PEOPLE, PLACES AND PARkINGA one day event which will examine how parking services can influence and enhance our towns and cities

Town Centres have come under the spotlight from the Coalition government in recent times, during which parking – or, rather, the lack, high cost or poor management of - has often been cited as a major contributory factor for failing towns and cities.

There is no doubt that parking is a key issue for all communities. Getting it right is not just about minimising conflict it is also about improving quality of life and better public realm provision.

Focus should be less on proving or disproving whether parking is a significant contributory factor to economic decline and more about whether it is fulfilling its potential as a major influencer in attracting people to a town or city. The more accessible, vibrant and well thought out towns will most certainly win the race for footfall every time. Ensuring due consideration is given to how people are going to get to their destination, and the experience they will have when they arrive, is something the parking profession has the power to ensure is done well.

This BPA conference, in partnership with the ATCM, presents an upbeat day looking at examples of joined up thinking, innovation, excellence and case studies from places that are improving parking management to help turn their fortunes around.

Annual Conference - Thursday 27th September 2012Kensington and Chelsea Conference Centre, London Time: 09:30-17:00

Thanks to our Event Partner

Kindly sponsored by

The PROGRAMME08:30 Registration and Exhibition Opens

09:30 Conference Opens

Welcome and opening address from BPA President Anjna Patel

09:35 Keynote Speech

Speaker TBC

09:50 Setting the scene for the day

Town Centres Overviewhilary Paxman, Local Growth and Regeneration Strategy, Department for Communities and Local Government

Why properly managed parking is vital for our town centresKaty Spain – Ceredigion County Borough Council

Today’s conferencePatrick Troy, CeO, BPA

10:30 Master Classes Session 1

Class 1a - The parking charges debateCharging strategies John Siraut – Sinclair Knight Merz

This session will explore the rationale behind parking charges, why charge, how much should we charge, what impact does charging have on retail spend and the success of our town centres, what happens when you change parking charges, how much are people prepared to pay to park? every town centre is different but there is often a tension between parking and town centre managers over parking strategies that need to be addressed to create a successful town centre while still generating much needed revenue for town halls.

Case Study – Making Parking Free Clare Turner – Blackburn Borough Council

Blackburn with Darwen Borough Council has recently implemented a 9 month trial for free parking in all its car parks on Saturday in Blackburn Town Centre to great acclaim by government ministers. This is topical at a time when the government has recently responded to Mary Portas on her recommendations as to how they and councils can support the high Street with parking highlighted as a key issue.

Research carried out across town centre retailers in Blackburn overwhelmingly highlighted the cost of parking as the top concern for businesses. The council’ s Town Centres First planning policy has resulted in successfully challenging further out of town and large scale competitive retail development in the surrounding area. however, in this challenging and sustained period of economic difficulty, their focus has also turned towards supporting existing businesses in the centre and encouraging new investment. This session will explore how parking policy can be an important tool in delivering the wider objective of helping our high streets become more sustainable, particularly outside the larger cities.

Class 1b - Accessible TownsMaking town centres accessible for all

Travel Planning - ACT Travelwise – Geoff Gardner

The presentation will examine the part that behaviour plays in travel choices and look at the elements that need to be considered when marketing travel behaviour change.

Special considerations for Historic places - Ian Poole, historic Towns Forum executive

How Technology is making towns more Accessible - Robin Bevan, CeO, Paybyphone

Class 1c - Residential ParkingThe right number of the right spaces in the right places – Residential Parking in a more enlightened age - Bob White, Development Planning Manager, Kent County Council The issues surrounding parking provision, and the inadequacies of it, can inflame an entire community. The joint CIhT/Ihe Residential guidance note sets out advice and recommendations to help ease parking problems in residential areas.

Government policy has now placed an emphasis on local decisions, and has seen a shift in the attitude towards parking provision. With this changing landscape, it has become apparent that a fresh approach is needed for advising and informing planners, highway engineers and developers.

Bob White’s presentation considers the background to what has become a real problem to many people, and looks at how we can use the Government’s call to tackle ‘design mediocrity’ to support the objective of getting the right number of the right spaces in the right places.

Case study on Borough of Poole’s residential parking/town centre residential development plans - Lee Smith, Senior Development Management Officer (Transportation), Borough of Poole

In July 2011 the Borough of Poole introduced a new parking guidelines document for new development in the borough. The document was based on a Dorset wide study of residential car ownership levels. The presentation will look at how Poole’s new parking guidelines impact on development in the Town Centre, what the wider study discovered about residential car ownership levels in the Town Centre and how we square the need to provide Town Centre parking for both residents and businesses.

Class 1d - Sustainable TownsThe Future of the High Street – Where Does Parking Fit In? - John Dales, Urban Initiatives

The Portas Review recommendation that high streets need more and cheaper parking was a sad reflection of the fact that local retailers rarely campaign for improvements to travel by any other mode than car. While the evidence for the high street till-ringing powers of parking is little more than human instinct, and the importance of travel by other modes routinely ignored by retailers and politicians alike, challenging the pro-parking lobby is to imply that traders don’t know their customers very well and that elected decision-makers don’t know what they’re talking about.

This presentation will explain some of the logical disconnects in the more-parking-must-be-better position, place in the hands of practitioners actual evidence about the role of different forms transport in underpinning high street retail vitality, and also help to broaden the debate concerning the most important ways in which local high streets will need to change if they are to continue to perform a valuable role for the communities at which they are, and will remain, the heart.

Small Towns of the Future not the Past - Dr Gordon Morris, Director & Alison eardley, Policy Manager - Action for Market Towns/Small Towns of Tomorrow

England’s small and country towns are home to 11 million people, which is more than one-fifth of the total population. These 1600 settlements are extremely diverse – some are poor, some are rich, some are inland, some by the sea, many are industrial or post-industrial – and they are the most rapidly growing places in england expanding twice as fast as our larger towns and cities. This diversity has made it difficult for policy makers in the past fully to grasp and act upon the wider significance of these towns, their social and economic differences and the contributions they make to policy concerns such as public transport, housing and climate change.

This presentation will explore the role of small towns within the rural settlement system looking at how these places can contribute to a locality and work as small communities. It will touch on the changing nature of small towns as we move into the future, and the issues that policy makers need to bear in mind in deciding how best to support them in order to equip them for the challenges ahead.

11.45 Tea/Coffee and opportunity to visit the exhibition stands and network

The PROGRAMME12:15 Master Classes Session 2

Class 2a - Town TeamworkOxford Case Study - Gordon Reid, Oxford City Council

Margate Case Study - Robin Vaughan-Lyons, Margate Town Team Chairman

Class 2b - Innovation/Technology Focus 1Parking coupons on your smartphone: MoLo Rewards’ Reading initiative - Guy Douglas, ATCM/Molo Rewards

Our presentation will cover the structure of the contactless technology application recently piloted in Reading, and explain the prospect of consumers gathering parking coupons on the phones as they shop, and redeeming them via their phones upon exit from the parking facility.

The Future of Contactless Payments - Colin McSkeane, Barclaycard

This presentation will focus on the speed of change in the payments market and innovations in NFC, mobiles, wallets, and how these will influence the future of payments in traditional retail and transit.

How ePermits are Changing the way Councils and Private Operators Offer Parking - harry Clarke, Cobalt Telephone Technologies

With internet purchasing now a mainstream activity for the majority of the population, Council and Private Operator parking departments across the UK are starting to realise the benefits of providing purchasing of parking services online.

As well as offering time and monetary savings, and an enhanced customer experience, the flexibility of ePermits allows local authorities and private parking operators to strategically direct parking towards particular groups of customers, thereby influencing parking operations and usage within their jurisdiction.

Using case studies of local authorities and private operators that have introduced RingGo ePermits, this presentation provides practical demonstration of the benefits for both providers and motorists, as well as a thought-provoking look at how schemes in operation have influenced buyer behaviour by utilising discounts (in one case up to 60% off the standard rate of parking) and other incentives.

Class 2c - Parking and Communities What standards have customers come to expect from parking services? how can parking services help enhance the communities they serve?

Parking Services and Community Safety - ephraim Olumewo

Newham Council has recently taken the step of reclassifying its highways, Transport & Parking’s directorate under “Safety & enforcement Directorate”. This move sums up the immense contribution Parking and its Operators at various levels have made and continue to make to reduce crime and increase safety awareness; not only in town centres which are the hub of commercial activities but in residential areas as well.

The Civil Enforcement Officers (CEOs) are one of the most common sights on streets in our cities and big towns all over the country. The sight of the smartly dressed CeO’s on our streets do obstruct the intended burglars, looters and their allies in crime to either backtrack or completely abandon their evil “agenda”

Also, safety feeds on orderliness. enforcing parking regulations brings orderliness to the way vehicles are parked, which in turn reduces accidents on our streets. It is becoming a regular occurrence for the police to request video clips of street scenes from the CCTV department of parking, to assist them in their investigation of criminal activities or anti-social behaviour. Its very clear that Parking is projecting itself as a profession that permeates and influences every aspect of life. Its importance in this modern society can not be over-emphasized.

Parking in the Community Case Studies - Speakers TBC

TO BOOk yOUR PLACE Class 2d - Parking Strategy

A look at some of the town team bids for funding and their proposals for parking

Tiverton Case Study – James Callaghan, Tiverton Town Council

Bassetlaw Case Study - Robert Wilkinson, Bassetlaw District Council

Robert’s presentation will be based on:

Controlled parking initiatives Strategic pricing review

• Parking Loyalty card scheme • Consultation with businesses• Christmas Parking • heading off the interferers• Cinema initiative • Not discouraging ‘short stay drop-ins’ • encouraging longer stays • New, simple and clear pricing • Investment in car parks

13:30 Lunch and an opportunity to visit the exhibition and network

14:45 Plenary Session – A New Parking Paradigm: Rethinking the Parking Experience?

- David Feehan, President, Civitas Consultants LLC

For most people coming to a town centre by auto, parking is a frustrating and confusing experience. Shopping malls offer free parking, so how can high streets and town centres compete effectively? David Feehan pioneered a new parking paradigm when he managed both the town centre management association and the municipal parking system in Kalamazoo Michigan; and the principles and methods he developed have changed the way parking managers think about the service they provide. If town centres cannot compete on price, can they compete effectively by creating a positive parking experience?”

15:15 Master Classes Session 3

Class 3a - Understanding Parking BehaviourWhat makes people park in the way that they do? How can we learn from this to influence behavioural change and tailor services

Aberystwyth Case Study - Katy Spain, Ceredigion County Borough Council

In May 2011 Traffic Wardens issued their last fixed penalty notice in Ceredigion. This session examines the impact in the Council’s principal town of Aberystwyth, the parking behaviours of residents and visitors, the journey of the Authority to introduce Civil Parking enforcement and the impact of the introduction of Civil Parking enforcement in June 2012.

Parkology - Norman Olaniran, Park-Up

The aim of this presentation is to highlight why understanding parking behaviour should be important in the development of future profitably in parking products and services. The chief parking problem facing many urban centres is fear, fear of;

1. Finding a parking space2. expensive parking3. Unclear parking regulations4. enforcement

If these problems are not addressed then urban centres will continue to decline because like it or not the economic wellbeing of many centres is car dependent.

Therefore the challenge is to provide motorists with timely accurate information whilst not increasing congestion and pollution. Parking professionals need to embrace technology to help change motorists behaviour. Why does it matter? Consumer demands are constantly changing technologically and commercially. Urban centres face competition from the recession, Out-of-Town centres and on-line shopping.

The PROGRAMMEToday many successful companies use vast databases of behavioural information as a matter of course to upsell and cross-sell us products. e.g. Sainsburys, iTunes, The AA uses Nectar card transactional data based on RFM (recency, frequency, value). Can this model apply to parking? Maybe not totally but lessons a can be learned.

In 2009 we were interested in “How people behave when trying to find a car park space”. So we commissioned a short on-line survey and found the results very interesting.

We discovered that consumers displayed a variety of very different strategies in the process of finding a space. Using multi-variant analysis we identified five behavioural groups that approximated to stereotypical animal behaviour that we classified as Chimpanzee’s, Mice, Panthers, Scorpions and Sharks. Taking this idea further how could parking providers acknowledge the different needs and requirements of different behavioural groups? Because of the provision of on and off-street parking local authorities tend to be in the best position to effect this change. The London Borough of Islington agreed with our view and saw the opportunity to develop a consumer based parking system which we will discuss during the session. The parking industry is at a crossroads. People are demanding better and more professional products and services. No-one is absolutely sure how it will change over the next five to ten years but behavioural information should play a major part in it.

Spaced Out – Perspectives on Parking - David Leibling, RAC Foundation

David will discuss the report recently published by the RAC Foundation entitled Spaced Out – Perspectives on Parking. Given the predominant role of the car in the nation’s transport, and the fact that almost every car journey requires a parking space at each end, the relatively slight attention paid to parking in planning policy is perhaps surprising. The average car spends about 80% of the time parked at home, is parked elsewhere for about 16% of the time, and is thus only actually in use (i.e. moving) for the remaining 3–4% of the time. This report seeks to update a previous report on parking by the RAC Foundation published in 2004, and it includes a substantial and novel analysis of the National Travel Survey (NTS) to give an overall impression of the demand for parking. The report also reviews the main results of a survey by the DfT in 2009, a rare example of a survey of public attitudes to parking. David’s presentation will focus on the underlying causes for common parking behaviour and examine what can be done to improve information available about parking supply to meet ever increasing demand.

Class 3b - Innovation/Technology Focus 2The Capabilities of Mobile Phone Technology - Richard Stevenson, Corethree

Westminster Intelligent Kerbside Management Case Study - Kieran Fitsall, Westminster City Council, eugene Tsyrklevich, Parkopedia, Speaker from Town & City parking

Getting to grips with management information and having a deeper understanding of what drives your customer behaviours, as well as your own business model, has become increasingly important as local authorities face greater pressures on resources and the kerbside. Often it is not the case that there is not enough data, but too much, and getting meaningful intelligence from it can be laborious and inconclusive.

At Westminster’s Parking Service, understanding what drives motorists’ behaviours and produces certain outcomes, helps us to focus our resources more efficiently, identify trends and potential issues on street, and also look at how we can maximise the use of our finite kerb space. Technology is now allowing us to this smarter and more effectively.

This session will look at the challenges that we face in Westminster and how intelligent kerbside management is enabling us to shape our future operating model, but more importantly bringing about a huge shift in how motorists will be accessing parking services in the near future.

Class 3c - Maximising the Evening and Night Time EconomyHow we parked a Purple Flag in Aberystwyth – Peter Huge, Night Time Economy (NTE) Officer, Aberystwyth

Purple Flag is a new accreditation scheme that recognises excellence in the management of town and city centres at night. entertainment areas that achieve the standard will be those that offer a better night out to visitors. Purple Flag aims to raise standards and improve the quality of our towns and cities at night. Focus on parking provision of places with Purple Flag status.

Peter’s presentation will encompass Aberystwyth’s journey from entering the NTE world to becoming the first town in Wales and currently one of only 30 in Britain to achieve the Purple Flag award.

Evening Economy Case Study - Speaker TBC

TO BOOk yOUR PLACE Class 3d - The Footfall Factor

Factors affecting footfall - Diane Wehrle, Springboard

Diane’s presentation will examine the link between car parking and town centre performance. The BPA is working with Springboard and the Association of Town Centre Management on a study to examine the link between car parking and town centre prosperity, and the presentation will highlight key aspects of this study. The study utilises data on car parking provided by Parking Data Research International and data on town centre performance provided by Milestone, an online performance monitoring and benchmarking services developed by Springboard in collaboration with the ATCM.

Diane’s presentation will encompass:

• the background to measuring town centre performance – the range of indicators that have been adopted by town centre practitioners – and the characteristics required for effective performance measurement.

• the significance of footfall in understanding town centre performance, and long term trends in footfall in town centres.

• the role of car parking in the performance of town centres, and an examination of the link between town centre performance and car parking.

Footfall Success Stories - Speakers TBC

16:30 Closing Plenary

Every Space Counts - Martin Blackwell, CeO ATCM

every car parking space is part of a car park, which in turn is part of the town centre that is part of the community. We need to look at every single space as part of a wider ecosystem recognising that all things are linked economically, socially and environmentally. Team work is the answer.

16:50 Launch of the Independent Appeals Service for Parking on Private Land

- Norman Baker, Parliamentary Under Secretary of State for Transport

17:00 Conference Close

To Book Your Place:All bookings for this year’s conference are being dealt with online via the following web link:

Via the booking system, you can pay by credit/debit card or you may request an invoice, your place will not be confirmed until full payment has been received.

Fees 2012Early Bird Rate up to 31st August:

BPA/ATCM Members £140 + VATNon Members £170 + VAT

Full Rate for bookings received on or after 1st September:

BPA/ATCM Members £170 + VATNon Members £210 + VAT

Discounts available for bookings of 3 or more delegates, please see online booking page for details.

Fees include all refreshments and a hot buffet lunch.

Prior application to attend is essential and, therefore, no registrations will be accepted on the day of the conference. however we are able to take telephone bookings up until 3.00pm on 26th September 2012, please call Tanya Grover on 01444 447311.

Cancellation Policy:• For cancellations made between 0-14 days prior to the event the full fees for the booking are payable.• For cancellations made between 15-21 days prior to the event 75% of the fees for the booking are payable.• For cancellations made 22 days or more prior to the event 50% of the fees for the booking are payable.

http://www.britishparking.co.uk/Events/8182/book

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Plenary Speakers

Hilary PaxmanHilary Paxman is a career civil servant who works in the Department for Communities and Local Government as part of the team taking forward the Government’s response to the

Portas Review and the wider work into the future of the high street. She is also working closely with a number of the Portas pilot winners.

Martin BlackwellMartin joined the Association of Town Centre Management (ATCM) in 2004 and has been Chief Executive since July 2010. As a former TCM himself, he now works everyday towards gaining clear

recognition of importance of Town Centre Management, to provide members with the support, opportunities, information, experience sharing, knowledge, skills development they need in order to maximise their effectiveness.

Previously, Martin was Chief Executive of Action for Market Towns after 20 years in the private sector.. He has also has been chair of the ATCM’s East Region and Town Centre Manager for Great yarmouth. During his time there, he built one of the strongest town centre partnerships in the country – a forerunner to BIDs. He has also experienced commercial life in retail management and is a Member of the Institute of Place Management.

He has devised and run a number of training course on partnership building and advises locations on creating and maintaining effective partnership working.

SPeAKeR BIOGRAPHIESDavid M. Feehan David is a world recognised expert in downtown revitalization. For more than forty years, he has provided leadership and management to successful downtown and

business district organizations, founded and directed a technical assistance centre for community development organizations and a public policy organization, authored numerous books and articles, and taught at two universities.

President and CEO International Downtown Association 2001 – 2009President and CEO Downtown Community Alliance 1996 – 2001Executive Director of Downtown and Community Development Detroit Renaissance 1994 – 1996President and CEO Downtown kalamazoo, Inc. 1989 – 1994Executive Director Citizens League of Southwestern Pennsylvania 1988 – 1989Executive Director East Liberty Development, Inc. 1982 – 1988Executive Director Community Technical Assistance Centre 1980 – 1982Executive Director Minneapolis Communications Centre 1973 – 1979

He is often quoted by news media throughout North America, the Caribbean, and elsewhere. He is a frequent speaker at conferences and meetings, and has provided consulting services to many government agencies, organizations and associations. He has served on numerous boards of directors, and has chaired the boards of the International Downtown Association, the Responsible Hospitality Institute, and other organizations. As the chief executive of three downtown organizations and one community development corporation, Feehan managed major real estate and infrastructure projects, successful business attraction and retention programs, and an award-winning parking system. As the chief executive of two technical assistance centers, he provided organizational development, marketing, fundraising and other management support to more than 500 nonprofit organizations. As a consultant, Feehan has helped downtown and business district organizations as well as units of government develop visions and missions, strategic plans, innovative programs, and transformational processes.

As an author and professor, he co-edited and wrote the most recognized textbook on downtown management, Making Business Districts Work, and is a frequent writer for journals and trade publications.

Master Class Speakers

Eugene Tsyrklevich is the Founder and CEO of Parkopedia.com

Parkopedia.com is a Wikipedia for parking which provides information on 25 million parking spaces in 28 countries and can be accessed online, by SMS or

as an iPhone, iPad and Android app.

Eugene was bitten by the entrepreneur bug in the late 90’s in California when he started his own computer security firm, which went on to develop an award winning security product.

Eugene holds both a Bachelor and a Masters degree in Computer Science from the University of California, San Diego.

Kieran FitsallA seasoned ‘parking professional’, having worked at Westminster for 17 years in almost every area of the parking service, from handling telephone calls and responding to complaints,

to directly managing the back office service in its entirety, before moving into a strategic client role responsible for policy and service delivery.

Today in my role as Service Development Manager I am focused on taking the service forward, looking at future business opportunities, transformational activities, technological innovations, developing the strategic policy and I am the lead on all procurement activities

John DalesJohn is Director of Urban Movement, a consultancy specialising in transport, movement and streets. He began life as a transport professional in 1984 after leaving Imperial

College/ University College London with an MSc in Transport. He worked first as a traffic engineer for JMP Consultants, and next for six years at the London Borough of Newham. He then lived and worked for two years in Jordan and the West Bank before returning to the Uk and joining Urban Initiatives in 1996, becoming Director in 2003. His work has focused on the movement aspects of complex urban development projects, and he has become well known as a champion of good urban design in transport schemes and as an advocate of well-designed, multi-functional, safe streets and spaces in urban centres and around stations. John is a design advisor on streets to the City of Edinburgh Council, the London Borough of Ealing and Southend Borough Council. He is a Trustee of Living Streets, on Transport for London’s Major Schemes Design Review Panel, a Design Surgeon for Urban Design London, an advisor in transport to the Princes Foundation for Building Community, and a Board member of the Transport Planning Society. John writes a monthly column in Local Transport Today on ‘Transport in Urban Design’.

SPeAKeR BIOGRAPHIESBob White is a Chartered Civil Engineer, a Member of the Chartered Institution of Highways and Transportation and a Fellow of the Institute of Highway Engineers. Following an early grounding in highway engineering, he has

gained over 28 years experience in Development Planning with kent County Council (twice), Wolverhampton Metropolitan Borough Council and Canterbury City Council.

Bob is currently the Development Planning Manager with kent County Council Highways and Transportation (kCC H&T). His Development Planning Team deals with the transport and highway impacts of planning proposals, from the Local Development Framework and Transport Strategy stages through to any necessary post-consent handover to highway colleagues.

Bob has pioneered post-occupation surveys of residential developments across kent. The programme has been running for over five years and includes over 350 separate surveys. In partnership with the district planning authorities and homebuilders, this initiative is intended to feed back into the design of future neighbourhoods. It has also informed input to national documents dealing with Quality Audits and Residential Parking.

Harry ClarkeHarry has been Commercial Director of Cobalt Telephone Technologies the automated transaction processing specialists for over ten years.

Trained as an Engineer and subsequently as an Army officer, Harry’s expertise in telephone transactional technologies dates from his time at Mercury Communications the emergent Telecoms Carrier which he joined following his MBA studies at Cranfield. Before joining Cobalt, Harry worked to transform the call handling and transaction processing for the Automobile Association in Basingstoke.

Harry is well known for his work in pioneering the RingGo brand. He is passionate about helping local authorities and their customers gain the benefits and economies of the digital transaction technologies that are transforming the parking industry.

Colin McSkeaneColin joined Barclays in 1985 and during his career has accumulated vast experience in a range of roles from sales, risk, project, process management through to value management.

Colin joined the Barclaycard acceptance business in 2005 and has undertaken roles from Head of Risk Policy, Market Development through to his current role in Innovation.

During his time within Barclaycard, Colin has been behind many key initiatives across all aspects of the business from capital management, strategic planning, product development and the delivery of a range of key propositions from fraud through to loyalty. Colin is involved in a number of working groups across Barclaycard and the Barclays Group driving the payment acceptance innovation agenda forward and represents the business at a number of industry forums.

Ephraim OlumewoEphraim graduated in 1979 from the Nigerian Premier University of Ibadan with an M.Sc. He taught and lectured in all levels of educations institutions between 1979 and 1999 and was

Examiner for the West African Examination Council from 1981-1996. He was Head of the pioneering Agricultural Science Department at Federal College of Education, Lagos, Nigeria in 1986. Ephraim joined the parking industry as a Parking Attendant having moved to the Uk in 2000. He has since worked in virtually all aspects of parking – on-street and on-board CEO, Supervisor, training and recruitment, Notice processing, parking shop, car pound, customer services, and currently in parking operations during which time he attained the NVQ 2 in Parking, and Team Leading. Ephraim also possess a Diploma in Human Resources management ( University of Glasgow) and has attended various university affiliated training courses and related workshops from 2000 till date. Ephraim became a MIPP in February 2011.

Norman OlaniranNorman Olaniran is Founder of Park-Up.com, the Uk’s premiership on-line parking guide. The company specialises in combining data and technology to make parking easier for

consumers. Prior to starting Park-Up.com Norman Olaniran worked in the database marketing industry. Gained at many of the Uk’s advertising, CRM and database marketing agencies (including Wundermans, Orange, Tequila) he has over twenty years experience in designing, building and managing marketing programs which exploit the use of data.

Ian PooleIan manages a multi-faceted section of town planners, conservation officers and urban and landscape designers at St Edmundsbury Borough Council, based at Bury St Edmunds in

Suffolk. He is currently managing the preparation of “whole place” plans for the main towns of the borough, which bring together planning policies and service delivery plans into one document. Ian was also the project manager for the delivery of the pioneering Bury St Edmunds Historic Core Zone project, which delivered schemes that both improve the historic environment and manage the impact of the car within it.

SPeAKeR BIOGRAPHIESIan is also a member of the Executive of the Historic Towns Forum, where he was Chairman between 2004 and 2006 and led on the publication of the “Manual for Historic Streets”.

In 2008 Ian was awarded a CABE Space Travel Scholarship and completed a whistle-stop tour of 25 historic towns and cities in eight countries across Europe studying the design, management and maintenance of the public realm in historic towns and cities.

Lee SmithLee has worked in Local Government for almost 20 years. Starting in the field of Civil Engineering working within numerous Local Authorities in the North West he eventually moved into

Development Management (formerly known as Development Control) providing advice on the transport implications of new development.

For the last 7 years Lee has worked for the Borough of Poole and is currently employed as a Senior Development Management Officer (Transportation) assessing new developments, providing transportation advice for new Council Policies and he also speaks at Planning Committee and Planning Appeals as transportation expert for the Council. Last year he was lead officer in preparing the Council’s new Parking and Highway Layout in Development Supplementary Planning Document.

Gordon ReidGordon is a very experienced city centre management practitioner. He is currently City Centre Manager at Oxford, having previously held a similar position in Dundee and bee CEO

of the city centre management companies in Edinburgh and Manchester. He is a town planner who moved into place management in 1987 when the last ‘retail revolution’ was threatening our town centres.

He is also the Chairman of ATCM SE Region and a member of ATCM’s Advisory Council. He has twice served on ATCM’s board and also been the chairman of the Scottish Region. He has advised the Scottish Government on BIDs and public realm.

Robert WilkinsonRobert is Economic Development Manager at Bassetlaw District Council - a role he has held for almost seven years.

The role is wide and varied and covers the usual Economic development function for Business Support, Inward Investment and funding, but also includes other aspects including Tourism, Business centres, Shopmobility and crucially Town Centre management and parking.

Diane Wehrle, Director, SpringboardDiane Wehrle has 25 years experience in providing analysis and performance measurement services in the retail property industry on behalf

of Local Authorities, Town Centre Management initiatives, owners, investors and retailers.

Diane is a founding Director of Springboard which was incorporated in 2002. Diane was previously Head of Retail Research at Donaldsons and Head of Retail and Property Consultancy at Experian where she spearheaded comprehensive town centre strategies, advised on development and investment opportunities, and provided advice on store network performance planning issues. At Experian, Diane established the Retail Centre Ranking which was endorsed by the British Council of Shopping Centres.

Springboard is the leading provider of performance measurement services for town centres in the Uk through automated footfall monitoring, sales tracking and Milestone, an online performance monitoring and benchmarking platform.

Springboard’s extensive coverage of town centres in the Uk has enabled it to publish the National High Street Index and the Night Time Economy Index each month which track the performance of high streets. Both Indexes incorporate over 10 million pedestrian movements each day, and have since been adopted as key benchmarks of performance of towns and cities across the Uk by both practitioners and the national media.

Diane has a BA(Hons) in Business Studies, an MSc in Property Investment, a postgraduate diploma in Marketing and is a Fellow of the Institute of Place Management.

John SirautJohn Siraut, BSc (Hons) MSc CMILT MIED MeRSA, Technical Director- Economics SkM Colin Buchanan. John has advised a wide range of organisations on parking strategies and pricing

in both the public and private sectors. His interest is in the link between parking, both in terms of availability and price, and economic activity. So he has advised shopping centres on the impact of introducing parking charges on retail spend within centres, local authorities on pricing strategies to both maximise revenues and to maximise footfall and investors on possible financial returns from investing in car park operations.

Clare TurnerClare is the Development Manager in the Regeneration Department at Blackburn with Darwen Borough Council.

Clare has worked for the Council for 14 years, becoming Development Manager in March 2011. She manages

SPeAKeR BIOGRAPHIESa team with responsibilities across business liaison, employment strategy, town centres strategies and initiatives and development and delivery of regeneration projects. The town centre responsibilities include Client management for Parking Services.

Educated in York and Huddersfield, Clare is a technical marketing professional, initially working in the private sector for Ingersoll Rand and GEC Engineering before completing an MBA and moving into the public sector in 1998.

Guy DouglasOriginally from a career in film and TV facilities in the Uk, Guy worked in Alaska for 15 years in the field of downtown revitalisation, or town centre management in Uk English; he ran a municipal

parking authority in oil-rich Fairbanks and had the rare opportunity of nearly being seen placing an enforcement ticket on a moose . Returning to the Uk in 2006, he was headhunted by Reading UK CIC to run their high profile town centre Business Improvement District in Reading, delivering a business plan to animate the town centre. After experiencing the US practice of parking validation, he has been frustrated that such acceptance is not more prevalent in the Uk. With the perception that town and city centres are less appealing than out-of-town shopping centres due to high parking charges, the opportunity to champion the concept of validation in an innovative mobile contactless project was so appealing that he jumped ship from Reading Uk CIC and joined the ATCM as Project Manager for MoLo Rewards.

Peter HugePeter attended school in Gwendraeth and then went on to complete a 5 year Mining electrical engineer apprenticeship in Llanelli between 1979 and 1984. During the strike of 1984, he joined the

Police undertaking various roles in the Force – Standard and advanced driving courses as well as advanced Police driving instructor, Public Order (Riot) supervisor, CBRN Supervisor (Chemical, Biological, Radiological and Nuclear), some CID duties, some Training Officer duties but his strengths were in helping people and resolving issues, something that put him in good stead for Aberystwyth’s NTE and previous parking issues. Peter retired from the Police in 2005, but after several years during which he undertook further study in psychology he began the NTE officer job in June 2011. Peter is now a trained drug itemiser operator and Purple Flag assessor.

David LeiblingDavid Leibling is a transport consultant who has been written a number of reports for the RAC Foundation including the 2004 report on parking, and reports on shopping, international transport

statistics and price indices. He has also edited or advised on all the RAC Reports on Motoring since the first one was published as the Lex Report in 1989.

Katy Spainkaty is a former public of Penglais Comprehensive, Aberystwyth, and on leaving school she joined Ceredigion County Council Traffic Management Section in 2006 as an

Assistant Engineer with responsibility for the development of Sustainable Transport initiatives and infrastructure. In May 2011 katy was seconded to the post of Project Officer for the introduction of Civil Parking Enforcement (CPE) and in 2012 was appointed as the Authority’s new Parking Services Manager. In addition to the operational management of CPE her role includes the strategic development of the service and managing and reviewing the Authority’s Traffic Regulation Orders.

In her spare time katy rows Celtic Longboats competitively and has taken part 4 times in the biennial Celtic Challenge (the world longest open sea rowing race which takes place across the Irish Sea from Arklow to Aberystwyth).

Geoff Gardner Geoff Gardner is the acting Managing Director of ACTTravelWIse the professional body representing those involved in education, publicity and training in sustainable transport. Geoff has

degrees in engineering, transport planning and marketing. With a background covering the public and private sector.

Alison Eardley Alison Eardley is the National Policy Manager for Action for Market Towns representing small towns at the national level, lobbying for support on specific themes and translating government

policy to the charity’s members. Her career started in local government working in economic development, in particular tourism. Following roles at both Newham Borough Council and West Sussex County Council, Alison moved to central government as a Senior Policy Officer in the Department of Communities and Local Government. There she was a member of the Local Government Strategy Unit, focussing on the development of both the Local Government and Empowerment White Papers.

Gordon MorrisGordon Morris, originally an engineer, trained and served with the Royal Navy until 1976, when he left to work in industry. After a spell lecturing in Further and Higher Education he joined the

Rural Development Commission as a Business Adviser in 1993. In 1999, he joined the Countryside Agency, where he worked on various aspects of rural regeneration, including the Market Towns Initiative and Beacon Towns Programme, both of which he helped to design and manage.

SPeAKeR BIOGRAPHIESGordon’s interests are in rural policy and community development, mainly in the Uk, but also overseas. In addition to his work in England, he has visited Australia as a member of a joint Canadian, New Zealand and Australian rural development team. He has also taken part in a North America-Uk Countryside Exchange programme, and has visited Gambia and Uganda as part of a team involved in linking between ‘communities of interest’ (eg health, schools) in Commonwealth countries.

A Member of the Institute of Management and the Institution of Engineering and Technology, Gordon has a Certificate in Education from the University of Greenwich, a Post-graduate Diploma and MSc in Rural Development from the University of Plymouth, Seale Hayne, and a PhD in Politics from the University of Exeter. He currently works as a Visiting Lecturer, and is an Honorary Research Associate at the University of Exeter. He is a Director of Action for Market Towns, and a founder member of the related Small Towns for Tomorrow group.

Parasol Charity is committed to help injured British Military Personnel and their families.

Providing instant assistance to enhance their lifestyle, feel valued and do it in such a way that it retains their dignity without feeling obligation.

Parasol Charity will only recruit non salaried volunteers and continues with its “Victorian Values” of all monies raised are used for beneficiaries.

CARING FOR INJURED BRITISH SOLDIERSwww.parasolcharity.org