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    June 25, 2013Owen Perkins

    The CIPP Approach toEvaluation

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    Meant to serve decision makers at all levels

    Good decision making is dependent on evaluative

    information A systems approach to evaluation

    Decisions are made about inputs, processes, andoutputs

    Approach was a shift from program objectives to the

    decision(s) of program managers Evaluation of the decision(s) the administrator(s) mustmake

    Management-Oriented Evaluation Approach

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    Daniel Stufflebeam, supported a decision-oriented evaluationapproach to assist administrators make good decisions

    His approach was developed in the 1960s

    His Evaluation method proposed that administrators face fourkinds of decisions

    Context evaluation

    Input Evaluation

    Process evaluation

    Product evaluation Emphasis is on decision making by program administrators

    The CIPP Evaluation Model

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    Determine needs to define objectives of theprogram

    Asks what should we do? Collect data to determine goals of program

    Example: A standardized test is given toevery student in 6th grade across a state.

    What are the objectives of this program?Raise level of education, standard to evaluateteacher performance, etc.

    Context Evaluation

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    Determine resources, alternative strategies,

    and determine plan that has best potential to

    meet the needs of the program

    Asks how should we do it?

    Involves determining the steps and resources

    needed to accomplish goal or objective

    Input Evaluation

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    To evaluate how well the plan has been

    implemented Asks are we doing it as planned?

    Continuously monitor the program, allows

    decision maker to see conflicts, strengths and

    weaknesses of program and materials, howwell it is following the established plan, etc.

    Process Evaluation

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    Determine program attainments

    What results were obtained? How well were needs reduced?

    How did the program work?

    Compare actual outcomes to anticipated outcomes

    Should the program being evaluated be continued,

    modified or dropped?

    Product Evaluation

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    1. Focus the evaluation

    2. Collection of Information

    3. Organization of Information

    4. Analysis of Information

    5. Reporting of Information

    6. Administration of the Evaluation

    Stufflebeam suggested evaluators followthese general steps:

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    Identify the level of decision making being addressed

    For each level of decision making analyze potential

    decisions Define criteria for each decision situation by

    specifying variables for measurement and standardsfor use in the judgment of alternatives

    Define policies within which the evaluator mustoperate

    Focusing the Evaluation

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    Specify the source of information to be

    collected

    Specify the instruments and methods for

    collecting the needed information

    Specify the sampling procedure to be used

    Specify the conditions and schedule forinformation to be collected

    Collecting Information

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    Provide a format for the information that

    is to be collected Designate a means for performing the

    analysis

    Organization of Information

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    Select the analytical procedures to be

    used Designate a means for performing the

    analysis

    Analysis of Information

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    Define the audiences for the evaluation

    reports Specify a way to present information to

    audiences

    Develop format for evaluation reports Schedule the reporting of information

    Reporting of Information

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    Summarize the evaluation schedule

    Evaluate the potential of the evaluation design forproviding information that is valid, reliable,

    credible, timely, and pervasive

    Specify and schedule means for periodic

    updating of the evaluation design Provide a budget for the total evaluation program

    Administration of the Evaluation

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    Holistic approach:

    Broad, vague, and summative Good or bad?

    Idealized notion of process and program:

    What the process should be rather than itsactual form

    Too top-down and managerial in approach

    Strengths and Weaknesses of CIPP

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    Imprisonment and Career Development:

    An Evaluation of a Guidance Program for Job Finding

    By: Gemma Filella-Guiu and

    Angel Blanch-Plana

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    This study describes the evaluation results of PORO;a three level occupational guidance program

    Designed to improve offenders job findingpossibilities and to reduce reoffending afterimprisonment

    Used Stufflebeams CIPP model, considering the

    efficiency, effectiveness and impact of the program Evaluation outcomes and practical suggestions for

    career development applications addressed to prisonpopulations are reported

    Article Abstract

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    The Guidance Program for Job Search

    (PORO) Go figure?

    Wikipedia: Poro is a fraternal secret

    society of Sierra Leone and Liberia

    PORO Definition

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    All internees (prisoners) are categorized bytheir individual judicial situation

    PORO comprises three levels of guidance tointernees:1. Internees given professional and occupational

    training in prison

    2. Internees given ordinary parole permits

    3. Has two distinct sections: Internees go into community on daily basis

    Probation and freed internees in community

    Program Description

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    Context Evaluationis the delineation and specification of the programsenvironment, the population and sample of individuals to be used, andthe program objectives

    Input Evaluation identifies and assesses system capabilities,determines methods that meet objectives and needs, and studies therelations between cost and potential benefits of each proposed method

    Process Evaluation helps to provide feedback to the teachers on

    progress of the program

    Product Evaluation allows decisions to be taken regarding thecontinuity, termination or modification of the program

    CIPPs Use in Study

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    What should we do?

    Collect data to determine goals ofprogram

    Context Evaluation

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    145 people in the experimental group

    51 in the control group

    (N = 196) 11% females and 89% males

    Between 25 and 35 year old

    Serving sentences of less than 4 years.

    Specialties taken in the occupational courseswere car mechanics, graphic arts, industrialdressmaking, building, electricity, binding,carpentry and computing

    Context Evaluation: Collect Data

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    The main objectives of this intervention were:a) To improve individual competence in job searching

    b) To facilitate the acquisition of useful job searchknowledge and skills

    c) To increase professional self-esteem

    The accomplishment of these specific aims is as

    fundamental for enabling ex-convicts to adjust tothe job market and the community on a long-termbasis

    Context Evaluation: Determine Goals

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    How should we do it?

    Determine resources, alternativestrategies, and determine plan that has

    best potential to meet the needs of the

    program

    Input Evaluation

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    The contribution of an expert group was requested toassess the design and methodological validity of PORO inorder to achieve the best possible adaptation to aconfinement context

    The potential benefits that might be obtained were

    rewarding enough considering the assignment ofoperational, material and human resources = Cheap Program

    Input Evaluation: Determine plan that has bestpotential to meet the needs of the program

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    Feedback from all course teachers and 52 randomly

    selected participants on the program were used toevaluate the process dimension

    No serious difficulties arose during the teachingprogram on the majority of occupational courses

    Internees were not very enthusiastic about the programin its initial stages. However, in the end, this lack ofmotivation was gradually overcome during the programdevelopment, final opinions being highly positive

    Process Evaluation: How well has theplan been implemented?

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    Increase in job knowledge and skills scores

    Increase in professional self-esteem scores

    Based on the findings it should be expected that other

    internees would reach these same employment rates whentheir sentences have been served

    The program had a high level of efficiency: The material, human and operational resources used in the

    [program] development did not pose any additional expense

    The program did not have any adverse effects: Undesirable contingencies were not noted once the investigation

    finished, nor were unforeseen relevant consequences due to theoccupational guidance [program] detected

    Product Evaluation: Determine Program Attainments

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    The resultsgive further support to theidea that career intervention addressed atimprisoned people in adverse social andeconomic circumstancesis of paramountimportance for improving the employment

    possibilities of people whose [behavior] andlack of skills are troublesome to them and tosociety

    Conclusion

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    This case study is an excellent example

    of the CIPP evaluation approach Each step of the approach was carefully

    considered

    Conclusion, contd

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    June 25, 2013GO HOKIES!

    The End