tobin ortenblad / partnership proposal

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TOBIN ORTENBLAD 2016/17 CYCLOCROSS SEASON PARTNERSHIP PROPOSAL

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Page 1: Tobin Ortenblad / Partnership Proposal

TOBIN ORTENBLAD

2016/17 CYCLOCROSS SEASON PARTNERSHIP PROPOSAL

Page 2: Tobin Ortenblad / Partnership Proposal

FLYING TO VICTORY AT THE LOBSTER CUP SEASON OPENER RACE

Page 3: Tobin Ortenblad / Partnership Proposal

PARTNERSHIPPROPOSAL

Thank you for taking the time to review this proposal and consider a partnership for the 2016/17 cyclocross season.

I am eager to speak with you about my plans to explore how they might enhance your marketing initiatives.

I invite you to become a partner of this program.

Page 4: Tobin Ortenblad / Partnership Proposal

TOBIN ORTENBLADI am an elite cyclocross athlete who is bright, fun, committed, driven, and respectful. I would be proud to serve as an ambassador for your brand.

I live in beautiful Santa Cruz, CA where I graduated from Pacific Collegiate High School in 2013 and now attend Cabrillo College where I am pursuing a degree in mechanical engineering. Cycling is my absolute passion. I have raced almost every discipline ranging from downhill and fourcross to cyclocross and road, but cyclocross is my calling. I am a cross racer, and I am focused on that season year round, racing road and select gravel events in the spring/summer to prepare for cross in the fall/winter.

I’m fortunate to have been raised in a cycling community like Santa Cruz. I’ve learned from those within the community, whether the leathery old dudes on the Saturday group ride or a couple select pros who continue to humble me whenever we ride together. I’m a product of the community that I grew up in, and I will always be grateful for the people who inspired me to pursue this passion.

At this point in my career I am young and absolutely want to race professionally for as long as possible. I understand that relationships come first. I feel a strong sense of gratitude towards my sponsors, teammates, coaches, and supporters. Going forward in my career I am reaching out to companies I believe in and want long term relationships with—a relationship where when somebody thinks Tobin Ortenblad they think about your brand as well.

A PRODUCT OF MY COMMUNITY

1st U23 Men U23 USA National Championships1st U23 Men CXLA1st Elite Men West Sacramento Grand Prix1st Elite Men NCNCA District Championships1st Elite Men Surf City Harbor High School2nd Elite Men Cross Reno3rd U23 Men Pan American Continental Championships4th Elite Men Providence KMC Cyclocross Festival8th U23 Men Bpost Bank Trofe Loenhoute-Azencross9th Elite Men Grand Prix of Gloucester10th Elite Men Louisville Derby City Cup

“COMING DOWN THE STEEP OFF-

CAMBER HECKLE HILL, WITH HORNS

AND YELLS AND COWBELLS RINGING

IN HIS EARS, ORTENBLAD TOOK A

NEW RISKIER LINE, AND SHOT INTO

THE LEAD.

...

REMIND YOU OF ANOTHER RIDER

WHO WINS RACES BY TAKING

SURPRISING LINES? PERHAPS

ORTENBLAD IS THE HEIR APPARENT

TO SVEN NYS.”

-PELOTON MAGAZINE, WE COULD BE HEROESSTORY ON THE U23 NATIONAL CHAMPIONSHIPS

2O15/16 SEASON HIGHLIGHTS

2015/16 was a breakthrough season for me, winning the U23 USA National Championships and racing to my career best UCI Elite result. I am ready to build on this momentum for the 2016/17 season.

Page 5: Tobin Ortenblad / Partnership Proposal

WWW.TOBINORTENBLAD.COM

@MCTUBBBIN

2080+ FOLLOWERS

@MCTUBBBIN

680+ FOLLOWERS

FACEBOOK.COM/MCTUBBBIN

2,070+ FRIENDS

Page 6: Tobin Ortenblad / Partnership Proposal

“TOBIN EXEMPLIFIES THE CHARACTERISTICS WE HOPE TO SEE IN OUR ATHLETIC HEROD. HE WAS A GREAT PART OF THE TEAM AT MY SHOP, AND I’M SURE HE’LL BE AN ASSET IN HIS FUTURE ENDEAVORS.”

-WADE HALL OWNER OF SPOKESMAN BICYCLES

WORKED WITH TOBIN FOR 6 YEARS

CHARGING HARD AT THE 2015 WORLD CHAMPIONSHIPS

Page 7: Tobin Ortenblad / Partnership Proposal

18PODIUM FINISHES

SELECTED

U23 USA TEAM AT THE WORLD CHAMPIONSHIPS

4TH

CAREER BEST UCI ELITE RESULT ACHIEVED IN 2015

NATIONALCHAMPION

U23 ELITE MEN

IN THE 2015/16 SEASON

38TOTAL RACESIN THE 2015/16 SEASON

Page 8: Tobin Ortenblad / Partnership Proposal

2O16/17 RACESAT-A-GLANCE

CROSSVEGAS UCI WORLD CUPLAS VEGAS, NV

9.21.16

CXLALAS ANGELES, CA

11.19.16 - 11.21.16

TREK CXC CUPWATERLOO, WI

9.17.16 - 9.18.16

My focus for the 2016/17 season is to have a strong presence at key domestic UCI events—including two domestic World Cups—while establishing myself as a front runner in the Elite field. I will also participate in select European World Cups for international experience and local races in the Bay Area for training. My season schedule will prepare me for the USA National Championships, with my sights set on being selected to represent the USA at the World Championships.

TELENET UCI WORLD CUPIOWA CITY, IA

9.24.16

JINGLE CROSSIOWA CITY, IA

9.22.16 - 9.25.16

RUTS ‘N’ GUTSBROKEN ARROW, OK

12.4.16 - 12.5.16

RESOLUTION CROSS CUPGARLAND, TX

12.10.16 - 12.11.16

HIGHLANDER CROSS CUPWACO, TX

12.17.16 - 12.18.16

LOCAL RACE SERIESBAY AREA, CA

THROUGHOUT SEASON

Page 9: Tobin Ortenblad / Partnership Proposal

MY RACE PARTICIPATION WILL INCREASE YOUR

BRAND AWARENESS ACROSS THE NATION AND

INTERNATIONALLY WITHIN EUROPE.

USA NATIONAL CHAMPIONSHIPSHARTFORD, CT

1.8.17

CRAFT SPORTSWEAR GRAN PRIX GLOUCESTER, MA

10.15.16 - 10.16.16

CHARM CITY CROSSBALTIMORE, MD

10.8.16 - 10.9.16

DERBY CITY CUPLOUISVILLE, KY

11.5.16 - 11.6.16

ROCHESTER CYCLOCROSSROCHESTER, NY

9.10.16 - 9.11.16

CINCINNATI - KINGS CXMASON, OH

10.30.16

PAN-AMERICAN CONTINENTAL CHAMPIONSHIPS

COVINGTON, OH10.29.16

LOUISVILLEWORLD CHAMPIONSHIPSLUXEMBOURG

1.29.17

TELENET UCI WORLD CUPZOLDER, BEL

12.26.16

TELENET UCI WORLD CUPHOOGERHEIDE, NLD

1.22.17

TELENET UCI WORLD CUPVALKENBURG, NLD

10.23.16

3OUCI ELITE

RACES

5UCI WORLD

CUPS

12STATES

VISITED

4COUNTRIES

VISITED

3CHAMPIONSHIP

EVENTS

Page 10: Tobin Ortenblad / Partnership Proposal

2O16/17 PROGRAMVISION & GOALSMy vision is to develop a new cyclocross program during the 2016/17 season. Initially I will be the only rider representing the program, but once it is established and has momentum, my goal is to bring a Junior racer onboard. I want this program to represent the West Coast and all of its great companies on the UCI Cyclocross national and international stage. I feel that cross is huge on the East Coast, and when people think “cyclocross,” the West Coast is often left off the map when in fact we’ve got some of the industry’s best companies and professional racers. For the coming 2016/17 season I want to bring this team to the UCI professional level and establish our roots as a legitimate professional program.

POSITIVE OUTLOOKHUMBLE & PERSONABLE

WEST COAST VIBE

BOLD AESTHETICCOMMITTED & DRIVEN

FOCUSED ON FUNINSPIRING OTHERS

DETERMINED TO WIN

THIS PROGRAM WILL REPRESENT: 2016/17 SKINSUIT DESIGN CONCEPT*:

*PENDING FINAL DESIGN & SPONSOR COLLABORATION

PERSONAL SEASON GOALS:

• Top 5 at Elite National Championships• Top 5 at all UCI domestic races• Podium finishes at all UCI C2 races• Make selection for the USA Elite Men’s World

Championship Team• Top-30 finishes at both American World Cups• Focus on the development and growth of this

cyclocross program

PROGRAM GOALS:

• Establish a sturdy and well respected program in the 2016/17 season

• Represent program partners to the highest extent possible

• Back the program with strong results and strategic promotion

• Within 2-3 years bring a Junior racer onboard and support them to the Elite level

Page 11: Tobin Ortenblad / Partnership Proposal

These sponsorship levels were created as guidelines to help tailor our partnership to enhance your marketing goals. We can further customize these options to best suit your needs and ensure that you get the best return for your involvement.

PLATINUM GOLD SILVER BRONZE$15,000 MONETARY/PRODUCT SUPPORT

$10,000 MONETARY/PRODUCT SUPPORT

$5,000 MONETARY/PRODUCT SUPPORT

$2,500 MONETARY/PRODUCT SUPPORT

• Title / Co-title in team name• Tier 1 logo placement• Appearances at company events • Availability for brand/product

photo shoots• Social media callouts on all of the

team’s platforms (>2 tags/week)• Product testing/feedback

• Tier 2 logo placement • Availability for brand/product

photo shoots• Social media callouts on all of the

team’s platforms (>2 tags/week)• Product testing/feedback

• Tier 3 logo placement • Social media callouts on all of the

team’s platforms (>1 tag/week)• Product testing/feedback

• Social media callouts on all of the team’s platforms (>1 tag/week)

• Product testing/feedback

$6,000 Flights for 6 domestic trips, including multi-destination trips$6,000 Flights for 3 international trips, including multi-destination trips$3,500 Luggage and bike travel fees$5,000 Car rentals$2,000 Accommodations (free host housing whenever possible)$2,000 Food while traveling$2,600 Entry fees for all races$1,200 Coaching services for one year$5,500 Mechanic services for all domestic races$200 Licensing $1,000 Wellness

$35,000 TOTAL SEASON BUDGET

The budget below outlines what it will take to accomplish my plans and goals for the 2016/17 cyclocross season. I rely on financial support from program sponsors to help meet this budget.

SEASON BUDGET

PARTNERSHIPOPPORTUNITIES

Page 12: Tobin Ortenblad / Partnership Proposal

IN THE LIMELIGHT

CXMAGAZINE.COM STORY ON MY U23 NATIONALS WIN CELEBRATING MY TOP-10 FINISH AT AZENCROSS IN BELGIUM

CXMAGAZINE.COM REFERS TO ME AS THE “U23 RISING STAR” AFTER I BEAT JEREMY POWERS AND HAD A PERSONAL-BEST 17TH PLACE WORLD CUP FINISH

Page 13: Tobin Ortenblad / Partnership Proposal

FEATURED IN THE LOCAL SANTA CRUZ NEWSPAPER FOR U23 NATIONALS WININTERVIEW WHILE RACING EUROPEAN WORLD CUPS

PHOTO PUBLISHED IN “THE CROSS ISSUE” OF ROAD MAGAZINE CELEBRATING U23 NATIONAL CHAMPIONSHIPS

PELOTON MAGAZINE POSTS TO THEIR 133K FOLLOWERS BEFORE NATIONALS... ...AND AGAIN AFTER I WIN

Page 14: Tobin Ortenblad / Partnership Proposal

TOBIN’S BIGGEST SUPPORTER—HIS MOM—CELEBRATES HIS U23 NATIONAL CHAMPIONSHIP WIN

“TOBIN’S NATURAL ABILITIES AND SKILLS ARE PERFECTLY MATCHED WITH IMPRESSIVE DRIVE AND WORK ETHIC. IT’S GOING TO BE EXCITING TO WATCH THE NEXT PHASE OF HIS PROGRESS.”

-CHRIS MCGOVERNTOBIN’S COACH & MECHANIC

Page 15: Tobin Ortenblad / Partnership Proposal

THANK YOU

My priority will always be bettering myself for the next race, but I know there’s so much more to being a professional athlete. Although racing is my focus, I

understand that being an ambassador for your brand is more than just numbers on a results sheet—it is about being a humble, well-rounded person. A person who is approachable. A person others want to be around.

A person who is motivated to achieve results and who inspires others to do the same. Frequently this balance is

lost in cycling. Riding bikes is fun, so let’s keep it that way. I have a clear perspective of this and would love to bring my positive outlook to your brand through a partnership

with my 2016/17 cyclocross season and in moving forward into the future.

Thank you for taking the time to review my proposal. Please feel free to contact me for any additional details.

LET’S KEEP TALKING:[email protected] www.facebook.com/mctubbbin @mctubbbin @mctubbbin

Page 16: Tobin Ortenblad / Partnership Proposal

CONTACT TOBIN:[email protected]

www.facebook.com/mctubbbin @mctubbbin @mctubbbin