PARLE PRODUCTS PVT.LTD. (BHUJ PLANT)

-RANBIRRAJSINH RATHODPGDM(GERMAN), 1st YEAR

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HISTORY OF PARLE

Parle Products Pvt. Ltd. was established in 1929 by Mohanlal Dayalsingh during British rule in India. A small factory was set up in the suburbs named “Vile Parle” of Mumbai, to manufacture sweets and toffees. A decade later in 1939 it was upgraded to manufacture biscuits as well. Parle Glucose (Parle-G) and Parle Monaco were the first brand introduced as a biscuit products.

Its Head office is based in Mumbai, it been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Parle – G is the world’s largest selling biscuit. With a 65% share of the total biscuit market and a 15% share of the total confectionery market in India, Parle has grown to become a multi-million dollar company.

Parle Products also has 8 manufacturing units and 70 manufacturing units on contract. Bhuj unit is one of the 8 manufacturing units.

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ABOUT BHUJ PLANT After the 26th January 2001 earthquake, it was desirable to

invite big industries to generate industrial development and possibilities of employment. In order to attract big companies, government had given tax-relaxation to the industries for seven years, who wanted to establish their units in Kutch.

Parle unit at Bhuj was established in order to avail tax-relaxation in year 2001 with the investment of Rs.50 Cr. and got tax-relaxation for seven years. The tax-relaxation had over in 2009. Present investment of the company is Rs.100Cr.

In Bhuj plant there are two major plants. One for glucose biscuit and other common plant for both Monaco and Krack-Jack.

Mr. D.K. Pundir is a head of the Plant. This unit is working with approx. 650 to 750 people. In this unit 45 to 50 are staff members and others are team mates. Team mates are divided under Parle and contractors.`

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PROFILE OF THE PRODUCTS

BISCUIT• Parle G• Krack Jack• Hide & Seek

Milano• Monaco• 20-20 Cookies• Digestive Mari• Bourbon Biscuit• Goldenarcs• Magix• Chox• Etc.

CONFECTIONARY

• Melody• Mango Bite• Poppins• Kissmi Toffee

Bar• Orange Candy• Xhale• 2 in 1 Éclair• Golgappa• Mazalo• Melody Softee• Etc.

SNACKS• Musst Bites• Monaco Bites• Sixer• Sixer Zeera• Jeffs• Musst Sticks• Musst Chips• Etc.

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ORGANIZATION STRUCTURE

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CHART OF DEPARTMENTSMr. D.K. Pundir

(Manager -

Operation)

Accounts

Accounts

Excise

Purchase HRD

PQS

CSR

Security

Canteen

Medical

Production

Flour

Hendling

Mixing

Rotary

Oven

Packing

ISMS Engineering

Mechenical

Electrical

Printing Stores BSR Q&A

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5’S WORKPLACE MANAGEMENT

The 5S Process, or simply "5S", is a structured program to systematically achieve total organization, cleanliness, and standardization in the workplace.

A well-organized workplace results in a safer, more efficient, and more productive operation.  It boosts the morale of the workers, promoting a sense of pride in their work and ownership of their responsibilities.

"5S" was invented in Japan, and stands for five (5) Japanese words that start with the letter 'S': Seiri, Seiton, Seiso, Seiketsu, and Shitsuke.

An equivalent set of five 'S' words in English have likewise been adopted by many, to preserve the "5S" acronym in English usage. These are: Sort, Set (in place), Shine, Standardize, and Sustain. 

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Definition of 5’S

Japanese Term

English Equivalent

Meaning in Japanese Context

Seiri TidinessThrow away all rubbish and unrelated materials in the workplace

Seiton OrderlinessSet everything in proper place for quick retrieval and storage

Seiso Cleanliness Clean the workplace; everyone should be a janitor

Seiketsu StandardizationStandardize the way of maintaining cleanliness

Shitsuke DisciplinePractice 'Five S' daily - make it a way of life; this also means 'commitment'

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MARKETING STRENGTH

The Parle marketing philosophy emphasizes catering to the masses. They constantly endeavor at designing products that provide nutrition & fun to the common man.

Most Parle offerings are in the low & mid-range price segments. This is based on our cultivated understanding of the Indian consumer psyche. The value-for-money positioning helps generate large sales volumes for the products.

The extensive distribution network, built over the years, is a major strength for Parle Products.

Parle biscuits & sweets are available to consumers, even in the most remote places and in the smallest of villages with a population of just 500.

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DISTRIBUTION CHANNEL

Places where the Parle Products are available:-

1.Kiryana Stores 2.General Stores 3.Tea Shops. 4.Railway Stations. 5.Paan wallas. 6.Place where the cultural programs of village are being organized, like melas, etc. 7.Mobile traders, etc.

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SWOT ANALYSISSTRENGTH

1. Low price as compared to competitors 2. Sizeable market share in the country. 3. Offers variety of products under its brand. 4. Different sizes of packets are available. 5. An experienced team of sales and marketing executives. 6. Deep and effective coverage 7. Largest distribution system.

 

WEAKNESS

1. Breakage of biscuits while delivering to retailers 2. No proper replacement system for broken biscuits to retailers 3. Improper and irregular supply. 4. Fewer shares in Premium biscuit market. 5. Dependent on its flagship brand, Parle-G 6. Poor packaging in family pack of glucose biscuits. 7. Lack of schemes for retailers and distributors.

OPPORTUNITY

1. Rising demand for innovative packaging in packaged foods. 2. Retaining loyal retailers or wholesalers. 3. Improving supply system for established brands. 4. Huge scope for some Parle products in medical shops. 5. Information revolution brought about by the television. 6. Good scope for snacks, if launched and properly promoted.

THREAT 1. Highly advertised brands such as Britannia. 2. Ever increasing competition from multinationals and local companies. 3. Increase in sale of cheap local bakery products. 4. Emerging substitutes like wafers, snacks and toast. 5. Margin war among the major Brand

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MY LEARNINGS..

Detailed study of Parle Products, gives out the success story of Organization management and successful marketing style of company, This shows that perfect management style can convert any small business into multimillion a Brand.

Because of splendid management and marketing style Brand Parle G dominates the volume-dominated biscuit market. Even in today’s times when multinationals are beefing up their operations and trying to change the dynamics of the market, Parle G’s numero Uno position is unchallenged.

Parle Products Pvt. Ltd is now lagging in services to retailers because of improper supply and distribution in some areas and competitors taking advantage of these points.

But it is also not perfect solution because it at some place they cannot control the selling price of the products and it affects the sale of the company.

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THANK YOU….