partnership proposal -...

PARTNERSHIP PROPOSAL

© FVS Group – fvsgroup.ch /

COMMUNICATE,

SHARE, TELL A UNIQUE

STORY, DEVELOP NEW IDEAS FOCUSSING ON

THE ORIGINS OF BOARD CULTURE

THE SURFING SCENE, THE EVOLUTION OF SNOWBOARDING,

SKATEBOARDING, THE INFLUENCE ON PRESENT-DAY

TECHNIQUES,

THE IMAGE, OMNIPRESENT AND INEXTRICABLY LINKED TO THIS

CAPTIVATING AND INSPIRING WORLD

OPEN YOUR MIND TO THE ADVENTURE

BECAUSE IT IS NOT ONLY ABOUT SKATING AND BOARDING

FROM A TO B, BUT ABOUT EVERYTHING THAT GOES WITH IT

THE AWAKENING OF THE SENSES AS WINTER ARRIVES...


OVERVIEW

INTRODUCTION p. 4

THE FVS GROUP : THE history p. 5

The vision p. 6

The activities p. 7

THE EVENT INTO THE RIDE : Who is it? p. 8

What is it? p. 9 - 15

The plan p. 16 - 17

The budget p. 18

PARTNERSHIPS : Why be a partner? p. 19

The proposals p. 20 - 24

Advertising services p. 25 - 26


INTRODUCTION

Into the ride is a new project initiated by the FVS Group incollaboration with personalities in board sports and in freestyle ingeneral.

Unique in French-speaking Switzerland, this project aims to bringathletes and fans together around an event combiningdemonstrations, initiations, culture and music.


THE FVS GROUP – THE HISTORY

The FVS Group is the trade name under which the Foire du Valais Association

has conducted its activities since 2007.

The aim of the association is to organise trade fairs and shows designed to

promote activities in the fields of craft, agriculture, trade, tourism and sportthroughout the entire region.

The FVS Group is based in the Martigny CERM, the leading exhibition centre inthe canton of Valais boasting 2 main halls (CERM 1 + 2) covering a total area ofmore than 10,000 m².

In 2010, the FVS Group became the sole operator of the CERM. After signing the

agreement, the municipality of Martigny and the CERM joined the association.

The leader in event planning in Valais.


THE FVS GROUP –THE VISION

The FVS Group is an independent, dynamic and innovative “live marketing”company. It focusses on the needs and expectations of its customers with the aim ofmeeting the initial objectives set by the partner companies and generating valueadded for the region’s economy.

The FVS Group is the leader in the field of event planning within its market area,covering the canton of Valais and its neighbouring regions (Chablais, Riviera, Fribourg,Nord-Vaudois). The FVS Group is active both within the building it operates – theCERM – and beyond its walls.


THE FVS GROUP –THE ACTIVITIES

Organising fairs & shows

Operating the CERM

Organising events through FVS Event

Providing ticketing services


INTO THE RIDE – WHO IS IT?

AMBASSADOR

With the support of the event ambassador, Xavier De Le Rue, multiple

world snowboarding champion and an icon in the world of freeride.

INITIATING COMMITTEE

Emilien Rossier Member of the FVS Group committee

Matt Rouiller CEO Levitation Company

Maude Richon Journalist with RTS sport

Fabrice Widmer Founder of Swiss Talent Project

François Burrin Manager of Ambassade Design

Frédéric Dayer Architect, events manager

MANAGEMENT

David Genolet Director of the FVS Group

Floriane Roch Project manager


INTO THE RIDE – WHAT IS IT?

When? Friday 3 and Saturday 4 November 2017 Friday: 10 a.m. to 1 a.m.

Saturday: 9 a.m. to 3 a.m.

Where? At the CERM in Martigny

Who? The Into the Ride association

Target public? All fans of board sports and music,

families, sportspeople, professionals in the field, etc.



a multidisciplinary event unique in French-speaking Switzerland focusing on

board sports and freestyle in general;

an area dedicated to board culture with a quality exhibition and the presence

of known brands;

a freestyle experience zone focusing on the activity itself with initiations to and

demonstrations of board sports;

a music programme with live music and DJs in line with the freestyle milieu;

the screening of films made by professionals;

conferences and meetings chaired by athletes and actors on the local freestyle

scene;

a networking area available to the athletes, ambassadors, partners and other

guests;

a bar and catering area;

a dedicated prevention area.



3 MAIN INTERACTION AREAS

- Sports represented: skateboarding, surfing and snowboarding

- Exhibition on board culture, highlighting the development of the disciplines, a presentation of objects and

photos and the presence of shapers

- Presence of stands, in particular run by the brands and associations involved in this field

- Representation of street design and activities linked to board sports

1° BOARD CULTURE



- Sports represented: all board sports and associated derivatives

- Demonstrations of various disciplines and initiations for the general public

- Presence of athletes and ambassadors

2° FREESTYLE EXPERIENCE



- Music programme in the evening

- DJ on Friday

- Live music on Saturday

3° MUSIC


INTO THE RIDE –THE PLAN

CERM


INTO THE RIDE –THE PLAN


INTO THE RIDE –THE BUDGET

Exposants/ Stands 60 000,00

Visiteurs & Billetterie 25 000,00

Sponsoring 140 000,00

Partenaires institutionnels 50 000,00

Total des produits 275 000,00

Location CERM et aménagement 28 000,00

Surveillance et nettoyage 18 000,00

Prestations de tiers 40 000,00

Presse et publicité 69 000,00

Hospitalité 8 000,00

Aménagements commerciaux 5 000,00

Aménagements Freestyle experience 35 000,00

Aménagements Music 55 000,00

Aménagements Films et conférences 2 000,00

Street Design 2 000,00

Frais de bureau 8 000,00

Réceptions - Officialités - Manifestations 4 000,00

Assurances - Divers 1 000,00

Total des charges 275 000,00

PRODUITS

CHARGES


To reach a wide audience that is young at heart, active and committed;

To create a direct link with the world of freeride and freestyle through an event that is unique in

French-speaking Switzerland;

To enhance your visibility in the worlds of sport and music;

To take advantage of visibility before, during and after the event as well as through the presence

of your products during the event;

To ensure you enjoy broader recognition throughout French-speaking Switzerland;

To benefit from a networking platform with athletes, brands and professionals from the milieu.

INTO THE RIDE – WHY BE A PARTNER?

The service is modular according to your needs and combines visibility and direct marketing.


INTO THE RIDE –THE PROPOSALS

Official sponsor (CHF 35,000)

Official suppliers (min. CHF 4,000 in cash or services)

Main partners (CHF 20,000)

Area partners (CHF 8,000)

The different types of partnership


MAIN PARTNER -3-

1. VISIBILITY IN THE GENERAL EVENT COMMUNICATION (before, during and after)

Identification as a main partner - exclusivity in the field of activity guaranteed

Your logo on our communication media, in particular :

the printed material

- Event brochure

- Plan distributed to all visitors

- Flyers

the poster campaign

- A3, F4, F12 and F24

- Distribution in the main cities of the canton ofValais and the Swiss Riviera (SGA location),

tourist offices, stations (bus and train), shops, etc.

online

- Presence on our website (www.intotheride.ch)

- Newsletter of the FVS Group + ITR

- Social networks

the media

- Advertisements in the media

- Advertisements in press conferences and press releases

- Various advertisements (approx. 25) in the Valais, Vaud and Geneva press and the western Swiss

magazine

http://www.intotheride.ch/


2. VISIBILITY DURING THE FAIR

Big screen: possibility of projecting a promotional film on the 4x3 m LED big screen outside CERM 1

Banners, beach flags or pennants: possibility of exhibiting institutional material during the event, in

agreement with the organisation

Promotion: promotional activity possible on site, in agreement with the fair management (max. 2

hours / day)

3. EXHIBITION AREA during the event, to be defined in agreement with the partner

4. VISIBILITY DURING THE LAUNCH EVENT

Advertisements in the media

Invitations

Presence and opportunity to speak

5. ACCESS TO THE EVENT

15 admissions to the concerts on Saturday

2 parking spaces

Additional needs at “exhibitor” rates

Value

• CHF 20,000 (Price not incl. VAT at 8.0%)


AREA PARTNER -6-

1. VISIBILITY IN THE COMMUNICATION DEDICATED TO THE AREA SPONSORED

Your logo on:

- all our communication media relating to the area sponsored

- our website (www.intotheride.ch)

- our social networks


Banners, beach flags or pennants: possibility of exhibiting institutional material during the event in the area

sponsored, in agreement with the organisation

Promotion: promotional activity possible in the area sponsored, in agreement with the fair management (max.

2 hours / day)


4. ACCESS TO THE EVENT / PR


1 parking space


Value




OFFICIAL SUPPLIERS

1. VISIBILITY IN THE COMMUNICATION

Your logo on:

- our website (www.intotheride.ch)

- our social networks


Banners, beach flags or pennants: possibility of exhibiting institutional material during the event, in

agreement with the organisation


4. ACCESS TO THE EVENT



Value




ADDITIONAL ADVERTISING SERVICES

1. PRESENCE ON THE BIG SCREEN

Increase your impact with visitors to Into the Ride with your advertising on the following medium:

• 1 4x3 m LED big screen located at the entrance to CERM 1

The services provided are as follows:

• Perfect visibility, day and night, thanks to cutting-edge

LED technology

• Possibility of showing all types of media (static images, videos);

the screen has no sound

• Video duration per partner: 20 seconds (shown 8 times per hour / partner)

• Max. 12 partners per screen

• Continuous screening during the event

Price

1 4x3 m LED big screen, 1 screen located at the entrance to CERM1: CHF 1,500

* Included in the services provided to the official sponsor and main partners


ADVERTISING SERVICES (CONTINUED)

2. ADVERTISING ON THE FLOOR OF CERM 1

Remind visitors of your presence by incorporating your advertising on stickers on the floor of CERM 1:

3 items, L 100 x H 100 cm

Location to be defined with the Into the Ride management team

Price: CHF 1,000

Production and installation included

Several partners

3. YOUR LOGO ON THE PLAN OF THE HALLS

Be more visible! We offer your the opportunity to incorporate your logo into the location of your stand on the plan at

the entrance to the event:

Price: CHF 300

Production and installation included

Several partners

THANK YOU

FVS Group

Rue du Levant 91 – 1920 Martigny

[email protected] – fvsgroup.ch

www.intotheride.ch

Floriane Roch, Project Manager

[email protected]

Direct line: + 41 27 722 07 16

Tel. FVS Group secretariat: + 41 27 722 00 34

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