typography primary headlines secondary headlines

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TYPOGRAPHY COLORS ICONOGRAPHIC STYLE PATTERN PHOTOGRAPHY PRIMARY HEADLINES KLAVIKA SECONDARY HEADLINES VITESSE BODY COPY: ELENA. Egerit, ortempl iustantia propone mis. Evideris hachucte num paremei forum us, quam te, acchus, dem atimum at. Aperoporbi it. To mentem st crum perio, se redieni hiliis po BODY COPY: PROXIMA NOVA. Egerit, ortempl iustantia propone mis. Evideris hachucte num paremei forum us, quam te, acchus, dem atimum at. Aperoporbi it. To mentem st crum perio, se redieni hiliis po COLLEGE SIGNATURE Updated OCT 2020 UNIVERSITY SIGNATURE

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Page 1: TYPOGRAPHY PRIMARY HEADLINES SECONDARY HEADLINES

TYPOGRAPHY

COLORS

ICONOGRAPHIC STYLE

PATTERN

PHOTOGRAPHY

PRIMARY HEADLINES KLAVIKA

SECONDARY HEADLINES KLAVIKA LIGHT CONDENSED VITESSE

BODY COPY: ELENA. Egerit, ortempl iustantia propone mis. Evideris hachucte num paremei forum us, quam te, acchus, dem atimum at. Aperoporbi it. To mentem st crum perio, se redieni hiliis po

BODY COPY: PROXIMA NOVA. Egerit, ortempl iustantia propone mis. Evideris hachucte num paremei forum us, quam te, acchus, dem atimum at. Aperoporbi it. To mentem st crum perio, se redieni hiliis po

TYPOGRAPHY

PRIMARY LOGO SECONDARY LOGO COLORS

ILLUSTRATION

PATTERN | TEXTURE

PHOTOGRAPHY

PRIMARY HEADLINES KLAVIKA

SECONDARY HEADLINES KLAVIKA LIGHT CONDENSED VITESSE

BRAND FONT VITESSE BRAND FONT KLAVIKA BRAND FONT PROXIMA NOVA

BODY COPY: ELENA. Egerit, ortempl iustantia propone mis. Evideris hachucte num paremei forum us, quam te, acchus, dem atimum at. Aperoporbi it. To mentem st crum perio, se redieni hiliis po

BODY COPY: PROXIMA NOVA. Egerit, ortempl iustantia propone mis. Evideris hachucte num paremei forum us, quam te, acchus, dem atimum at. Aperoporbi it. To mentem st crum perio, se redieni hiliis po

C: 98M: 18Y: 94K: 61

R: 30G: 77B: 43

C: 21M: 0Y: 89K: 0

R: 208G: 219B: 66

C: 0M: 85Y: 98K: 20

R: 170G: 72B: 46

C: 57M: 0Y: 36K: 0

R: 133G: 186B: 175

C: 97M: 21Y: 33K: 73

R: 0G: 62B: 70

C: 0M: 52Y: 100K: 0

R: 225G: 150 B: 62

C:10 M: 5 Y: 49 K: 6 R: 215 G: 211 B: 146

C:10 M: 5 Y: 49 K: 6 R: 215 G: 211 B: 146

TYPOGRAPHY

PRIMARY LOGO SECONDARY LOGO COLORS

ILLUSTRATION

PATTERN | TEXTURE

WORD MARK

PHOTOGRAPHY

PRIMARY HEADLINES KLAVIKA

SECONDARY HEADLINES KLAVIKA LIGHT CONDENSED VITESSE

BRAND FONT VITESSE BRAND FONT KLAVIKA BRAND FONT PROXIMA NOVA

BODY COPY: ELENA. Egerit, ortempl iustantia propone mis. Evideris hachucte num paremei forum us, quam te, acchus, dem atimum at. Aperoporbi it. To mentem st crum perio, se redieni hiliis po

BODY COPY: PROXIMA NOVA. Egerit, ortempl iustantia propone mis. Evideris hachucte num paremei forum us, quam te, acchus, dem atimum at. Aperoporbi it. To mentem st crum perio, se redieni hiliis po

C: 98M: 18Y: 94K: 61

R: 30G: 77B: 43

C: 21M: 0Y: 89K: 0

R: 208G: 219B: 66

C: 0M: 85Y: 98K: 20

R: 170G: 72B: 46

C: 57M: 0Y: 36K: 0

R: 133G: 186B: 175

C: 97M: 21Y: 33K: 73

R: 0G: 62B: 70

C: 0M: 52Y: 100K: 0

R: 225G: 150 B: 62

C:10 M: 5 Y: 49 K: 6 R: 215 G: 211 B: 146

C:10 M: 5 Y: 49 K: 6 R: 215 G: 211 B: 146

TYPOGRAPHY

PRIMARY LOGO SECONDARY LOGO COLORS

ILLUSTRATION

WORD MARK

PATTERN | TEXTUREPHOTOGRAPHY

PRIMARY HEADLINES KLAVIKA

SECONDARY HEADLINES VITESSE

BRAND FONT VITESSE BRAND FONT KLAVIKA BRAND FONT PROXIMA NOVA

BODY COPY: PROXIMA NOVA. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam eosse sam conseque conem repuda pori nim imi, torere aut essintur sequossim ad ut liquam. Tem ius si unt. Ut quo magnam.

BODY COPY: ELENA. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam eosse sam conseque conem repuda pori nim imi, torere aut essintur sequossim ad ut liquam. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam.

C: 79

M: 0

Y: 100

K: 75

C: 0 M: 5 Y: 50 K: 25

C: 24

M: 0

Y: 100

K: 0

C: 17

M: 86

Y: 99

K: 6

C: 0

M: 48

Y: 90

K: 0

C: 59

M: 5

Y: 36

K: 0

C: 97

M: 21

Y: 33

K: 73

PMS 357

PMS 616

PMS 584 PMS 616 PMS 616 PMS 616 PMS 616

PMS 616 (20%)

PMS 357

PMS 616

PMS 584 PMS 616 PMS 616 PMS 616 PMS 616

PMS 616 (20%)

COLLEGE SIGNATURE

Updated OCT 2020

UNIVERSITY SIGNATURE

Page 2: TYPOGRAPHY PRIMARY HEADLINES SECONDARY HEADLINES

COLOR BREAKDOWN

PRIMARY COLORS - CSU GREEN AND GOLD

ACCENT COLORS

Accent colors are unique to the College of Health and Human Sciences. They are to be used sparingly to provide visual interest in various design applications.

PMS 584

C: 21M: 0Y: 89K: 0

R: 208G: 219B: 66#D5DE53

PMS 357

C: 92M: 18Y: 94K: 61

PMS 2745 CP

R: 30G: 77B: 43#1E4D2B

PMS 7599

C: 0M: 85Y: 98K: 20

R: 170G: 72B: 46#AB4224

PMS 316

C: 97M: 21Y: 33K: 73

R: 0G: 62B: 70#003D46

PMS 138

C: 0M: 52Y: 100K: 0

R: 225G: 150B: 62#DF8E2E

PMS 570

C: 57M: 0Y: 36K: 0

=

R: 133G: 186B: 175#8AC4B3

PMS 617

C: 11M: 6Y: 64K: 13

PMS 2745 CP

R: 200G: 195B: 114#C8C372