design : headlines
DESCRIPTION
DESIGN : headlines. Designing Process. Kicker . ONE line of secondary above primary. WILD WASHOUT. Homecoming fans experience. Crowning Moment. Even rain can’t spoil Homecoming’s. Designing Process. Wicket pattern 2 or more lines of secondary above primary. - PowerPoint PPT PresentationTRANSCRIPT
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DESIGN: headlines
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Designing Process• Kicker
WILD WASHOUTHomecoming fans experience
ONE line of secondary above primary
Crowning MomentEven rain can’t spoil Homecoming’s
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Designing Process
• Wicket pattern 2 or more lines of secondary above primary
Players, band, fans abandon the field, head for cover,
Take a Reign Check
![Page 4: DESIGN : headlines](https://reader035.vdocuments.mx/reader035/viewer/2022062520/5681615a550346895dd0e539/html5/thumbnails/4.jpg)
Designing Process
• Hammer pattern ONE or more lines of secondary headline below primary headline
Get a Reign Check Half-time homecoming ceremony washes out
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Designing Process• Tripod pattern 2 or more lines of secondary beside line(s) of primary
“When I realized the storm would probably cancel the game, I was depressed.” junior Jonah Martin
Thunder, lightning cause Homecoming BASHCRASHBASHCRASH
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Oveido HS
![Page 7: DESIGN : headlines](https://reader035.vdocuments.mx/reader035/viewer/2022062520/5681615a550346895dd0e539/html5/thumbnails/7.jpg)
Tripod + Hammer patternTWO lines of secondary set to the right of primary + ONE or more lines of secondary headline below primary headline
Celebrated Living magazine
Infinite Variations
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Elle magazine
LABEL PRIMARY HEADLINE(stacked)
SECONDARYHEADLINE(stacked)
REVIEW
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Headline PlacementHeadlines are placed above or to the left of copy
tease the readerto offer an overview of content
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McKinney HS
![Page 11: DESIGN : headlines](https://reader035.vdocuments.mx/reader035/viewer/2022062520/5681615a550346895dd0e539/html5/thumbnails/11.jpg)
Headline PlacementWhen NOT placed above or to the left of copy
some other graphic or typographical device is used to draw reader to beginning of copy
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Legacy HS
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Headlines as Visual Entry Points
The scan reader returns to a spread 5-7 timesUse headlines to direct readers to small bites
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Trinity HS
![Page 15: DESIGN : headlines](https://reader035.vdocuments.mx/reader035/viewer/2022062520/5681615a550346895dd0e539/html5/thumbnails/15.jpg)
TrendsNegative Leading
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Vogue magazine
![Page 17: DESIGN : headlines](https://reader035.vdocuments.mx/reader035/viewer/2022062520/5681615a550346895dd0e539/html5/thumbnails/17.jpg)
O magazine
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Tucker Creek MS
![Page 19: DESIGN : headlines](https://reader035.vdocuments.mx/reader035/viewer/2022062520/5681615a550346895dd0e539/html5/thumbnails/19.jpg)
TrendsHandwritten look
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EVERYDAYwith Rachael Ray magazine
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Bellaire HS
![Page 22: DESIGN : headlines](https://reader035.vdocuments.mx/reader035/viewer/2022062520/5681615a550346895dd0e539/html5/thumbnails/22.jpg)
TrendsHeadlines in color
![Page 23: DESIGN : headlines](https://reader035.vdocuments.mx/reader035/viewer/2022062520/5681615a550346895dd0e539/html5/thumbnails/23.jpg)
Allure magazine
![Page 24: DESIGN : headlines](https://reader035.vdocuments.mx/reader035/viewer/2022062520/5681615a550346895dd0e539/html5/thumbnails/24.jpg)
Oviedo HS
![Page 25: DESIGN : headlines](https://reader035.vdocuments.mx/reader035/viewer/2022062520/5681615a550346895dd0e539/html5/thumbnails/25.jpg)
Details magazine
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Trendswe haven’t seen in yearbooks
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Details magazine
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Details magazine
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ASSIGNMENT:Collect headline examples from magazines to expand design possibilities
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This PowerPoint presentation was created by Balfour Yearbooks, Dallas, Texas, for educational purposes only. It is unlawful to remove or alter the Balfour logo without the permission of Balfour Yearbooks’ Marketing Department. For more information, contact Judi Coolidge, Education Specialist at [email protected].