader reading.

And i you dont believe me, remove those measly words...

Remove the specics. Chop o the target.Then write your article.

The headline loses power.

The article weaves, then stalls.

Whats worse is that the entire article becomes so much harder to write.

And even i you were to actually complete and publish the article, your reader would not experience a

sense o clarity.

And you get that clarity with just two measly words.

The the addition o just a measly word or two, and your article is vrroooming down the road.

And hey, in the right direction too!

Summary:Your initial thought is incomplete, because its too vast. Its not easy to write about a whole topic. You have

to get more specic.

You get more specic with two simple tweaks. First you add a target. Then you add a specic. And tah, dah,

youve now claried the thought process. As a result your headline will be stronger, and your entire article

will be ocused instead o rambling all round the countryside.

Exercise: How would you make these thoughts stronger? Write at least ve headlines lling in the blanks.

1) Why ______________ Wont Buy Despite __________________





Seans Note: See? You should get ve dierent thoughts. And hence ve dierent articles. And every thoughtand

consequently and article is headed in a completely dierent direction. Now this takes us to Chapter 2. Where

we start to analyse how there could be a whole bunch o specics. And a clear target audience. And still the head-

line turns to custard. How could this be possible? Lets nd out.


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So how do you conuse a reader? Hey, its really easy. You remember what we did in the last chapter? We put in

a clear target, and then we added a specic, right? Well, twos company. Threes just bloomin chaos. Youre just

about to nd out how to systematically create chaos. So that when you do, you can chop, change and get yoursel

the headline that you really want.

Lets say I told you to go down to the supermarket. And I gave you directions.

Take the rst let, and then take a right at the th corner. Ater which you take a U-Turn at the trac lights.

But dont miss the right hand turn, which youll see right ater the roundabout.

Huh?

What just went on there, you wonder...

You see I conused you on purpose. And you knew that. But most o the time, youre not seeking to conuse

customers with your headlines. And yet, time and again, you end up writing headlines that seem to conuse

the heck out o everyone.

Whats worse is that you CAN x the headline in a fash.

I you knew what to do, that is.

So lets cut the chatter, shall we? Lets look at why most headlines are conusing. And headlines are conus-

ing, simply because we conuse the thoughts.

Huh, what do thoughts have to do with headlines?

Ok, so why were you conused when I gave you directions in the rst paragraph? Yes, there were way too

many thoughts involved. So while your brain was trying to hold onto one thought, the second thought

stomped in, quickly ollowed by a third and the ourth.

So lets look at a conusing headline shall we?

Example: Is your personal services business struggling to nd enough new clients because you are making

these classic mistakes with your best clients?

So how many thoughts did you detect in the line above? Lets see.Thought 1: Struggling to nd enough new clients.

Thought 2: Making classic mistakes with your clients.

Aaaaaaaaaaaaaaaargh!

Now lets separate these thoughts and rewrite them

Headline 1: Are you struggling to nd new consulting clients?

Headline 2: Are you making these classic mistakes with your clients?

But, but, but you say...

Because what Ive eectively done is treated the concept as two headlines, when in act the writer wanted

to write one headlineand convey the exact thoughts above. So how do we use both thoughts without los-

ing the gist o the concept? Why, thats easy. You dont write it all in one headline.

Thats the biggest reason why you have sub-headlines.

Ill say it again. Thats why you have sub-headlines. So yeah, i youre that peachy keen to get the very same

thought in the headline you just go choppity chop, and split the headline down the center!

And heres what youll get:

Are you struggling to nd new consulting clients?

(How to avoid making these classic mistakes when prospecting)

Conusion conounded!


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See what just happened above?

We took two mangled thoughts, and separated them. We bathed them, reshened the thoughts up a bit, and

re-presented it without any conusion. Conusion that begins once you start exceeding 14-16 words. Or to

put it another way, your headlines shouldnt exceed 14-16 words.

Come to think o it, none o your lines should exceed 14 words.

Why? Because a line represents a thought. And when you write a line that exceeds 14 words, guess what

happens? Yes, another thought sneaks in through the cracks. Beore you know it, a couple or even a trio o

thoughts have taken residence. And then your brain eels like a grocery list you cant remember.

Imagine having a page, ull o grocery lists you cant remember

Youre trying to get an idea across, but your client reading the inormation is inundated with multiple

thoughts. And instantly, their brain starts going into shut-down mode. This o course, is the last thing you

want.

And we havent even taken the visual aspect into consideration

We are visual creatures. When we see too much, our brain presses the exit, exit button and wants to get out

in a massive hurry.The longer, denser, and more clumped your headlines, lines, and paragraphs turn out to

be, the less its going to get read.

Dont get me wrong. Im not suggesting that you write less. What Im suggesting is that you do the ollowing.

a) Keep your headlines (and lines) ocused on one thought.

b) Keep your lines visually short. It helps readability.

c) Keep adequate spacing between your paragraphs to avoid overload.

This simple act o brevity causes your reader to ocus on what you really want to tell them.

Dont get intimidated with length or lack o length o your headline.

Concentrate on the power o the thought.

Um...one, one thought will do just ne!

Exercise: You can write uncomplicated thoughts i you want to. In act you do it every single day. Want

proo? I youre a member o 5000bc.com, login and then go to the Cave. Youll nd it at: http://

www.5000bc.com/component/option,com_sm/Itemid,90/board,2.0 (Yes, this link is live) and youll nd

something really, really interesting. The headline to almost every single post seems to be so ocused. So sin-

gle minded. So un-cluttered. So hey, we can do this or posts. So why can t we do this when we write a sales

page, or write an article? We can. Its just a matter o knowing what youre doing wrong, and then xing it.

Seans note: Thoughts are important. In the rst chapter, we realised that the topic was way too vast, and the

specics just didnt seem to exist. Well in this chapter, you see quite the opposite. The topic is not that vast, but

there are so many thoughts that not only are you, the writer conused, but the reader is totally conused. And

there you have it. You can have too little. You can have too much. It can be too vast without specics. It can be

so specic that its conusion conounded.

Ok, so weve dealt with thoughts. But are there other components to headlines? You bet there are. For instance,

theres the actor o curiosity. And curiosity is one o a headlines greatest ally. So how do we make a headline

super-curious in a millisecond?


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Will it? Wont it? Thats the power o curiosity. And once youve mastered (or even played around with the

earlier two concepts) youll now be ready to tweak your headlines just a tiny bit. And yes, mon ami, that

tiny bit will send those curiosity levels sky-high. And youre probably wondering i this curiosity is possible

without having to remodel your brain. Yes, it is. And I know that millisecond is up, so lets get down to the

meat o curiosityand how you can make your headlines a lot more curious.

Headline-writing or articles is like witchcrat.

You have to know the spells, and chant beore you can create awesome headlines, right?

Nah!

What you really need is a actor o new. And knew.

So what do I mean by new and knew?

New is kinda obvious. I you have something new in the headline, then the reader is instantly interested.

The curiosity trigger is launched, and the reader wants to know whats next.

But i your entire headline had a actor o new youd cause anxiety, not curiosity.

And lets look at a ew examples to see what I mean. Lets go back into the last century to the year, 1999. And

being 1999, youve heard nothing about the iPod. Or podcasts. Or RSS.

And your headline read: How to create RSS podcasts with the iPod.

Aha, its all new inormation, i youre still stuck in 1999, right?

So why did it cause your brain to go waka-waka?

Because its all new. And running into all new, is like running into an InDesign Toolbar with ve-hundred

palettes. Or a strange city where you dont quite know your way round.

Notice what I just did?

I put two scenarios in ront o you:1) InDesign Tool Bar with ve-hundred palettes.

2) A strange city where you dont know your way around.

And i you know InDesign, youll have coasted through both the analogies in a ew seconds. But even i

you didnt know what the heck InDesign or palettes are, the second example o the strange city would be

something you could quite easily relate to.

The concept o the strange city is the actor o knew. And knew is something you know.

While new is something thats kinda unknown.

So how do we use this magic spell or article headlines?

We mix the new and the knew. Throw a bat wing or two. And some shitake mushrooms. Et Voil, we have

a bunch o headlines that looketh like this:

1) Why the Yes-Yes Factor Help You Raise Prices.

2) Is There Too Much Sugar In Your Testimonials?

3) The Critical Importance o Sandwiching Your Articles.

4) How Segues Reduce Friction in Sales.

5) Why Consumption is More Important Than Attraction and Conversion.

You noticed, didnt you?

There were new elements in the copy. And there were knew elements. Some things you recognised right

away. And others that did drive you to curiosity. The actor o new attracted you, but equally important,

the knew signalled what topic was being covered.

The power o knew-new


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So you can clearly see that the ve topics are about:

1) Raising Prices.

2) Testimonials.

3) Something to do with Article-Writing.

4) Reducing Friction in Sales.

5) Something thats more important than Attraction and Conversion.

When the new and the knew mix, they create dynamite

Too much new and the headline is intimidating as hell.

Too much knew and a yawn, and a siesta come to mind.

But the question will no doubt arise: Do you need to write every headline with new and knew?

And the answer is no. This article isnt a ormula or every article headline. There are other ways to get curi-

osity. And a smart way to write article headlines is to mix and match.

Headlines with a How To actor do really well.

Headlines with questions do really well.

But headlines with new and knew have a certain magic, and cast a spell.

But use the spell sparingly, ok!

Exercise: Take any headline youve written. Drop in a new. Drop in a knew. Stir well.

Seans note: So whod think curiosity was that simple, eh? Well as you can see, it is. Youve gone rom too ew

thoughts in a headline, to too many and then weve tweaked those thoughts to intensiy the curiosity. And hey,

youve done quite well, and you havent yet broken into a sweat. Well, we may have done all o the above, but

there may still be some wafe in your headline. Wafe? Yes, wafe.


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You may believe youre being specic, but in reality, youre just using jargon. And its jargon you think your

audience can understand, but in reality they cant.

Headline writing is an art, right? No its not. But you cant have wafe.

So how would you dene wafy-headlines? Wafy headlines have terms like this:

Does your oce have workplace-stress?

So whats wafy about that headline? Well or one, whats the meaning o stress? The word stress doesnt

trigger o any specics in my brain. Intellectually, I can work out what stress means, but i you get specic,

then I know EXACTLY what you mean.

So lets say you deal with workplace stress.

What does workplace stress mean?

Does it mean that people are screaming at each other?

Does it mean that everyone seems to send BCCs on every email and cover-their-you-know-whats?

Does it mean that the sta seem to take too many days o or no apparent reason?

Stress is like crime. What is crime?

Is it murder, or arson, or rape, or burglary? I youre not specic, and you said the crime rate is going up inthe neighbourhood, then I understand that the crime rate is going up.

But i you said arson was a problem, then Id make sure I have sprinklers and re extinguishers.

I you said burglary then Id have a burglar alarm installed. I you said murder then Id probably leave the

neighbourhood.

O course, each o the examples are just an example, but understand whats happening.

Each situation is bringing up a dierent response. And so it is with stress.I you say stress, you get a re-

sponse thats general. And non-specic.

But i you say something specic, then it makes a world o a dierence.

What you really want to get across to me is the symptom. Something I can really measure.

So people in the cancer business dont say cancer.

They rst isolate the cancer. For instance, skin cancer.

Then they literally talk about moles. And how to inspect moles.

People can intellectually process the word cancer, but they can see a mole and how it changes.

I can understand a mole. I can see how it relates to cancer.And I can either act or it, or ignore it, depending

on my/or the doctors diagnosis.

But writers who dont understand this concept o wafe, continue to wafe.

They use words like stress, or cancer, or pain, or crime or whatever. Which I can understand, but can t

act on. And the action, aha, thats what you want rom the customer.

So how do you cut the wafe?

You simply ask: But what does it mean?

Workplace stress: What does it mean?

And when you get the answer, ask, what does that mean? And then what does that mean?

And you can use the what does it mean concept several times, till you get to the specics.

Just because youve been writing copy or a while doesnt mean that youre getting the wafe out o your

Wafe-ree headlines


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headlines. Its only when you specically drive home the what does it mean? or EVERY headline, do you

get headlines that get customers to react, and act.

Wafes are or breakast. Keep them out o headlines :)

Exercise: Look at your headlines. Yup, go and audit them. Do they have words like stress? Now, now, we

dont need wafe. Go right down to the symptom. And youll nd that customers respond to a headline

with a clear symptom a whole lot better.

So yeah, thoughts, more thoughts, less thoughts, knew-new, and and yet theres still trouble in paradise. Because

when you slide over rom writing headlines or articles, to writing headlines or sales letters, the dynamics change

a bit. How they change would take a mini-workshop, but what you do need to know is that theres a distinct

dierence between writing headlines or articles vs. sales letters. And its when writing sales letters that we end

up trying to write tons and tons o headlines. In the hope that one o those headlines will work. Well lets do the

sliding across and take a look at how a sales letter headline (and this headline can be used or websites, or direct

mail or brochures) work. Or rather why its such a %$^#$^$%^%$ chore to write headlines or salesletters.

Lets continue and do some more spelunking in the world o headlines. Spelunking, did I say? Well not really.

Headlines hate dark places. They love spotlights. Ok, so then lets give our headlines the light they deserve.

Lets move over to


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One headline may work ty times better than the next. But how do you actually know which headline is re-

ally going to work? Shouldnt you be testing? Oh golly, you should be testing, but what i you had just one shot

at sending out a salesletter? How could you make that shot really count? Lets nd why most copywriters goo

up, and goo up consistently.

Ask any copywriter how many headlines they write or a single sales letter or ad, and theyll come up with a

anciul number.

Something like 75 headlines.

Or 150 headlines.

Or worse, 200 headlines.

So pray, why would you need to write 200 headlines?

Ill tell you why. You need to write 200 headlines, because you

dont have a clue who your audience really is. Ooh, did I say audience? I didnt mean to say audience. Be-

cause when you start to think o your customer as an audience, youve already mucked up your headline

writing.

Because the concept o target audience is a mythAnd yet, every single day a discussion between copywriters and clients goes like this:

The writer (stupidly) asks, Whos your target audience?And the client (stupidly) says: Mothers who juggle

home with a growing business.

And then (stupidly),they go about merrily writing headlines or young mothers who juggle home with a

growing business. And this exercise seems perectly logical, until you start to slice and dice that so-called

audience.

Are we talking about Lisa?

Are we talking about Aditi?

Are we talking about Gulnar?

Are we talking about Katie?

Are we talking about Britney?

Because Britney (as in Britney Spears) is indeed juggling home with a growing (or shall we say, dwindling)

business. And so is Lisa. And so is Aditi. Not to speak o Gulnar or Katie.

And when writing that headline theyd all be clumped together

Which o course, is a mistake. Because while they orm a tidy demographic o young mothers juggling

homes with a growing business, theyre not at all alike.

They dont exactly have the same problems, and most certainly dont have the same priorities. And yet,

like dumbos, were o to write a headline that encompasses the lot. Were writing or 200 mothers. Is it any

wonder we have to write 200 headlines?

Ok, so how do we get to writing a single headline?We dump the target audience concept, thats or sure. And we look at target prole instead. So instead o

Lisa, Aditi, and yada, yada, we look at one person. Like Katie.

So instead o looking at every single mother whod wander into that category, wed look at just one. And

wed see whats important to her. What does she want rom lie? What does she want rom her business? And

when we start to look at this one person, the ogginess goes away.

Because weve stopped looking at this ctional audience o nameless, aceless people, and are now con-

centrating on one person.

200 headlines, anyone?


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A person we know.

A person we can talk to.

A person we can relate to.

And more importantly, a person who can shoot down our headline in a millisecond.

Because we could go to Katie and ask her:

Would Katie take a 20% cut in prots to spend 20% more time with the kids?

Would Katie not tolerate any cut in prot, and still want to spend 20% more with the kids?

Would Katie be quite happy to concentrate on her growing business and grow it by 20%, or even 50%, knowing it

will be better or the kids later on.

Aha, now we arent tramping around 200 headlines are we?

Because Katie would tell us. Shed tell us what she really wants. And then shed go so ar as to tell us what

her specic problems are. And instead o sitting in our nice, uzzy headline brain, wed actually be talking to

a real person, with real issues, that a million Katies would respond to.

A million Katies?

Yup, uno million! Writing a headline just or Katie seems like marketing suicide, but actually its quite the

opposite. Because a million mothers with the very same problem will look at your headline and say, Thatsme! This is exactly the service I wanted.

Weird, huh?

You write or one, but gain the attention o squillions o Katies. Because while the problem may be univer-

sal, the terminology that Katie uses will hit the hot buttons o um, squillions o mothers just like her. And

when they see thatspecic product or service, theyll instantly realise the specic product or service is just

what they wanted.

But did you notice I said specic product or service?

Dont make the silly mistake o building your entire business around one person. You can only build ONE

specic service or product around that person. Why?

Because lets assume we took Katie into consideration. Lets assume she chose to spend 20% more timewith her darlings, and was quite happy to take the 20% pay cut, as long as the business stayed steady.

Well, the Katie o the year 2007, isnt the Katie o 2008. And neither is she going to be the Katie o 2009. And

we see this with Steve Jobs, CEO o Apple Computers as well. I you gave Steve an iPod in the year 2002, hed

want a completely dierent iPod in the year 2005, and quite a dierent one in 2007.

In eect, Steve Jobs isnt Steve Jobs

Katie isnt Katie. And your customer is not the same customer, year ater year, ater year. Which means you

need to sit down with every one o your products. Every one o your services. And allocate specic target

proles. And these target proles should be real, live people.

I youre writing or Aditi, you should know Aditi. I youre writing or Gulnar, Gulnar better be around. I

youre creating a product or service or Steve, youd better be getting Steves input.

And then you wont need 200 headlines

Or 75 headlines. Or whatever. Because Katie will tell you exactly what her problem is, and how you can

solve it. And that my riend, is the only headline youre ever going to need.

Exercise: When youre writing your next ad, brochure or salesletter, pick a person. A real person. Not just

any person whos a gment o your imagination. A person who can sit in the room with you and eat chow-

mein o your dinner table. Thats the clarity you need. And thats the person you need to talk to or a ew

hours. Because theyll literally write your headline or you, when they speak.


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And that brings us to the end o Part One o the Core o Headline Writing. Youll get some more pretty darned soon.

Aha, whats pretty darned soon? Specics, eh? Well, youll get the next installment in two weeks time. So go ahead

and implement this inormation into your headlines. And come back in two weeks or more.

So lets summarise: What did we cover?

1) We started out with the classic vague topic, which makes your headlines weak. Headlines like: The prob-lem with article writing. Well, thats too big a topic to cover. I youre going to cover a topic, youre going to

need to add a target + specic, so that you make your headline ar more niche, yet ar more eective.

2) We then stepped into gooey conusion. Where there were several thoughts in one headline. And we saw

thats where sub-headlines could come to the rescue. But rst we had to rescue the headline rom the man-

gled mess o two or three thoughts. We needed to get one thought across. And when we did separate the

thoughts, we got headlines that were clear, clean and really eective.

3) Having cleared up the headline thought-stu, we decided to ne tune the headline, and sharpen the

curiosity actor. And we saw that headlines with a new-knew actor instantly got the attention o the reader.

And it did so because the new pulled the reader in, while the knew gave the reader a context.

4) We then headed right through wafe. Whats wafe? Whats stress? Whats chaos? We think were actuallygetting across to a customer, when in act were not. Words without symptoms mean nothing. So instead o

writing: Do you suer rom stress,you should be writing: Do you have sleepless nights and wake up tired?Now

thats a symptom. And thats what works or me as a reader.

5) And nally we crossed over to a classic sales letter headline situation. And saw that the problem lay not

with the writing o the headline, but the lack o understanding o your target prole. This target prole isnt

some weird audience, or some gment o your imagination. Its a real person. Ask that person real ques-

tions, and get real answers. Those real answers become the headline or your sales letter. And thats what

makes the headline really powerul.

Ok enough blah, blah. Time or you to polish your headlines.

Send me an email, about what you did with this report. Or send me your questions. Any questions. Who

knows I may even give you a bonus! Send your email and your questions to [email protected] andexpect a response. :)

P.S. You may also want to consider (and I strongly recommend this), going to

http://www.psychotactics.com/marketing-strategyand subscribing. Your will understand in a compre-

hensive manner why most people dont get marketing right. And why marketing is such a bloomin pain.

When you understand how simple concepts work, it makes a world o a dierence to what you doand

more importantly, how you do it!

Summary


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Is it really hard to create saleable inormation products?

What i you dont consider yoursel a writer? Can you still create

an inormation product that sells? And can that inormation

product then help you get increased revenue and time? The an-

swer lies in your ability to believe in yoursel. Most o the clientsI deal with dont believe they can create an ino-product. And

then having created a single ino-product believe that theyve

put all they know into that product. And that they have nothing

else to give.

And rom experience we know that those who ollow this course,

and what it teaches, can create not one, but tens, even hundreds

o ino-products. Which o course leads to another problem?

How do you get customers to buy? How do you create a distribu-

tion channel? How you do all o this without the hype and the

hoopla. How?

Find out at: http://www.psychotactics.com/homestudy-courses

Theres one big problem with a website.

And that problem is that a website is invisible among thou-

sands and squillions o other websites. So is it then possible to

somehow have a strategy. A strategy that doesnt depend on

tens o thousands o prospects. A strategy that doesnt depend

on tons o advertising and all those joint ventures? And is it

possible to make your website so powerul that it has ollowers?

That its not a bunch o bytes online, but actually a place where

customers congregate. Sounds crazy doesnt it? Well, nd out

or yoursel the dierence between just having a website, and

having a website strategy that makes your business robust;makes your clients happy, and makes you a more prosperous,

and ar more relaxed business owner. Find out at:

http://www.psychotactics.com/homestudy-courses

Why Article Writing Creates Expertise

Every business has not one, but about ve hundred competi-

tors. And no matter how unique your business is today, you will

have competition lurking just around the corner. This leads us

to a dilemma. How you separate yoursel rom the herd? How

do you get customers to come to you, instead o you always

having to pitch to them?

The key is the ability to get a message across to your audi-

ence in a manner thats non-threatening, educational, and

entertaining at the same time. And lets ace it, youre probably

intimidated that youre never going to be able to do that ever.

Because every time youve sat down to write, its been one heck

o a struggle. You know that article-writing is crucial, but youve

tried it, and its been rustrating and demoralising. And you

dont know o a way out. Well...hint, hint (Go on take the hint

and click). And judge or yoursel.

http://www.psychotactics.com/homestudy-courses

Other Resources


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To get ree and useul inormation on how attraction, conversion and con-sumption works, go to http://www.psychotactics.com/marketing-strategy or

click on the Psychotactics logo below


19/19

PO Box 36461, Northcote, Auckland, New Zealand

Tel: 64 9 449 0009

Email: [email protected]

I you nd anything that bugs you, please click on the

bug above to send me an email. Nothing is too small

or too big. And i I can, Ill be sure to x it.

[email protected]

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