outline mission, opportunity, strategies, and impact value proposition external environment market...

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Outline • Mission, Opportunity, Strategies, and Impact • Value Proposition • External Environment • Market Analyses and Marketing Plan • Key Operations and Value Chain • Organization, Governance and Key Partners • Business Model and Unit Economics • Metrics Dashboard • Future Financing: Amounts Needed and Uses

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Page 1: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Outline• Mission, Opportunity, Strategies, and Impact• Value Proposition• External Environment• Market Analyses and Marketing Plan• Key Operations and Value Chain• Organization, Governance and Key Partners• Business Model and Unit Economics• Metrics Dashboard• Future Financing: Amounts Needed and Uses

Page 2: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Title Slide

• Organization, Presenter Name, and Logo

Page 3: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Mission Statement and Metric

• What change you are seeking and who/what this change affects

• Metric used to measure the success of your enterprise in achieving this mission

Page 4: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Opportunity

• Description of the opportunity• Key characteristics of the opportunity

Page 5: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Key Strategies

• Key strategies needed to implement your mission

• Metrics used for each key strategy

Page 6: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Evidence of ImpactMetric Collection Method Past Year Current Year Next Year (Goal)

Page 7: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Value Proposition

• Value you provide to whom• Why you are the best solution for the problem

you are solving

Page 8: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

External EnvironmentEnvironmental Factor (A=Asset, I=Impediment)

Action (L=Leverage, M=Mitigate)

Economic Environment

Legal / Regulatory Systems

ICT Environment

Community / Cultural Environment

Natural Environment

Page 9: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Total Addressable MarketSegment Descriptions Size Needs

                 

                 

                 

                 

Page 10: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Market PositioningAlternatives Characteristics Size Positioning

                       

                       

                       

                       

Page 11: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Market SegmentationSegment Definition Size

Compelling Reason for Adoption

Reason for Non-adoption

                       

                       

                       

                       

Page 12: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Marketing Plan Product (or Service)

Price

Promotion

Placement

Page 13: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Key Operations

• Key processes you will implement to create value for your beneficiaries

Page 14: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Value Chain

• Diagram that identifies the flow of information, products, and money among processes and partners

Page 15: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Organization

• Provide an organization chart for your enterprise with the names and positions of each key employee

Page 16: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Governance

• Provide a description and list of members with qualifications and roles/responsibilities for your Board of Directors and any Advisory Boards

Page 17: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Key PartnersType of Partnership Value Exchanged Written Agreement

Network Information (e.g. client names) Memorandum of Understanding (MOU)

Coordination Share similar processes for separate beneficiary groups; or have separate processes for the same beneficiaries

Memorandum of Understanding (MOU)

Cooperation One partner “outsources” (and pays for) processes to another

Contract

Collaboration Partners work together to implement processes (each partner pays their own expenses)

Contract

Page 18: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Total Income$_(current year)

Income Driver __% Source: $_(current year)

$_(current year)

$_(current year)

$_(current year)

Income Driver __% Source: $_(current year)

$_(current year)

$_(current year)

$_(current year)

Income Driver __% Source: $_(current year)

$_(current year)

$_(current year)

$_(current year)

Income Driver __% Source: $_(current year)

$_(current year)

$_(current year)

$_(current year)

Business Model: Income Drivers

Page 19: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Total Expenses$_(current year)

Expense Driver __% Source: $_(current year)

$_(current year)

$_(current year)

$_(current year)

Expense Driver __% Source: $_(current year)

$_(current year)

$_(current year)

$_(current year)

Expense Driver __% Source: $_(current year)

$_(current year)

$_(current year)

$_(current year)

Expense Driver __% Source: $_(current year)

$_(current year)

$_(current year)

$_(current year)

Business Model: Expense Drivers

Page 20: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Unit EconomicsKey Unit Cost per unit Income per unit Surplus/deficit per unit

Page 21: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Metrics DashboardCategory Metrics

Financial Resources

Organizational Resources

Transformation (process/activity)

Outcomes

Impact (ROI)

Page 22: Outline Mission, Opportunity, Strategies, and Impact Value Proposition External Environment Market Analyses and Marketing Plan Key Operations and Value

Future FinancingSource Amount Date Required Use Return Terms